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How to Optimize Your Planned Giving Inserts for Results in 6 Steps


I always recommend including inserts with my clients’ annual fund thank you letters. Always TEST everything! You just never know. Step 2.

Reader Questions: Does adding extra stuff your appeal mailing work?

Wild Woman Fundraising

Would a sticky note or brochure dramatically increase or decrease our money raised via appeals?&#. Here’s what we came up with. You bet I did!

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Respecting Your Cause Marketing Partner

Cause Related Marketing

Schwan Food Company Free-Standing Insert Freschetta FSI Memorial Sloan-Kettering Cancer Center Breast Cancer Awareness MonthRockefeller.

Business to Business Cause Marketing

Cause Related Marketing

The insert drops on Sunday, March 27, 2011. The challenge for Media One will be, who will want to sponsor the insert? and Katherine B.

Your steering wheel: the single most important tool for making effective fundraising asks

Fundraising Coach

As Heather Stewart points out in the comments to the post , major donors actually get annoyed when the CEO doesn''t ask! completely understand that.

You Can Now Save Links On Facebook To Read Later – And It’s Awesome

J Campbell Social Marketing

Have you ever been browsing Facebook, on mobile or on desktop, and wanted to save something that you saw in your News Feed to read later? Easy peasy!

Using Stories in Fundraising: What Would You Do?

Kivi's Nonprofit Communications Blog

We follow the magazine insert with a typical set of touch points: - Email solicitation. Love using storytelling in fundraising? Phone call.

Activating 20th Century Cause Marketing via 21st Century Social Media

Cause Related Marketing

Naked Juice Free-Standing Insert Social Media FSI Cause Marketing Activation Twitter Activation lump sum donations cause marketingThat’s smart.

Cause Marketing Your Why

Cause Related Marketing

packaged goods cause marketing Beiersdorf free standing insert Nivea cause marketingMind you, few cause marketers are as unsentimental as I am.

Fundraising So Simple Only a Child Can Do It Well

The Agitator

The high quality videos come with the deal and can be easily modified by inserting photos from the user’s library. The other day I stumbled across a company that raises big bucks in peer-to-peer fundraising for elementary schools in the US. You’ll find it at and their proposition is simple.

Cause Marketing for 'One Lucky School'

Cause Related Marketing

You read that right, the total payout is $25,000 and it all goes to one school. Here’s how it works : There’s a self-nomination procedure.

Cause Marketing for Pets with Cancer

Cause Related Marketing

Hovercat Free-Standing Insert ABC News. The effort generated $1.5 million. Cause-Related Marketing does a world of good.

Cause for Dessert

Cause Related Marketing

Village Inn is activating the promotion externally with this FSI (Free-Standing Insert). Village Inn Free-Standing Insert Susan G.

Why Deleting People from Your Email List is a Good Thing

Kivi's Nonprofit Communications Blog

Maybe they will someday and will donate / volunteer / insert-your-call-to-action-here! Your open rate is probably not as bad as you think it is.

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Interview Questions to Help You Write Great Donor, Volunteer, and Client Profiles for Your Newsletters

Kivi's Nonprofit Communications Blog

Adjust the wording to meet your needs — insert real names, places, topics, etc. great way to do that is to conduct an interview.

Format Your Content for Easy Sharing— Just 4 Doable Steps

Getting Attention

Insert sub-heads throughout your content (enough but not too many), to enable your reader to quickly get to what she wants and to clip it. That’s 4.5 times the amount of content shared via social sharing buttons. That means break up long paragraphs into short ones. Create bulleted lists , replacing dense paragraphs. Subscribe today.

4 Ways to Use Social Media to Strengthen Donor Relationships

J Campbell Social Marketing

Be where your donors are already and insert yourself into the conversation. It’s abysmal and worrisome. They wouldn’t be able to survive.

Marketing Time Savers: My 3 Favorite Gmail Hacks

Kivi's Nonprofit Communications Blog

You simply save and then insert the Canned Response instead of continuing to type it over and over. And neither do you. on July 30. ” 3.

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The Ten Worst Cause Marketing Campaigns of 2010

Cause Related Marketing

Novartis’s effort was in a Free-Standing Insert (FSI) and was branded ‘Novartis Cares.’ I wrote, “now, I have no problem with commerce.

How to get donors to enable images in email

Fundraising Coach

As a rule, I don’t enable images in emails. The solution obviously is to send emails in both text and HTML. An alternative to plain text.

