| |  Marketing | 7151 articles |
| Page 1 of 72 | Previous | Next | KIVI'S NONPROFIT COMMUNICATIONS BLOG JANUARY 5, 2012  Content Marketing Challenges for Nonprofits Last month, I asked you to take a quick poll on what you found most challenging about content marketing. Content Marketing MORE >> | CAUSE RELATED MARKETING JANUARY 3, 2012  The Best Cause Marketing of 2011 One of the things I love about cause marketing is also one of the things I love about my wife; it (like she) continues to surprise me. MORE >> | RECENT POSTS MAY 17, 2013 | KIVI'S NONPROFIT COMMUNICATIONS BLOG
Mixed Links for Nonprofit Marketers MAY 17, 2013 | SELFISH GIVING
CauseTalk Radio Ep55: How Short Videos Can Have a Big Impact for Nonprofits MAY 17, 2013 | CAUSE RELATED MARKETING
Where is All the Cause Marketing with Faith-Based Nonprofits? MAY 16, 2013 | IMARKETSMART
How to really measure the effectiveness of your legacy gift marketing efforts. MAY 16, 2013 | KIVI'S NONPROFIT COMMUNICATIONS BLOG
How Often Should Your Nonprofit Send Email to Your List? MAY 16, 2013 | SELFISH GIVING
Boston Strong Cause Marketing: The Good, The Bad & The Ugly | | | | |
| CAUSE RELATED MARKETING JANUARY 4, 2012  The Worst Cause Marketing of 2011 Even when it comes to cause marketing this fascination with the bad is strong. This was faux cause marketing at its most reckless. MORE >> | GETTING ATTENTION OCTOBER 6, 2011  Be Consistent, Not Confusing with Multi-Channel Nonprofit Marketing So make the build happen with rigorously-monitored multi-channel marketing! This doesn’t mean you have to use every channel. MORE >> | KIVI'S NONPROFIT COMMUNICATIONS BLOG DECEMBER 11, 2012  Making Your 2013 Marketing Goals More Clear Last week, I shared a theory of change for nonprofit marketing , connecting your tactical communications work to your nonprofit’s larger mission. MORE >> | KIVI'S NONPROFIT COMMUNICATIONS BLOG DECEMBER 4, 2012  The Theory of Change Behind Nonprofit Marketing Your content marketing strategy is relevant and valuable to your PSIs, so that. The theory of change is one way to provide that explanation. MORE >> | | | | | | | |
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KIVI'S NONPROFIT COMMUNICATIONS BLOG | WEDNESDAY, JULY 6, 2011  Blending Marketing and Fundraising into Community Engagement Teams
My main reason for urging nonprofits to think about community engagement teams rather than separate fundraising and communications or marketing departments is because supporters don’t think of themselves as website visitors, newsletter readers, donors, and major donor prospects. Marketing and fundraising are two different things. MORE >> -
KIVI'S NONPROFIT COMMUNICATIONS BLOG | TUESDAY, JANUARY 29, 2013 When Fundraising is Your Marketing Goal – And Not
Content Marketing Fundraising Marketing Team Nonprofit Communications Nonprofit Marketing StrategyWe've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We've Moved! Update your Reader Now. MORE >> -
CAUSE RELATED MARKETING | MONDAY, MAY 28, 2012 Transparency and Thank Supporters in Cause Marketing
The Alden Keene Cause Marketing Database… my proprietary library of cause marketing ‘activations’…has thousands of examples that go back more than 10 years. Transparency is vital to cause marketing. Plus, because cause marketing can be so in-your-face, you risk donor-fatigue even though the donation amounts are small. MORE >> -
