The Latest from the Nonprofit Marketing Community

Monday, February 8, 2010
Morning, peeps, I’ve got a special surprise today!  Beth and I have helped to plan and assess online contests such as America’s Giving Challenge sponsored by the Case Foundation over the past several years. Now, we’re part of a group of bloggers who get to help sponsor a contest and give away free HP stuff! The
 
Monday, February 8, 2010
An open letter to my friends in the nonprofit world. Dear Nonprofit Marketer:The Super Bowl was yesterday. It attracted the largest TV audience for any TV show ever in the United States with 106.5 million viewers. The Winter Olympics are a few
 
Monday, February 8, 2010
This week’s Featured Fundraiser is Rochelle Zeidman.Thank you Katherine Wertheim for referring here to me. If If you ever would like to nominate someone for Feature Fundraiser just send me an email . - Jason What kind of fundraising do you do and who do you do it for?
 
$37 Million given in January 2010. Incredible. Incredible. Unbelievable. The Red Cross, together with mGive , made history in January with possibly the biggest text message fundraising campaign ever. How does Text Message fundraising work? People
When I look out into the arts world, I don't see a lack of talent.  0160; I see a lack of great arts organizations. Why does this matter? Because anybody can produce one good play, or do one good gallery showing. 
Can’t ignore Facebook as a channel for reaching nonprofit donors. Apart from the sheer volume of traffic on Facebook, 112 million unique visitors in 2009, as reported in Online Media Daily , consider this … "…older 34;…older users remain among the fastest-growing populations on Facebook.
Lots has been said about Pepsi’s Refresh Everything Project. However, not as much has been said about Disney’s “ Give a Day. Get a Disney Day .” 8221; Why? Both projects launched around the
Some interesting nonprofit fundraising resources from around the web. John Haydon has a great post on “How to get our nonprofit’s supporters to retweet content” http://johnhaydon.com/2010/02/nonprofits-supporters-retweet-content/ Katya Andreson has a great post showing a website makeover.