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Get More Video Views & Shares: #501TechNYC (Part 2)

Getting Attention

This video has been viewed 5 million times on Facebook ! posting the link to the YouTube version) to generate far more views and shares.

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A View From a Different Window - Curating Content

Social Media Bird Brain

Image via Art and museum curators are professionals at putting together exhibits. Basically, what a curator does is to show you the art the way she sees it: underlying themes, ideas, context, relationships. Beth Kanter content Content management Content marketing Curator Digital curation small nonprofits social media Twitter

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Two Views Of Social Media

The Agitator

Here’s how Jeff Brooks at Future Fundraising Now views social media — basically, as the enemy of fundraising! Or are you a marketer?

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Charity Videos Get Viewed

The Agitator

Yesterday I wrote about the march of online video into the media repertoire of mainstream America. Basically, everybody watches them, and an impressive and growing percentage of us originate our own video content and post it on the web … even if it’s just marking a friend’s wedding or our dog’s best trick.

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Antibodies View Retention As Disruption

The Agitator

There’s little doubt in my mind that, when it comes to ‘retention’, the powers-that-be in most organizations will view any serious efforts to improve donor loyalty and commitment (retention) as disruptive. In turn, they will either deliberately or subconsciously move to subvert any efforts at improvement.

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Your Views On The ‘Trick Or Tweak’ Debate?

The Agitator

Could you resist reading an article titled: “Simple tweak could nearly double the amount you give to charity”? And what would be your first expectation of what that ‘tweak’ might be? matching gift offer? Some design/creative gimmick? breakthrough premium? Use of a video? magic word in the email subject line?

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Life Without Facebook ~ A View From Gen Y #3

Diva Marketing Blog

It's 2004. You're a college freshman. You and your friends sign up for a new internet platform called Facebook. It becomes an interactive scrapbook of your life.  Flash forward 7 years. You disengage from Facebook. and offers her insights into the question  Why ? Part #1   Part #2. It's been about 4 weeks without the Big F. But she never did.

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A New View of Grant Resources

Nonprofit Marketing Blog

A truly sustainable funding model is the holy grail of nonprofits. Cynthia Adams: Actually, there are three significant hurdles. It worked for me!

The Fundraising Long View

The Agitator

And the minority vote was a record 28% of the votes cast. As of 2011, the US is 17% Hispanic, 12% Black, 5% Asian (= 34%).

Haiti one year on – the view from an online donor’s doormat

Giving in a Digital World

A year ago this month, along with millions of others world-wide, I donated online in response to the terrible earthquake that hit Haiti.

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How your donors view money

Wild Woman Fundraising

Do you want more donors? If so, you might wonder where your current donors came from. ” But what’s the reason behind the reason?

Abortion. A line in the sand.

Wild Woman Fundraising

People said she should keep her personal and political views out of her newsletter. Look what I found. Let me tell you a secret. The end.

Will You Look Back With Me on 2011?

Wild Woman Fundraising

So last year I did a post about looking back, thinking about what has happened, taking stock, and reflecting. How did I stretch myself this year?

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Re-Viewing and a Review

Social Media Bird Brain

Image via Alfred Hitchcock Geek One reason I have thought about ending this blog is because I didn't think I had anything in particular to add to the cacophony of advice and insight from people who have made giving advice and insight a profession (and do damn well at it). My own insight has never seemed to me to be particularly. insightful.

A Donor’s Unexpected Earth Day Point of View

Get Fully Funded

When I worked at the local food bank, I had a major donor who revealed an unexpected point of view that seems appropriate for Earth Day.  Here’s the story. This lovely lady had been a regular donor to the food bank for many years.  Was I ever surprised! Donors can surprise us. Facts are better than assumptions any day.

A Few Simple But Powerful Points of View That Can Get Your Nonprofit's Team Together and Motivated

Seeking Grant Money Today

Being this is the case, we have a few suggestions to help you implement a new and fresh point of view among your nonprofit's volunteers, staff, and leaders. __ Consider the agency's mission statement and the organization's goals that have been set for 2010. We are easing into the end of 2009 and the start of a new year.

Seven Words That Will Make Your Web Site Worth Viewing

Fundraising 123

What are the seven words that will make your Web site worth viewing? Seven. number like any other. But it does seem to come up on a fairly regular basis: the Seven Wonders of the World, the Seven Deadly Sins, and the Seven Dwarfs: Happy, Sneezy, Sleepy, Bashful, Doc, Dopey, and (my favorite) Grumpy. Phone numbers have seven digits.

The Skinny on Direct Marketing 101 – The Basics: A Participant’s View


This following article was originally published in March 2016 by the Direct Marketing Association of Washington  and is reprinted with permission. On March 2, I had the pleasure of attending DMAW’s DM 101 Course – The Basics. What’s the case for giving? The letter should be about you the donor, not you the organization.”

A different point of view.

