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| Page 1 of 41 | Previous | Next | PUBLIC SECTOR MARKETING 2.0 MAY 2, 2012 Social Media Defined while back I wrote a post clarifying the meaning of the word “marketing ” and corresponding terms such as social marketing, social media marketing, and social media engagement. This is why there is such a massive social media knowledge gap in plenty of organizations as proper context is often lost in translation. MORE >> | PUBLIC SECTOR MARKETING 2.0 JUNE 7, 2012 Confusion Surrounding Social Media Monitoring Here are some verbatim responses I often get when asking public servants the following question: “Have you ever monitored social media while at work?” If you have allocated resources for social media monitoring, 20% of them should go to the tool and 80% on human analysis. Does that make me Grigori Perelman ? MORE >> | RECENT POSTS MAY 17, 2013 | SELFISH GIVING
CauseTalk Radio Ep55: How Short Videos Can Have a Big Impact for Nonprofits MAY 15, 2013 | THE AGITATOR
To Hell With Facts MAY 15, 2013 | SOCIAL MEDIA BIRD BRAIN
Five Tools for Your Social Media Intern MAY 14, 2013 | THE AGITATOR
Agitator Editors Nailed As Chauvanist Male Pigs MAY 14, 2013 | DON AKCHIN BLOG
Where Major Donors Are Trending (And How You Can Respond) MAY 13, 2013 | SEA CHANGE STRATEGIES
we are all characters — meet some great ones | | | | |
| PUBLIC SECTOR MARKETING 2.0 MAY 28, 2011 A quick note on social media governance Here are some governance recommendations based on these “best practices”: Social media strategy should fall under the portfolio of marketing , communications or equivalent. Official social media engagement should fall under client services, customer service, or equivalent. Nobody “owns” it. What are you noticing? MORE >> | KIVI'S NONPROFIT COMMUNICATIONS BLOG JANUARY 23, 2012  Newsjacking: The New Way to Get Media Attention Then your part of the story gets repeated as other media outlets pick up the story. Media Relations Nonprofit Communications newsjacking MORE >> | PUBLIC SECTOR MARKETING 2.0 NOVEMBER 23, 2012 Writing a strategic social media engagement plan I often get asked how I structure my actual written strategic social media engagement plans when working with a public sector or non-profit organization. By no means was this workbook ever meant to be the be all and end all process for social media planning, nor was it meant to be an actual outline of what a written report should look like. MORE >> | KIVI'S NONPROFIT COMMUNICATIONS BLOG NOVEMBER 10, 2011  Seniors and Social Media? Longview Says Yes! Think because your organization caters to seniors, you don’t need social media? Kerry Barnes and Frances. Think again! Kerry A. Great! MORE >> | | | | | | | |
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PUBLIC SECTOR MARKETING 2.0 | THURSDAY, NOVEMBER 25, 2010 Understanding Social Media
I have added a new first step to my strategic social media engagement process. It involves educating key senior stakeholders within your organization as to what social media actually consists of. It is therefore crucial to have their buy-in on at least the following points: Social media is not a fad, it’s a reality. MORE >> -
GETTING ATTENTION | WEDNESDAY, JANUARY 25, 2012  Strengthen Your Nonprofit Social Media Impact
