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Our Annual All-Access Pass Is on Sale NOW

Kivi's Nonprofit Communications Blog

We put our Annual All-Access Pass on sale only twice a year: in December and NOW. Either way, this sale is for you!

Ep169: New Research Rates Factors That Drive Cause Partnership Sales

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to frequent guest Mollye Rhea , President of For Momentum , an Atlanta-based cause agency. How much?

Social Media Beyond The Sale

Diva Marketing Blog

Wondering what surprises the Groupons and Scout Mobs of the digital coupon world have in store for us. This is not the day for crash and burn.

How fast do you respond to your major and planned gift donors’ needs?

iMarketSmart

How much money do you think your organization could raise if it developed more effective and fluid two-way communication channels that facilitated giving (especially for high-value donors)? LEAVE YOUR COMMENTS AND/OR SHARE IT WITH YOUR PEERS! The post How fast do you respond to your major and planned gift donors’ needs?

YOUR Next Nonprofit Marketing Job

Getting Attention

Please post your nonprofit marketing jobs here. Communications and Public Relations Manager OPCC (Santa Monica, CA). Los Angeles, CA).

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Black Friday – Cyber Monday Sale

Fundraising Coach

” It’s theday that most stores have sales so they can end the calendar year “in the black” (as opposed to being in the red).

Mixed Links for Nonprofit Marketers and Fundraisers

Kivi's Nonprofit Communications Blog

And finally, it’s December so be sure to catch some holiday classics (and not-so-classics)  during ABC Family’s 25 Days of Christmas.

YOUR Next Nonprofit Marketing Job: Moving Up Monday

Getting Attention

Post YOUR open nonprofit marketing and communications positions here. Communications and Marketing Manager  Miami Music Project, Inc.

4 Ways to Segment Your Donors for More Effective Marketing

Kivi's Nonprofit Communications Blog

Donors want and need to be treated like the unique people that they are. So, what’s a nonprofit marketer to do? Sarah Tedesco. Kristina.

How to Get Others to Buy Into Your Cause

Getting Attention

Yes, you’re in sales. You’ve told me that sales can feel icky; sleazy or inauthentic. And I know just what you mean. That’s sales.

Are face-to-face meetings with donors overrated?

iMarketSmart

When I first got into professional sales at Washingtonian Magazine I was taught that the only way to really sell anything was to get face-to-face with a prospect. That was back in 1988 and I’d agree that, back then, it was true. Which ones want that kind of relationship and why? What can you do for them ? Prospects lie.

You In? Mother’s Day Marketing

Getting Attention

Your people are already thinking about these topics and issues, so are far more likely to connect with your campaign than at other times.

Close the sale! A short post on a big truth.

Nonprofit Marketing Blog

Nonprofit marketing and fundraising friends: Close the sale. Don’t stop at attitude change.

Vendor Programs and Cause-Related Marketing

Cause Related Marketing

It’s no secret that cause-related marketing is typically aimed at consumers.

Revealed! The Secret Ingredient For Email Marketing

The Agitator

Of course, like all good consultants, Marie Honme of Yes Agency Service warns, “A single metric cannot and should not determine. Weekends!

2 marketing Jedi Masters tell us why fundraising IS marketing/selling

iMarketSmart

Fundraising IS marketing and selling. Yet some fundraisers think it’s different from other forms of marketing and sales when it isn’t.

Viva Cause Marketing!

Cause Related Marketing

Jose has a half-dozen years experience in cause marketing in North America’s second largest country. But it works and it helps both brands.

KPIs for Cause Marketers

Cause Related Marketing

If you ask a regular marketer what his KPIs are he may have a handful. But ask a digital marketer what her key performance indicators and she may have 100 or more. Consequently, all marketing is becoming ever more analytical and more scientific since you can easily and quickly test hypotheses about what works and what doesn’t.

Co-Sponsorship and Cause Marketing

Cause Related Marketing

All cause marketing is a form of co-branding. But one kind of co-branding is far less common in cause marketing than in sports sponsorship, namely the kind of co-sponsorship you see at the left in this page from a Shopko sales flyer. Cause-Related Marketing does a world of good. Louis.

5 reasons fundraisers won’t call their hot leads

iMarketSmart

It’s simple and basic. So stop noodling and start engaging them in worthwhile discussions. Self-consciousness: This is when you worry about what they’ll think of you and become intimidated because your prospects are either wealthy, famous, or powerful, etc. No one likes to be rejected but it is part of your job.

