I’m Dead, Since 2003

The Agitator

Yesterday’s post, When To Give Up On A Donor , kicked off a good discussion of how to approach lapsed donors. And I want to preview … Roger has written a spectacularly thorough post on that subject which we’ve scheduled for Monday. It’s an entire mini-course with a treasure of pertinent links. A post you’ll want to study and archive. It’s heavy lifting.

I must sound like a broken record but here’s more nonprofit data that will inspire you to focus more on major donors

iMarketSmart

Here’s what they determined: Itemized charitable donations increased +104% between 2003 and 2013 (10 years) from households with earnings of at least $10 million/year.

Trending Sources

Tubbs Reports the Results of its Romp to Stomp Cause Marketing Event

Cause Related Marketing

Since 2003, Romp to Stomp has raised more than $2.5 Tubbs, which makes snowshoes, recently announced the result of its 11th annual cause marketing event called Romp to Stomp, which benefits breast cancer charities in the United States and Canada. This post is part of an occasional series when I announce the results of cause marketing efforts that I have posted on in the past. You can read that post here. For the 2012-13, Romp to Stomp generated $369, 203 for Susan G.

A list of some humongous bequests that should get your planned giving team psyched up for only 3 seconds!

iMarketSmart

Kroc to National Public Radio in 2003 [10]. I give you permission to read this list but only if you’ll count to three afterward. Let it sink in. Then DELETE IT! Forget about it. Because your organization will probably never get a gift as large as any of these.

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Stories From Smaller Nonprofits ~ Bags of Hope Project

Diva Marketing Blog

As a 2003 graduate of the FBI Citizens Academy program, I got to learn a great deal more about the role of the Federal Bureau of Investigation (FBI), and about the work they are doing in our community. I am excited to bring back Diva Marketing's Holiday For Small Nonprofits Series.

So Dark The Con of Men

Cause Related Marketing

A charity I worked for partnered with Tonken who went to prison in 2003 for fraud.

Has Generosity Peaked?

The Agitator

Whereas 68% of families gave in 2003, only 56% did so in 2015. Call me Chicken Little, but I’m afraid. And maybe you should be too. For over 15 years the Lilly Family School of Philanthropy (Indiana University) has tracked the giving of nearly 10,000 families and individuals in the US. Their newly released data is here — Generosity for Life. The bad news is that American generosity seems to have peaked … in fact, it did so in 2005, when average giving was $1,024.

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3 Quick Tips to Maximize Your Fundraising Efforts

Fundraising 123

Since its inception in 2003, eBay Giving Works has been the driving force behind nonprofit fundraising on eBay. Nonprofits can benefit from many types of donations, gifts, and support from their community- particularly in the new year.

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Social Media "Pioneers" Tell Why

Diva Marketing Blog

Des Walsh, Business Coach - In 2003, there was a convergence of my enthusisam for networking, my keen interest in communication technology (for communication''s sake, not so much for the technology itself) and my then new involvement in coaching. We came, we saw, we kicked its ass.

Ep195: Why Cause Marketing Forum is Rebranding to Engage for Good

Selfish Giving

How cause marketing has evolved since the forum launched in 2003. Today on CauseTalk Radio , Megan and I talk to David Hessekiel , the founder and president of Cause Marketing Forum Inc. which recently changed its name to Engage for Good !

Are you being forced to measure something unmeasurable?

Wild Woman Fundraising

I was volunteering in Indonesia in 2003. Let’s say that you are writing a grant. But on the grant requirements page, you see that they want statistics on a whole range of things that you have no way of measuring. Now they tell you that if you can’t measure it, they can’t make sure you’re using their money wisely, THEREFORE you won’t get the grant. Why this is wrong.

Service-Dominant Logic and Social Marketing

Social Marketing and Social Change

Some social marketers have examined these same concerns for our field and come to similar conclusions (Hastings, 2003; Lefebvre, 2007; Marques & Domegan, 2011; Peattie & Peattie, 2003). 2003). 2003). Is it time for more of us to loosen our grip on the 4Ps of the marketing mix as a necessary ingredient or benchmark for social marketing programs?

