Fundraising Report Card

3 Key Fundraising Metrics Your Board Members Want to See at the Next Annual Meeting

Fundraising Report Card

Today we’ll walk through 3 metrics you’ll absolutely want to share with your board members at the next annual meeting. These metrics come from our team’s experience presenting to dozens of boards over the past few years. The post 3 Key Fundraising Metrics Your Board Members Want to See at the Next Annual Meeting appeared first on Fundraising Report Card. Analysis

Diving in with Donor Acquisition Cost (Season 1, Episode 3)

Fundraising Report Card

Learn why Donor Acquisition Cost is so important, how to gather this data, and how to use this data to make better decisions. Mentioned in this episode: DAC Cheat Sheet: [link] DAC Excel Calculation Template: [link] What is overhead: [link] Expenses: [link] Click here to listen on YouTube! Topic Timestamps Donor Acquisition Cost [01:40] What is … Continue reading "Diving in with Donor Acquisition Cost (Season 1, Episode 3)".

Art vs. Science in Fundraising? It’s Neither. Try Evidence Based.

Fundraising Report Card

Does this shift in thinking mean that fundraising is more science than art? I don’t think so. It could be that the entire argument is actually broken. Successful fundraising relies on neither art nor science to perform its best. Let’s add another phrase to the conversation: evidence based. The post Art vs. Science in Fundraising? It’s Neither. Try Evidence Based. appeared first on Fundraising Report Card. Analysis

Fundraising Metrics 101 (Season 1, Episode 2)

Fundraising Report Card

Learn about the top fundraising metrics, why they are important, and what questions you should be asking that these metrics can help answer. Download the Metrics That Matter eBook found for free at FundraisingReportCard.com/book. Download your copy to follow along and find some tidbits we didn’t have time to cover on today’s episode. Click here … Continue reading "Fundraising Metrics 101 (Season 1, Episode 2)".

Knapp’s Relational Model: The Key to Raising More Major (and Planned) Gifts

Fundraising Report Card

Relationships are tricky. They’re also scientific. Many smart people have dedicated their lives to researching and understanding why human beings interact with one another. As fundraisers, we can leverage this research to inform how we approach raising major and planned gifts. The post Knapp’s Relational Model: The Key to Raising More Major (and Planned) Gifts appeared first on Fundraising Report Card. Research

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How Often Should You Measure Fundraising Metrics?

Fundraising Report Card

Measuring key metrics monthly provides the president to “move fast.” Take for instance a three month trend in donor lifetimes values. If month over month over month you see LTV decreasing it would be a sign that something is going on in the minds of your supporters. The post How Often Should You Measure Fundraising Metrics? appeared first on Fundraising Report Card. Analysis

Original Content is Crucial For Fundraising Success

Fundraising Report Card

Engaging with donors (just like I engage with my clients) takes thought, skill, and care. Your content — the materials you use to interact with your constituents en masse — carries great weight with them. The post Original Content is Crucial For Fundraising Success appeared first on Fundraising Report Card. Culture

Three Steps to Build Meaningful Relationships in Life (and with Your Donors)

Fundraising Report Card

Philanthropy tends to be fairly transactional — I give you some money, you send me a year-end appeal — and less relational — I give you some money, you ask me about my life story and connection to your mission. This could be (and most likely is) a contributing factor to dismal donor retention rates. The post Three Steps to Build Meaningful Relationships in Life (and with Your Donors) appeared first on Fundraising Report Card. Culture

Learn from Experiences (and Build Stronger Relationships as a Result)

Fundraising Report Card

Whereas most nonprofits send the same old mail to each and every donor (a newsletter, an annual report, a solicitation), the “learn from your experiences” organizations send out something different: they survey their donors. The post Learn from Experiences (and Build Stronger Relationships as a Result) appeared first on Fundraising Report Card. Culture

New Year, New Benchmarks: How Does Your Organization Stack Up?

Fundraising Report Card

What would you do with $20,447,633,199.37? Fund a new program? Hire more staff? Buy that new database software you desperately need? Our team here at Fundraising Report Card has $20,447,633,199.37 and we decided not to buy anything with it. Instead, we wrote some complex algorithms and made a free website to talk about nonprofit fundraising … Continue reading "New Year, New Benchmarks: How Does Your Organization Stack Up?".

