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You Are Not Your Target Audience

Kivi's Nonprofit Communications Blog

Putting aside for a moment whether we should call them “target audiences&# or not, it’s always good to remember that, as a nonprofit communicator or fundraiser, you are very rarely the kind of person that you are trying to communicate with. Always, always, always do your best to put yourself in their shoes. It’s tough.

The simplest targeting approach for uncovering planned gifts

iMarketSmart

But they are great targets as well. Planned Giving Planned giving Planned Giving Marketing Target marketing 80/20 rule smart strategy

Know Your Target Audiences for Nonprofit Marketing Success (Case Study)

Getting Attention

During the segment on getting to know your target audiences, D.D. Here’s how D.D. moved forward to group (a.k.a. Immigrant families.

Who Should Set Fundraising Targets?

The Agitator

Faithful Agitator reader Reinier Spruit at Greenpeace International and 101fundraising blog has shared the results of his interesting survey on setting fundraising targets … We are going down … We have no target! ”). And: “…because you would expect your boss to know why more income is needed.”

Using Facebook Targeting to Boost Performance on Organic and Promoted Posts

Kivi's Nonprofit Communications Blog

Facebook targeting is one of the most powerful ways nonprofit page managers can increase reach. Organic Post Interest Targeting.

Alert! Missing Middle Donors

Getting Attention

  Try this fundraising mash-up to close the giving gap you might not know you have! percent from 2006 to 2012. More here on The Missing Middle.

What Do You Think Of IP Targeting?

The Agitator

The capability exists to target email messages to specific consumers (donor prospects?) ” Could represent a powerful targeting tool. targetable emailing list. Here’s one for you online fundraisers. using their IP addresses, with that information cross-matched with a variety of demographic markers. And voila! Scary?

HOT OFF THE PRESS: A Golden Age of Philanthropy Still Beckons With a New $59 Trillion Target

iMarketSmart

The post HOT OFF THE PRESS: A Golden Age of Philanthropy Still Beckons With a New $59 Trillion Target appeared first on MarketSmart. trillion].

Segmenting Audiences for Social Media Engagement

Public Sector Marketing 2.0

Target audiences can be separated into: geographic segmentations, addresses (their location). do the same rules apply? We’ll go with 15%.

Where's the Social Media in this Youth Targeted Cause Marketing Effort?

Cause Related Marketing

Avon has addressed the challenge by launching Mark , which targets 18-30 year olds with bright, fun, less expensive products than Avon’s mainstream line and sold by youthful reps using a heavy dose of social media. Mark has proven to be a good extension for Avon. Like Avon, Mark has a cause attached to it. New York Times Twilight Mark.

Get to Relevant Messages—In Just 6 Weeks

Getting Attention

New or strengthened skills—plus proven tools, templates and processes—to create additional messages that connect , across  programs and target audiences. 3. We are so happy with the outcome—a strong tagline that works for all target audiences. Professional Development connect nonprofit marketing tagline focus project target audiences

How to get tons more traffic for your nonprofit blog

Wild Woman Fundraising

Mazarine Treyz, with The Wild Woman’s Guide to Fundraising and The Wild Woman’s Guide to Social Media. Or Buy the Ebook.

Data Driven Campaigns Can Help Small Nonprofits

Social Media Bird Brain

Here's the gist of it: Target your audience for the best returns on your outreach. data segment research measurement targeting Small nonprofit outreachgraphic via Robert Kirrily on Flickr I really dislike numbers, but sometimes it can't be helped. SSIR has a good article about learning from Obama's data-driven campaigns.

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A Model Cause Marketing Tactic You Could Use in Your Campaign

Cause Related Marketing

And, of course, that huge target symbol on them. When the week is up, Nine West will donate $1 for each mile walked in the boots up to $75,000.

Phyllis Freedman’s excellent synopsis of how planned giving target marketing is changing

iMarketSmart

Very few people write as clearly, concisely and intelligently as Phyllis Freedman (aka- The Planned Giving Blogger). If you don’t subscribe to her blog , you can’t be serious about planned giving marketing. Thus, I’ve included just the headers from her post below.  The best prospects for a planned gift (60%) are donors age 40-54.

Got Writers’ Block? Ask these 3 questions

Getting Attention

Define your target audiences, and be as specific as possible. Writing message development personas target audience writingSound familiar?

Pink Ribbon Cause Marketing Targeted to Men

Cause Related Marketing

So where’s the pink ribbon cause marketing targeted at men? My travels yesterday took me to a suburban Ulta Beauty store. But why not?

Target Gives, Facebook Votes

GenerationYGive

Many of us have heard thru some way or other that the Target corporation gives away 5% of its income to various do-gooding, which, as it turns out, comes out to be about $3 million a week. On it's Facebook page, Target is letting people vote for one of ten organizations that should get the cash. This was the headline: "$3M on Facebook."

