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| | IMARKETSMART
AUGUST 22, 2016 Show some donor appreciation!
You should know that lots of people try to tell me how to market MarketSmart. They tell me I need to drive tons of traffic to my website. They call me up and tell me I should speak at or sponsor this or that event. They recommend I buy a booth at an expo so I can jump out at people as they walk by. They tell me I need more Twitter followers.
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J CAMPBELL SOCIAL MARKETING Small Nonprofits Kicking Butt at Individual Fundraising [REPORT]
| TUESDAY, AUGUST 23, 2016
Did you know that for small nonprofits, one out of every five dollars is raised online? And that about half of individual donor revenue comes from donors giving less than $1,000? In addition, small nonprofits retain about 60% of their donors from year to year – that’s astounding! How Nonprofits Benefit from Better Data. MORE >>
- Please Share Your Storybanking and Photobanking Process
There has to be a better way. Our contributing writer Antionette Kerr is working on a new e-book on both storybanking and photobanking — how you collect, store and organize your stories and photos. She’s got some great how-tos and resources pulled together. But it’s missing your real-world stories and data. So we need your help! MORE >>
THE AGITATOR Does Your Nonprofit Need/Have A ‘Chief Customer Officer’?
| SUNDAY, AUGUST 21, 2016
Because The Agitator is so committed to improving donor retention as a strategic priority, we are equally committed to convincing fundraisers of the importance of delivering terrific donor service. These days, delivering superior customer experience is a really big deal in the corporate world. MORE >>
WILD WOMAN FUNDRAISING Why should you be finding new donors now?
| MONDAY, AUGUST 22, 2016
Why should you be finding new donors now? How can you do it? Why are tests important? This is Part two of our interview with Heather Yandow on the 2016 Individual Donor Benchmark Report. Go here to read part one. MT: You’re now encouraging nonprofits to spend a lot of time finding new donors. HY: That’s a great question. Is it a house party model? MORE >>
WILD WOMAN FUNDRAISING 2016 Individual Donor Benchmark Report: Interview with Heather Yandow
| MONDAY, AUGUST 22, 2016
Welcome, everybody. This is Mazarine Treyz of Wild Woman Fundraising, and today I have the pleasure and the privilege of interviewing Heather Yandow, who I interviewed last year about Third Space Studio’s Individual Donor Benchmark Report. MT: How many nonprofits participated in the Individual Donor Benchmark Report this year? HY: Yep. Right? MORE >>