Goal Setting for 2018: Three Metrics You Must Measure

Fundraising Report Card

Yes, it is busy right now. Yes, we are in the midst of a heavy fundraising season, but in two weeks, when we all return to our offices after a brief holiday respite, it will be a clean 12 month slate for us to work with. The post Goal Setting for 2018: Three Metrics You Must Measure appeared first on Fundraising Report Card. Analysis

Day in the Life of a Nonprofit Communicator – Jenna Czaplewski

Kivi's Nonprofit Communications Blog

Jenna Czaplewski. Welcome to our latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. We’d love to feature YOU in this series!

Professional Photography: 4 Reasons to Invest In It

Kivi's Nonprofit Communications Blog

Angela Crist. Self-proclaimed “recovering nonprofit CEO, Angela Crist, joins us again to talk about the importance of professional photography. Kristina. Guest Post by Angela Crist. Have you ever pulled back on a marketing piece to avoid scrutiny for “spending too much on marketing”?

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Set Goals for What Matters

Kivi's Nonprofit Communications Blog

Goals are powerful, especially if you choose only a few. A laundry list is almost impossible to stay focused on. But if you choose two or three realistic, specific goals, and write them down, you are likely to achieve them. But first, make sure you set goals for what matters most.

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How to Collect Donor Data Without Being Annoying

Kivi's Nonprofit Communications Blog

Rachel Clemens. Do you worry you’re being too intrusive when you ask for information about your supporters? Today, Rachel Clemens shares some tips on getting that information the right way. Kristina. Guest Post by Rachel Clemens of Mighty Citizen.

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Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Monarch. Kansas City, MO. Photo Credit: Deena Davis. It’s that time again! Are you ready for the best articles, posts, tips, and more from around the world of marketing and fundraising? It’s time for Mixed Links….

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Why Voice and Tone Might Be the Secret Sauce to Social Fundraising Success

Kivi's Nonprofit Communications Blog

Gary Wohlfeill. Finding donors on social media comes down to being true to yourself and your cause. How do you make sure you’re doing that? By having a consistent voice and tone. Gary Wohlfeill explains how you can in today’s post. Kristina.

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Facebook’s Latest News Feed Changes: What Nonprofits Can Do

Kivi's Nonprofit Communications Blog

Another week, another change to Facebook. ( See Mark Zuckerberg’s post from January 11, 2018.). This one actually may make a big difference in how nonprofits use the networking site though. In case you haven’t heard, Facebook is changing what you see on your news feed.

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Mixed Links for Nonprofit Communicators #18NTC Style

Kivi's Nonprofit Communications Blog

Cane and Table. New Orleans, LA. Greetings from New Orleans! Kivi and I are here for the Nonprofit Technology Conference. For those of you who can’t be with us, I am dedicating today to rounding up communications and marketing breakout sessions from this year.

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Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Ward 8 – Boston, MA. I hope you all had a fantastic week! Let’s start winding down and check out the best articles, posts, tips, and more from around the world of marketing and fundraising. It’s time for Mixed Links….

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Top 3 ways to determine whether or not a so-called expert is worth listening to

iMarketSmart

Most people don’t know what the hell they’re talking about. On social media you’ll find a lot of people posting and making comments on posts. At conferences you’ll hear speakers babble on about stuff.

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Nonprofit Content Strategy: It’s Not About You

Kivi's Nonprofit Communications Blog

Make your supporters the superhero in your story. We recently started working with a healthcare nonprofit that wanted to take a fresh approach to its communications and marketing content.

How to Talk to Your Boss About Offensive Communications

Kivi's Nonprofit Communications Blog

If you missed it, Antionette Kerr’s blog post from last week talked about “crunchy” conversations – those discussions when someone says something offensive and your body immediately reacts negatively.

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Inclusive Conversations: Are Your Communications Making FRIENDS or FOES with People of Color?

Kivi's Nonprofit Communications Blog

CultureStrike’s Julio Salgado reimagines 90’s sitcoms with diverse casts. A lot of my peers grew up watching the popular 90’s sitcom FRIENDS. But not me.

My 10 Favorite Google Chrome Extensions

Kivi's Nonprofit Communications Blog

I decided to go all in with Google for my productivity apps this year, getting everything into some combination of Inbox by Gmail , Google Calendar, and Google Keep.

