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Which is more important? Fundraising or The Olympics?

Wild Woman Fundraising

They are having a fight over whether athletes will wear Nike or Adidas on the winning podium. Olympic Torch goes out for athletes with no money.

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Gamifying Cause Marketing

Cause Related Marketing

Because of the ubiquity and power of small portable computers (aka smartphones) a raft of personal development software has emerged; Epic Win , Chore Wars , Super Better , and physical training apps like Nike+. Suppose you make a goal to give some combination of 10 percent of your time and money to good causes during the year.

The Best Cause Marketing of 2010

Cause Related Marketing

The Red Cross used the money for comfort kits. 8). The owner/leaser determines which charity gets the money. million. 2).

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Are you a nonprofiteer AND a good consumer?

Wild Woman Fundraising

Over on White Courtesy Telephone , there’s a new post on the Challenge of American Consumerism to Nonprofit Work. So what is the solution?

Groupon’s Fumble Gives Causes Chance to Score Big

Selfish Giving

Groupon has a brand with the potential to join ranks with some of the best brands in the world (Starbucks, Mercedes, Nike, Apple, etc.).

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Who’s Behind Arby’s $2M Gift to ‘No Hungry Kid,’ Santa or The Grinch?

Selfish Giving

They’ve accepted money and product from ConAgra and Tyson , two other food companies often criticized for their health and environmental issues.

What is Cause Marketing?

Selfish Giving

For the nonprofit, the profit is money AND branding/visibility. Keep in mind that this is my definition of cause marketing. Percentage-of-sale.

The Future of Fundraising

Marketing for Nonprofits

There's also the issue of remittances, or the flow of money from people of color in the U.S. The growth of social fundraising sites like Crowdrise , Jumo and Razoo and the massive sums of money raised from peer-to-peer fundraising events like the Susan G. Here is my new column in Fundraising Success. Enjoy! million firms. Good luck!