As the Democratic ‘nominee’ Barack Obama delivered his acceptance speech last night in Charlotte, NC, a record number of tweets on politics were sent out ? By contrast, Mitt Romney inspired 14,289 tpm, which was about half as many as reactions to Michelle Obama’s presentation two nights ago. prepared for change.” MORE >>

The current edition of Newsweek has a very interesting description of what the Obama campaign is cooking up , including these especially noteworthy observations. It’s All About Hyper-personalization and Targeting. You are going to want that information. Don’t ask a disenchanted Ohioan for money; woo him first. Need help with this? MORE >>

It highlighted insights from the digital team who sent out fundraising emails for the Obama campaign. For more findings, check out the full post, “ Surprises from Obama’s New Media Staff.” M+R had a fascinating post* last week about political fundraising. The whole post is here. So they tested again. Keep testing! MORE >>

In Smashing Magazine’s breakdown on Obama’s mobile strategy versus Romney’ s (which is an excellent read that compares the pros and cons in choosing responsive design compared to a separate mobile site), author Brad Frost may capture it best when he says “this stuff is genuinely hard.” OK – But Then What? . MORE >>

In Viral Loop by Adam Penenberg (you can read an earlier interview with him), they talk about a technique employed during Obama’s presidential campaign showing a new kind of value in asking for small gifts. If Obama had asked for $100 million in the weeks leading up to the election, he probably wouldn’t have gotten it. MORE >>