Why not resolve to improve your social media efforts? Planning is vital to success with social media, and thinking ahead can ensure the best return for your efforts regardless of the channel you’re using. As a rule of thumb, set aside at least two hours each week for every social media channel in your mix. Define Your Voice. MORE >> -
GETTING ATTENTION | TUESDAY, MAY 22, 2012  Get Past Paralysis:101 Social Media Tactics for Nonprofits
( Watch author interview video : Social media experts Melanie Mathos and Chad Norman share their recommendations to power your social media activities, especially useful for small- and medium-sized organizations.). There are two major paralysis points that detour orgs from putting social media tools to work most productively. MORE >> -
PUBLIC SECTOR MARKETING 2.0 | THURSDAY, NOVEMBER 17, 2011  Segmenting Audiences for Social Media Engagement
What I usually tend to do with this when choosing an audience for social media engagement initiatives, it to focus on the online creators and critics of the original target audience. I’d be curious to know how all of you approach the whole concept of target marketing when it comes to social media engagement. MORE >> -
SOCIAL MARKETING AND SOCIAL CHANGE | FRIDAY, FEBRUARY 11, 2011  5 Fictions About Social Media for Public Health and Healthcare
This sentence captures the prevailing sentiment I find whenever two or more public health people gather to discuss their interest in social media and using it to advance public health goals. They also greatly simplify the challenge, for example, by thinking of social media as consisting of only social network sites (SNS). Fiction #1. MORE >>
- Social Media Crash Course in 25 Minutes (Podcast) GETTING ATTENTION | TUESDAY, APRIL 21, 2009
- Using Social Media in Fundraising KIVI'S NONPROFIT COMMUNICATIONS BLOG | TUESDAY, SEPTEMBER 18, 2012
- Social Media Is Not a Marketing Strategy SOCIALBUTTERFLY | SUNDAY, NOVEMBER 20, 2011
- Social Media Is Not a Marketing Strategy SOCIALBUTTERFLY | SUNDAY, NOVEMBER 20, 2011
- 1 good example of nonprofit social media GET FULLY FUNDED | WEDNESDAY, JANUARY 26, 2011
- Think Conversation, Not Megaphone, for Social Media Success (NTEN Case Study) GETTING ATTENTION | THURSDAY, SEPTEMBER 1, 2011
- Social Media Road Map—Book Giveaway GETTING ATTENTION | WEDNESDAY, JUNE 27, 2012
- Social Media Classes for Nonprofits: Seattle A SMALL CHANGE | THURSDAY, SEPTEMBER 3, 2009
- Seven Ways Social Media Improves Accountability KIVI'S NONPROFIT COMMUNICATIONS BLOG | FRIDAY, NOVEMBER 11, 2011
- 7 Ways to Use Social Media for Social Good GETTING ATTENTION | WEDNESDAY, JUNE 29, 2011
- How Social Media and Fundraising Fit Together KIVI'S NONPROFIT COMMUNICATIONS BLOG | MONDAY, AUGUST 13, 2012
- Rough Draft of a Nonprofit Social Media Policy KIVI'S NONPROFIT COMMUNICATIONS BLOG | MONDAY, MAY 3, 2010
- How to Knit a Social Media Sweater SOCIAL MEDIA BIRD BRAIN | MONDAY, NOVEMBER 8, 2010
- Call for Submissions: Healthcare Social Media Review #21 SOCIALBUTTERFLY | TUESDAY, JANUARY 8, 2013
- #INTERVIEW: Debra Askanase, Socialbrite.org Strategist, Offers Useful Advice To Nonprofits Using Social Media NON PROFIT MARKETING 360 | THURSDAY, MAY 10, 2012
- Who Is on Social Media? KIVI'S NONPROFIT COMMUNICATIONS BLOG | THURSDAY, FEBRUARY 21, 2013
- Don't Fall for Social Media Pickup Lines DON AKCHIN BLOG | THURSDAY, JULY 28, 2011
- Six Ways Social Media Has Affected Nonprofit Newsletters KIVI'S NONPROFIT COMMUNICATIONS BLOG | THURSDAY, AUGUST 16, 2012
- Health Care Social Media Review #21: Social Media Taps Digital Health SOCIALBUTTERFLY | THURSDAY, JANUARY 17, 2013