CAUSE RELATED MARKETING | WEDNESDAY, JUNE 27, 2012  L.L. Bean's Cause Marketing in Six Words
Twice now I’ve written about cause marketing campaigns that can be summed up in six-words. Both times I heard back from readers inspired to pen their own cause marketing summation in six-words. Andie Grace I frequently advise my clients sum up their cause marketing in six words. Cause-Related Marketing does a world of good. MORE >> -
KIVI'S NONPROFIT COMMUNICATIONS BLOG | THURSDAY, DECEMBER 6, 2012  How Content Marketing Is Different – The Terminology
On Tuesday, I shared a Theory of Change for nonprofit marketing. For example, what is “content marketing” and why should nonprofits shift toward it? The kind of transformation is consistent with what’s happening in the larger world of for-profit marketing too, beyond the nonprofit sector. Help me!” If so, Let’s talk. MORE >>
- Three Stages of Nonprofit Marketing Maturity KIVI'S NONPROFIT COMMUNICATIONS BLOG | WEDNESDAY, OCTOBER 24, 2012
- Phillip Kotler on Marketing 3.0 SOCIAL MARKETING AND SOCIAL CHANGE | SUNDAY, OCTOBER 11, 2009
- Gamifying Cause Marketing CAUSE RELATED MARKETING | WEDNESDAY, FEBRUARY 8, 2012
- Epic Cause Marketing In Six Words CAUSE RELATED MARKETING | FRIDAY, SEPTEMBER 16, 2011
- Email Marketing Stats and Trends for Nonprofits KIVI'S NONPROFIT COMMUNICATIONS BLOG | THURSDAY, APRIL 19, 2012
- Empowering Your Team with a Marketing Bank KIVI'S NONPROFIT COMMUNICATIONS BLOG | THURSDAY, FEBRUARY 16, 2012
- Marketing is easy, right? IMARKETSMART | THURSDAY, MAY 9, 2013
- Essential Nonprofit Marketing Guidance: The Best of 2010 GETTING ATTENTION | THURSDAY, JANUARY 20, 2011
- Shades of Social Marketing SOCIALBUTTERFLY | MONDAY, JANUARY 21, 2013
- Cause Marketers, Be Purposeful in Your Use of QR Codes CAUSE RELATED MARKETING | THURSDAY, DECEMBER 8, 2011
- Message QR Codes Better to Improve Market Penetration CAUSE RELATED MARKETING | FRIDAY, FEBRUARY 17, 2012
- (Re)Defining Cause Marketing SELFISH GIVING | WEDNESDAY, JANUARY 5, 2011
- Recent Study Finds Cause Marketing Affects How Consumers Percieve Product Performance CAUSE RELATED MARKETING | MONDAY, JUNE 11, 2012
- Online Marketing Strategy & Website Makeover - Example from #09NTC KIVI'S NONPROFIT COMMUNICATIONS BLOG | MONDAY, MAY 4, 2009
- More Cause Marketing Mashedup With Games in 2012 CAUSE RELATED MARKETING | THURSDAY, JANUARY 5, 2012
- Email Marketing Best Practices THE AGITATOR | SUNDAY, SEPTEMBER 11, 2011
- The Cause Marketing Script CAUSE RELATED MARKETING | MONDAY, JANUARY 16, 2012
- Poll: What’s Hard about Nonprofit Content Marketing? KIVI'S NONPROFIT COMMUNICATIONS BLOG | FRIDAY, DECEMBER 16, 2011
- Happy Birthday to the Cause Marketing Blog! CAUSE RELATED MARKETING | FRIDAY, OCTOBER 21, 2011
- 7 Nonprofit Content Marketing Tips from Great Chefs GETTING ATTENTION | THURSDAY, APRIL 12, 2012
- Free Webinar: Quick and Dirty Marketing Plans KIVI'S NONPROFIT COMMUNICATIONS BLOG | THURSDAY, OCTOBER 13, 2011
- Viva Cause Marketing! CAUSE RELATED MARKETING | TUESDAY, APRIL 12, 2011
