Fifty percent of the purchase price of the merchandise goes to the cause. Called ‘We Can Be Heroes’ the face of the campaign will be DC Comics superheroes Superman, Batman, Wonder Woman, Green Lantern, Aquaman, The Flash, and Cyborg. DC Entertainment is owned by Time Warner. It’s worse than a non-sequitur. It’s insulting. MORE >>

VivaTerra specializes in eco friendly merchandise for the home. Horrifying natural disasters, especially when they happen to people that are geographical close and/or culturally similar… have great built in affinity, a necessary element to cause marketing. The T?hoku At this writing the website listed more than 65 participating restaurants. MORE >>

Because of this, Hobby Lobby has decided to give a special 10% discount on merchandise sold to churches, schools and national charitable organizations when they purchase items with an organizational check or credit card. Let’s try a cause marketing thought experiment. Suppose you’re a dominant retail player in a growing $30 billion segment. MORE >>

Later they wanted to put my logo on their merchandise or sales platform, usually without any upfront money. When I was in nonprofit management I heard a lot of pitches from retailers or suppliers wanting to sell something to my list of supporters. But there was always a sticking point. That was a nonstarter. Those terms, too, were. MORE >>

In a half-dozen English language magazines Ford Warriors in Pink has used pretty much the same ad (seen below) with a call to action to buy branded merchandise from the campaign’s website. Purchases benefit Susan G. Komen for the Cure People en Espanol Ford Warriors in Pink People magazine MORE >>