Trending Sources

5 tips for email optimization from the Obama campaign

Nonprofit Marketing Blog

In a recent MarketingSherpa webinar on email optimization , Director of Digital Analytics Amelia Showalter shared how President Barack Obama’s 2012 presidential campaign generated more than $500 million in online donations. The Obama campaign found that plainer, less stylized emails produced better results.). More is more.

Seeing Your Marketing Future in the Obama Re-Election Campaign

Kivi's Nonprofit Communications Blog

It’s All About Hyper-personalization and Targeting. You are going to want that information. Need help with this? ” Need help with this?

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Mobile Smack Down: Obama’s Responsive Design vs. Romney’s Mobile Site (and More)


Bonus:  For those interested, this Federal Computing Week article compares Obama’s overall digital campaign strategy with that of Romney’s.

Obama email team reveals what worked - and didn’t - in election fundraising

Nonprofit Marketing Blog

It highlighted insights from the digital team who sent out fundraising emails for the Obama campaign. For more findings, check out the full post, “ Surprises from Obama’s New Media Staff.” M+R had a fascinating post* last week about political fundraising. The whole post is here. So they tested again. Keep testing! 2.

Framing the Issue: How Obama Won the War of Words

Mission Minded

Nonprofit communications Nonprofit Messaging Storytelling 2012 campaign communications election frame message frame nonprofit obama president romney story“To frame an issue is to reduce it to a story for which there is only one possible outcome.”—Geoff

Should The Times Be a Truth Vigilante? Should the Pope Be Catholic?

Wild Woman Fundraising

He is suing the pants off of Barack Obama for daring to detain American Citizens for no reason, because that just happens to be unconstitutional. Bush had put this into law, appears willing, once again, to grant Obama a pass. ” WHAT IS BEING A JOURNALIST ALL ABOUT? ARE YOU INSANE? WTF New York Times? Vigilante? But I won’t.

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OMG: Petition to Take Petitions Seriously

Wild Woman Fundraising

Obama does not take petitions seriously. This is shades of campaigning in 2008 all over again. We can do it! Click here to sign.

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This Cause Marketers' Wish List for President Obama

Cause Related Marketing

Everybody has their wish list for President Barack Obama. This has been true of U.S.

Talking ’bout my rights of women and girls

Wild Woman Fundraising

What do we want? Equality! When do we want it? YESTERDAY! want you to pay attention to the vocabulary in this speech. foreign policy.

Barack Obama-Presidential Candidate, Fundraiser Blackbelt


Whether you are an Obama supporter or not, we all have to admit that his campaign really "gets it" on how to get to and mobilize Gen Yers.

Debate Highlights 9 Communications Lessons

Getting Attention

If you watched last night’s Romney vs. Obama debate, you know that Romney reigned as the far better communicator. Too much work!

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How YOU Can Attend the Presidential Inauguration of Barack Obama


With the holidays quickly behind us, many are looking forward to the next one: The Presidential Inauguration of Barack Obama on Jan. Changeblogging: NP, activism, social change + Jan 20 2009 historical news Barack Obama witness history Inauguration road trip social event chance of a lifetime President event opportunity current events

Personal, Political, and Professional

Nonprofit Consultant Blog

That said, my final point here is this: The Nonprofit Consultant Blog proudly supports and endorses Barack Obama for a second term as President of the United Sates. We need to give President Obama another term to continue the progress that he has made. But, really, what have I got to hide? Oh well. hope you will join me.

My Cause Marketing Wish List to the President and the New Congress

Cause Related Marketing

Tags: Barack Obama

Small to Middle Donors and Obama

A Small Change

In Viral Loop by Adam Penenberg (you can read an earlier interview with him), they talk about a technique employed during Obama’s presidential campaign showing a new kind of value in asking for small gifts. “If Obama had asked for $100 million in the weeks leading up to the election, he probably wouldn’t have gotten it.

Do You Consider President Obama a Whippersnapper?

Social Media Bird Brain

Image by m-c via FlickrI've learned that our new President is really digging in his heels on giving up his Blackberry or giving up on Tweeting, despite the concerns of both the Secret Service and the White House Counsel (lawyers). Can't blame him - as I've discovered in the past few months, Twitter is both fun and useful.If

Obama Campaign's Lessons for Fundraising

Fundraising Breakthroughs

Nonprofit fundraisers are looking at the Obama campaign's extraordinary, game-changing fundraising for lessons to use in their own work. As Seth Godin might say, Obama handed the megaphones to his greatest fans. Tags: Obama fundraising Intelligent Giving suggests it was the context of his message.

Data Driven Campaigns Can Help Small Nonprofits

Social Media Bird Brain

SSIR has a good article about learning from Obama's data-driven campaigns. Example: Obama's campaign focused on buying ads in places where they could. graphic via Robert Kirrily on Flickr I really dislike numbers, but sometimes it can't be helped. They make it about measurement, but I make it about reach.

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How It Happened: Obama Relationship Management

Social Marketing and Social Change

How did Barack Obama do it? Tags: Campaigns and Programs Enagagement New Media Obama Realtionhip-Building Thanks, Barack.

Cause Marketing Resolution for 2009

Cause Related Marketing

This post is endorsed by 'President Barack Obama,' 'Oprah Winfrey,' 'Hillary Clinton,' 'Coldplay' and other high-ranking search terms in Google.