Nonprofit Consultant Blog

One of the most popular posts on this blog is one the earliest. It is also the one that seems to upset the most people. I'm referring, of course, to my posting on nonprofit grant writing fees versus commissions. In that posting, I explained why I follow the AFP Code of Ethics and refuse to write grants on a contingency basis. Until last week.

“A Room with a View… of Everything” Giving power users tools to relate sets of data across the organization with JCA Answers for The Raiser’s Edge™

JCA Insights

A few days ago I wrote about the creative use of JCA Answers by one of our clients, National CASA. It was certainly enlightening to us!

Use This Sea Change in Our Country to Shake-Up Your Marketing Point-of-View

Getting Attention

Obama's inauguration is a huge change for our country. The crowd in DC and the record-breaking count of TV  audiences shouts that. Among many, there's a palpable sigh of relief today, and a massive return of hope. Less comfort for others; but still recognition of a huge change. So YOUR MARKETING has to change with it. P.S. Yes We Can!

#COMMUNICATION: Is Your Nonprofit Staff Conversing With Both Audience & Each Other?

Non Profit Marketing 360

But it seems to me that the argument is both older than modern social media (read any Marshall McLuhan lately?)

Facebook Trust: A Point of View From The Millennium Generation

Diva Marketing Blog

Jess graciously agreed to an interview for Diva Marketing to share her views. She joined Facebook when she began college in 2004. anymore.

Which social network to use, when

Nonprofit Marketing Blog

View the original here ). Here’s a nifty infographic with some ideas, courtesy of Mashable.

Customer Service Social Media Style: A Pulse of the Industry View Part 1

Diva Marketing Blog

What do people do on social networks and blogs? They "talk" of course! They talk about what is important and what is mundane. social service.". Matter.

Which social network to use, when

Nonprofit Marketing Blog

View the original here ). Here’s a nifty infographic with some ideas, courtesy of Mashable. Handy for nonprofit marketing, online engagement and time management

Video Fundraising: Meet Chuna

The Agitator

First, here’s a report on video viewing that measures mobile video viewing as up 400% over the last two years, up 127% in the last year.

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Ordinary Fundraising Done Extraordinarily Well

The Agitator

Of special note, from our parochial point of view, Communications Copywriting / creative Direct mail Donor retention / loyalty / commitment premiumAsking for Money?

Vote for the Best Do Gooder Videos of the Year

Kivi's Nonprofit Communications Blog

Watch the intro video, then click on the arrows on the side of the viewing panel to go to the next video. Happy Viewing!

Protected: Google’s new “Content Experiments” testing tool


To view it please enter your password below: Password: Testing and Analysis google website optimizerThis post is password protected.

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Our Top Ten Blog Posts of 2016

Kivi's Nonprofit Communications Blog

Here are the Top 10 blog posts published in 2016, according to Google Analytics page views: 10.  Drum roll, please! Cut the Glut!

Online Video Grows, Driven By Mobile

The Agitator

billion ad views (average length, 40 seconds). All that amounted to 1,248 minutes of online viewing per viewer, or 20.8 What a surprise!

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Why the Washington Post shouldn’t view Facebook as an ATM machine

Nonprofit Marketing Blog

The Washington Post had an article yesterday (registration may be required to read it) that made the same mistake nonprofit marketing folks often make when judging the relative value of Facebook: it simply looked at Facebook as a place you post a cause and expect the dollars to roll in. But there is more to the story.

Don’t Panic! Strategic Planning needn’t be complicated!

NonProfit Branding

Here is a minority view that may lighten your mood. It seems to me that nonprofit thought leaders – especially consultants and blog authors (including me) – are sometimes just a bit overwrought and doctrinaire. Especially when discussing strategic planning. Let’s look at a more relaxed viewpoint.

Plan 49

Media Benchmarks For Nonprofits

The Agitator

In a thoughtful gift to the sector,  M+R , the media and fundraising consultancy, has just released the inaugural edition of 2016 Mediamarks Study.

It's A Stressful Time of Year for Nonprofits, Especially Now, But Also A Time For A New (Survivable) View

Seeking Grant Money Today

As for the view on the horizon. Consider, from this point of view, what the strategic options are to keep your organization running, growing, and healthy based in real regional information (facts). As we head into Thanksgiving, this week, our heads are buzzing with realities based in this year. How secure is our job? What about others?

The psychology of social networking

Nonprofit Marketing Blog

Having trouble viewing it? To follow on to yesterday’s post, here is an infographic via Scott Dunlap of PayPal. See it here

New digital tracking study reveals UK consumer views on promotional email and social media use

Giving in a Digital World

As is always the case with such research, some of the observations just confirm what most good online marketers know already – like the fact that traditional sales promotion techniques (money off or free delivery) work well in email. 

Infographic: How donors gave to Sandy Relief

Nonprofit Marketing Blog

Trouble viewing it? Tonight is a benefit concert for those still struggling to recover (the 12/12/12 event). Go here

Ask The One Who Matters Most

The Agitator