- No Rhythm Required: 4 Steps to Making Your Marketing Sing FUNDRAISING 123 | THURSDAY, APRIL 16, 2009
- 2013 Nonprofit Marketing Trends That Affect You—Part 1 GETTING ATTENTION | WEDNESDAY, DECEMBER 12, 2012
- Nightmare Cause Marketing Scenario CAUSE RELATED MARKETING | MONDAY, MARCH 11, 2013
- Creating a Culture Where Everyone is a Marketer KIVI'S NONPROFIT COMMUNICATIONS BLOG | WEDNESDAY, JUNE 6, 2012
- 10 Tech Tools for Cause Marketers SELFISH GIVING | THURSDAY, MARCH 24, 2011
- Can Social Marketing Revitalize Communities? SOCIAL MARKETING AND SOCIAL CHANGE | TUESDAY, AUGUST 23, 2011
- 7 More 2013 Nonprofit Marketing Trends That Impact YOU—Part 3 GETTING ATTENTION | MONDAY, JANUARY 7, 2013
- How Stopping Everything Increases Nonprofit Marketing Impact FUNDRAISING 123 | WEDNESDAY, FEBRUARY 9, 2011
- Cause Marketing the Auto Shows CAUSE RELATED MARKETING | WEDNESDAY, JANUARY 18, 2012
- 5 Tips for Developing Cause Marketing Partnerships SELFISH GIVING | FRIDAY, APRIL 20, 2012
- The Difference Between Transactional, Transformative Cause Marketing SELFISH GIVING | WEDNESDAY, JANUARY 25, 2012
- Innovation in Cause Marketing CAUSE RELATED MARKETING | FRIDAY, AUGUST 10, 2012
- The Best & Worst Local Cause Marketing Programs of 2010 SELFISH GIVING | MONDAY, DECEMBER 20, 2010
- Social Media Is Not a Marketing Strategy SOCIALBUTTERFLY | SUNDAY, NOVEMBER 20, 2011
- Social Media Is Not a Marketing Strategy SOCIALBUTTERFLY | SUNDAY, NOVEMBER 20, 2011
- Outrageous Fortune for Marketers DON AKCHIN BLOG | SATURDAY, DECEMBER 1, 2012
- Defending Cause Marketing SELFISH GIVING | MONDAY, JUNE 8, 2009
- 5 More 2013 Nonprofit Marketing Trends That Affect You (Part Two) GETTING ATTENTION | THURSDAY, DECEMBER 20, 2012
- 3 Steps to Focused Productivity for Your Nonprofit Marketing GETTING ATTENTION | MONDAY, JULY 11, 2011
- CauseTalk Radio Ep02: Pinterest for Nonprofit Marketing SELFISH GIVING | FRIDAY, FEBRUARY 24, 2012
- The Best Cause Marketing of 2010 CAUSE RELATED MARKETING | MONDAY, APRIL 4, 2011
- Service-Dominant Logic and Social Marketing SOCIAL MARKETING AND SOCIAL CHANGE | MONDAY, JANUARY 9, 2012
- MissionFish, Benevity Bring Cause Marketing Online SELFISH GIVING | TUESDAY, JUNE 21, 2011
- The Nonprofit Marketing Wisdom Guide KIVI'S NONPROFIT COMMUNICATIONS BLOG | FRIDAY, MARCH 2, 2012
- The Ten Worst Cause Marketing Campaigns of 2010 CAUSE RELATED MARKETING | TUESDAY, APRIL 5, 2011
- Using Cause Marketing to Better Keep Customers for Life CAUSE RELATED MARKETING | MONDAY, NOVEMBER 28, 2011
- Cause Marketing Your Athletic Performance CAUSE RELATED MARKETING | FRIDAY, JANUARY 20, 2012
- Relevance Rules—Your Key to Nonprofit Marketing Success in 2012 GETTING ATTENTION | THURSDAY, DECEMBER 29, 2011
- Happy Thanksgiving Cause Marketers CAUSE RELATED MARKETING | THURSDAY, NOVEMBER 24, 2011
- Activating Cause Marketing on Packaging CAUSE RELATED MARKETING | THURSDAY, AUGUST 2, 2012
- What every nonprofit should know about marketing GET FULLY FUNDED | THURSDAY, JULY 8, 2010
- Three Essential Nonprofit Marketing Paths for 2011 KIVI'S NONPROFIT COMMUNICATIONS BLOG | WEDNESDAY, JANUARY 12, 2011
- Marketing Your Cause to Millennials—What Works GETTING ATTENTION | FRIDAY, MARCH 1, 2013
- Three Key Pieces of Advice for Cause Marketing Newbies SELFISH GIVING | TUESDAY, AUGUST 30, 2011