[Guest Post] 9 Shocking Stats that Should Convince Your Church to Start Using Mobile Giving Today

Fundraising Coach

billion in 2012 — less than half the number of checks that were paid in 2003. Today I am pleased to introduce you to Tithe.ly and Dean Sweetman. Many of you know, I've pastored a church for years. We were early adopters of online giving because I knew people should be able to give when they were doing bills at home if they wanted. I wish there had been an app like Tithe.ly! In this post, Dean shares why your church should move into mobile giving. He knows.

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100 New Donors by December 3rd

Fundraising Coach

Other Possibly Related posts: Extreme Fundraising Special Edition—December 29, 2003. It’s September! How are your fundraising goals going? Could you use 100 new donors by December 3rd? I know that sounds like “hype” that a snake oil salesman would use.

Social Cognitive Theory for Social Marketing Research and Practice

Social Marketing and Social Change

Hornik & Yanovitsky (2003) argue that designing interventions and evaluations of complex interventions such as social marketing are extremely difficult without a theory of change to guide what variables to measure/change and how to attribute success to the intervention. 2003).

Let’s hear it for Asian Female Nonprofit Leaders!

Wild Woman Fundraising

In 2003, Lisa was a Fellow in the Rockefeller Foundation’s Next Generation Leadership Program. Have you ever wanted to be a nonprofit executive director? Curious about how other people got to the top?

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Grassroots Cause Marketing from Volvo

Cause Related Marketing

She won it in 2003. Buy a virtual glass of lemonade from Lemonadestandforlife.com , sponsored by Volvo, and the money goes to Alex’s Lemonade Stand Foundation to support families who must travel for their child’s cancer treatments.

A Wake-Up Call for Fundraisers

Fundraising 123

First Signs of a Problem: The Indy 100 Dickerson's study was spurred by a 2003 analysis of direct mail letters sent by approximately 100 nonprofits in and around Indianapolis. When a world-renowned historian discovered there wasn't a single school in his hometown, he decided to raise money to build one.

Sustainable Charity

Cause Related Marketing

Back in 2003 I was working for a company that was considering a relationship with Dr. Laura, the no-nonsense radio show host famous for kicking her listeners in the pants.

Going Deep for Insight

Social Marketing and Social Change

People can be “injected” with messages and will interpret and respond to these messages as marketers intend (Zaltman, 2003, p. The key points he makes are (from Zaltman, 2003, pp. 2003). “ We slipped from our obligation to know what consumers are thinking.

Macromarketing and Social Change

Social Marketing and Social Change

2003; Easterly, 2006). 2003). "Most social marketing programs occur within a micromarketing environment. That is most, if not all, attention is given to understanding and influencing people through the actions of producers - the organizations that fund, create, and implement social change programs.

Where's the Social Media in this Youth Targeted Cause Marketing Effort?

Cause Related Marketing

We’ve taken the same DNA of direct selling that has always been a part of Avon’s history and applied it to the digital world for our Mark reps to reach their customers,” said Claudia Poccia, president of Mark at Avon, which introduced the brand in 2003. The direct sales business… think Amway, Avon, and Shaklee… has a demographics problem, namely attracting the next generation of sales reps.

Flat Earth Fundraising: Moneyball

The Agitator

Moneyball, the 2003 iconoclastic bestseller by Michael Lewis — now a very popular and acclaimed movie starring Brad Pitt — is an entertaining and effective study in successful and counterproductive behaviors.

3 ways fundraisers can slow the revolving door

Fundraising Coach

Published continuously since 2003, my own free newsletter brings to you the best I can find on tools, techniques, and tactics. Last week, I mentioned the new report by CompassPoint called UnderDeveloped: A National Study of Challenges Facing Nonprofit Fundraising that is getting lots of press.

#Interview: Syam Buradagunta, Blogger & Co-Founder of Blue Sky Collaborative

Non Profit Marketing 360

Syam and his co-founders worked in nonprofits before starting their firm in 2003.

Need Some Online Fundraising Ideas?

Kivi's Nonprofit Communications Blog

million gifts to 66,470 different nonprofits between 2003 and 2009: Even small upgrades to the donor experience make a measurable difference in online giving.

Social Models for Marketing: An Overview

Social Marketing and Social Change

Similarly, Donovan & Henley (2003) take issue with the prevailing individually-focused definitions and call for a focus on social determinants seeing ‘the primary future goal of social marketing as achieving changes in these social determinants of health and well-being’ (p. 2003) Social Marketing: Principles & Practice. At a Social Marketing in Public Health conference 10 years ago, I did a session on Putting the ‘Social’ Back Into Social Marketing.