Will the Lincoln Movie Trailer, Cause Marketing, Help Obama Win?

Selfish Giving

Like most Democrats, I was disappointed with President Obama’s performance during the debate last week. It aired right after the debate.

What Does Obama's Administration Mean For Nonprofits?

Seeking Grant Money Today

The Chronicle of Philanthropy , on November 6, 2008; posted Peter Panepento's great article, "Charities Can Expect New Regulations And Increased Giving In An Obama Administration" and it does a good job of describing how President Elect Obama's administration could benefit American nonprofits, especially given the current economic downturn.

Obama's Wired Campaign: Lessons for Public Health Communication

Social Marketing and Social Change

Lorien Abroms and I take a look at the Obama campaign's use of social media in the latest issue of Journal of Health Communications (2009;14:415-423). Tags: Mobile Thoughts Social Media Campaigns Health Communication New Media Obama Public Health Social Marketing Social Media Encourage horizontal (i.e., More on.

Free Copy of 'Obama's Wired Campaign'

Social Marketing and Social Change

I am delighted to note that the article, Obama’s Wired Campaign: Lessons for Public Health Communication , I co-authored with my colleague Lorien Abroms at the GWU-SPHHS Program in Public Health Communication & Marketing , is a FREE selection in the current issue of Journal of Health Communication. Download the pdf here.

Online Marketing Best Practices from the Obama Campaign

Search Marketing for Nonprofits

M+R Strategic Services just released a report outlining the strategies and best practices from the Obama new media campaign and how those practices should be applied to nonprofits and their online marketing and fundraising efforts. obama campaign, online marketing. obama campaign online marketing It’s a great read. Rinse.


What Does the Obama Social Media Community Do Next?

Social Marketing and Social Change

Would you like to continue to volunteer in your community as part of an Obama organization?:   Yes.   No. 2. Tags: Obama Social Media Transition The pundits ponder this question. The campaign does the right thing - ask them. Some of the questions from the transition team. The following relate to the future of this movement for change.

Great News, Great Time to Ask

Getting Attention

But I wonder if it’s best urges folks to take a Thank you action, e.g. “Thank President Obama for this good thing!”

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President Obama's Nonprofit Press Conference and the New Nonprofit Tax Form 990

Seeking Grant Money Today

President Obama spoke, yesterday, to the press, at the White House, about the nonprofit sector, federal funding, and what the private sector can do to assist the nonprofit sector, today. To read more, click on [link] For more about the Obama administration's work for the nonprofit sector see [link] and listen to the podcast discussion.

A Marketing Lesson From President Barack Obama's Address

Diva Marketing Blog

As I was listening to President Obama's speech I found that several ideas/words rang out for me: to choose our better history. Probably not.

New Study Shares Secret Sauce of Obama for America Online Campaign

Marketing for Nonprofits

It's almost a year since President Obama's election, but there is still a LOT of interest in the staggering success of Obama for America (OFA).

Is Your Org Ready To Put An Engaged Base To Work? -- Pew Survey Findings Show High Voter Expectations Of Involvement In Obama Administration

Getting Attention

Researcher Aaron Rich reports that most of Obama's campaign troops plan to remain engaged with the incoming Obama Administration and mobilize others in support of his agenda. Rich also reports out that:  62% of Obama voters expect to be involved in moving the administration's agenda forward by asking others to support its policies.

#SOCIALMEDIA: Politicians & NonProfits Need Agility With Online Outreach

Non Profit Marketing 360

By contrast, Mitt Romney inspired 14,289 tpm, which was about half as many as reactions to Michelle Obama’s presentation two nights ago.

Campaign like Obama - and see him sworn in

Nonprofit Marketing Blog

As I’ve said in this space before, there are two secrets to campaigning like Obama—a one-two punch of audience connection and infrastructure to serve the audience. 1. Audience appeal: directly appealing to the personal concerns of your audience. 2. is pursuing this approach on its revamped site here.

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GOOD Gobbles Jumo

Non Profit Marketing 360

Cross-Post Fundraising Nonprofit Social Media Barack Obama Barack Obama presidential campaign 2008 Ben Goldhirsh Chris Hughes Facebook GOOD Jumo Non-profit organization

What is the Value of a Holiday Greeting

A. Fine Blog

And speaking of unimportant…how about those Obama emails, eh? Uncategorized biden email Obama rosh hashanah

Is Populist Fundraising for You?


Case in point, President Obama is the epitome of the populist fundraiser. They call for social fundraising. Fundraising is a business. No.  .

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What YOU Can Learn from Obama Fundraising

Marketing for Nonprofits

Here is my first column in Fundraising Success magazine. Check it out! Jocelyn.

If Crowdsourcing Fails, How Does Democracy Prevail?


Editorial: Obama’s Third World America , Washington Times. There’s been plenty of debate on the true value in crowdsourcing.

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If Crowdsourcing Fails, How Does Democracy Prevail?


Editorial: Obama’s Third World America , Washington Times. There’s been plenty of debate on the true value in crowdsourcing.

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Obama isn't faking it about his BlackBerry -- but ad execs would make it seem like he is

Donor Power Blog

Barack Obama. "I'm still clinging to my BlackBerry. They're going to pry it out of my hands.". You can't buy advertising like that.