Trending Sources

2016 Nonprofit Email Deliverability Study: Spam Still Costing Nonprofits Thousands


Download a copy of the report now - it's free. Why analyze email deliverability? billion emails last year alone. Want to learn more? The reason?

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But is spamming your donors really donor-centric? The post STOP SPAMMING YOUR SUPPORTERS! Nonprofits love to talk about donor-centricity.

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What Does Spam Do to your Email Fundraising? [INFOGRAPHIC]


If you’re sending fundraising emails, then you’re losing money to spam. The question then, is how much + why?

Typepad is a SPAM receptacle

Blue Sky Collaborative

But these days, I spend as much time deleting SPAM comments as i do blogging. I've resisted the urge to switch to Wordpress for years. Tranferring is difficult and I actually liked Typepad's feature set. And i pay for this

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CAN-SPAM Act – What Do I Need To Know?

JCA Insights

You need to understand and abide by the CAN-SPAM act.  New to e-marketing?  Think about the email you’re sending.  Commercial. Transactional.

The Phoney Baloney Email Spam

A. Fine Blog

This campaign has presumably bought a list of email addresses from other lefty causes on which my name naturally appeared and spammed me with a fundraising pitch. The next day I received an email from Lisa Kaufman forwarding Jared Polis’ email to me again. And it read: Dear Allison. Thank you! Lisa Kaufmann.

Are Your Emails Being Delievered? [New Report]

Kivi's Nonprofit Communications Blog

EveryAction just released their annual Email Deliverability Report  which answers the question, “How much is spam costing your nonprofit?”

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7 Solid Reasons Why You Should Kill Your Printed and Electronic Planned Giving Newsletter


And what about SPAM emails? Do you like spam? Folks, spamming your donors is not nice and it’s not fair. Sound hard? Oh my!

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7 Conversion-Killing Words

The Agitator

Spam (such an evil word, it hurts results even to say you won’t do it!). Most of the time you read advice about words that are good to use in fundraising … like ‘you’ But here’s a fascinating article on seven words to avoid on your website conversion pages.

The “How Much and How Good” Grid for Nonprofit Communications

Kivi's Nonprofit Communications Blog

You can’t really have that conversation without also talking about the quality of that content. Let’s walk through it. What do you think?

Are you hunting mice or antelopes? [Guest post from T.J. McGovern]


The following is a guest post thanks to my friend T.J. McGovern, Owner/Principal at McGovern Consulting Group  (McG). lioness cannot live on mice.

5 Tips for Better Nonprofit Fundraising Emails


Unfortunately, it’s difficult for your audience to differentiate your messages from the numerous emails that flood their inboxes each day, especially if your mass mailings are labeled as junk and relegated to the black hole of the spam folder. One of the best weapons in a nonprofit’s fundraising arsenal is email campaigning.

Bay Area nonprofits score well, Learning from SPAM, and a Happy New Year

Nonprofit Consultant Blog

While we're on the topic, "a fundraiser" of the Don't Tell the Donor blog, asks, " What can nonprofits learn from spammers? " No, he's not suggesting that we spam our donors or potential donors. Tags: surveys Nonprofit marketing email spam administrative costs fundraising On to the news. Would you have passed the test?

4 Tips for Subject Lines That Work

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Avoid the Spam Trap. Why bother with killer content if your subject line gets it caught in the spam filter? Keep your message front and center by avoiding things like cute symbols and special characters—spam filter magnets that attract the wrong kind of attention. Subject lines are more important than you might think. " 1.

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Are You Interrupting Your Donors or Engaging With Them?


Spam email blasts = Interruption fundraising. Mass direct mail appeals = Interruption fundraising. Interactive widgets = Engagement fundraising.

Email Subject Lines: 6 Cardinal Sins to Avoid

Getting Attention

Sin #5: Sticking Your Tongue Out at the Spam Filters. Avoid these content spam triggers: AVOID ALL CAPS. That’s a lot of pressure.

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Show some donor appreciation!


They try to sell me spam lists (also known as email lists). You should know that lots of people try to tell me how to market MarketSmart. They tell me I need to drive tons of traffic to my website. They call me up and tell me I should speak at or sponsor this or that event. They tell me I need more Twitter followers. And the list goes on.

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7 common major gift marketing mistakes you should avoid this year (including planned gift marketing)


Spamming your supporters. Believing that you are imposing on your supporters by asking them for money. Remember, they want to give.

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Are You Totally Missing the Point of Social Media?

J Campbell Social Marketing

Most of these accounts are spam-bots who will never donate or visit your website. They have two things in common. need more followers now!”.

