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5 reasons fundraisers won’t call their hot leads


Here are 5 proven reasons why fundraisers won’t call their leads to ask for donations: Fear of rejection: This is the most common reason for call reluctance. Nine out of ten times, your hot lead will be glad you did. Be real with your hot leads. It’s simple and basic. Just reach out. Tweet this! Tweet this!

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YOU HAD ME AT HELLO: 54 Ideas For Strong Leads And Smooth Transitions in Your Appeals and Action Alerts

Kivi's Nonprofit Communications Blog

Save this blog post and steal these phrases for your leads and transitions. I use them. Leads. Photo Credit:

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Op Eds: Writing Leads that Grab Readers by the Lapels

Getting Attention

That’s why the lead or opening paragraph of your next opinion editorial is so important. Tie your lead to an event that is already in the news.

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Six Points for Good Content Leading to Engagement

Social Media Bird Brain

Engagement comes from content. And the most often given advice about content? Make it good. But what, exactly does that mean? What is good content?

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5 thoughts that might lead your supporters to feel donor remorse


The post 5 thoughts that might lead your supporters to feel donor remorse appeared first on MarketSmart | . Fundraising Lead Generation Major Giving Planned Giving asking for donations charity blog donor acquisition donor cultivation donor remorse fundraising tips major givingWill they call and badger me for more money? Tweet this!

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Email is still the leading social sharing tool

Nonprofit Marketing Blog

According to eMarketer , AOL and Nielsen Online recently analyzed more than 10,000 social media messages to see how consumers share content online.

Emotion must lead, reason must follow

Nonprofit Marketing Blog

Emotion must lead, reason must follow. Are you about to start a conversation with a statistic? Because that’s how you commune with the human brain. Emotion first, reason second. Heart, then facts. Please, REMEMBER THIS. And if you do not create a social landscape for a relationship, there is no place for human connection. So true.

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9 content offers that work well to generate planned giving leads


In order to generate highly-qualified leads for planned gifts, you’ve got to offer something to your prospects.  We recommend information that educates prospects about ways they can leave a gift to your organization. Content marketing Fundraising lead generation marketing Planned Giving Planned giving Planned Giving Marketing strategy

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Be a Heretic. Choose a Cause You Love. Lead.

Marketing for Nonprofits

Now, GO FORTH and LEAD! Here is another inspiring TED talk for you. Don't you? According to Godin, there are 4 things you need to do if you truly want to do make a difference in this life. Find something worth changing aka challenge the status quo. Make it EASY for others to propagate the idea. Commit to your cause and commit to your tribe.

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12 Fundraising Questions Major and Planned Gift Officers Should Be Asking


Recommendations. >> 12 Questions that Lead to a Better Fundraising Story. >> Three Simple Questions That Establish Donor Trust.

Is your organization really that special?


Sorry. It isn’t. What makes your nonprofit different? Engagement! That’s what your answer should be. It ain’t rocket science!

Brick wall redux: Practical tips for leading change

Nonprofit Marketing Blog

Today, I finished reading John Kotter’s book, A Sense of Urgency *. It’s full of good advice on how to spark a burning desire for your agenda. If you are frustrated, you should buy this book and read it right away. What I learned was complacency and “false urgency” are the biggest barriers to getting things done.

9 simple pointers for writing better emails and letters to your donors


Fundraising Lead Generation best fundraising emails fundraising email ideas fundraising emails best practices lead generation for major gifts major donor fundraising major gift fundraising blog marketing planned gifts nonprofit email marketing planned gift marketing ideasI failed to get into business school. Keep it simple.

A harsh reality most fundraisers don’t want to face


What donors value is often their time without you and not their time with you. That’s right. said it. And I know it’s hard to take.

You don’t own your donors


Fundraising Lead Generation Lead generation for planned giving legacy gift marketing major gift marketing Planned Giving

Fail more.


“ I have not failed. I’ve just found 10,000 ways that won’t work. ”. – Thomas A. Failures don’t count but successes do! Tweet this!

Why the only thing to fear is fear itself.


Fundraising Lead Generation fundraising tips Lead generation for planned giving major gift fundraisingMore genuine. Less formal.

12 Questions that Lead to a Better Fundraising Story

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Starting February 18, Michael is leading a 4-week telecourse on storytelling for change, an affordable hands-on program for nonprofits seeking to craft a bigger story. Who Do You Truly Represent? Unfortunately, it's much harder to tell a story with which your donors can identify. That's why you need to speak in a more thoughtful manner.

How fast do you respond to your major and planned gift donors’ needs?


The private sector knows all about responding to leads. They know that: The odds of calling to contact a lead decrease by over 10 times in the 1st hour. The odds of calling to qualify a lead decrease by over 6 times in the 1st hour. The odds of contacting a lead if called in 5 minutes versus 30 minutes drops 100 times.

Are you hunting mice or antelopes? [Guest post from T.J. McGovern]


The following is a guest post thanks to my friend T.J. McGovern, Owner/Principal at McGovern Consulting Group  (McG). lioness cannot live on mice.

