DonorDigital

Is your Donation Page letting you down? Try this 7-step formula for building a high converting page

DonorDigital

People reach your landing pages by clicking on a link in an email or a paid search ad, via a button on your homepage, or myriad other ways.

Build 104

6 things nonprofits can learn from e-commerce checkout pages (and apply to their Donation Pages)

DonorDigital

Working to optimize web content with nonprofit organizations, I’m regularly asked to help improve donation page conversion rates. Clients usually want to know … What are the best practices? Do you have case studies on what converts well?

How to get mobile donors to convert

DonorDigital

For most nonprofits, there’s been a steady growth in the use of smart phones and tablets by visitors to their websites. This has led to a lot of consternation as organizations wrestle with the challenge of providing a better user experience for site visitors on smaller screens.

Flash fundraising with flair: Using bold strategies to reach fundraising goals

DonorDigital

Mercy For Animals (MFA) is perhaps best known for its work exposing the cruel abuse of the secretive factory farm and slaughterhouse industries. MFA’s undercover investigators have brought numerous companies’ abusive policies and practices to light.

Goal 69

Grow your email list without spending money

DonorDigital

Many nonprofits understand the importance of growing their email list but simply don’t have the funds to invest in list-building efforts. We’ve compiled a guide to the best free strategies to build your file without spending a dime.

List 100

Best Practices for Mobile-Friendly Email Design

DonorDigital

When designing for mobile optimization, it is important for the design to be easily resized for various widths from desktop width (about 640 pixels across) to mobile width (about 320 pixels across). Thus, designs need to be as fluid and flexible as possible.

Mal Warwick | Donordigital Announces Leadership Transition: Mwosi Swenson named CEO

DonorDigital

Mwosi Swenson, President and CEO. Washington, DC and Berkeley, CA — September 21, 2015. Mal Warwick | Donordigital, a leader in integrated fundraising, advocacy, and marketing for the nonprofit sector, announced today the appointment of Mwosi Swenson as President and CEO.

Mobile Fundraising: The impact of mobile technology on peer-driven fundraising campaigns

DonorDigital

This is a very important and timely research paper by Artez Interactive which is one of the solution vendors that serves nonprofits in the U.S. and around the world.

Design Trends: Minimalism in the Age of Mobile

DonorDigital

“ The more stuff in it, the busier the work of art, the worse it is. More is less. Less is more. ”. — Ad Reinhardt, fine artist (1913 – 1967). These samples illustrate minimalism in web design for nonprofits.

Making the most of your year-end fundraising campaigns

DonorDigital

It’s September, and the Year-End season still seems a long way away. Even if you aren’t quite ready to start your holiday shopping for family and friends, you should start planning your organization’s Year-End fundraising strategy today.

Mal Warwick | Donordigital Team heads to 2014 Nonprofit Technology Conference

DonorDigital

We’re excited to be returning to the Nonprofit Technology Conference (NTC) , organized by the Nonprofit Technology Enterprise Network (NTEN). This year’s event is being held in Washington, DC from March 13-15.

Team 77

Paths to year-end fundraising success in a multichannel world

DonorDigital

Direct response fundraising should be multichannel. I say this all the time and while direct causation is sometimes difficult to track, I stand by the principle that truly donor-centric communications allow donors to access information in the channel they choose.

How to Customize Blackbaud TeamRaiser to Run Successful Events

DonorDigital

I just finished building out another instance of a Blackbaud TeamRaiser event with one of our amazing clients, Children’s Health Fund.

No Kid Hungry wins Blackbaud 2014 Impact Award for its #SaveSummer campaign

DonorDigital

We’re thrilled to celebrate the news that our client Share Our Strength has won a Blackbaud 2014 Impact Award for Best Multi-Channel Marketing for their Summer Meals Campaign — which our agency had the honor to work on.

