It’s best if you can set aside time to create a real marketing strategy , but if you can’t, give yourself 15 minutes of peace and quiet to contemplate how you can take your organization down each of these three paths that I think are essential to nonprofit marketing today. Be Your Own Media Mogul. MORE >>

On the heels of my posts on games and cause marketing in this space and at MediaPost.com , people have been asking me about how so-called 'gamification' can be used in cause marketing. Zynga and its suite of games have done meaningful cause marketing, notably for disaster relief in Haiti and Japan. How would this work? MORE >>

In 2009 I wrote a post I called Cause Marketing in Six Words. Andie Grace Here’s my challenge to you cause marketers: develop a description of your campaign that comprises six words [or less!]. Do you have a six-word story that describes your cause marketing efforts or a favorite one? My Twitter handle is @paulrjones). MORE >>

Late last week, Guy Kawasaki was all-atwitter (and otherwise) with Phil Kotler's description of Marketing 3.0. If you are like me and found Guy's shot a little hard to read, here's the original and a brief comment about it from the marketing guru himself. where marketers are adding a human spirit dimension.  MORE >>

I’ve been pounding the table for cause marketers to use QR codes now for about a year now, but too often, a new report finds, we’re using them to direct traffic to our website or Facebook page. Taking them to the front page of a website is a missed opportunity, says a report from Direct Marketing IQ. QR code QR Codes cause marketing MORE >>