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What’s Up in May

Kivi's Nonprofit Communications Blog

But remember, this offer expires this Friday, May 4th so hurry! Here’s what else is happening at Nonprofit Marketing Guide in May.

Priorities for Health: Leading Health Indicators for 2020

Social Marketing and Social Change

The US Institute of Medicine (IOM) has again tackled the difficult problem of turning a cacophony of priorities and objectives for improving Americans' health that is Healthy People 2020 into something that, as they put it in their Leading Health Indicators for Healthy People 2020 Letter Report this week: ".should Indicators. Objectives.

Is your job really to raise money?


” His book, written in 1968, is about a poor camel boy who achieves a life of abundance. Tweet this. Tweet this. Tweet this. Tweet this.

6 reasons why some donors prefer to stay anonymous


Recommendations. >> Fundraising Reading Round Up. >> Bring value to your donor meetings or you may never get another chance. >> Building Donor Loyalty.

Your Biggest Software Implementation Risk? It May Not Be What You Think.

JCA Insights

And yet, the truth of the matter is that vendors who make great software may or may not have services that are right for your organization.

Another highly requested blog post on why people give


You may have heard that the reason why people give is because they were asked. And, to a certain extent, they are right. Immediate rewards.

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Smart Cause Marketing from a Leading MMA Company

Cause Related Marketing

In the past, I’ve been critical of cause marketing efforts that front-load all their promotional efforts. press release. billboard campaign. Whatever.

Someone Has To Say It: The Nonprofit's Founder May Not Be the Best Executive Director or Board President Candidate (and Should Certainly Not Be Both)

Seeking Grant Money Today

Is being the person who can tell the founding story of an organization the best person with the most qualifications and experience to lead a particular organization, though, such that it both grows in a healthy fashion and also delivers the organization's mission efficiently and effectively? You or they may protest to my blog post's points.

The First 100 Hours - Turning Media Spikes into Fundraising Leads

Kivi's Nonprofit Communications Blog

If you are wondering how the leading nonprofits in U.S. Online coverage leads to more traffic to your site than more traditional PR. 

Leading the Unwilling - Your Nonprofit and Connected Volunteers

Social Media Bird Brain

Sometimes they come from high-schools which give extra credit for volunteer work or may even require it as part of a particular curriculum, and sometimes they. Image by ydhsu via FlickrNonprofits always need volunteers to help out. Small nonprofits really need them.

Cast a wide net for planned gifts.


We don’t recommend targeting by age initially but, rather, we recommend building awareness for planned giving and generating leads.

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Nonprofits and New Blood

Marketing for Nonprofits

If you’re short on cash and worried about the effectiveness of direct mail, online acquisition may be right for your nonprofit. See above.)

#SM4NP: ROI Via Social Media May Be Elusive, But It’s Not Ephemeral

Non Profit Marketing 360

Perhaps success can be measured in hard, but not precise, numbers. How might we do both? Let’s briefly study each. How many click through?

What’s missing from most planned giving websites


But, by letting us know, we may be able to help you and your family avoid some inheritance taxes.  Communication marketing Planned Giving Planned giving Planned Giving Marketing strategy Uncategorized website bequest Bequest language lead generation online marketingPut it on the top/right of each page.  Can I change my mind?

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Dear May 2009 Graduate, Here’s 40 Reasons to Still Study Journalism


Despite the landscape and view people may hold when they think of today’s journalism, enrollment in journalism school has INCREASED !

100 hours: Turning media spikes into leads (Alia and Mark)

Sea Change Strategies

Many organizations fail to maximize the 100 hours of PR opportunity in converting traffic to leads. to repeat them.  . Minimal choices.

3 Realistic Social Media New Year’s Resolutions for Nonprofits

Kivi's Nonprofit Communications Blog

This is going to be easier than shedding those pounds you may have gained from COOKIES (it’s not just me, right?). Anytime you’re ready.

3 ways to use direct mail effectively in the age of social media


Drive respondents online for more information – then give them opportunities to convert into leads. Finding the time to do it right may be difficult but the rewards are exponentially better. Although direct mail requires printing and postage, we still include it in our marketing plans because it can be effective if you do it right.

Why an emphasis only on counting planned gift disclosures is misguided.


There’s no guarantee the organization will ever get the money.  So why bother counting something that may never come to fruition? Fundraising Philosophy/motivation Planned Giving Uncategorized accomplish accomplishment achieve Lead Generation leads philosophy Planned Giving Marketing Strategy success

How to Ask for a Bequest…And Get It

Kivi's Nonprofit Communications Blog

Fundraising expert Tom Ahern believes that the answer may be as simple as not having a marketing plan to ask for those bequests. Pacific).

