Get to Gripping Headlines via Vincent Musetto
JUNE 10, 2015
More guidance here: 6 Tips for Writing Nonprofit Marketing Copy That Works. Most leads are clever headlines that play on words. P.P.S.
Marketing Time Savers: Tools to Improve Your Writing
Kivi's Nonprofit Communications Blog
JULY 22, 2015
They’ll help you create great marketing copy, faster. Emotional Marketing Value Headline Analyzer. on July 30. Grammarly.
Size Matters – When to Write Long, or Short
SEPTEMBER 14, 2011
As with all marketing “formulas, there’s a lot of “it depends here. Eureka! Liking your organization on Facebook.
Persuasive Testimonials Can’t Be Beat (Case Study)
JANUARY 8, 2013
Few of you use testimonials—the essence of the kind of consumer-based marketing you’re hearing so much about right now—to full effect. Get more guidance on developing persuasive testimonials: The Most Powerful Marketing Copy in the World – Testimonials. But you have to ask. Remember to get their permission first.
How to CONFUSE your donors and get LESS gifts.
JULY 20, 2013
Does your planned giving marketing copy make [ insert word here from below ] sense? They, too, are not marketers.