Trending Sources

Answering the Question About ROI


I’m always floored when a prospective new client asks me about ROI (return on investment from marketing). LIKE THIS BLOG POST?

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Nonprofit Facebook ROI—Yay or Nay? (w/John Haydon)

Getting Attention

Get ready for a roaring point vs. counterpoint, thanks to Facebook for Nonprofits expert John Haydon, who shares his Yay below. I’ll be following up with mini case studies and links to research supporting my recommendation. NAY, IN MOST CASES. Most recent ugh:  Pay to play with a huge decline in organic reach of your content. Have a plan.

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Where Focusing on Social Media ROI Fails Us

Kivi's Nonprofit Communications Blog

However, much of the current discussion and debate around social media ROI focuses on the Doing goal. It’s easier to measure the Doing.

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How to measure ROI of social media? Book Review: Measuring The Networked Nonprofit

Wild Woman Fundraising

What’s the ROI? How can you measure ROI on social media for your nonprofit? How to measure ROI of social media? Conversions.

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The Social Media ROI Argument: Fighting Back With a Simple Survey

Getting Attention

After that, we do have a big, ugly ROI question staring us in the face. The problem isn’t a new one, so why do I find it especially bothersome?

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Acquisition: Its Costs And ROI – Part 2

The Agitator

Notice that nowhere in these figures is ‘Cost of Fundraising” or “ROI” indicated. ” The policeman looks puzzled. HOW TO USE LTV.  Roger.

Nonprofit Blog Carnival: Going Beyond Resolutions (Call for Submissions)

J Campbell Social Marketing

Nonprofits ROI blogging Goals measurement Non-Profit Blog Carnival roi SMART objectivesHappy February! Guest what – I know why.

Magic Fundraising Machine Boosts ROI

The Agitator

The final results of the test were measurable and noteworthy: the response rate, average gift and net revenue all increased with the ReadSmart version text.&# As you can see from the results below, this new technology made a real difference in the ROI of the package. But truly, I haven’t lost my mind, so bear with me. Boring.  At last! Roger.

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3 Things To Do Instead of Facebook Marketing in 2014

J Campbell Social Marketing

Marketing Nonprofits Social Media 2014 Email marketing Facebook marketing Marketing strategy Nonprofit blogging resolutions roi social media marketin

How to Measure the Performance of your Government Social Media Initiative

Public Sector Marketing 2.0

Measurement analytics impact performance measurement reporting ROI Social Media These are as follows: Business Metrics (e.g. Business Metrics.

What’s Wrong With Reaching Out to Bloggers?

Wild Woman Fundraising

What is that ROI? Are you a nonprofit marketing person, reaching out to influencers? Is this a friendly action? Utopia! What’s that reach?

An interesting take on the ROI of Social Media

Giving in a Digital World

I was preparing a presentation the other day when I came across this great video by Erik Qualman of Socialnomics , packed full of interesting statistics and insights relating to the growth of Social Media. great soundtrack and lots of interesting nuggets – including one that particularly struck me (3.49 minutes into the 4.16

#SOCIALNETORKS: NTEN 2012 Report Shows Real ROI Growth Over Past Year

Non Profit Marketing 360

Spoiler Alert: Nonprofit use of social networks is growing, and with that use most nonprofits are enjoying significant returns on investment (ROI).

#SocialNetworks: Does Your Nonprofit Still Doubt There’s an ROI For Social Media?

Non Profit Marketing 360

His results show how advantageous StumbleUpon is for him, yet how Facebook referrals do not present a meaningful ROI. How many +1s on Google+?

Support Your Small Nonprofit's Social Media Supporters

Social Media Bird Brain

video ROI creativity support sharing nanowrimo engagement NaNoWriMo provides a lot of support to those idiotic brave enough to try to write a 50,000 word novel in one month. You can get writing buddies, there are sprints, meet-ups, pep-talks, virtual get-togethers, and writing advice on all topics.

Shape Content for Action


The author writes: What matters varies from campaign to campaign, but there is one global truth: the one constant in metrics is ROI. The U.S.

How Businesses Can Measure ROI on Cause Marketing

Selfish Giving

Our latest program with Phantom Gourmet gives partners added exposure on radio and television, which is added ROI. Great ROI, eh?

Oh ROI, Oh ROI - Is That Your Horse?*

Social Media Bird Brain

Tags: tactics strategy ROI small nonprofits social media

Parting the Kimono (a little) on Cause Marketing ROI

Cause Related Marketing

I’m working a speech I’ll give next week on cause marketing and the meeting planners asked if I could share some actual ROI data. BOGO Susan G.

Investment or Influence? It's Not That Simple

Social Media Bird Brain

Let's look at ROI, for example. not-for-profits choices Brian Solis ROI investment solutions social media marketing influence Small nonprofit salesNor is the world easily divided into this versus that. Return on Investment/Influence Here's the.

The Right Tool May Be in Your Head

Social Media Bird Brain

strategy ROI tools goals platform not for profits community social media Small nonprofit46 and 2 Tool Head by Justin Roberts In its younger days, social media was full of such conversations related to tools - tools for using social media, tools for managing social media, tools for measuring social media.