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3 Reasons Why Nonprofits Don’t Do Storytelling – And My Solutions

J Campbell Social Marketing

She spoke eloquently and emotionally about how she wished that her sister could have found a program like ours – it may have saved her life.

Hashtags for Every Day of the Week (Nonprofit Edition)

Kivi's Nonprofit Communications Blog

AtlantaMusicProject (@ATLmusicproject) May 18, 2015. “Non-violence leads to the highest ethics, which is the goal of all evolution.

How to Translate Your Program Into a Compelling Video

Getting Attention

Someone who takes a journey that leads to them to see the world in a new way. 2. Lead With A Story. Let’s be honest. Find a Protagonist.

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The RIGHT Way to Ask for a Bequest

Kivi's Nonprofit Communications Blog

Fundraising expert Tom Ahern believes that the answer may be as simple as not having a marketing plan to ask for those bequests. Pacific).

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The Roles A Nonprofit's Founder May Hold During the Life Cycle or Growth of the Organization

Seeking Grant Money Today

Please read Someone Has To Say It: The Nonprofit's Founder May Not Be the Best Executive Director Or Board President Candidate (and Should Certainly Not Be Both). They may or may not have personal experience or a connection to the cause or issue. This post is the follow up to that one. But there's more. would be out of business.

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Make Your (Re)Brand Magical!

Getting Attention

They shifted their tagline from “Leading the Duchenne muscular dystrophy community” to a bolder statement: “Leading the fight to end Duchenne.” Over time, your organization’s essence may not change, but elements of your brand or structure may need to. First Things First: What’s a Brand?

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5 Steps to Consistent Communications (+ Instant Connection)

Getting Attention

It’s far more likely to engage donors and may motivate them to give more. You wouldn’t be reading this otherwise.

6 Things You Must Discuss In Your Year-End Online Fundraising Planning

Kivi's Nonprofit Communications Blog

Year-end may be time to recruit some help. December is coming. DECEMBER IS COMING! Are you ready? . Next week, on Oct. Please join me! 31st).

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Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

post from last year, but still worth a read –  16 Easy Ways to Lead Your Organization’s Culture Shift by Pam Grow. Nonprofit Training.

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5 Steps to Powerhouse E-Newsletters (Case Study)

Getting Attention

If you haven’t done a good job of it by then, the relationship may be off for good. Leads with a single gripping photo and headline.

In These Uncertain Times, New Pew Study's Findings May Help Inform Any American Nonprofit's Next Step

Seeking Grant Money Today

Usually this leads a nonprofit's leadership to begin or further organizational strategic planning. PDF page 3, document page 2] "Notably, far more Americans think that health care will be more affordable in the future than did so in May 1999. Every nonprofit must take stock, each year. Also, it's only 26 pages long.

May 0

To Being a Warrior

Marketing for Nonprofits

Warmest regards, Jocelyn "May the roots of suffering diminish. May warfare, violence, neglect, indifference, and addictions also decrease.

Connect First—Your Marketing Magic Bullet

Getting Attention

That’s who-cares marketing , and may in fact lead you to alienate the very folks you hope to nurture as friends and supporters.

5 Strategies for 2015 to Make You a Rockstar Fundraiser!

Kivi's Nonprofit Communications Blog

It may feel like you’re saving money at that moment, but in reality, it is robbing the organization of the true value you bring to the table!

Editorial Planning When Everything Is Up in the Air

Kivi's Nonprofit Communications Blog

What do you consider good and bad behavior or choices that others may be making? You know that an editorial calendar is a great tool, in theory.

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5 Ways to Tackle Your Nonprofit’s Fear of Social Media

J Campbell Social Marketing

violation online (or offline), even a slight one, could lead to loss of jobs, loss of funding, loss of community investment or worse.

Nonprofit Marketing Team Roles and Tasks – Who Does What?

Kivi's Nonprofit Communications Blog

Lead Generator / “Business Development” / List Growth Manager – Focuses on list growth tactics (e.g. There is no right way/wrong way.

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Are You Totally Missing the Point of Social Media?

J Campbell Social Marketing

If not one is listening, then you may need to reevaluate what you are doing. They have two things in common. think they are missing the point.

Let’s Be Fearless Communicators

Getting Attention

Let Urgency Conquer Fear:  With today’s 24/7 new cycle, this may be the most important and relevant aspect of being fearless.

How to Market Text-to-Give to Your Donors

Kivi's Nonprofit Communications Blog

Cliché as it may be, it’s pretty applicable here. If you shoot for the moon, you may be disappointed. John Killoran. Kristina.