Trending Sources

Is Community Engagement or Awareness Essential? Depends on Your Mission.

Kivi's Nonprofit Communications Blog

“Engaging our community” is the #1 nonprofit communications goal overall. Nonprofit Marketing Strategy Trends

Is your mission statement trying too hard?

Fundraising Coach

Can you recite your nonprofit's mission statement? Your nonprofit's mission is vital. Does it inspire and energize?

Passion for the mission is a MUST!

Wild Woman Fundraising

Have you ever read a nonprofit job description that included the words, “Passion for the mission”? And helping nonprofits.

The 76% Percent: Is Your Mission Statement Ready for Prime Time?

Getting Attention

XYZ Nonprofit Organization] designs forums, partners with existing organizations and brings together experts to define solutions and implement action.

Millennials on a Mission: Idealism, Impact, Innovation

Nonprofit Marketing Blog

Nearly half (47%) of the Millennials surveyed had volunteered for a cause or nonprofit in the past month. Transforming the Nonprofit Culture.

CASE STUDY: How MomsRising Uses Hashtags to Help Meet Its Mission

Kivi's Nonprofit Communications Blog

MomsRising  is a nonprofit that uses hashtags right – consistently, persistently, with focus. MomsRising Mission. p/7HCgw9.

Click Me: An E-Newsletter Makeover with Mission India

Kivi's Nonprofit Communications Blog

Guest Post by Lindsay Ackerman of  Mission India. Lindsay Ackerman. She graciously agreed to write about the process and the results for us.

India 33

How Mission Affects Marketing Choices

Kivi's Nonprofit Communications Blog

Nonprofit Communications TrendsWe've Moved! Update your Reader Now. We've Moved! Update your Reader Now.

NONPROFIT BRANDING: Why “Mission Driven” is a Deceptive, Destructive Term

NonProfit Branding

The phrase “mission-driven”  pops up frequently. Last week I wrote about a dragon. This week is about a unicorn. No kidding. I’ve written 64 posts for this blog, up to today. It seemed like a good concept. However, I recently had … Continue reading →

The Mission Myth

Marketing for Nonprofits

Sometimes I feel like a capitalist at my nonprofit. The Mission Myth is her excellent attempt to show that it takes much more than passion (i.e.

How to Make Your Mission More Compelling

Fundraising 123

Many nonprofits have trouble making their m issions relatabl e and exci ting to potential supporters. often get questions like this one from D ei rdre : " As an organization with a mission that is a bit more abstract than, say, feeding hungry children or saving whales, we often struggle to make our work concrete. " 3.

Missions Versus Plans

The Agitator

But missions are better. Missions survive when plans fail, and plans almost always fail. Missions are a dime a dozen. Saving children from poverty is a noble mission. Thousands of nonprofits and NGOs work on this mission. From a donor’s perspective, the mission is a given.

On a Mission to Measure

Social Media Bird Brain

Via Wikipedia Commons Measuring Your Mission Social Media was a hard sell in the beginning because there was no real way to measure its impact. Citizen Engagement Laboratory Jackie Mahendra measurement metrics NGO small nonprofits Social Media Examiner You Tube You Tube cardBut maybe it's time to move on from there.

Focus on the mission, not the money

Get Fully Funded

Too many times, nonprofit Fundraisers get so focused on the money that they forget to communicate about the mission.  I’ve seen this in direct mail appeals, grant proposals, and major donor visits. . When you share from that point of view, your appeals take on a much richer tone than if you’re just begging for money.

Interview: Zach Hochstadt, Mission Minded Agency Cofounder & Nonprofit Branding Expert

Non Profit Marketing 360

The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the NPM360 blog.

Mission Drift: What Is It, Potential Impacts, & Recovery Methods

Seeking Grant Money Today

The mission statement provides clarity for everyone about that specific nonprofit. It also provides a clear description (ideally) of what exactly the nonprofit is doing (or is supposed to be doing). This post is going to deal with the first scenario: when a nonprofit gets off message from its own mission statement.

Nonprofit Communications Budgets: How Big Should Yours Be?

Kivi's Nonprofit Communications Blog

Here’s how to read this graph: Find your nonprofit’s overall budget size along the bottom. Stay tuned for more!

Budget 106

How Can Nonprofits Communicate to Two Americas?

Kivi's Nonprofit Communications Blog

As nonprofit communicators, we cannot ignore the tumultuous political times we live in. It’s Kivi here. Lack of Trust. Listen and Learn.

Curate Like Costco to Tackle Information Overload and Market Your Mission #13NTC

Kivi's Nonprofit Communications Blog

Content Curation Content Marketing Guest Bloggers Nonprofit Communications #13NTC We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now.

