DonorDigital

Flash fundraising with flair: Using bold strategies to reach fundraising goals

DonorDigital

Mercy For Animals (MFA) is perhaps best known for its work exposing the cruel abuse of the secretive factory farm and slaughterhouse industries. MFA’s undercover investigators have brought numerous companies’ abusive policies and practices to light.

Goal 69

Is your Donation Page letting you down? Try this 7-step formula for building a high converting page

DonorDigital

People reach your landing pages by clicking on a link in an email or a paid search ad, via a button on your homepage, or myriad other ways.

Build 73

Mal Warwick | Donordigital Announces Leadership Transition: Mwosi Swenson named CEO

DonorDigital

Mwosi Swenson, President and CEO. Washington, DC and Berkeley, CA — September 21, 2015. Mal Warwick | Donordigital, a leader in integrated fundraising, advocacy, and marketing for the nonprofit sector, announced today the appointment of Mwosi Swenson as President and CEO.

6 things nonprofits can learn from e-commerce checkout pages (and apply to their Donation Pages)

DonorDigital

Working to optimize web content with nonprofit organizations, I’m regularly asked to help improve donation page conversion rates. Clients usually want to know … What are the best practices? Do you have case studies on what converts well?

Paths to year-end fundraising success in a multichannel world

DonorDigital

Direct response fundraising should be multichannel. I say this all the time and while direct causation is sometimes difficult to track, I stand by the principle that truly donor-centric communications allow donors to access information in the channel they choose.

Soliciting monthly sustainer gifts during the holidays

DonorDigital

Our research on behalf of our clients has shown us that the lifetime value of a monthly donor is higher than that of a single gift donor.

How to get mobile donors to convert

DonorDigital

For most nonprofits, there’s been a steady growth in the use of smart phones and tablets by visitors to their websites. This has led to a lot of consternation as organizations wrestle with the challenge of providing a better user experience for site visitors on smaller screens.

Join us at #16NTC for two great sessions & a party!

DonorDigital

The Nonprofit Technology Conference is heading to San Jose, California, this year, and our team will be there to share, learn, mingle and party. Our team will be presenting at two sessions: Is That Your Donor? Or Mine? Measuring Performance in a Multichannel Environment. Friday, March 25. 10:30 am — 12:00 pm. Room 210F.

Best Practices for Mobile-Friendly Email Design

DonorDigital

When designing for mobile optimization, it is important for the design to be easily resized for various widths from desktop width (about 640 pixels across) to mobile width (about 320 pixels across). Thus, designs need to be as fluid and flexible as possible.

Making the most of your year-end fundraising campaigns

DonorDigital

It’s September, and the Year-End season still seems a long way away. Even if you aren’t quite ready to start your holiday shopping for family and friends, you should start planning your organization’s Year-End fundraising strategy today.

Paths to year-end fundraising success in a multichannel world

DonorDigital

Direct response fundraising should be multichannel. I say this all the time and while direct causation is sometimes difficult to track, I stand by the principle that truly donor-centric communications allow donors to access information in the channel they choose.

Design Trends: Minimalism in the Age of Mobile

DonorDigital

“ The more stuff in it, the busier the work of art, the worse it is. More is less. Less is more. ”. — Ad Reinhardt, fine artist (1913 – 1967). These samples illustrate minimalism in web design for nonprofits.

Facebook rolling out changes to its Advertising services

DonorDigital

At Donordigital, we manage Facebook Advertising projects for several of our clients. In early June 2013, Facebook announced plans to streamline the number of advertising units from 27 to fewer than half of that, and they’ll be rolling out these changes over the next five months.

Mal Warwick | Donordigital Team heads to 2014 Nonprofit Technology Conference

DonorDigital

We’re excited to be returning to the Nonprofit Technology Conference (NTC) , organized by the Nonprofit Technology Enterprise Network (NTEN). This year’s event is being held in Washington, DC from March 13-15.

Team 60

Online tax receipt portal scores for AmeriCares

DonorDigital

The AmeriCares Online Tax Receipt Portal was a multichannel donor-centric campaign, anchored by a custom tax receipt microsite designed to engage donors by allowing easy and free access to their tax receipts for their online and offline donations.

How to Customize Blackbaud TeamRaiser to Run Successful Events

DonorDigital

I just finished building out another instance of a Blackbaud TeamRaiser event with one of our amazing clients, Children’s Health Fund.

Google Adwords Tricks of the Trade – Part I

DonorDigital

With year-end fundraising officially over I thought I would share some insights from the various Google Adwords campaigns I manage for my non-profit clients. There a few things you should know upfront. First, the campaigns were run on Google’s paid advertising platform — not Google Grants.

Donordigital Heads to #15NTC

DonorDigital

Many of our staff will be traveling to Austin on March 4-6, for this year’s Nonprofit Technology Conference which is organized each year by NTEN, the Nonprofit Technology Network.

March 52

Client Highlight: Mercy for Animals

DonorDigital

A team of Mercy for Animals undercover investigators is exposing the cruel and secretive factory farm and slaughterhouse industries. Last year, through the use of undercover investigations and hard-hitting advocacy work, abusers were brought to justice and major corporations like Walmart and McDonald’s were convinced to introduce sweeping animal welfare policies. Mal Warwick | Donordigital is working with Mercy For Animals to create its direct mail program and expand online fundraising.

6 things nonprofits can learn from e-commerce checkout pages (and apply to their Donation Pages)

DonorDigital

Working to optimize web content with nonprofit organizations, I’m regularly asked to help improve donation page conversion rates. Clients usually want to know … What are the best practices? Do you have case studies on what converts well?

