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Tuesday, September 23, 2008
A good social media plan will have many elements in common with a good marketing plan. For example, social media is never a campaign. And while your members are used to getting emails and brochures, they may not be ready for all the possibilities social media creates. But there are differences.
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Thursday, April 23, 2009
Social media is a free-flowing, wide-open phenomenon that needs to be handled and handled well. What social media-ing is ok to do at work, and what's not ok? Leads to a consistent, recognized voice online -- via your Web site, e-news and social media presence(s). Any approvals necessary, at any point?
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Friday, July 18, 2008
This is also archived on the We ARE Media. What are Social Media? Social media comprise the vast array of communications vehicles including blogs, wikis, e-mail, and social networking sites that are powered by the Internet. Social media can be best understand by what they are NOT. Jocelyn.
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Tuesday, April 21, 2009
Click here to listen now or download for later listening (Right click on a PC or cntrl click on a Mac, and "save file as" to your Desktop) : I had the pleasure of interviewing Dave Evans, author of Social Media Marketing: An Hour a Day, for a social media intensive I taught recently at the Academy for Nonprofit Excellence.
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Tuesday, October 13, 2009
Of all the different social media tools I’ve tried (e.g. As one article points out: “For businesses, it’s social media meets customer loyalty in a tangible and measurable way.&#. Foursquare is social media, but it’s also a game. Twitter, Facebook, blogging, etc.), Here’s how.
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Tuesday, July 14, 2009
The strategic use of social media is about changing your perspective, not using new communication tools. Fortunately, in the past four years, many social marketers and change agents have emerged to fill in those gaps. Mostly how to use the new media in old ways. Somehow, it has become sooo – sinister, subversive, sexy?
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Monday, March 30, 2009
This post is the third in a 4-part series on social media policies. In this part, we're looking at user agreements and moderation guidelines for an organization's official presence in social spaces like Facebook, LinkedIn, and Twitter. This is a good idea for every association operating in a social space. Also possible.)
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Sunday, March 15, 2009
Once, when I was representing social media on an arts marketing panel, a fellow panelist said to me, one-on-one, something along the lines of “ okay, but how does this sell tickets ?” The longer answer is about social media metrics and the complexity of conversation, and it’s not really an answer. returning visitors.
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Thursday, March 19, 2009
Should my association have a social media policy? This post is the first in a four-part series meant to clear up the confusion around policies that your association may need in order to make the most out of the social web. We'll look at policies for an internal social network. Tags: social media policies
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Thursday, July 30, 2009
Thanks to everyone who commented on my post Help Me Convince My Boss To Use Social Media. Not only did you offer some great support and tips, but the 24 comments I got were real evidence that social media really does work! chose people from the office that I knew enjoyed social media and wanted to learn more.
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