“What, me, ask for a raise?” An interview with Marc Pitman

Wild Woman Fundraising

In 2003, I moved back to Maine. Mazarine Treyz: Hey, everybody. Welcome. This is Mazarine Treyz of Wild Woman Fundraising and I am so pleased to have with us today Marc Pitman, who some of you may already know as the fundraising coach.

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How to Increase Fundraising Revenue by 68% by Simply Mimicking Your Donors

iMarketSmart

2003). I love studies about waiters and restaurants. If you’ve been reading my blog for a while you know that I truly think great waiters would make great fundraisers. The best ones know that mimicking their customers is a powerful way to increase their earnings.

A list of some humongous bequests that should get your planned giving team psyched up for only 3 seconds!

iMarketSmart

Kroc to National Public Radio in 2003 [10]. I give you permission to read this list but only if you’ll count to three afterwards. Let it sink in. Then DELETE IT! Forget about it. Because your organization will probably never get a gift as large as any of these.

Year-end Giving Snapshot: The Generous Procrastinator

Fundraising 123

Our observations and recommendations below are based on donations through Network for Good's giving system from mid-November through December 31 in the last five years (2003 through 2007).

Israel Day 4

A. Fine Blog

The Institute was started in 2003 They have thirty students at a time in the Institute studying communications, computer science and chemistry, kind of an odd mix, but it is of interest to Arabs living in that area (or they just like teaching things that start with the letter c.).

Co-creating the Social Marketing Discipline and Brand

Social Marketing and Social Change

Marketing Theory, 2003; 3: 365-385. [Note: For the closing plenary session at the World Nonprofit and Social Marketing Conference a few weeks ago, I was asked to speak about the future of social marketing.

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Come on Mary, Don’t Fear The Phone-A-Thon

Wild Woman Fundraising

Before telemarketing became heavily regulated in 2003, the rapidly plummeting cost of making phone calls meant that telemarketers had little reason *not* to make unsolicited calls, just as we see with spam email today. Today’s post is by Michael Nyman, of Impact Dialing. I don’t know about you, but when I hear the word phone-a-thon…well, I just sort of shrink inside, even though I’ve run successful phone-a-thons myself!

Hidden Canadian Government Gems

Public Sector Marketing 2.0

I just found a 2003 Yamaha ATV with a starting bid of $100. I’ve mentioned this before and I’ll mention it again, certain government departments are full of great hidden online products/tools that few people know of.

Building Trust in the Sector: How & Why to Make Your Nonprofit More Transparent

Fundraising 123

Dan joined GuideStar in 2003 and today heads the team that manages GuideStar's relationships with the individual nonprofits that make up the GuideStar database. "Transparency" has been a buzzword in the nonprofit sector for more than a decade. It refers to openness, communication and accountability. How transparent is your organization? How easily can interested people find your programmatic and financial information?

#SOCIALNETWORKS: LinkedIn’s Value As Networking Platform Far Bigger Than Mere Numbers

Non Profit Marketing 360

The platform was launched in May 2003, and currently has about 161 million members. Whether they put skin in the game or not, everyone has been watching the Facebook IPO for the last week or so.

Email client market share

DonorDigital

Outlook 2003 and earlier – 34%. Here at Donordigital, we obsess about “email clients,&# which are the various software tools that people use to read the email they receive.

Nominate the Greatest Hits of Social Marketing

Social Marketing and Social Change

2003). What articles on social marketing would you recommend every faculty member, student or practitioner read? In the next 3 or 4 days please give the question some thought and email your ideas to me or (preferably) post them in the comment section of this post for everyone else to see. It is not a rhetorical question… I am serving as the Editor of a major four (4) volume set on Social Marketing to be published by SAGE.

Email Rules to Live By

A Small Change

The law governing mass emailing is often referred to as CAN-SPAM Act of 2003. Many fundraisers are fuzzy on the rules of email solicitations. Nonprofits seem to receive a little grace with people regarding how we use and reuse our email lists. But that doesn’t mean we shouldn’t know the rules. By following the rules, you can make sure that your email blasts do not start to become SPAM and that you can build trust and accountability with your donors.