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3 Powerful Tools to Help You Optimize Your Nonprofit Website

Kivi's Nonprofit Communications Blog

Find out what your users think and do on your website with these three optimization tools. 1) Crazy Egg. via GIPHY.

Testing 101: 4 Steps for Optimizing Your Fundraising Approach

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We recommend creating an annual testing calendar in line with the scientific method so you can optimize your learning. Testing 101. Retest.

Optimizing Your Website for Word of Mouth

Cause Related Marketing

For every pair of TOMS Shoes you buy, another pair is donated to a child who needs them.I also greatly admired their “shoe drops,” whereby they invite.

5 tips for email optimization from the Obama campaign

Nonprofit Marketing Blog

In a recent MarketingSherpa webinar on email optimization , Director of Digital Analytics Amelia Showalter shared how President Barack Obama’s 2012 presidential campaign generated more than $500 million in online donations. Here are a few especially important tips for optimizing your nonprofit email campaigns: 1. More is more.

3 Keys to Making Your Nonprofit Website Mobile Optimized

Fundraising 123

Optimizing specific pieces of your website means redesigning for smartphones only those parts of your site that experience a lot of mobile traffic.

Kick-start Your Donation Page Optimization Efforts: Test These 7 Emerging Techniques


Online Fundraising Testing and Analysis donation page landing page optimization year-endExample: Earthjustice (click screenshot to enlarge).

Successful Link Building Strategies for Nonprofits

Kivi's Nonprofit Communications Blog

This is especially important to nonprofits that typically have minimal time and assets to devote to optimizing for search engines.

3 tips to dramatically increase website donations

Wild Woman Fundraising

Have you ever bought something online? OF COURSE! You know it! What did you buy? Was it a book from Make your programs into modules.

5 Warning Signs Your Nonprofit Website Stinks

Wild Woman Fundraising

Are you not getting enough donations or volunteers signing up through your website? Are you worried your nonprofit website could be better?

Identify search engine keywords used by your target audience in 60 seconds

Public Sector Marketing 2.0

This week’s “ Learn in 60 Seconds &# video is ready to go. The Lesson?

Do you have an online rep to promote? Get on this 3-D Nonprofit Reputation Engine Webinar!

Wild Woman Fundraising

Managing your online reputation. What: 3-D Nonprofit Reputation Engine Webinar. When: Friday, July 15th. 1pm-2:30pm EST. Cost: $59.99. Sign up here.

Is your charity website ready for Mobilegeddon?

Giving in a Digital World

Online Fundraising Bryan Miller charity website design mobile optimization Mobilegeddon

2015 Digital Fundraising To Do List #1 Conversion Rate Optimisation

Giving in a Digital World

Online Fundraising Web design Bryan Miller Conversion Rate Optimization digital fundraising trends

Protected: Google’s new “Content Experiments” testing tool


To view it please enter your password below: Password: Testing and Analysis google website optimizerThis post is password protected.

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#MARKETING: Build Your Search Engine Marketing Strategy With Solid Search Engine Optimization

Non Profit Marketing 360

Bing, etc. But what is it and why should your business incorporate it into your outreach? Pay-for-placement management (includes pay-per-click).

Support to Promote Habitat Conservation on Private Land for Landowners Seeking to Optimize Wildlife Habitat Conservation

Seeking Grant Money Today

working with NRCS field offices to provide technical assistance to farmers, ranchers, foresters, and other private landowners seeking to optimize wildlife habitat conservation on private lands. In addition, Conservation Partners will consider funding capacity and outreach for organizations whose mission matches the goals of the program.

How to Optimize Your Nonprofit Press Releases for Search

Fundraising 123

Search engine optimization (SEO) is the process of affecting a website''s visibility to search engines, but how can you actually make your press release appear first in search results? Jessica Pajak and Tyler Ragghianti of PR NewsChannel share some tips on how to use keywords and hyperlinks to elevate your press releases. Keywords.

12 Nonprofit Donation Pages That Don’t Suck


The time to improve and optimize your donation page is now. Is your donation page holding you back? Are you sure? fundraising

Get ready for year-end giving by improving your website donation pages


To help you get the most out of your donation pages at year-end, we’ve prepared a list of ‘best practices’ based on our experience testing and optimizing such pages for a wide variety of clients over the past 5 years. Online Fundraising donation page landing page optimization year-endWhat can I do here? Best Practice #5:  Images.

Boost online response by optimizing your donation landing pages


Online Fundraising Testing and Analysis google website optimizer landing page optimizationSo what makes a better donation page? 

It’s Today! Google Test Your Website

Getting Attention

Today’s the day.  If your website isn’t responsive or optimized for mobile devices, you should be worried. Dedicated Mobile Site.

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Optimize Your Personal Brand

The Agitator

G’won, admit it … you google your name every now and then! And what "personal brand" emerges? Awhile back, Seth Godin offered this amusing caution (depending on your perspective) about "personal branding" in the age of Google … based on someone’s search for a housekeeper via Craigslist. So, it’s OK.

