Mal Warwick | Donordigital Announces Leadership Transition: Mwosi Swenson named CEO
SEPTEMBER 22, 2015
Mwosi Swenson, President and CEO. Washington, DC and Berkeley, CA — September 21, 2015. Mal Warwick | Donordigital, a leader in integrated fundraising, advocacy, and marketing for the nonprofit sector, announced today the appointment of Mwosi Swenson as President and CEO.
Mobile Fundraising: The impact of mobile technology on peer-driven fundraising campaigns
JULY 2, 2013
This is a very important and timely research paper by Artez Interactive which is one of the solution vendors that serves nonprofits in the U.S. and around the world.
6 things nonprofits can learn from e-commerce checkout pages (and apply to their Donation Pages)
DECEMBER 10, 2014
Working to optimize web content with nonprofit organizations, I’m regularly asked to help improve donation page conversion rates. Clients usually want to know … What are the best practices? Do you have case studies on what converts well?
How to get mobile donors to convert
SEPTEMBER 29, 2014
For most nonprofits, there’s been a steady growth in the use of smart phones and tablets by visitors to their websites. This has led to a lot of consternation as organizations wrestle with the challenge of providing a better user experience for site visitors on smaller screens.
Best Practices for Mobile-Friendly Email Design
FEBRUARY 7, 2013
When designing for mobile optimization, it is important for the design to be easily resized for various widths from desktop width (about 640 pixels across) to mobile width (about 320 pixels across). Thus, designs need to be as fluid and flexible as possible.
It’s Not Too Late to Supercharge Your Year-end Online Fundraising
DECEMBER 22, 2015
There’s a lot riding on your year-end online fundraising efforts. Some nonprofits raise a quarter (if not more) of all their online revenue in December. No doubt your team has been carefully planning its year-end online campaigns and is hard at work implementing the messages. Here are a few last-minute ideas to supercharge your fundraising. Resend to Non-openers. So much of year-end fundraising is about persistence.
Is your Donation Page letting you down? Try this 7-step formula for building a high converting page
JANUARY 15, 2015
People reach your landing pages by clicking on a link in an email or a paid search ad, via a button on your homepage, or myriad other ways.
Get ready for year-end giving by improving your website donation pages
OCTOBER 21, 2011
As the 2011 holiday giving season approaches, non-profit organizations need to be mindful to position their websites for successful year-end giving, especially in this sluggish economy when donors are likely to be more selective than ever with their contributions.
Donordigital is hiring
SEPTEMBER 2, 2011
Donordigital is expanding its team in Berkeley, California and Washington, DC, and is seeking qualified candidates to fill several key positions in our company including Senior Web Designer, Account Executive, and Advertising Manager.
What is the real value of social media for nonprofits?
AUGUST 18, 2011
David Matthew of Software Advice has authored a good blog post about how to get the most out of social media. He offers some sage advice about not diving in too fast to staff up in this area without first understanding the return on investment (ROI) of this activity.
Donordigital expands strategic and creative leadership and opens Washington, DC office
JUNE 2, 2011
Donordigital announced on June 1, 2011, the hiring of online fundraising veterans Eric Overman and Adam Ruff. Eric joins the agency as Vice President for Digital Strategy and Integrated Services, and Adam as Vice President, opening Donordigital’s new Washington, DC office.
Protected: Google’s new “Content Experiments” testing tool
JUNE 5, 2012
This post is password protected. To view it please enter your password below: Password: Testing and Analysis google website optimizer
Build a robust monthly giving program for long-term growth
AUGUST 8, 2011
Organizations with robust monthly giving programs fared much better during the recent economic downturn than those with stagnant programs. The most profitable programs have specifically harnessed the online medium to recruit, cultivate, retain and upgrade their monthly donors.
Roll out some testing to liven up those Summer months
JULY 26, 2011
We run a lot of multivariate tests on donation landing pages throughout the year. Frankly, I’m always urging our clients to run even more—since the more things they test, the more they learn (and the more money they raise!).
National Parkinson Foundation celebrates 10,000th Facebook fan
MARCH 20, 2012
Donordigital joins in celebrating with its client National Parkinson Foundation in reaching its 10,000th Facebook fan. Donordigital worked with National Parkinson Foundation to run a Facebook Ad campaign with the goal of recruiting 10,000 new Facebook fans.
What integrated marketing means
MARCH 7, 2012
Donordigital Vice President Eric Overman sits on the newly formed Integrated Marketing Advisory Board (IMAB) , a group of 12 consulting agencies spearheading dialogue about integrated marketing, and what it means across the nonprofit sector.
Kick-start Your Donation Page Optimization Efforts: Test These 7 Emerging Techniques
FEBRUARY 4, 2013
To improve your odds of raising more money online in 2013, most organizations would be well served to dedicate more time and resources to donation page testing. But a greater commitment to testing is no guarantee of better results.
Join us for our annual anniversary party in DC
JULY 7, 2011
Mal Warwick and Donordigital are throwing its annual anniversary party in Washington, DC. Join us on Thursday, July 21 from 6 to 9 pm: The Hotel Tabard Inn. 1739 N Street, NW. Washington, DC. Come and meet the newest additions to our team, celebrate our recent office move, and our 6th year in DC.
Integrating channels to spark hot monthly giving programs
APRIL 24, 2012
By Eric Overman, Vice President for Digital Strategy and Integrated Services. No doubt, a robust monthly giving program provides many benefits.
YOU can turn your email capture device into a Facebook app
MARCH 13, 2014
Using our step-by-step instructions, you can turn the email capture device you’re already using on your organization’s website into a Facebook app.
