Trending Sources

Seeing Your Marketing Future in the Obama Re-Election Campaign

Kivi's Nonprofit Communications Blog

Don’t ask a disenchanted Ohioan for money; woo him first. It’s All About Hyper-personalization and Targeting. Need help with this?

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Want to do political fundraising? Interview with Joe Garecht of The Fundraising Authority

Wild Woman Fundraising

It takes money to get elected. The first thing any candidate thinks is, “Am I going to be able to raise enough money?” Speed.

What Nonprofits Can Learn from the Obama Campaign – Lessons from FRDNY

JCA Insights

At Fundraising Day in NY (FRDNY), we welcomed back Stephen Geer, the architect of the groundbreaking 2008 online campaign to elect Barack Obama. At the 2009 FRDNY, Steve spoke about some of the cutting-edge online strategies that the Obama campaign used to leverage social media and more “traditional” email. 

Barack Obama-Presidential Candidate, Fundraiser Blackbelt

GenerationYGive

Whether you are an Obama supporter or not, we all have to admit that his campaign really "gets it" on how to get to and mobilize Gen Yers.

Small to Middle Donors and Obama

A Small Change

In Viral Loop by Adam Penenberg (you can read an earlier interview with him), they talk about a technique employed during Obama’s presidential campaign showing a new kind of value in asking for small gifts. “If Obama had asked for $100 million in the weeks leading up to the election, he probably wouldn’t have gotten it.

Is Populist Fundraising for You?

iMarketSmart

So, for the vendor that makes money on a per-transaction basis, it’s better to promote the populist approach. They call for social fundraising.

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New Study Shares Secret Sauce of Obama for America Online Campaign

Marketing for Nonprofits

It's almost a year since President Obama's election, but there is still a LOT of interest in the staggering success of Obama for America (OFA).

What is the Value of a Holiday Greeting

A. Fine Blog

And speaking of unimportant…how about those Obama emails, eh? Uncategorized biden email Obama rosh hashanah

#FUNDRAISING: Presidential Candidates Ramp Up Mobile Giving

Non Profit Marketing 360

Politically and financially, the Obama re-election team are well out in front of the Romney campaign in terms of small-dollar donations.

Grope-a-palooza and what are nonprofits doing about it?

Wild Woman Fundraising

Corporations, who hire attractive spokespeople like Barack Obama, control the uses of science, technology, education and mass communication.

#SocialNetworks: Primary Politics Offer Models For SM Strategy

Non Profit Marketing 360

With the long term in mind, we should remember that few people start giving time or money to a cause they have just encountered. Herman who?

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#PUBLICPOLICY: Online Privacy Becomes Concern For Service Providers

Non Profit Marketing 360

The IPO of Facebook seems to have reignited the question of internet privacy (Money, as they say, talks.

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#Philanthropy: President’s Jobs Bill & Tax Proposal Not Warmly Welcomed By Charities

Non Profit Marketing 360

As arguments over what to do with and about the US economy and the federal deficit continue to shed more heat than light, President Obama sought to take the fight back to the Republicans with the ‘American Jobs Act’ announced last week. It certainly would bring more money to the treasury – at least at first glance.

My eyes! My beautiful eyes!

Wild Woman Fundraising

People may laugh at clowns, but they don’t usually want to give money to them. Comic Sans! It looks so cute! Where did I get the font?

Nonprofit Blog Carnival: Sharing Progress and Communicating Accomplishments

Kivi's Nonprofit Communications Blog

Jake Seliger has two posts for us –  The Worse it is, the Better it is: Your Grant Story Needs to Get the Money  and President Obama Would Likely Make a Good Grant Writer, as He Recognizes the Value of Telling a Compelling Story , both of which describe the often-underrated power of narrative in proposals. Annual Reports.

5 Signs You're Not Ready for Social Media

Marketing for Nonprofits

know it's not exciting but email is still the killer online app, ESPECIALLY when it come to raising money. Want help? It's an oldie but goodie!

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Affordable New Tools and Strategies for Online Activism | Network for Good Learning Center - Learn how to raise money online for your nonprofit

delicious NonprofitMarketing

Tis the season for email marketing. We can help. Visit our website to learn more. The world of online advocacy is becoming more complicated.

Why the #IceBucketChallenge works

Nonprofit Marketing Blog

Ethel Kennedy even challenged President Obama to join in , and Facebook’s Mark Zuckerberg has dared Bill Gates to do the same. Want proof?

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Mixed Links on Nonprofit Marketing

Kivi's Nonprofit Communications Blog

We live in swing state and I cannot believe how many Obama and Romney commercials are on TV already! If you are worried about trying to raise money in a swing state (or during election season in general), check out Katya’s advice: How to Raise Money When Every Politician Is Asking for It. Love the daily blogging? Great!

The Fundraising Long View

The Agitator

OK, so fundraisers might think they can relax a few decades … even retire, still happily raising money from white folk.

