Trending Sources

Love Those Donor Complaints

The Agitator

Not only that, they are subliminally giving you, the. Yesterday Roger hamstered hammered away at retention, drawing upon Mark Phillips’ (Bluefrog) wonderful warm and fuzzy hamster parable. In fact, treasuring them. Donor retention / loyalty / commitment premium

I Hate This Study!

The Agitator

In short, negative information, even when presented subliminally, is better received than positive info. I chose the title of this post carefully … you’ll soon see why. Hence, one would surmise, the traditional reliance on negative political advertising. I’m conducting a mini-study of my own. What do you predict? Stay tuned.

Interview with Sarah Durham, Nonprofit Communications Strategist & Author of “Brandraising”

Non Profit Marketing 360

This interview series is produced with the generous support of the Nonprofit Marketing and Fundraising Zone. These days it’s par for the course.

Acquisition: Guilty Until Proven Innocent

The Agitator

And what does that label say subliminally to the layperson? You can see his original post here at SOFII. Again, please read, heed and share.

Giveology: Does neuromarketing research have anything to teach nonprofits?

ImpactMax

has transformed entire bars into subliminal advertising through the use of red and white, and shapes that echo their packaging—no logo in site.