| |  Money + Nike | 11 articles |
| Page 1 of 1 | Previous | Next | CAUSE RELATED MARKETING FEBRUARY 8, 2012 Gamifying Cause Marketing Because of the ubiquity and power of small portable computers (aka smartphones) a raft of personal development software has emerged; Epic Win , Chore Wars , Super Better , and physical training apps like Nike+. Suppose you make a goal to give some combination of 10 percent of your time and money to good causes during the year. MORE >> | WILD WOMAN FUNDRAISING JULY 19, 2012  Which is more important? Fundraising or The Olympics? They are having a fight over whether athletes will wear Nike or Adidas on the winning podium. Olympic Torch goes out for athletes with no money. MORE >> | RECENT POSTS APRIL 30, 2013 | NONPROFIT MARKETING BLOG
Nonprofit blog carnival: Your 25 pieces of best advice JULY 19, 2012 | WILD WOMAN FUNDRAISING
Which is more important? Fundraising or The Olympics? FEBRUARY 8, 2012 | CAUSE RELATED MARKETING
Gamifying Cause Marketing DECEMBER 19, 2011 | SELFISH GIVING
Who’s Behind Arby’s $2M Gift to ‘No Hungry Kid,’ Santa or The Grinch? OCTOBER 18, 2011 | SELFISH GIVING
8 “Pinktober” Promotions that Deserve a Ribbon AUGUST 4, 2011 | MARKETING FOR NONPROFITS
The Future of Fundraising | | | | |
| CAUSE RELATED MARKETING APRIL 4, 2011  The Best Cause Marketing of 2010 The Red Cross used the money for comfort kits. The owner/leaser determines which charity gets the money. lot of money. million. MORE >> | WILD WOMAN FUNDRAISING JANUARY 14, 2011  Are you a nonprofiteer AND a good consumer? Over on White Courtesy Telephone , there’s a new post on the Challenge of American Consumerism to Nonprofit Work. So what is the solution? MORE >> | SELFISH GIVING FEBRUARY 8, 2011  Groupon’s Fumble Gives Causes Chance to Score Big Groupon has a brand with the potential to join ranks with some of the best brands in the world (Starbucks, Mercedes, Nike, Apple, etc.). MORE >> | SELFISH GIVING OCTOBER 18, 2011  8 “Pinktober” Promotions that Deserve a Ribbon October is Breast Cancer Awareness Month and companies are partnering with breast cancer charities on a variety of “pink” promotions. MORE >> | | | | | | | |
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SELFISH GIVING | MONDAY, JANUARY 4, 2010  What is Cause Marketing?
For the nonprofit, the profit is money AND branding/visibility. There is no better example of this than Product RED, which has built a top philanthropic brand through its cause marketing pacts with partners like Gap , Starbucks , Apple, and now, Nike. One of the goals of cause marketing, especially as I define it, is money for a cause. MORE >> -
SELFISH GIVING | MONDAY, AUGUST 16, 2010  Magnetic Cause Marketing in 3 Easy Steps
In You’re Not Nike – Get Over It Jeff highlights the perils of corporate branding and why they shouldn’t be adopted by nonprofits. Many of our donors have never been patients at our hospital, which, by the way, is the exact way most hospitals raise money. tell them the answer is simple. They lean in. Do you? MORE >> -
NONPROFIT MARKETING BLOG | TUESDAY, APRIL 30, 2013  Nonprofit blog carnival: Your 25 pieces of best advice
usually know the person I was talking to quite well and it is hard to come right out and talk about money, even more so to ask for it. Do it gently, but as Nike says, Just Do it!” You can get more money later, but you’ll never be able to buy your integrity back.” How has it transformed your work? ” 2. MORE >> -
MARKETING FOR NONPROFITS | THURSDAY, AUGUST 4, 2011 The Future of Fundraising
There's also the issue of remittances, or the flow of money from people of color in the U.S. The growth of social fundraising sites like Crowdrise , Jumo and Razoo and the massive sums of money raised from peer-to-peer fundraising events like the Susan G. Here is my new column in Fundraising Success. Enjoy! million firms. Good luck! MORE >> -
SELFISH GIVING | MONDAY, DECEMBER 19, 2011  Who’s Behind Arby’s $2M Gift to ‘No Hungry Kid,’ Santa or The Grinch?
They’ve accepted money and product from ConAgra and Tyson , two other food companies often criticized for their health and environmental issues. Walmart, Starbucks, McDonald’s, Nike). It funds Cooking Matters , a program that shows families how to prepare healthy meals, with money from ConAgra. million to be exact. MORE >>
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