- The Role of Emotion in Cause Marketing SELFISH GIVING | MONDAY, SEPTEMBER 12, 2011
- 10 Marketing Realities Nonprofits Need to Accept to Succeed KIVI'S NONPROFIT COMMUNICATIONS BLOG | FRIDAY, AUGUST 7, 2009
- THIS is Why You Need a Content Strategy KIVI'S NONPROFIT COMMUNICATIONS BLOG | WEDNESDAY, JUNE 20, 2012
- In nonprofit fundraising, marketing is key to success GET FULLY FUNDED | MONDAY, FEBRUARY 20, 2012
- Cause Marketing in Your Grocer's Aisles CAUSE RELATED MARKETING | TUESDAY, JUNE 19, 2012
- Top 10 Cause Marketing Posts of 2012 SELFISH GIVING | WEDNESDAY, DECEMBER 26, 2012
- No Virginia, Your To-Do List is NOT Your Marketing Plan: Marketing Budgets, Part 1 GETTING ATTENTION | MONDAY, OCTOBER 17, 2011
- The 10 Best Cause Marketing Posts of 2011 SELFISH GIVING | MONDAY, JANUARY 2, 2012
- Best Cause Marketing Campaigns of 2012 SELFISH GIVING | WEDNESDAY, JANUARY 2, 2013
- Gamifying Pet Cause Marketing CAUSE RELATED MARKETING | MONDAY, NOVEMBER 5, 2012
- Reality Check: Why You Need an Online Marketing Strategy KIVI'S NONPROFIT COMMUNICATIONS BLOG | MONDAY, OCTOBER 8, 2012
- Semantic confusion surrounding modern marketing PUBLIC SECTOR MARKETING 2.0 | MONDAY, NOVEMBER 15, 2010
- Social Marketing Works SOCIALBUTTERFLY | WEDNESDAY, DECEMBER 8, 2010
- Cause Marketing, Selfishness Drive Consumer Giving SELFISH GIVING | MONDAY, APRIL 4, 2011
- 7 Cause Marketing Lessons from Machiavelli SELFISH GIVING | THURSDAY, JUNE 23, 2011
- Thanksgiving Cause Marketing – Pinterest Roundup SELFISH GIVING | TUESDAY, NOVEMBER 20, 2012
- Are Your Marketing Goals Easy to Reach Or A Stretch? GETTING ATTENTION | TUESDAY, APRIL 2, 2013
- Cause Marketing in Nigeria CAUSE RELATED MARKETING | WEDNESDAY, MAY 11, 2011
- Cause Marketing Circa 2022 CAUSE RELATED MARKETING | WEDNESDAY, JANUARY 11, 2012
- Using Cause Marketing to Reward Volunteers CAUSE RELATED MARKETING | FRIDAY, APRIL 6, 2012
- Why Nonprofit Marketing Matters GETTING ATTENTION | THURSDAY, MARCH 1, 2012
- Election Day Cause Marketing CAUSE RELATED MARKETING | THURSDAY, NOVEMBER 8, 2012
- Looking for Your First Cause Marketing Partner? Try Your Corner Market SELFISH GIVING | WEDNESDAY, APRIL 11, 2012
- 10 Cause Marketers You Should Follow on Twitter (Plus 20 More) SELFISH GIVING | MONDAY, FEBRUARY 28, 2011
- An Early Favorite For the Worst Cause Marketing of 2012 CAUSE RELATED MARKETING | SATURDAY, DECEMBER 1, 2012
- Cause Marketing Cooperative CAUSE RELATED MARKETING | WEDNESDAY, MAY 16, 2012
- 4 simple suggestions to improve your planned giving marketing. IMARKETSMART | SUNDAY, OCTOBER 21, 2012
- How Nonprofit Marketing Varies by U.S. Region KIVI'S NONPROFIT COMMUNICATIONS BLOG | TUESDAY, FEBRUARY 5, 2013
- Whole Foods Adopts QR Codes for Cause Marketing SELFISH GIVING | WEDNESDAY, AUGUST 31, 2011
- Top Eight Cause-Related Marketing Campaigns of 2007 CAUSE RELATED MARKETING | TUESDAY, JANUARY 1, 2008
- Transform Your Supporters into Powerful Marketers GETTING ATTENTION | TUESDAY, MARCH 29, 2011
- Cause Marketing for Volunteers CAUSE RELATED MARKETING | THURSDAY, MARCH 1, 2012
- HBR Declares Marketing Is Dead DON AKCHIN BLOG | THURSDAY, AUGUST 16, 2012
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