Optimizing Facebook display advertising results through audience testing


NPF has funded more than $172 million in care, research and support services. Download the free Case Study.

2010 Fundraising Plans – Creeping Optimism

The Agitator

Compared with responses to our mid-2009 survey, we’d term the latest results "creeping optimism." Back in July, 34% of respondents said their fundraising to that point in the year was doing better than in 2008, and 32% were feeling "more optimistic" by July than they were at the beginning of 2009. Roger & Tom.

Optimizing Your Donation Pages to Increase Giving: A Bright Spot in a Tough Economy

Fundraising 123

Indeed, landing page testing and optimization may be the closest thing non-profits have to a magic bullet in 2009 — and it's one of the surest ways we've found to help our clients raise more money in a tough economy. Your e-mail and web copy may persuade people to "click to donate now." Assuming average gift size is unchanged.)

Improve Email Results: #16NTC Takeways

Getting Attention

Optimize for Mobile, Optimize for Mobile, Optimize for Mobile! Mobile IS the present and the future—for email and actions from fundraising to advocacy—so optimize your emails! Optimize ur email: 40% of all @actblue gifts come via mobile device, some orgs 50+, could be 60% next year – @juliarosen   #16NTCemailtrends.

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7 Free Tools to Improve Your Nonprofit Marketing

Kivi's Nonprofit Communications Blog

Here are seven tools to help you research and optimize your nonprofit marketing campaigns. Billy Attar. Kristina. Facebook Open Graph Search.

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#SocialNetworks: Google+ For Business Is Now Open!

Non Profit Marketing 360

Advertising Advice Communications Community How-to Marketing Measurement Media Review News and Current Affairs Nonprofit Public Relations Reviews Site Administration Social Media Technology Business Business Pages communication development Google Google+ Business Page Online Communities Search engine optimizationAnd in business news.

From Surfers to Supporters: How to Optimize Your Donation Pages to Convert Visitors into Donors

Fundraising 123

Small changes to a web or email donation page can dramatically increase the number of visitors who actually make a gift. From the way you frame your ask to the form fields you require donors to complete, there are multiple ways to improve your conversion rate and bring in more donations.

SEO FAIL – Optimizing for “I Love Boobies”

Search Marketing for Nonprofits

Sometimes you stumble onto something that just makes your day. discovered the organization and website They created a category on their blog called “I love boobies&#.

Are Shorter Facebook Posts Better? NPR Analyzes 3,000 Posts to Find Out

Kivi's Nonprofit Communications Blog

NPR’s analysis matches up with Buffer and SumAll’s 2014 study on the optimal length for social media updates. Source: [link].

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Fuhgeddaboudit – SEO and Your Small Nonprofit

Social Media Bird Brain

Picture from Biblical Archaeology Review In the search to build a better website for your small nonprofit, you’ve no doubt heard lots about Search Engine Optimization (SEO)and how you need to do certain things to improve your ranking in the search results. tags small nonprofits SEO keywords content nonprofits

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8 Social Media Trends to Watch Out For in 2016 (Infographic)

J Campbell Social Marketing

What’s on tap in digital marketing for 2016? What do nonprofits need to prioritize? Embedded from CJG Digital Marketing.

To Mobile or Not to Mobile? Part 2

Social Media Bird Brain

Image from So let's pick up where we left off last time, looking at what's involved in either creating a separate mobile website or redesigning your site to be mobile-friendly or optimized for mobile. redesign mobile optimized usability friendly not for profits website nonprofit design content

Results from Cinnabon’s Cause-Powered Location-Based Social-Media Campaign

Cause Related Marketing

To correct that, the company determined to undertake ‘venue optimization.’ That's one of their pecan-caramel tempters at the left.

3 new phrases/concepts engagement fundraisers need to know


These phrases/concepts are important to know and understand if you want to succeed in today’s demanding fundraising environment. 1  Feedback loops – Communication channels that provide real-time information reporting so you can make adjustments to optimize the timing and content of your messages to your prospects and supporters.

Corporate v. Nonprofit, 5 Lessons Learned When I Switched to Nonprofit Communications & Marketing

Kivi's Nonprofit Communications Blog

Cynamon Frierson. Kristina. Guest Post by Cynamon Frierson. Below are just a few things that I have learned. 1. Party of 1. Creativity. Network.

Drive Donors to Your Online Donation Page with These Six Marketing Strategies, Part 2

Kivi's Nonprofit Communications Blog

But donors won’t know how to give online if your website isn’t optimized for their experience. Abby Jarvis. Kristina. Segment Your Donors. 2.

3 Metrics Your Nonprofit Should Measure Using Google Analytics

Fundraising 123

Here are three metrics that your nonprofit should be measuring: Audience Location. Mobile Traffic Behavior         . Web Site 101 Best Practices

Get more out of your nonprofit’s Facebook page

Nonprofit Marketing Blog

Facebook Insights can tell you: Which posts have the highest levels of engagement. When people liked—and “unliked”—your page.