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Day in the Life of a Nonprofit Communicator – Angel Mills

Kivi's Nonprofit Communications Blog

Angel Mills. Welcome to our latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. We’d love to feature YOU in this series!

3 Big Trends That Should Change the Way You Work Online

Kivi's Nonprofit Communications Blog

Sometimes in the nonprofit world, we get consumed with the specific details of online fundraising, advocacy and education for our causes and forget about the bigger trends at play.

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Communicate With Purpose: Understanding the Power of Why

Kivi's Nonprofit Communications Blog

Nonprofits are often very good at talking about what they do. But the groups that often have the greatest success connecting with donors, motivating activists, or getting media attention do not spend much time talking about their programs and services.

Prospect Research and the Consideration Continuum with Kelley McGeehan (Season 2, Episode 8)

iMarketSmart

Kelley McGeehan is Principal Consultant and Owner of McGeehan Research. She is a prospect researcher and in this episode we get a chance to explore why prospect research is valuable, the consideration continuum, why some organizations fail even with the right data at the right time and much more. You can find Kelley at www.McGeehanResearch.com.

How a Homeless Shelter Used Facebook Live Video to DOUBLE Results on Giving Tuesday

Kivi's Nonprofit Communications Blog

Earlier this month, I put a call out to nonprofits communicators asking them what worked for their organization on Facebook in 2017. A tactic or tool that they would use again in 2018. A day later, Facebook Zero happened.

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I’m Planning Your Summer of CALM

Kivi's Nonprofit Communications Blog

I’ve been thinking about ways to work with you and your team on getting #CALMnotBUSY since the book came out, and I’m declaring Summer 2018 as the Summer of CALM! We’ll launch the free online book club and also a brand-new team coaching program in June.

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Day in the Life of a Nonprofit Communicator – Nancy Valentine

Kivi's Nonprofit Communications Blog

Nancy Valentine. Welcome to our latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. We’d love to feature YOU in this series!

Creating a Thank-You Video in a Day – How This Nonprofit Did It

Kivi's Nonprofit Communications Blog

Angela Crist. Last week Angela Crist, CEO of Findlay Hope House, reached out to me and Kivi about a thank you video they created after attending our recent webinar. It was so simple, yet so effective, we had to have her tell you the story! Kristina. Guest Post by Angela Crist.

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Will You Be the Next to Apologize?

Kivi's Nonprofit Communications Blog

Nonprofit Communications Is Changing. But Are You Changing With It? Yes, nonprofits are supposed to help the world, but that doesn’t make them immune from making huge mistakes and hurting people.

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How to Get Award-Winning Email Engagement as a Nonprofit

Kivi's Nonprofit Communications Blog

When Jen Billow shared with her fellow Communications Director Mentoring Program participants that her organization, the Park City Education Foundation, had received accolades from Constant Contact for their awesome email engagement rates, everyone wanted to know how.

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3 Facebook Engagement Wins – Part 1: Straight from the horses mouth

Getting Attention

Thanks to guest blogger Rachel Carnegliaa, a nonprofit marketer and graphic designer promoting parks, trails, and green spaces at the Austin Parks Foundation. . Hey, I have the inside scoop on Facebook, from Facebook (take it with a grain of salt, I guess), and I want to share it with you.

BENCHMARKING YOURSELF: Ever wonder how you’re doing compared to others?

iMarketSmart

If you’re competitive like me, you probably want to see how your organization compares to its peers. Now you can do that in seconds, for FREE! My team took all the data from our Fundraising Report Card (2,600 organization’s transactions) and built a nifty little live benchmarking app.

Day in the Life of a Nonprofit Communicator – Scarlett Bauman

Kivi's Nonprofit Communications Blog

Scarlett Bauman. Welcome to our latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. We’d love to feature YOU in this series!

Setting Boundaries: Tips for Nonprofit Communications Staff

Kivi's Nonprofit Communications Blog

On this afternoon’s #NPCOMM Chat Live on Facebook , I talked about how nonprofit communications staff need to set boundaries. You can check out the replay here. Here’s a quick outline of what I discussed. Define the Boundary.

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Thanking Donors: 10 Ways To Show #DonorGratitude On A Shoestring Budget

J Campbell Social Marketing

No matter what time of year, it’s always the perfect time to show your donors some love. If you wait until year-end when thanking donors, or right before you are asking for another gift, it may be too late.

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