Proving Social Media’s ROI – 67 Cases

Non Profit Marketing 360

Use this valuable resource the next time you have to answer the ROI question. “What’s the return on investment?” ” is one of those questions we’re frequently asked by nonprofit executives casting themselves in the role of no-nonsense business moguls. Hard numbers for social media have been hard to come by.

#SocialNetwork: Senior Living Communities See ROI On Social Media

Non Profit Marketing 360

Social Media: Is There ROI for Senior Living? Remember that with social media, you’re building relationships.

6 Steps to Showcasing Your Marketing ROI

Getting Attention

Build support for marketing in your org by learning how to showcase your marketing ROI (return on investment). I was really jolted by this Ask Nancy query I recently received. How do I get the budget and support to get it?        My organization has been in existence since the 1960s, longer than any other environmental group in the state.

#Philanthropy: Livestrong Bucked Economy & ROI Expectations Via SM

Non Profit Marketing 360

But a few were able to fight the long dark night by sticking to a simple strategy that proved effective before the recession and even helped them expand their Return On Investment (ROI) through the downturn. The Great Recession hardly seems over, though most are confident that we have worked through the deepest part of the proverbial woods.

#SM4NP: In Search For ROI, Can We Put A Number On A Relationship?

Non Profit Marketing 360

ROI can bring strong relationships as well as income to nonprofits. Understanding The ROI of Social Media from Jason Falls on Vimeo.

#SM4NP: ROI Via Social Media May Be Elusive, But It’s Not Ephemeral

Non Profit Marketing 360

There is your charity’s ROI. Perhaps success can be measured in hard, but not precise, numbers. How might we do both?

Democracy 2.0 Summit: The ROI of Gen Y


Award Summit Exploring the Millennial Generation’s ROI. This week I am joining us 150 Millennials in Chicago and thousands more on the Web will gather to discuss, debate and act on timely topics and ideas on civic engagement and public policy at the Democracy 2.0

Measuring your ROI in multichannel fundraising campaigns


This complexity makes it even more critical to be able to understand – and measure – the return on your fundraising investments (ROI), so that you can make data-driven investment decisions across channels or across a combination of channels.  STEP 2: START WITH THE “I” IN ROI – DEFINE YOUR INVESTMENT.

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Credit: p/8H9NoQ. Happy Friday! Network for Good shares  Four Donor Communication Mistakes to Avoid in Year-End Giving Plans.

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ROI of Listening: 17 Things to Do with What You Hear

Kivi's Nonprofit Communications Blog

Here are 17 concrete actions you can take using what you learn from listening. 1. Better understand the people who matter most. Correct misconceptions.

The ROI for Social Media Fundraising

Fundraising Breakthroughs

This week, a tech company VP called for my advice about a social media application under development that involves giving. Sort of. The law is clear.)

5 Steps To Successfully Fundraise on Social Media: A Guide For Nonprofits

J Campbell Social Marketing

Metrics to measure the ROI of your social media efforts. Steps To Successfully Fundraise on Social Media: A Guide For Nonprofits from CauseVox.

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6 Ways to Get More Online Monthly Donors

Kivi's Nonprofit Communications Blog

We all know why nonprofits want monthly donors — fantastic ROI, high retention rates and higher lifetime value. So, how do we get them?

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Sarah DiJulio on ROI of list building

Sea Change Strategies

In addition to being one of the very smartest people in our business, Sarah juggles two kids and helms M&R’s very significant online consulting operation.  Following is a post she made on the Progressive Exchange board that’s quite worth sharing (thanks Sarah for permission!): Web Banner ads rarely hit that $1.50- $5.00 Sarah.


Starting Over #6: Measuring Donor Experiences

The Agitator

Instead, they concentrate on old-fashioned, traditional metrics aimed at determining efficiency  — e.g. ROI, RFM, conversion rates, Breaking Out of the Status Quo Communications Donor retention / loyalty / commitment DonorTrends / DonorVoice Fundraising analytics / data Nonprofit management Starting Over premium

Is Nonprofit Social Media A Waste of Time?

J Campbell Social Marketing

Do you find social media to be a big, fat time waster for your nonprofit? You may be thinking: “FINALLY! Well, no. It’s become the norm.

Four Requirements for Successful Social Communication

Social Media Bird Brain

People are turning to subjects like big data and still looking for ROI. The hooha about the new medium in town is long gone. In whatever shape or form it takes in the future, social communications are here to stay. social communications small nonprofits Facebook social media care time Twitter commitment d school content

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Make Social Media Matter More: Part 1

Getting Attention

Focus your energy and time on the SINGLE most-used channel, but only if the return on investment (ROI) is there. Pressure. You feel it. feel it.

Book Review: “The Facebook Marketing Book”

Cause Related Marketing

Chapter 12 on analytics and ROI gave me an idea about this blog. I joined LinkedIn way back in 2005. joined Facebook pretty early, too.