Priorities for Health: Leading Health Indicators for 2020

Social Marketing and Social Change

The US Institute of Medicine (IOM) has again tackled the difficult problem of turning a cacophony of priorities and objectives for improving Americans' health that is Healthy People 2020 into something that, as they put it in their Leading Health Indicators for Healthy People 2020 Letter Report this week: ".should Indicators. Objectives.

What to do instead of the crusty old estate planning seminars you run hoping to generate planned gifts?


Those that come forward will obviously care about the organization’s future— qualified leads. Fundraising Lead Generation Planned Giving estate planning fundraising advice fundraising blog legacy gift marketing nonprofit lead gen tips Philanthropy planned gift fundraising tips planned gift marketingTweet this!

The 6 most read parts of any major gift solicitation letter


I’m always a bit baffled when I see fundraising letters that fail to take into consideration the following. LIKE THIS BLOG POST?

8 simple ideas to involve your donors and build deeper connections


Lead Generation Major Giving Planned Giving Fundraising Involvement major gift major gift marketing philosophy Planned Giving Marketing StrategyMontgomery was a famous author  in the early 1900’s. Her novels were internationally renowned. She once said,  “Tell me and I forget. Teach me and I remember. Involve me and I learn.”

How many LinkedIn contacts do you have?


How can that be possible? Maybe they haven’t connected with their supporters because their LinkedIn profile is not up-to-date. Well, think again!

7 Solid Reasons Why You Should Kill Your Printed Planned Giving Newsletter


I know, I know… you love your planned giving newsletter. And, as they say, once an object is in motion, it stays in motion. 200,000 each issue!!!

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Donor Complaints: Why it’s a bad idea to get upset with donors when they complain


No one likes to hear complaints. . But when you work for a nonprofit or a private sector business, you need to welcome complaints. Possibly so. Harsh?

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Is your job really to raise money?


” His book, written in 1968, is about a poor camel boy who achieves a life of abundance. Tweet this. Tweet this. Tweet this. Tweet this.

More Online Leads From Video

The Agitator

Rich Brooks at Flyte New Media pitches 15  Ways Video Helps You Generate More Online Leads. Yes, it’s a pitch, but the advice holds water. Video improves your search engine visibility. Google and Bing like video. YouTube is the number two search engine in the world. Nuf said. Over one billion people watch a YouTube video each month.

4 keys to fundraising success you might be overlooking


Humanity – Understanding human beings — really taking a deep, genuine interest in their wants, needs, desires, hopes, and dreams. Tweet this!

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Are you a show up and throw up fundraiser?


I’m sure you’ve run into a bunch of “show up and throw up sales people” in your lifetime. They talk a lot and say very little.

Why fundraisers should take some lessons from stockbrokers


Bad service. Poor communications. Also, it said “People die, move away, divorce. Major donors stop giving for those very same reasons.

6 reasons why some donors prefer to stay anonymous


They have religious reasons for anonymity (this is the #2 reason according to the same survey study mentioned above). 3.

Why failing to focus on major and planned gifts can be so dangerous


In 2014, just 50 people in the United States were responsible for almost 3% ($10.2 households are responsible for 67% (2/3) of all household charity.

Why the first gift really shouldn’t count


At MarketSmart, we get super-excited when a new organization signs up to work with us. And why not? Same for you. Why bother? How many did you retain?

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16 Content Ideas Your Major and Planned Gift Donors Will Love


Digital Marketing Direct Marketing Fundraising Lead Generation Major Giving Planned Giving strategy best practices for fundraising Content marketing cultivation for major gifts donor cultivation fundraising tips for nonprofits legacy gift marketing major donors nonprofit marketing Nonprofit Marketing Blog PhilanthropyInfographics. Podcasts.

The 7 biggest mistakes weak major gift officers make repeatedly


Fundraising Lead Generation Major Giving Planned Giving strategy 80/20 rule charity blog fundraising do's and don'ts fundraising don'ts major gift marketing mistakes mistakes major gift officers make nonprofit marketing planned gift cultivationFocusing on the wrong donors (especially super-nice ones with no money). Can you add to my list?

4 amazing quotes about how to treat your donors (from the Fortune 500)


Fundraising Lead Generation fundraising tips quotesDID YOU BENEFIT FROM THIS BLOG POST? IF THE ANSWER IS YES, PLEASE SHARE IT!

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Dr. Russell James’ Greatest Hits: Free webinars and eBooks


Fundraising Major Giving Planned Giving strategy best practices for fundraising case development case loads Dr. Russell James fundraising resources Lead generation for planned giving major gift fundraising marketing for nonprofits nonprofit marketing tips Philanthropy philanthropy blogWant more interesting research from Dr. James? Tweet this!

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Get Sponsored By Following the Lead of OK-GO and Others

Cause Related Marketing

Komen Race for the Cure event and OK-GO all share something in common; they want to be or are being sponsored. And all of us respond.

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