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The Latest from Social Media Bird Brain
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Friday, January 22, 2010
Anyone using the internet must have heard by now that social media is where you should be, regardless of whether you’re a big for-profit or a small non-profit. Less clear may be the admonishment to have a policy about social media, but you need one. Tags: Non-profit organization Facebook Grant social media marketing website Twitter Log Image by Damien Basile via Flickr
Anyone It needs to spell out a lot of things including who’s going to be in charge of what and what you hope to get
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Tuesday, January 5, 2010
Social media hasn’t killed email.
More More than once I’ve read a blog post or seen someone on TV or streaming video saying that social media is putting email in its coffin and every tweet or ping is another nail. Social media and Email are complementary tools that should be used as fully and responsibly as possible.
Email Don’t you believe it. Email is probably still your most effective tool at
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Monday, December 28, 2009
image via United States Army Garrison Livorno
I’m I’m m always sorry to see the end of the year because I love the feeling of the holiday season. I’m m not a Christian, but – as do most other faiths – mine encourages one to be kind to others, considerate and giving.
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The Best from Social Media Bird Brain
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Sunday, August 9, 2009
image via the Candy EnthusiastSo here’s the deal: with social media becoming even more mainstream, a lot of nonprofits have or are contemplating taking the plunge. Tags: small nonprofits policy social medi Since this blog is about SM and small nonprofits, it’s obvious which side of the fence I’m on. Assuming that your small nonprofit is taking advantage of SM or about to, you may be contemplating a policy for its use.
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Friday, October 9, 2009
Tags: small nonprofits control social media nonprofit image via DefenseTech
This This week I was involved in a minor flap with the Development Director at a private agency I used to work for. The for-profit for which I'm now a contractor put out a news release about something we were doing in tandem with the agency.
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Friday, April 10, 2009
artist unknownSocial Media is about being social. But before you say, "Duh," let me ask you to think about what the term social means to you. As me, social means give and take - a conversation. Tags: FriendFeed small nonprofits Facebook community social media website Twitter ning links nonprofit As a writer, I'm always concerned about defining terms. It's my belief that you can't have a real conversation with someone until you understand the thinking behind the lexicon.To
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Tuesday, January 5, 2010
Social media hasn’t killed email.
More More than once I’ve read a blog post or seen someone on TV or streaming video saying that social media is putting email in its coffin and every tweet or ping is another nail. Social media and Email are complementary tools that should be used as fully and responsibly as possible.
Email Don’t you believe it. Email is probably still your most effective tool at
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Friday, April 17, 2009
Tags: small nonprofits LinkedIn unemployment social media Volunteering Twitter job search Social network nonprofit Comic by Mike BannonBesides the Wall Street meltdown, one of the biggest news stories of this recession is the high percentage of unemployment. And for over-50 workers, the outlook becomes even more serious. Even
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The Latest from the Nonprofit Marketing Community
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Monday, February 8, 2010
Tags: Social Media American Red Cross Amy Sample Ward beth kanter CARE DonorsChoose.org HP Create Change Jolly Mom Junior Achievement Katya Andresen Make-A-Wish Foundation Susan G. Morning, peeps, I’ve got a special surprise today! Beth and I have helped to plan and assess online contests such as America’s Giving Challenge sponsored by the Case Foundation over the past several years.
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Monday, February 8, 2010
If you can get media attention around your cause via TV, newspapers, and radio, you can have a chance to tell people what to text if they want to donate to you. social media appeal earthquake easy fundraising Haiti how can I use sms for my cause how to set up text message fundraising job Marketing mGive programming red cross SEO SMS text text message web 2.0 $37 Million given in January 2010.
Incredible. Incredible.
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Sunday, February 7, 2010
How: Engaging in a social good crowdsourcing experiment .
Pepsi is also a heavy hitter, and has entered the social good space by doing something new and doing it first, which can work to their advantage. What I have noticed–is that they are definitely promoting it through blogger outreach, social media, celebrity endorsement, television ads and Pepsi was also a sponsor to the Superbowl Fan Jam that aired on VH1. Lots has been said about Pepsi’s Refresh Everything Project. However, not as much has been said about Disney’s “ Give a Day.
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The Best from the Nonprofit Marketing Community
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Thursday, April 23, 2009
Social media is a free-flowing, wide-open phenomenon that needs to be handled and handled well. What social media-ing is ok to do at work, and what's not ok?
Leads to a consistent, recognized voice online -- via your Web site, e-news and social media presence(s). So frame its use for your staff, volunteers and base. The clearer you are, the more likely it is that your org will make an impact with these tools -- whether you're just monitoring conversation about your org via Google Alerts, have a two-pronged approach with Facebook fan and cause
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Tuesday, September 23, 2008
A good social media plan will have many elements in common with a good marketing plan. For example, social media is never a campaign . And while your members are used to getting emails and brochures, they may not be ready for all the possibilities social media creates. Here is what I would put But there are differences. For that matter, your boss and staff might not be ready either.
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Tuesday, April 21, 2009
I had the pleasure of interviewing Dave Evans, author of Social Media Marketing: An Hour a Day, for a social media intensive I taught recently at the Academy for Nonprofit Excellence. a social media maven and well-practiced at breaking down what often
seems our ideal guide to social media.
Click here to listen now or download for later listening (Right click on a PC or cntrl click on a Mac, and "save file as" to your Desktop) :
Dave
is
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Friday, July 18, 2008
This is also archived on the We ARE Media . What are Social Media? Social media comprise the vast array of communications vehicles including blogs, wikis, e-mail, and social networking sites that are powered by the Internet. Social media can be best understand by what they are NOT. Social media are NOT mass media, defined by Wikipedia, as "traditional means of communication" like television or newspaper or radio that were "envisioned and designed to reach a VERY LARGE AUDIENCE such as the population of a nation state.
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Tuesday, October 13, 2009
Of all the different social media tools I’ve tried (e.g. As one article points out: “For businesses, it’s social media meets customer loyalty in a tangible and measurable way.” Foursquare is social media, but it’s also a game. Twitter, Facebook, blogging, etc.), a new one I just started using, Foursquare , probably has the most potential for cause marketers.
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