A 2017 Media Relations Calendar for Resource-Strapped Nonprofits

Kivi's Nonprofit Communications Blog

Let’s face it, media relations isn’t near the top of the priority list at most nonprofits. Nor should it be. Set Reasonable Goals.

Where Should I Pitch My Nonprofit’s Story?

Kivi's Nonprofit Communications Blog

Many nonprofits use the “spray and pray” technique when they are pitching their stories to the media. Photo by Jeronimo del Villar.

Target 110

Free Nonprofit Resource to Foster Connections and Knowledge Sharing

J Campbell Social Marketing

In the nonprofit sector, professionals often feel that they need to take on everything by themselves. Nonprofits mentorship

How to Establish Thought Leadership within Your Nonprofit

Kivi's Nonprofit Communications Blog

In just a few weeks, we will kick off our latest  Nonprofit Marketing Accelerator – Becoming a Thought Leader and Media Darling. 

To-Die-For Nonprofit Communications Jobs

Getting Attention

  Please post YOUR nonprofit marketing job here. Director of Marketing PT Achieve Mission (Boston area). Michael J. San Francisco, CA).

Jobs 96

A Road Map for Nonprofit Storytelling

J Campbell Social Marketing

The possibilities for conflict are endless – think about your nonprofit mission and the kinds of conflicts you help solve every day.

Finding Purpose: You and Your Nonprofit

Kivi's Nonprofit Communications Blog

certainly believe that I have found my professional purpose by founding Nonprofit Marketing Guide and am grateful for it every day.

A Real World Example Demonstrating Why Nonprofits' Mission Statements Are More Important Than The Almighty Dollar

Seeking Grant Money Today

I write, in this blog, about professional nonprofit best practices a lot. Best practices are not anything written in stone or some pact that was galvanized by every professional nonprofit volunteer or employee swearing allegiance; but rather, best practices are simply either adhered to and practiced regularly - or not.

Law 15

How Nonprofits Continue To Get Facebook Marketing All Wrong

J Campbell Social Marketing

In my conversations with nonprofits using social media, I always ask them one question first – What do they want to get out of using Facebook?  .

3 Steps to Funding Nonprofit Marketing

Getting Attention

We’ve all seen them: social media pages or websites for grassroots nonprofit agencies that appear to have been designed by a student or a well-intentioned volunteer.  More often than not, the lack of investment in nonprofit marketing is fueled by a lack of resources:  financial and talent.  To attract volunteers. New logo design.

Agency 105

Three Drivers for Nonprofit Editorial Calendars

Kivi's Nonprofit Communications Blog

We’ve talked to lots of nonprofits about how their editorial calendars develop over time, and we’ve identified three major drivers behind them.

Compelling Images for Nonprofits: When Babies and Puppies Aren’t in Your Mission

Fundraising 123

So what kind of images can you use if your mission isn''t related to a smiling child or a playful puppy? Web Site 101 Nonprofit Storytelling

Nonprofit Video Experts Share Tips & Tools: #501TechNYC (Part 1)

Getting Attention

It’s so challenging for nonprofits to get video right, especially with limited budgets and bandwidth. That’s Why us and why now?

Video 94

The 2016 - 2017 Best Nonprofit Conferences Calendar


We've scoured the nonprofit-sphere for high-quality conferences, both large and small, broad and specialized, here in the U.S. Name (a-z).

Nonprofit Disaster Communications Done Right (Case Study)

Getting Attention

That’s great nonprofit disaster communications, a.k.a. Disaster Response. Shareable photos on Facebook, like this one.

Should Your Nonprofit Use Pinterest?

Kivi's Nonprofit Communications Blog

Should your nonprofit be using Pinterest? Huffington Post: Pinterest For Nonprofits: 7 Organizations To Watch. Executive Director.

Having a Book Club at Your Nonprofit

Kivi's Nonprofit Communications Blog

degree in Journalism from UNC-Chapel Hill, and she has 25 years of experience in corporate and nonprofit marketing and communication. .

Club 78

5 Don’ts for Nonprofit Writers

Kivi's Nonprofit Communications Blog

always love getting an email from Laurel Dykema of Mission India. Today Laurel shares what NOT to do as a nonprofit writer. Kristina.

India 93

Four Tactics for Amazing Nonprofit Stories

Fundraising 123

Each month the magazine will feature stories from the nonprofit sector. . Stories are older than written language. And it can always be better.

Enter Now: Nonprofit Tagline Awards 2012

Getting Attention

ENTER NOW. I’m thrilled to launch the 2012 Nonprofit Tagline Awards (The Taggies) ! Great Words Promoting Good Causes. And getting to Aha!

25 OMG Nonprofit Communications Jobs: Moving Up Monday

Getting Attention

Please post your nonprofit marketing jobs here. Vice President, Marketing & Development Union Rescue Mission (Los Angeles, CA).