Integrated Fundraising: The Good, the Bad & the Ugly
MARCH 6, 2014
We’re thrilled to announce the publication of our newest white paper: Integrated Fundraising: The Good, the Bad & the Ugly.
Year-End Fundraising in Review: Innovations with website donation pages
JANUARY 17, 2014
Every December I review nonprofit donation pages to see who’s innovating and what techniques marketers feel strongly enough to put into practice at year-end, when so many dollars are on the line.
Soliciting monthly sustainer gifts during the holidays
OCTOBER 29, 2013
Our research on behalf of our clients has shown us that the lifetime value of a monthly donor is higher than that of a single gift donor.
Habitat for Humanity fundraising campaign features March Madness
JUNE 8, 2011
Valentine’s Day, Mother’s Day, Back to School, Thanksgiving, Christmas/Hanukkah are the most common holidays that work for many online fundraising programs. This year, we added the March Madness college basketball tournament into the mix for Habitat for Humanity International.
WordPress as a flexible development platform
JUNE 10, 2011
It’s an understatement to say that there are many ways to build a website in 2011. The tools available to web developers for building websites, web tools, apps, sitelets, widgets, etc. are plentiful. In many cases, we are not limited by the tools used for hammering out ones and zeros, but by the platforms and applications in use by our clients. For the brand new Donordigital website and blog , we had an opportunity to choose a platform at the outset of the project.
NOVEMBER 2, 2012
Childhood hunger is a hidden epidemic in America that we can no longer ignore. Our client Share Our Strength is raising awareness of hunger by bringing it into the forefront of the 2012 presidential election.
Raise more money online with a great headline
FEBRUARY 13, 2014
If you could change just one thing on your website’s donation page and get a 50% lift in the conversion rate, you’d probably do it in a heartbeat. To understand what a lift of that magnitude could mean for your online fundraising program, imagine your donation page is converting 12% of visitors, comprised of 10 donations a day averaging $50 ($500 daily revenue).
Meet Donordigital: Matt Burghdoff, Senior Account Executive
FEBRUARY 16, 2012
Matt Burghdoff is Donordigital’s newest Senior Account Executive. Matt joins the team with many years of experience in online fundraising. He previously worked at Grizzard serving a number of nonprofit clients. Prior to that he managed online fundraising activities at Operation Smile.
Meet Donordigital: Anthony Blair-Borders, Senior Web Designer
JANUARY 30, 2012
Anthony Blair-Borders is Donordigital’s web designer, a role that is integral to many of the client projects throughout our agency. Anthony joins the team with many years of experience in advertising, digital design and art. Donordigital’s blogger-in-chief Michael Stein asked Anthony a few questions.
Convio founder tech & consumer predictions for 2012
DECEMBER 12, 2011
Let the 2012 predictions begin. Vinay Bhagat , founder and chief strategy officer of Convio shares his thoughts on technology and consumer trends for 2012 in a guest post on the Guidestar blog.
No Kid Hungry online fundraising campaign focuses on donation impact
FEBRUARY 10, 2014
In November 2013, No Kid Hungry and Donordigital collaborated on an interactive online fundraising campaign designed to help donors feel more connected with the impact of their gift.
Five challenges to effective integrated marketing for nonprofits
SEPTEMBER 13, 2013
Integration is not only a common buzzword these days, but also a goal of many nonprofit direct response and development plans. And, while many organizations work in multiple channels, many are still working to integrate their entire program.
Grow your email list without spending money
SEPTEMBER 10, 2013
Many nonprofits understand the importance of growing their email list but simply don’t have the funds to invest in list-building efforts. We’ve compiled a guide to the best free strategies to build your file without spending a dime.
BOOK: How to Write Successful Fundraising Appeals, Third Edition
SEPTEMBER 9, 2013
How to Write Successful Fundraising Appeals, Third Edition. By Mal Warwick, with Eric Overman. Published by Jossey-Bass (2013).
Facebook rolling out changes to its Advertising services
JULY 30, 2013
At Donordigital, we manage Facebook Advertising projects for several of our clients. In early June 2013, Facebook announced plans to streamline the number of advertising units from 27 to fewer than half of that, and they’ll be rolling out these changes over the next five months.
Using mobile phone marketing to build an email list
JULY 26, 2013
AIDS Walk San Francisco benefitting our client the San Francisco AIDS Foundation just took place this past weekend. Approximately 20,000 people walked in Golden Gate Park in support of HIV prevention and care.
Vote for our sessions at the 2014 Nonprofit Tech Conference
JULY 10, 2013
Donordigital is excited to have put forward ten session proposals for the 2014 Nonprofit Technology Conference taking place in Washington, DC, March 13-15. We invite your support for our proposed sessions by casting your vote on the Nonprofit Technology Network website: Where Do I Start?
No Kid Hungry connects kids to meals this Summer
JULY 2, 2013
21 million American kids are served meals at school during the regular school year—but when school?s s out, many do not know where their next meal is coming from.
Into Focus: A Benchmark Guide to Effective Nonprofit Video and a Guide for Creators
JULY 2, 2013
More than half of online content today is video. See3, YouTube and Edelman recently collaborated on a study of how nonprofits are taking advantage of that trend, called Into Focus: A Benchmark Guide to Effective Nonprofit Video.
Be The Match tests improvements to its email messaging template
JUNE 13, 2013
Test Version of the new email messaging appeal template for Be The Match. Click to Enlarge). In an ongoing effort to optimize the engagement with our clients’ email appeals, we recently tested a new messaging format for Be The Match.