- Social Media Stats and Trends for Nonprofits KIVI'S NONPROFIT COMMUNICATIONS BLOG | WEDNESDAY, APRIL 18, 2012
- Social Media Planning: It’s All About Engagement A SMALL CHANGE | WEDNESDAY, SEPTEMBER 8, 2010
- Social Media and Logic Models A. FINE BLOG | WEDNESDAY, MAY 16, 2012
- Call for Submissions: Health Care Social Media Review #14 SOCIALBUTTERFLY | WEDNESDAY, OCTOBER 10, 2012
- Getting It Right (and Wrong) in Social Media: Current Business Practices SOCIAL MARKETING AND SOCIAL CHANGE | TUESDAY, DECEMBER 20, 2011
- Social Media and Public Sector Policy Dilemmas PUBLIC SECTOR MARKETING 2.0 | TUESDAY, AUGUST 31, 2010
- Social Media Strategy: Add Value DON AKCHIN BLOG | WEDNESDAY, JANUARY 9, 2013
- The Social Media ROI Argument: Fighting Back With a Simple Survey GETTING ATTENTION | MONDAY, JUNE 6, 2011
- Can Niche Social Media Be Far Behind? DON AKCHIN BLOG | WEDNESDAY, OCTOBER 3, 2012
- eBook - Social Media Marketing GPS: A New Media Roadmap For Creating A Social Media Strategy DIVA MARKETING BLOG | MONDAY, MAY 17, 2010
- Social Media Academy Graduation A. FINE BLOG | THURSDAY, SEPTEMBER 22, 2011
- Social Media Experts, Gurus, Consultants & Strategists PUBLIC SECTOR MARKETING 2.0 | TUESDAY, MARCH 9, 2010
- Does Social Media Really Motivate Supporters? New Report KIVI'S NONPROFIT COMMUNICATIONS BLOG | TUESDAY, MARCH 26, 2013
- Integrating Your Website, Email Newsletter and Social Media Sites KIVI'S NONPROFIT COMMUNICATIONS BLOG | TUESDAY, JANUARY 26, 2010
- Setting Up a Social Media Listening Dashboard KIVI'S NONPROFIT COMMUNICATIONS BLOG | MONDAY, APRIL 25, 2011
- There’s More to Nonprofit Marketing than Social Media GETTING ATTENTION | MONDAY, OCTOBER 11, 2010
- Key Findings on Nonprofit Social Media, Email and Online Fundraising FUNDRAISING 123 | THURSDAY, MARCH 28, 2013
- Tips for Giving Social Media Projects to Interns KIVI'S NONPROFIT COMMUNICATIONS BLOG | TUESDAY, JANUARY 27, 2009
- Social Media Stats THE AGITATOR | THURSDAY, AUGUST 25, 2011
- “Social Media At Work” Video for Canadian Public Servants PUBLIC SECTOR MARKETING 2.0 | TUESDAY, AUGUST 21, 2012
- Are you following this interesting little debate on Nonprofit Social Media? WILD WOMAN FUNDRAISING | WEDNESDAY, SEPTEMBER 12, 2012
- How to measure ROI of social media? Book Review: Measuring The Networked Nonprofit WILD WOMAN FUNDRAISING | TUESDAY, DECEMBER 4, 2012
- Setting Standards for Social Media Measurement SOCIAL MARKETING AND SOCIAL CHANGE | FRIDAY, SEPTEMBER 7, 2012
- Text to Give Pricing & Costs A SMALL CHANGE | WEDNESDAY, AUGUST 11, 2010
- Do you work for a nonprofit hospital? How are you doing social media? WILD WOMAN FUNDRAISING | THURSDAY, APRIL 28, 2011
- NYC School Social Media Guidelines A. FINE BLOG | THURSDAY, MAY 3, 2012
- Social Media Strategy: Add Value NON PROFIT MARKETING 360 | WEDNESDAY, JANUARY 9, 2013
- Social Media Q & A KIVI'S NONPROFIT COMMUNICATIONS BLOG | THURSDAY, JANUARY 20, 2011
- INSPIRATION: Social Media Campaigns That Work DON AKCHIN BLOG | MONDAY, JULY 4, 2011
- Five Tools for Your Social Media Intern SOCIAL MEDIA BIRD BRAIN | WEDNESDAY, MAY 15, 2013
- Top mobile social media apps for nonprofits IMPACTMAX | THURSDAY, NOVEMBER 10, 2011
- BC Social Media Engagement Learning Centre PUBLIC SECTOR MARKETING 2.0 | TUESDAY, JUNE 14, 2011
- State of Social Media Monitoring Survey PUBLIC SECTOR MARKETING 2.0 | THURSDAY, JULY 21, 2011