9 ways nonprofits are conning and duping supporters (all of which you should do without)


Spamming supporters and advocates (and/or sending too much printed junk mail without their permission). 7. New donors, are testing you out. But many feel duped. think that’s why retention is so low. Everyone hates to be duped! Here are the ways nonprofits are conning and duping supporters: 1. Not thanking supporters. 3. Tweet this!

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Why Deleting People from Your Email List is a Good Thing

Kivi's Nonprofit Communications Blog

If people aren’t regularly opening your emails, odds are good that they will at some point tag your email as spam. how you are doing.

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6 Tips to Ensure your Emails are Read (and Enjoyed)

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Always avoid using ALL CAPS, dollar signs, and exclamation points, all of which will raise flags for spam filters. Customize the “From” field.

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Marketing Fundraising Events: The Ultimate Checklist

Kivi's Nonprofit Communications Blog

Kerri Moore. Holding a fundraising event soon? Use these tips from Kerri Moore, Director of Marketing at Booster  to get the word out. Publicize!

12 questions to ask yourself to avoid disrespecting your supporters


Worst of all, are you spamming your supporters or sending them junk mail that ticks them off? Or are you making the donor feel like the hero?

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See What Your E-Newsletter Looks Like in Different Email Programs

Kivi's Nonprofit Communications Blog

Campaign Monitor’s Design and Spam Test. MailChimp tested against eight different spam filters. “Oh, no! Don’t be her.

Guy Kawasaki webinar: Getting your story published

Nonprofit Marketing Blog

And he’s agreed to present a Network for Good webinar for nonprofits on how to shape and self-publish your organization’s story.

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Learning About Email at #15NTC

Kivi's Nonprofit Communications Blog

Spam software. You want people to open and read your emails, but how can you avoid spam filters? Don’t know? Blacklists. Traffic.

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3 new phrases/concepts engagement fundraisers need to know


Absent feedback loops nonprofits habitually employ for outbound direct mail, email (spam, not permission email), and telemarketing to achieve their fundraising objectives without listening carefully to their constituents’ reactions and responses. That’s why I’m sharing them with you today. Tweet This! LIKE THIS BLOG POST?

Here Comes #GivingTuesday and the Thunderclap


However, if you create your own clap, you do have to go through a painless approval process as a way to cut down on message spam. Now, you can.

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Could December be the month when you will LOSE the most donors?


I’m worried about fundraisers who get too excited about Giving Tuesday. Tom Belford (a.k.a Here’s a quick story about one in particular.

Should You Use Pre-Checked or Unchecked Opt-In Forms?

Kivi's Nonprofit Communications Blog

Canadian spam laws require an explicit opt-in, where you use a separate check box for the email opt-in, and the check boxes can’t be pre-checked.

6 Overlooked Ingredients Your Year-End Emails Need

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It''s also important that you put in an easy way for readers to opt-out of your nonprofit emails (and if you''re not sending from a email service provider like Constant Contact , be aware of CAN-SPAM laws ). 5. When creating your year-end email appeals, remember these six key ingredients: 1. An easy to find donation button. sense of urgency.

How to keep your donors in 2016


In the nonprofit world, it’s widely recognized that retaining donors can be quite challenging. And it’s not their fault! Why do they do it?

5 thoughts that might lead your supporters to feel donor remorse


Will I now get flooded with lots of spam or junk mail asking for more money? Here are some of the thoughts crossing your donors’ minds while you’re asking them to support your cause: Will they say thank you or just take my money and run? Will they call and badger me for more money? Please add to my list. LIKE THIS BLOG POST?

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Can’t Keep Up? 6 Ways to Get More Out of Twitter In Less Time

J Campbell Social Marketing

Twitter remains the second most important social media tool for nonprofits. What are hashtags, anyway? Immediately. How are you using Twitter?

Why Gmail’s New Unsubscribe Feature, and Unsubscribers in General, Are a Good Thing

Kivi's Nonprofit Communications Blog

also don’t ever remember interacting with 247 Sports, but it’s possible I did at one point so I did not want to mark them as Spam.

‘Cause Fatigue’ On Social Media?

The Agitator

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5 Quick Ways to Improve Your Nonprofit Email Newsletter

J Campbell Social Marketing

I receive a lot of email newsletters – from nonprofit organizations, from businesses and from consultants. Make sure to test it to make sure.

3 Simple Email Improvements to Make More Money During EOY Fundraising


Here are some of the highlights: Spam costs the average nonprofit about $7,400 in potential fundraising revenue every year. Great news, right?

Nonprofit board members: The next 3 minutes can transform your nonprofit's next event

Fundraising Coach

Two words of caution: Please don''t blindly spam your friends with event invitations. No one likes spam. After all, they are the experts.

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