Presenting 10 Imaginary Nonprofit Blogs

Wild Woman Fundraising

Ever wonder what would happen if philanthropists were actually honest about how they got their money? Image from Obama PacMan.com. 2.

Email

Marketing for Nonprofits

Slow news day. :) Raising money via email is still the primary way to raise money online. Think Obama campaign. See what happens!

Now is the time to send your Holiday Appeal!

Wild Woman Fundraising

Help them feel good about giving to your nonprofit through stories of people who have been helped, and people who just need a little bit of money to get a new start in life. When Obama signed the healthcare bill, he sent a copy of the bill with a gold seal on it to everyone who donated to his campaign. Does it have: 1. Testimonials? 2.

Your Website Doesn't Matter (If Know One Goes There!)

Marketing for Nonprofits

This was true for Obama's 2008 campaign for President, and remains true for most, if not all, nonprofits raising money online. Cheers!

Guess what? For-Profit Online Universities are.

Wild Woman Fundraising

Obama has even signed a bill protecting veterans from for-profit online university recruiters. ” Here’s my response. Watch yourself.

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

The Supreme Court ruling on President Obama’s healthcare bill was big news earlier this week. Awards are open for entries through July 25.

Acquisition: Direct Mail Testing – Part 1

The Agitator

Recognize any of these symptoms in your organization or among your clients? You’re not alone. Incrementalism to nowhere. The A/B road to infinity.

Kick-start Your Donation Page Optimization Efforts: Test These 7 Emerging Techniques

DonorDigital

But a greater commitment to testing is no guarantee of better results. The fact is, not all things on your donation page matter for conversion.

#Interview: Syam Buradagunta, Blogger & Co-Founder of Blue Sky Collaborative

Non Profit Marketing 360

Peer-to-peer fundraising was a big component of the Obama Campaign fundraising in the last campaign.  Peer-to-peer was our angle.

#PUBLICPOLICY: Online Safety And Privacy Finally Become Concern For Services

Non Profit Marketing 360

The IPO of Facebook seems to have reignited the question of internet privacy (Money, as they say, talks. Nonprofit

#PUBLICPOLICY: Online Safety And Privacy Finally Become Concern For Services

Non Profit Marketing 360

The IPO of Facebook seems to have reignited the question of internet privacy (Money, as they say, talks. Nonprofit

Direct Mail Drop and Social Media Rise

A Small Change

Outside of a vibrant major gifts program direct mail is probably the number one way to raise money at most organizations. It will take a little bit of time to teach your donor community to raise money online but if we keep waiting we may find out that someday soon we are behind. It appears that direct mail is on the decline.

Year-End Fundraising in Review: Innovations with website donation pages

DonorDigital

Could a monthly giving ask really net you more money in the long run than a simple one-off donation ask? How easy is it to cancel?

Was It The Envelope?

The Agitator

One example is from Obama for America 2012; the other is from Gettysburg Museum. ” Meanwhile, lots of time and money wasted. “The letter seems OK, let’s test another carrier!” ” You heard that — maybe said it — before. Now, Roger grew up in Gettysburg and belongs in the Museum, but I digress.

What is the story of your life?

Wild Woman Fundraising

And that’s pretty much what happened, despite raising a ton of money for this nonprofit. Add the money complication to that.

August Resource Round-up

A Small Change

Obama’s movement of change has started a website to promote socially conscious jobs. They have promoted their concept with a number of bloggers who have taken to Twitter, Facebook, and back to their blogs to raise money and make a difference. Jobs for Change. 12 for 12k. 32auctions. Please let me know if you use this website.

Resource Roundup: Hot Altruists, Philanthropy Concierge, Mobile Volunteering, and More

Fundraising Breakthroughs

Give, get, or get off: Inspiring your board to raise money. In Defense of Raising Money : A Fundraiser's Manifesto. Charge it!:

Fundraising Secret #34: Ditch your email newsletter?

Fundraising Coach

In it, President Obama’s digital strategist, Thomas Gensemer, called email newsletters “a waste of time.&#. So if you want to use email to raise money, Gensemer’s says: Fundraising and participation tactics included sending regular, short emails to supporters asking recipients to do one thing that day. Great advice.

Resource Roundup: Mobile Giving, Gender and Philanthropy, Major Gifts, etc.

Fundraising Breakthroughs

Are Fund-Raising Lessons From the Obama Campaign applicable to nonprofits? Steve Meyerson offers Tips for Raising Money in a Recession. The next big thing: mobile giving. He gave, she gave: gender differences in philanthropy. From the 2008 Bridge Conference: Major-Gift Fundraising for Anyone. Marc Pitman says no. Cities and States ?

#SM4NP: Kone 2012 Video Goes Viral, But Maybe For Wrong Reasons

Non Profit Marketing 360

Today is another day many thousands of Republicans will not want Barack Obama re-elected, but nor will they rally around a viable contender. On the other hand, at least  one site is dedicated solely to proving the entire project a money-spinning scam perpetrated by Jason Russel (Filmaker) and Ben Keesey (CEO). Even