6 things nonprofits can learn from e-commerce checkout pages (and apply to their Donation Pages)

DonorDigital

Working to optimize web content with nonprofit organizations, I’m regularly asked to help improve donation page conversion rates. Clients usually want to know … What are the best practices? Do you have case studies on what converts well?

Hunger Knows No Party: Social media engagement campaign for Share Our Strength

DonorDigital

Author’s Note: this post is part two in a two-part series, adapted from a session by Jesse Kelsey ( Donordigital ) and Jason Wilson ( Share Our Strength ), first presented at the 2013 Nonprofit Technology Conference in Minneapolis, Minnesota.

Paths to year-end fundraising success in a multichannel world

DonorDigital

Direct response fundraising should be multichannel. I say this all the time and while direct causation is sometimes difficult to track, I stand by the principle that truly donor-centric communications allow donors to access information in the channel they choose.

Five easy things you can do to improve your year-end fundraising

DonorDigital

Between now and the end of the year, most nonprofits will raise between 25% and 50% of what they will raise online all year. Don’t be overwhelmed! These easy tweaks don’t take much time but can make a big difference. Resend to non-openers.

Press 86

What we learned about multichannel fundraising from raising money at year-end

DonorDigital

Although it seems like eons ago, our team at Mal Warwick | Donordigital is still taking stock of what the year-end giving trends mean for our client programs, and for nonprofit fundraising as a whole.

Three online strategies to improve a monthly donor sustainer program

DonorDigital

Fresh from the 2014 Bridge to Integrated Marketing Conference in Washington D.C., I’d like to share a few digital strategies for improving your organization’s monthly giving program.

Year-End Fundraising in Review: Innovations with website donation pages

DonorDigital

Every December I review nonprofit donation pages to see who’s innovating and what techniques marketers feel strongly enough to put into practice at year-end, when so many dollars are on the line.

Email Design and Technical Development in the Age of Mobile

DonorDigital

By Jesse Kelsey and Anthony Blair-Borders. It is an often used trope among the digerati that “mobile is now king,” but only because it’s the new reality. Recent data from Blackbaud shows that in 2015 more email messages were opened on small mobile devices than on larger desktop and laptop computers or even larger tablets.

Join us at #16NTC for two great sessions & a party!

DonorDigital

The Nonprofit Technology Conference is heading to San Jose, California, this year, and our team will be there to share, learn, mingle and party. Our team will be presenting at two sessions: Is That Your Donor? Or Mine? Measuring Performance in a Multichannel Environment. Friday, March 25. 10:30 am — 12:00 pm. Room 210F.

Vote for our sessions at the 2014 Nonprofit Tech Conference

DonorDigital

Donordigital is excited to have put forward ten session proposals for the 2014 Nonprofit Technology Conference taking place in Washington, DC, March 13-15. We invite your support for our proposed sessions by casting your vote on the Nonprofit Technology Network website: Where Do I Start?

Making the most of your year-end fundraising campaigns

DonorDigital

It’s September, and the Year-End season still seems a long way away. Even if you aren’t quite ready to start your holiday shopping for family and friends, you should start planning your organization’s Year-End fundraising strategy today.

Online tax receipt portal scores for AmeriCares

DonorDigital

The AmeriCares Online Tax Receipt Portal was a multichannel donor-centric campaign, anchored by a custom tax receipt microsite designed to engage donors by allowing easy and free access to their tax receipts for their online and offline donations.

Mal Warwick’s How to Write Successful Fundraising Letters, Third Edition coming soon

DonorDigital

There’s a completely revised Third Edition of Mal Warwick’s best-selling book How to Write Successful Fundraising Letters coming soon from publisher Wiley. Every fundraiser who deals with individual donors needs a copy of this essential book.

Typhoon Haiyan spurs humanitarian and fundraising response

DonorDigital

The super typhoon that struck the Philippines on November 8th is believed to be the most powerful storm on record to make landfall, damaging more than 16 million homes and causing over 6,000 deaths. The humanitarian and fundraising response around the world was immediate.