Test 52

It’s Not Too Late to Supercharge Your Year-end Online Fundraising

DonorDigital

There’s a lot riding on your year-end online fundraising efforts. Some nonprofits raise a quarter (if not more) of all their online revenue in December. No doubt your team has been carefully planning its year-end online campaigns and is hard at work implementing the messages. Here are a few last-minute ideas to supercharge your fundraising. Resend to Non-openers. So much of year-end fundraising is about persistence.

#hungerknowsnoparty

DonorDigital

Childhood hunger is a hidden epidemic in America that we can no longer ignore. Our client Share Our Strength is raising awareness of hunger by bringing it into the forefront of the 2012 presidential election.

Obama 69

Mobile Fundraising: The impact of mobile technology on peer-driven fundraising campaigns

DonorDigital

This is a very important and timely research paper by Artez Interactive which is one of the solution vendors that serves nonprofits in the U.S. and around the world.

No Kid Hungry wins Blackbaud 2014 Impact Award for its #SaveSummer campaign

DonorDigital

We’re thrilled to celebrate the news that our client No Kid Hungry has won a Blackbaud 2014 Impact Award for Best Multi-Channel Marketing for their Summer Meals Campaign — which our agency had the honor to work on.

No Kid Hungry wins Blackbaud 2014 Impact Award for its #SaveSummer campaign

DonorDigital

We’re thrilled to celebrate the news that our client Share Our Strength has won a Blackbaud 2014 Impact Award for Best Multi-Channel Marketing for their Summer Meals Campaign — which our agency had the honor to work on.

How to convert more mobile donors

DonorDigital

For most nonprofits, there’s been a steady growth in the use of smart phones and tablets by visitors to their websites. This has led to a lot of consternation as organizations wrestle with the challenge of providing a better user experience for site visitors on smaller screens.

Making the most of your year-end fundraising campaigns

DonorDigital

It’s September, and the Year-End season still seems a long way away. Even if you aren’t quite ready to start your holiday shopping for family and friends, you should start planning your organization’s Year-End fundraising strategy today.

How to Fundraise When the Media Spotlight Shines on Your Organization’s Mission

DonorDigital

Mal Warwick | Donordigital Account Director Wendy Husman and Whitney Broadwell , Senior Resource Development Officer at International Medical Corps presented a session together at the 2016 Nonprofit Technology Conference in San Jose in March 2016. They discussed how to harness the opportunity to grow your email list, increase your social followers and raise money when your organization’s issue is in the news.

The Skinny on Direct Marketing 101 – The Basics: A Participant’s View

DonorDigital

This following article was originally published in March 2016 by the Direct Marketing Association of Washington and is reprinted with permission. On March 2, I had the pleasure of attending DMAW’s DM 101 Course – The Basics. It was a wonderful event and like most ideal association communities, DMAW provides an excellent full day introductory seminar that has become the standard for bringing industry newbies, mostly 1-4 years in their careers, up to speed.

Typhoon Haiyan spurs humanitarian and fundraising response

DonorDigital

The super typhoon that struck the Philippines on November 8th is believed to be the most powerful storm on record to make landfall, damaging more than 16 million homes and causing over 6,000 deaths. The humanitarian and fundraising response around the world was immediate.

Bridge to Integrated Marketing and Fundraising Conference a success

DonorDigital

Last week was sure one to remember.

Bridge to Integrated Marketing and Fundraising Conference a success

DonorDigital

Last week was sure one to remember.

Three online strategies to improve a monthly donor sustainer program

DonorDigital

Fresh from the 2014 Bridge to Integrated Marketing Conference in Washington D.C., I’d like to share a few digital strategies for improving your organization’s monthly giving program.

Three online strategies to improve a monthly donor sustainer program

DonorDigital

Fresh from the 2014 Bridge to Integrated Marketing Conference in Washington D.C., I’d like to share a few digital strategies for improving your organization’s monthly giving program.

Five easy things you can do to improve your year-end fundraising

DonorDigital

Between now and the end of the year, most nonprofits will raise between 25% and 50% of what they will raise online all year. Don’t be overwhelmed! These easy tweaks don’t take much time but can make a big difference. Resend to non-openers.

Press 63

We are a 2014 B Corp Best for the World recipient

DonorDigital

I am proud to announce that our sister company was recently named a “2014 B Corp Best for the World” recipient. We are being recognized by the nonprofit B Lab (an independent certifier for B Corps around the world) for creating the most positive, overall social and environmental impact.

Growing your sustainer program

DonorDigital

Mal Warwick | Donordigital Senior Account Executive Wendy Marinaccio Husman joined forces with Jeanne Horne of Share Our Strength , to present a dynamic session on “Growing Your Sustainer Program” at Blackbaud’s BBCON 2015 in Austin in October. The session covered numerous facets of growing a sustainer program with a discussion of strategies for retention, stewardship, and upgrades.

National Parkinson Foundation celebrates 10,000th Facebook fan

DonorDigital

Donordigital joins in celebrating with its client National Parkinson Foundation in reaching its 10,000th Facebook fan. Donordigital worked with National Parkinson Foundation to run a Facebook Ad campaign with the goal of recruiting 10,000 new Facebook fans.

YOU can turn your email capture device into a Facebook app

DonorDigital

Using our step-by-step instructions, you can turn the email capture device you’re already using on your organization’s website into a Facebook app.

URL 52

Integrated Fundraising: The Good, the Bad & the Ugly

DonorDigital

We’re thrilled to announce the publication of our newest white paper: Integrated Fundraising: The Good, the Bad & the Ugly.