5 Ways to Fight the Curse of Knowledge in Your Nonprofit

Kivi's Nonprofit Communications Blog

” or “If you couldn’t use the word (insert jargon here) , how would you say that?” How Knowledge Can Be a Curse.

Unbelievable—Komen Flunks Crisis Communciations (Again)

Getting Attention

Once your organization’s reputation is seriously damaged, it’s difficult to restore trust and focus on successes. Subscribe today.

9 Tips for Creating an Editorial Calendar Chock Full of What Your Community Wants

Kivi's Nonprofit Communications Blog

Use a calendar like Google Calendar that allows you to create recurring events so you don’t have to insert recurring slots each month.

7 Steps To More Online Donations This Holiday Season

J Campbell Social Marketing

Insert an impactful story, via video. It’s year-end giving time – the most wonderful time of the year! Where are they looking? Online.

Donor Fatigue – the rest of the story

Fundraising Coach

What do you think [insert your nonprofit’s name here] does best? In his recent post, Jeff Brooks agreed with my “ Donor Fatigue ” video. Good!".

Yes, Your Open Rates Are Wrong. But You Can Still Use Them.

Kivi's Nonprofit Communications Blog

The main concern is that if the open rate data is bad, any additional analysis like I suggested is also bad. Bye Felicia!”

[Guest Post] 3 Changes You Should Make To Your Nonprofit Blog Right Now

Fundraising Coach

Better still, he’s a great guy. I’ve asked him to share what he’d recommend for your nonprofit blog. You’ll love it. Engage 4.

7 Email Newsletter Mistakes Every Nonprofit Should Avoid

Fundraising 123

Save those elements as GIFs or JPEGs and insert them into your newsletter that way. associated with traditional print newsletters.

Earth Day has a Messaging Problem

Cause Related Marketing

Friday, April 22 is the 41st Earth Day in the United States, a day that was originally conceived as a kind of environmental ‘teach-in.’

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WE Rules! Make Your Messages Matter Now

Getting Attention

Because more than anything, what they crave isn’t a bunch of copy with artificial “yous” inserted all over the place. Read on, and we up!

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Successful Facebook Advertising on Less than $2 a Day

Kivi's Nonprofit Communications Blog

Drew Bernard. A lot of people ask us whether Facebook ads are a good idea or not. They help nonprofits find supporters on Facebook and get them to act.

How Overhauling Our Print Newsletter Helped Us Become More Donor Centric

Kivi's Nonprofit Communications Blog

The return donation envelope is inserted in the mailing envelope, behind the newsletter. Rebekah Gienapp. Our old format. Our new format. Great!

[Guest Post] 3 Tips to Create Sustainable Nonprofit Systems

Fundraising Coach

Insert a sentence within every job description that underscores the expectation of supporting and advancing resource development. Measure it.

Partner with Program Staff & Your Network for More Marketing Impact

Getting Attention

They “Get&# It from Communications Network on Vimeo. Casey Foundation. and their experience in putting marketing to work for Kids Count.

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Creative Fundraising: The Groundhog Day Campaign

Kivi's Nonprofit Communications Blog

“We were tickled that our donors took the time to cut the groundhog out of the card and insert their gifts under his teeth.

Repeat After Me, Cause Marketing is Co-Branding

Cause Related Marketing

FSIs or Free-Standing Inserts are those booklets of coupons mailed to your address or stuffed into your Sunday newspaper. It dropped on May 17.

10 Tips To Write a Better End-of-Year Nonprofit Appeal

Wild Woman Fundraising

monthly giving ask insert : It’s compelling because it encourages donors to save money, and save effort. What are you doing? Dear Ms.

What should you do with that newsletter of yours? Not these 7 things!

Nonprofit Marketing Blog

gif or jpg) and insert them into your newsletter that way. Do you have a print newsletter? An email one? Should you keep one, both, neither? What if you want to re-purpose the print version for email? Or vice versa? If you have ever asked any of these questions, Network for Good and Kivi Leroux Miller have all the answers. Calendar of Events.

Cause Marketing Advertising From Ben & Jerry's

Cause Related Marketing

The TV ads feature a kind of diorama of the Greyston Bakery factory… designed by Maya Lin… on the Hudson River in Yonkers, New York.

The Importance of Affinity in Cause Marketing

Cause Related Marketing

And it has to be the right kind of affinity. I may love American Idol and Randy Jackson, seen in the FSI (Free-Standing Insert) on the left.