Kick-start Your Donation Page Optimization Efforts: Test These 7 Emerging Techniques

DonorDigital

To improve your odds of raising more money online in 2013, most organizations would be well served to dedicate more time and resources to donation page testing. But a greater commitment to testing is no guarantee of better results.

#hungerknowsnoparty

DonorDigital

Childhood hunger is a hidden epidemic in America that we can no longer ignore. Our client Share Our Strength is raising awareness of hunger by bringing it into the forefront of the 2012 presidential election.

Obama 77

No Kid Hungry online fundraising campaign focuses on donation impact

DonorDigital

In November 2013, No Kid Hungry and Donordigital collaborated on an interactive online fundraising campaign designed to help donors feel more connected with the impact of their gift.

Facebook rolling out changes to its Advertising services

DonorDigital

At Donordigital, we manage Facebook Advertising projects for several of our clients. In early June 2013, Facebook announced plans to streamline the number of advertising units from 27 to fewer than half of that, and they’ll be rolling out these changes over the next five months.

Donordigital expands strategic and creative leadership and opens Washington, DC office

DonorDigital

Donordigital announced on June 1, 2011, the hiring of online fundraising veterans Eric Overman and Adam Ruff. Eric joins the agency as Vice President for Digital Strategy and Integrated Services, and Adam as Vice President, opening Donordigital’s new Washington, DC office.

Google Adwords Tricks of the Trade – Part I

DonorDigital

With year-end fundraising officially over I thought I would share some insights from the various Google Adwords campaigns I manage for my non-profit clients. There a few things you should know upfront. First, the campaigns were run on Google’s paid advertising platform — not Google Grants.

No Kid Hungry grows its monthly giving club with an integrated marketing campaign

DonorDigital

During the month of April 2013, Share Our Strength’s No Kid Hungry campaign grew its monthly giving club, The Hunger Core , by over 300 new members. The Hunger Core now boasts more than 2,500 members for the first time!

Club 70

YOU can turn your email capture device into a Facebook app

DonorDigital

Using our step-by-step instructions, you can turn the email capture device you’re already using on your organization’s website into a Facebook app.

URL 63

National Parkinson Foundation celebrates 10,000th Facebook fan

DonorDigital

Donordigital joins in celebrating with its client National Parkinson Foundation in reaching its 10,000th Facebook fan. Donordigital worked with National Parkinson Foundation to run a Facebook Ad campaign with the goal of recruiting 10,000 new Facebook fans.

Our latest White Paper: Measuring Your Return on Investment in Multichannel Fundraising Campaigns

DonorDigital

A while ago, I was invited to a small meeting with a handful of participants who represented large nonprofit organizations and leading fundraising agencies. The purpose of the meeting was to discuss the meaning of return on investment for multichannel fundraising efforts.

Paper 72

Excitement around donations by text message fades

DonorDigital

I was intrigued by this story in The New York Times Bits Blog that reports on research recently conducted on donors who used text messages to send gifts to charities after the Haiti earthquake.

Integrated Fundraising: The Good, the Bad & the Ugly

DonorDigital

We’re thrilled to announce the publication of our newest white paper: Integrated Fundraising: The Good, the Bad & the Ugly.

Three online strategies to improve a monthly donor sustainer program

DonorDigital

Fresh from the 2014 Bridge to Integrated Marketing Conference in Washington D.C., I’d like to share a few digital strategies for improving your organization’s monthly giving program.

Into Focus: A Benchmark Guide to Effective Nonprofit Video and a Guide for Creators

DonorDigital

More than half of online content today is video. See3, YouTube and Edelman recently collaborated on a study of how nonprofits are taking advantage of that trend, called Into Focus: A Benchmark Guide to Effective Nonprofit Video.

Five challenges to effective integrated marketing for nonprofits

DonorDigital

Integration is not only a common buzzword these days, but also a goal of many nonprofit direct response and development plans. And, while many organizations work in multiple channels, many are still working to integrate their entire program.