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Breaking Down Silos: Integrating Marketing and Fundraising Departments #17NTCteam

Kivi's Nonprofit Communications Blog

Kivi, along with Big Duck CEO Sarah Durham, led a panel that consisted of Hannah B. How do you manage that? Does it spell out how you collaborate?

Here’s why you should remove the word "bequest" from your vocabulary

iMarketSmart

The word bequest sucks when it comes to generating planned gift revenue. Stop using it. Having issues viewing the image below? Click here.

We Want You Back! How to Re-Engage Inactive Email Supporters

Kivi's Nonprofit Communications Blog

Image: [link]. You’re losing email subscribers. Every month. All year long. They unsubscribe. They bounce. They stop responding. Hand-Picked Content.

Inside Scoop: Powerful Testimonials from Your Peers

Getting Attention

Guest blogger Karen Petersen is a 12-year veteran of nonprofit fundraising. She currently serves as Director of Annual and Planned Giving at the HudsonAlpha Institute for Biotechnology , in Huntsville, Ala. In my previous life, I was a TV reporter. Little has changed since I changed careers. In fundraising, we are all storytellers!

7 ways your competitors are stealing your gifts

iMarketSmart

They also improve a donor’s lifetime giving and build a donor’s sense of “family” with the nonprofit(s) they remember in their wills and trusts.

Plan 67

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Just ONE Call to Action (Case Study)

Getting Attention

Remember when you were a teen and your mom told you to clean up your room, call your grandmother, and set the table all within the same five minutes.

Top 10 reasons why donors like taking donor surveys

iMarketSmart

Here are the top 10 reasons why donors like taking donor surveys: 1. They want to be perceived as (or see themselves as) a helpful person. Click here.

Opt In vs Opt Out: The ‘Make or Break’ Decision In The UK And EU

The Agitator

Here’s a question for fundraisers in the UK and the European Union: Would you rather lose 50% or 85% of your donor base? That’s the essence of what’s at stake as fundraisers stand on the tracks staring at the fast approaching train of new regulations on donor data protection that go into effect May 2018.

Sheroes You Should Know: Inspiring Stories for #WomensHistoryMonth

EveryAction

she·ro (pl. sheroes) : a woman regarded as a hero. Whether quietly spearheading some of the world's most groundbreaking scientific and medical research or not-so-quietly leading revolutions on the battlefield, our history is ripe with stories of ferocious, adventurous, enlightened, and persistent women. Sciences. Thought Leaders. Revolutionaries.

What the hiring manager looks for in fundraising

Wild Woman Fundraising

Hey, everybody. Welcome. This interview is part of a series to help you rise in your fundraising career. Learn more. Is that correct, Claire? Right.

RIDDLE: How do you measure the success (or failure) of your planned giving program?

iMarketSmart

Today I’m very proud to provide a guest post written by one of MarketSmart’s brilliant, yet curious, Account Managers— Lizzie Weiland.

The Benefits Of Collaborative Fundraising

The Agitator

In Part 8 of The Agitator’s Barriers To Growth series I cited “Insufficient Collaboration” as one of the principal barriers. Of the more than 1 million nonprofits in the U.S., nearly 75% post annual revenues below $500,000. ” “It shouldn’t be this way,” I lamented.

Make Blogging a Part of Your Social Media Strategy

J Campbell Social Marketing

Larger nonprofits have been early adopters of blogging , seeing the benefits in increased website traffic, email sign ups, and online donations.

What’s Your Top Strength as an #NPCOMM Director?

Kivi's Nonprofit Communications Blog

We are having some fun with a new quiz tool we are trying, courtesy of Interact. Take the Quiz! CALM Nonprofit Communications

Nonprofits, For Heaven's Sake Listen to Robert Rose!

Selfish Giving

I'm a New England Patriots fan. Robert Rose is a Dallas Cowboys fan. Frankly, I've been saying this for years. Because mission is the story, right?"

Here’s why when it comes to planned gifts, it isn’t necessarily ALL about the relationship

iMarketSmart

I have two questions that I ask people when they say that planned gift fundraising “is all about the relationship.” ” I ask, “How many gifts did you/your organization receive last year that ‘came over the transom’? ” The answer is always something like, “70%, 80% or 90%.” Focus on why not how.