- Health Care Social Media Review #14: Health Literacy Gems and Treasures SOCIALBUTTERFLY | WEDNESDAY, OCTOBER 17, 2012
- 21 Social Media Tips for Nonprofits from Top Experts FUNDRAISING COACH | MONDAY, MAY 6, 2013
- All Hat, No Cattle in Social Media SOCIAL MEDIA BIRD BRAIN | TUESDAY, FEBRUARY 7, 2012
- Social Media Etiquette A SMALL CHANGE | WEDNESDAY, FEBRUARY 17, 2010
- Social Media Storytelling for Nonprofits FUNDRAISING 123 | MONDAY, MAY 6, 2013
- Join the Social Media for Global Health Working Group SOCIALBUTTERFLY | THURSDAY, DECEMBER 27, 2012
- Transitioning Direct Mail Donors to Social Media A. FINE BLOG | TUESDAY, NOVEMBER 2, 2010
- 2009 Social Media User Segments PUBLIC SECTOR MARKETING 2.0 | MONDAY, FEBRUARY 1, 2010
- Big Bird Soars to Social Media Victory DON AKCHIN BLOG | SATURDAY, NOVEMBER 3, 2012
- Is Less More in Social Media? KIVI'S NONPROFIT COMMUNICATIONS BLOG | THURSDAY, JANUARY 24, 2013
- Poorly written “social media” RFP’s PUBLIC SECTOR MARKETING 2.0 | THURSDAY, JUNE 24, 2010
- How To Measure Social Media NON PROFIT MARKETING 360 | SUNDAY, MARCH 4, 2012
- The Inconvenient Truth of Social Media A. FINE BLOG | WEDNESDAY, NOVEMBER 4, 2009
- Social Media Make Inroads in All Age Groups DON AKCHIN BLOG | TUESDAY, MARCH 5, 2013
- Don’t Fall for Social Media Pickup Lines NON PROFIT MARKETING 360 | MONDAY, JULY 25, 2011
- No (Social Media) Soup for You! MARKETING FOR NONPROFITS | FRIDAY, JULY 16, 2010
- Geolocation: The Latest Phase in Social Media DON AKCHIN BLOG | WEDNESDAY, MAY 12, 2010
- My First Ever Roundup - Social Media for Your Small Nonprofit SOCIAL MEDIA BIRD BRAIN | THURSDAY, MAY 5, 2011
- Hold the phone, we are all media companies now? WILD WOMAN FUNDRAISING | FRIDAY, JUNE 1, 2012
- NONPROFIT BRANDING: Protecting Your Brand From Media Misfires NONPROFIT BRANDING | TUESDAY, MARCH 20, 2012
- Social Media News Roundup NON PROFIT MARKETING 360 | TUESDAY, DECEMBER 6, 2011
- Useful Marketing Questions from the Social Media Bible WILD WOMAN FUNDRAISING | WEDNESDAY, JUNE 9, 2010
- 44 Social Media Books for 2009-2010 Plus One DIVA MARKETING BLOG | FRIDAY, MAY 8, 2009
- Why You Should Use Social Media to Sell Cause Marketing SELFISH GIVING | WEDNESDAY, JUNE 8, 2011
- Nielsen’s “Social Media Report – 2012? THE AGITATOR | WEDNESDAY, JANUARY 30, 2013
- Measuring Social Media A. FINE BLOG | TUESDAY, SEPTEMBER 7, 2010
- Social Media: Winds of Change DIVA MARKETING BLOG | MONDAY, JANUARY 30, 2012
- Social Media Changes The Branding Game DIVA MARKETING BLOG | MONDAY, AUGUST 29, 2011
- Social Media Crisis Communications for Nonprofits KIVI'S NONPROFIT COMMUNICATIONS BLOG | MONDAY, SEPTEMBER 17, 2012
- Freebie: Social Media Cheatsheet KIVI'S NONPROFIT COMMUNICATIONS BLOG | THURSDAY, DECEMBER 27, 2012
- The Top 10 Social Media Papers of 2012 SOCIAL MARKETING AND SOCIAL CHANGE | THURSDAY, DECEMBER 20, 2012
- AARP Shows How to Reach Boomers with Social Media DON AKCHIN BLOG | WEDNESDAY, FEBRUARY 6, 2013
- 9 reasons to QUIT SOCIAL MEDIA from Erik Graf IMARKETSMART | THURSDAY, AUGUST 9, 2012
- The Secret Sauce of Social Media Fundraising FUNDRAISING 123 | WEDNESDAY, JUNE 29, 2011
- Women, Social Media and Influence A. FINE BLOG | FRIDAY, DECEMBER 4, 2009
- One social media tool that really matters NONPROFIT PR - COMMUNICATIONS WITH A PURPOSE | SUNDAY, SEPTEMBER 19, 2010
- Getting Started with Social Media FUNDRAISING COACH | WEDNESDAY, SEPTEMBER 8, 2010
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