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What Book Has Changed Your (Professional) Life?

Getting Attention

My “changed my life” book is a classic textbook – Marketing Management (partner link) by Philip Kotler. WHAT’S YOUR ONE BOOK? Thank you.

Co-creating the Social Marketing Discipline and Brand

Social Marketing and Social Change

I see very little change in most of our core ideas such as audience segmentation, formative research, the marketing mix and a people-centered approach.

Macromarketing and Social Change

Social Marketing and Social Change

"Most social marketing programs occur within a micromarketing environment. Producers have the responsibility of sensing these needs or demands, identifying unmet needs or unresolved problems, and using the marketing mix to develop offerings that provide personal, organizational, and social benefits. 2003; Easterly, 2006). in press).

The Best of Social Marketing in 2016

Social Marketing and Social Change

What are some of the best papers published in social marketing this past year? Social marketing is a commonly used strategy in global health.

ISO Photos of Social Marketing and Social Change

Social Marketing and Social Change

The reason the blog posts have been slow in coming is that I have been focusing my time and words on a textbook for social marketing - nothing like you have seen before, trust me. The consumer experience as the marketer’s touchpoint - World-changing research sets a direction for the program, often one that nobody expects at the beginning.

Need Marketing Help? Listen to Marketing guru, Vicki Flaugher

Wild Woman Fundraising

Vicki Flaugher has a radio show where you can learn a lot about marketing. She’s now focusing on B2B marketing. Just don’t.