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Oops! 36 Subject Lines and Phrases to Help You Fix Email Mistakes 

Kivi's Nonprofit Communications Blog

These are just three of the frightening emotions that email marketers have experienced after sending a mass email with a mistake. via GIPHY.

Cause Marketing for the Disrespected

Cause Related Marketing

typed that phrase in Google and got 444,000 results. 229,000 results. I’m sure there are legitimate and above-board timeshare operators, but they seem to be a pretty well-kept secret. And so I’m not surprised that an online timeshare sales service is trying cause marketing to dress up its reputation.

Millennials and Mobile Marketing at #MDS11

Kivi's Nonprofit Communications Blog

Smart phone sales have surpassed PC sales — two years before it was projected to happen. Smart phone adoption is also very prevalent in lower income brackets, because you can basically get all you need in your hand, and avoid phone and broadband charges at home. They want basic info and tools for action.

The Best Cause Marketing of 2011

Cause Related Marketing

One of the things I love about cause marketing is also one of the things I love about my wife; it (like she) continues to surprise me.

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Mixed Links for Nonprofit Marketers and Fundraisers

Kivi's Nonprofit Communications Blog

Let’s put that off for a bit and just share some Mixed Links… Lori Jacobwith shares  7 Ways to Make Your Donors Feel Great Today.

Another Benefit to Cause Marketing: Better Supplier Pricing

Cause Related Marketing

Two professors at the Ohio State University have a new take on the benefits of cause marketing; it helps keep supplier pricing in check. The paper then demonstrates that the firm can achieve the same donation level while also cutting supplier costs by tying donations to sales. Cause-Related Marketing does a world of good.

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Book Giveaway: Cause Marketing for Dummies by Joe Waters and Joanna MacDonald

Wild Woman Fundraising

just received this book in the mail last week, and so far, I love it! They also want to get hope, joy and compassion by being involved with you.

Anatomy of a Cause Marketing Pinup

Selfish Giving

Point-of-sale programs are the backbone of cause marketing, raising the majority of consumer donations each year.

Why failing to focus on major and planned gifts can be so dangerous

iMarketSmart

billion) of all charitable giving according to figures compiled by Giving USA and the Huffington Post. And, let’s not forget about bequests.

(Re)Defining Cause Marketing

Selfish Giving

Last January I wrote a post on What is Cause Marketing? Cause marketing is a partnership between a nonprofit and a for-profit for mutual profit.

Arts Marketing 101 - Advance Sales Part 2

Mission Paradox Blog

Revisiting some ideas on advance ticket sales. -. Ok, so you want more advance sales for your art and you've taken a critical look at your pricing structure.    You REALLY looked to see if you had prices or discounts that undercut your goal of advance sales right? Arts Marketing 101 Marketing Strategy

Next? Nonprofit Communications Jobs

Getting Attention

  Post YOUR nonprofit marketing job here: Featuring jobs with nonprofits, grantmakers, B Corps, and vendors serving nonprofits.

Are you a show up and throw up fundraiser?

iMarketSmart

I’m sure you’ve run into a bunch of “show up and throw up sales people” in your lifetime. LIKE THIS BLOG POST?

Faux Cause Marketing With a Sense of Humor

Cause Related Marketing

But look closely and you’ll see that the company makes no claims about any charity benefiting from the sale of pink ribbon golf club covers.

Nonprofit Marketing Tips from 19 Experts

Fundraising Coach

Marketing Tips for Nonprofits. Don''t market your organization. Market your CAUSE. Respect, engage and mobilize them.

Social media definitions, categories, and top tools of 2016

Public Sector Marketing 2.0

While reviewing some of the existing definitions and beginner resources on the web, I noticed that quite a few could use an update based on how rapidly the social space has evolved over the last few years alone. The Social Media tools and applications continue to grow in both popularity and usage. Overview. WhatsApp*. Qzone.

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The Best Cause Marketing of 2010

Cause Related Marketing

The year 2010 was a memorable year for cause marketing. What follows are, in my judgment, the 10 best cause marketing campaigns of the year.

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Nonprofit Marketing Jobs: March 23, 2012

Getting Attention

Please post your nonprofit marketing position here — FT or PT staff, consulting or internship opportunities. Marketing Campaigns Manager.

Co-creating the Social Marketing Discipline and Brand

Social Marketing and Social Change

And it makes a nice touchpoint for people who want to pass the ideas along and discuss them some more. Why social marketing?

7 Tips to Market Mobile Fundraising to Your Donors

J Campbell Social Marketing

Mobile fundraising can be great for your nonprofit, if you put in the time and effort it takes to market your campaigns properly. Tumblr.