Donor Retention: Good News And Poor Excuses

The Agitator

At last! Here’s what the survey of 775 nonprofits revealed about the attitudes and action toward donor retention. This year.

Raise More Money With Monthly Gifts

Ann Green

Although I often encourage monthly (or recurring) gifts as a great way to raise more money, I just started making them at the end of last year.

Simple Rules, Part II: How to Get Better #NpComm Work Done Faster

Kivi's Nonprofit Communications Blog

Yesterday I introduced you to some of the concepts from Donald Sull’s and Kathleen M. How-To Rules guide the basics of executing tasks.

Ep206: 98% of Corporate Sustainability Programs Fail. 4 Proven Ways to Boost the Success Rate

Selfish Giving

Photo via KT on Flickr. To get sustainability efforts back on track, the report offers four guidelines to deliver lasting gains.

Online Or Offline, What Matters Is Relevance

The Agitator

Building on data released yesterday by the DMA in the UK, Nick uses the basics of the Facebook algorithm to draw some analogies for.

Enough With the Jargon

Ann Green

Nonprofits love their jargon, don’t they? You see appeal letters, thank you letters, and newsletter articles laced with terms like at-risk youth, underserved communities, leverage, and impactful. I think people use jargon because it’s an insider language and it makes them feel like they’re “in the know” in their professional world. Jargon fixes.

What to Do with All Those Good Ideas

Kivi's Nonprofit Communications Blog

Communications is a creative and constantly changing field with many different options and choices. Communications team are usually understaffed.

Ideas 42

Should Nonprofits Go Back to Taking Off Their Clothes?

Selfish Giving

This is awkward. Nearly a year ago to the day I wrote that cause marketers could learn a thing or two from Playboy's decision to go nude-less.

Brand 20

The 8 Core Components of Engagement Fundraising and Why You Desperately Need Them

iMarketSmart

Most fundraising is based on what I call “single shot” strategies. For instance, it’s an event, gala or golf outing. A single shot!

Top Marketing Tactics For 2017

The Agitator

Target Marketing recently surveyed its readers (including NonProfitPro ) regarding their expected use of various marketing tactics and technologies in 2017. From a list of 22 tactics/technologies, here are those where 40% or more of marketers expect to increase their budgets: Top Marketing Tactics for 2017. Content marketing (blogs.

Let Go and Freshen Up: Spring Cleaning for Your Nonprofit

Ann Green

One thing I’ve noticed now that it’s officially spring is the number of articles about spring cleaning and decluttering. Let’s get started! Letting go.

What Type of Communications Team Works Best at Your Nonprofit?

Kivi's Nonprofit Communications Blog

According to our research, 75% of nonprofit communications teams are organized in one of four ways, based on how the workload for the team is created.

Team 36

Ep207: Aflac's Cause Marketing is Model for Companies That Seek Purpose with Profit

Selfish Giving

For each social media activity, Aflac pledged to contribute $2, up to $1.5 million. million in contributions. Buffy Swinehart, Aflac.

3 big reasons why some fundraisers should not critique creative

iMarketSmart

Recently one of our beloved clients critiqued something we thought she should do by saying, “Well if I saw that envelope I’d throw it in the trash!” Since the outreach is aimed at major donors, yet she is NOT a major donor, there is no way her opinion should matter. Be careful with your critiques. LEAVE YOUR COMMENTS BELOW!

Plan 14

Your Nonprofit Is Competing With Amazon

The Agitator

What a scary thought! But it’s true. Consider … every month, more people visit Amazon to make a purchase, browse for products or research a product (85%) than visit their families (40%). In fact, nearly 40% visit Amazon one to three times, and close to 30% visit Amazon more than seven times per month. Can you.

Careers in Fundraising-What You Need to Know

Wild Woman Fundraising

Over the last five years, I’ve written a lot about how to get a good fundraising job, and how to keep from making the mistakes that I made.

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Happy Friday, awesome people out there! Let’s kill some time today reading the freshest Mixed Links… Is the world getting you down?

Link 29

Breaking Down the Latest Cause Marketing Research [Infographic]

Selfish Giving

Marketing research firm Toluna is out with new research on what consumers really think about cause marketing - which they nicely summarized in an infographic in Adweek. The research confirmed a lot of what I already thought was true about cause marketing, although one data point surprised me. I'm also becoming more skeptical of generational data.