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CAUSE RELATED MARKETING MAY 22, 2013 Five Bad Habits of Cause Marketers 'On Monday I posted about five good habits of great cause marketers. But cause marketers. good and bad. can have bad habits too. In his terrific 2012 book The Power of Habit Pulitzer prize-winning-reporter Charles Duhigg tells about the three phase of habits: the cue, the routine or behavior, and the reward. recommend The Power of Habit highly. | | | CAUSE RELATED MARKETING MAY 20, 2013 The Five Habits of Great Cause Marketers 'Aristotle wrote, “We are what we repeatedly do. Excellence, then, is not an act but a habit.” Of course, that’s true. There are a whole host of things that are challenging the first times we do them, but become easier as we repeat them. Scientists call it “automaticity.” Franklin really knew how to cut through the crap, didn’t he? | | | | | | | | | -
THE AGITATOR | SUNDAY, MAY 19, 2013 Wear Your Donor’s Shoes 'Does your nonprofit have fundraising rules that would bewilder your average donor? From Gayle Gifford at Cause & Effect , here’s the kind of story about donor-nonprofit mis-interaction that makes The Agitator’s hair curl. To sum her story up: She the would-be donor: ‘Please let me give now!’ You can’t.’ MORE >> -
MISSION PARADOX BLOG | MONDAY, MAY 20, 2013 Tell me what you like 'When I begin working with people I often ask this question: Give me an example of marketing that you really like or love. The ones that end up struggling the most with their marketing don't like anything that anyone is doing. One of the side effects of modern life is our ability to find the flaw in anything. Yes, I said copy it. MORE >> - Located in Moore, Oklahoma and Needing Assistance? Looking for Loved Ones in Moore? Wishing to Assist? See the Following.
'The American Red Cross is assisting people in Moore, Oklahoma right now and has been literally since the tornado was touching down. Red Cross of Central and Western Oklahoma is providing up to date information on the tragedy and resources available to survivors in Moore, Oklahoma. To give blood to the American Red Cross click this link. MORE >> -
A. FINE BLOG | MONDAY, MAY 20, 2013 Can We Prove We’re More Generous Online? 'I’m full steam ahead on my new book tentatively titled, Our Biggest Small Towns. The idea is that most of us are living simultaneously in online and on land communities. Living this way is turning out to look and feel like our traditional small towns – only at a much greater scale because of the ever-expanding digital environment. MORE >> -
GETTING ATTENTION | MONDAY, MAY 20, 2013 15 Fantastic Nonprofit Marketing Jobs: Movin’ Up Monday 'Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities. New Opportunities. Associate Director of Integrated Content Management , The American Optometric Association (St. Louis, MO). Campaigns Communications Manager , Free Press. Florence, MA). Brooklyn, NY). RECENT OPPORTUNITIES. MORE >>
- I Love You, Katya Andresen KIVI'S NONPROFIT COMMUNICATIONS BLOG | MONDAY, MAY 20, 2013
- How Businesses Can Help Oklahoma Tornado Victims (Hint: Learn from Boston) SELFISH GIVING | MONDAY, MAY 20, 2013
- Free fundraising tips and ideas in 3 podcasts! FUNDRAISING COACH | TUESDAY, MAY 21, 2013
- How to Involve Staff in Nonprofit Branding KIVI'S NONPROFIT COMMUNICATIONS BLOG | WEDNESDAY, MAY 22, 2013
- Get Attention With Your Next Multichannel Campaign GETTING ATTENTION | WEDNESDAY, MAY 22, 2013
- I’m Perplexed And Confused THE AGITATOR | TUESDAY, MAY 21, 2013
- My own medicine: Research to kickstart a friendship revolution SEA CHANGE STRATEGIES | TUESDAY, MAY 21, 2013
- Four Tactics for Amazing Nonprofit Stories FUNDRAISING 123 | WEDNESDAY, MAY 22, 2013
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