Connecting with Your REAL Target Audience

Kivi's Nonprofit Communications Blog

Focusing on Your REAL Target Audience from Kivi Leroux Miller on Vimeo. We recorded our conversation for you. Get the Details.

Connect More Strongly w/Your Audiences, in Just 8 Weeks

Getting Attention

New or strengthened skills—plus proven tools, templates and processes)— to create additional messages , across  programs and target audiences. 3.

Nonprofits, Gun Makers are Aiming at the Same Target

Selfish Giving

Nonprofits and gun makers are polar opposites in many ways, but not in marketing. The future is female.  … Keep reading.

Target's Gift Card Cause Marketing for St. Jude

Cause Related Marketing

Tags: Garmin Target St.

VolunteerMatch Enters into Sweet Cause Marketing Deal with Ben and Jerrys and Target

Cause Related Marketing

Tags: Target Scoop it Forward Ben and Jerrys Robert J.

Where is your target audience spending money?

Wild Woman Fundraising

How much do people spend in your region and on what? Can you compare and contrast regions? What about if you hold a bake sale? Digg this! Tweet This!

Advice To a Promotional Products Company

Cause Related Marketing

Tags: Target Timberland imprinted promotional items City Year

Target and the National Teacher Appreciation Week

Cause Related Marketing

Tags: Target National PTA Teacher Appreciation Week Chase's Calendar of Events The World's Best Teacher Giftcard Olene Walker

Integrated Cause Marketing with Starbucks and MSNBC

Cause Related Marketing

Previously bags of Starbucks’ Morning Joe coffee were available exclusively at Target and Starbucks locations. Starbucks has been a sponsor.

The Holy Trinity of Corporate Social Responsibility

Cause Related Marketing

Starbucks, along with Coke, Amazon, Fedex, Apple, Target, Ford, Nike, Southwest and Nordstrom are the April 2012 cover of Entrepreneur magazine as the “10 most trusted brands” today. Coke, Target, Ford, Fedex, and Nike practice all three to varying degrees. Or, Crosby, Stills and Nash. Or, Athos, Porthos and Aramis.

Cause Marketing Gamification Targeted to Casual Online Game-Players

Cause Related Marketing

In another case of cause marketing mashed up with games, GoodGames offers a fraction of a cent to charity every time you play a game like Mahjongg Dimensions or Pyramid Solitaire on their website. Play three games and the cause of your choice…from a list of nearly 110,000 registered charities…gets one penny.

Easy targets

Mission Paradox Blog

As I mentioned in a Tweet last week (@missionparadox), Board members tend to be very easy targets for artistic scorn and ridicule.  This week, I want to switch tracks a bit and talk about the Board of Directors.   They tend to be more financially secure then the artists they work with, which can cause tension. 

The Growing Asian American Market, a Likely Target for Cause Marketing

Cause Related Marketing

Likewise, Asian Americans are emerging as a ripe target for cause marketing. Asian Americans are a peach of a target market for cause marketers.

Should Fundraisers Target Boomers?

The Agitator

They buy things. They try new things. They are easy to reach. They think they are in the middle of Middle Age. They use the Internet. They have grandkids. They are control freaks. They like advertising. They are the future. Matt’s elaborations on each observation are brief and thought-provoking. Worth a quick read.

Marketing is easy, right?

iMarketSmart

Communication Innovation marketing Multi-channel marketing Target marketing Uncategorized marketing tools online marketing solve problems

How to Define Your Target Audience: Is Your Nonprofit a Match for Your Community?

Fundraising 123

Nonprofit marketing results don’t require the target audience to accept the worldview of the marketer before they take action.

How to Connect with Your Target Audiences – Get to Know Them!

Getting Attention

Nothing’s more vital to the success of your organization’s marketing than knowing your target audiences. Hope to see you there!

Oct 2

Where Should I Pitch My Nonprofit’s Story?

Kivi's Nonprofit Communications Blog

Targeted media relations begins with understanding what your organization is actually looking to accomplish. Photo by Jeronimo del Villar.

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The Importance of Proximity in Cause Marketing Relationships

Cause Related Marketing

For instance, another of St Jude’s sponsors is Target, headquartered 700 miles upriver in Minneapolis, Minnesota. So too is St.

Bleeding-Edge Cause Marketing

Cause Related Marketing

Help’s remedies are available at most Target and Walgreens stores, and elsewhere. Help’s products stand out in several ways.

Fundraising Flat Says Target Analytics

The Agitator

Target Analytics has just released its Index of National Fundraising Performance for the 12 months of activity through the 2 nd Quarter of 2010. Here’s a summary of Target Analytics report: Donor declines continued in the first half of 2010, but were smaller in magnitude than were in 2009, partly because of the Haiti-related giving.

Register Now for Free Webinar on Thursday on Defining Your Target Audience

Kivi's Nonprofit Communications Blog

How to Define, Research and Reach Your Target Audience.&# The winner, with 40% of the vote, is “Forget the General Public! Pacific).