Trending Sources

Giving By Generations

The Agitator

Here’s a nifty infographic from MobileCause showing the relative charitable giving of the four key demographic segments in the US. Try this for.

How to use a blog to generate planned giving gifts.

iMarketSmart

But how are nonprofits using blogs to generate planned gifts?  How is it working for planned giving lead generation? You can see it here.

5 Ways to Use Events to Generate Enormous Planned Gifts

iMarketSmart

The post 5 Ways to Use Events to Generate Enormous Planned Gifts appeared first on MarketSmart. ” 3. LIKE THIS BLOG POST? Fundraising

The #1 Way to Generate More New Major Donors Fast

iMarketSmart

The post The #1 Way to Generate More New Major Donors Fast appeared first on MarketSmart. So what are you waiting for? Give ‘em a ring!

What to do instead of the crusty old estate planning seminars you run hoping to generate planned gifts?

iMarketSmart

I’m not sure the old-fashioned estate planning seminars really work to generate legacy gifts. Once there, ask them how they think the organization should prepare to serve future generations. Ask the members how they think the nonprofit should prepare to help future generations. LEAVE YOUR COMMENTS BELOW AND/OR SHARE IT!

Top 10 reasons major and planned gift officers fail to generate results

iMarketSmart

The post Top 10 reasons major and planned gift officers fail to generate results appeared first on MarketSmart | . Lack of urgency. # 5.

Ep161: Planet Fitness Battles Bullying Outside Gyms with 'Judgement Free Generation'

Selfish Giving

On the show, Megan, McCall and I discuss: How The Judgement Free Generation got started. How Planet Fitness plans to raise $1.3

Club 30

Why Doesn't Your Cause Marketing Generate as Much Money as the Super Bowl?

Cause Related Marketing

An open letter to my friends in the nonprofit world. Dear Nonprofit Marketer:The Super Bowl was yesterday. million viewers.

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9 content offers that work well to generate planned giving leads

iMarketSmart

In order to generate highly-qualified leads for planned gifts, you’ve got to offer something to your prospects.  We recommend information that educates prospects about ways they can leave a gift to your organization. Content marketing Fundraising lead generation marketing Planned Giving Planned giving Planned Giving Marketing strategy

Lead 30

Reaching Across Generations

Nonprofit Consultant Blog

It was generally agreed among my peers (those of us between 40 and 65) that the younger generation may not be ready for the responsibility of being on a board of directors. "Oh, they''re too busy with their careers, or starting families, or doing whatever it is they do with their tweet machines." And so, the Millenial Advisory Group.

What’s your fundraising asking style?

iMarketSmart

According to Brian Saber, “Your ‘Asking Style’ is based on your personality and unique set of strengths in fundraising.”

12 Fundraising Questions Major and Planned Gift Officers Should Be Asking

iMarketSmart

Everyone says the number one reason why people give is because they were asked. Tweet this! Tweet this! What values are most important to you? 2.

How to Use Crowdfunding for Major Gifts to Generate Tons of Revenue

iMarketSmart

So how can your organization generate some serious cash from this new concept? billion (yes, with a “b”). billion. Fundraising

Is your organization really that special?

iMarketSmart

Sorry. It isn’t. What makes your nonprofit different? Engagement! That’s what your answer should be. It ain’t rocket science!

9 simple pointers for writing better emails and letters to your donors

iMarketSmart

Fundraising Lead Generation best fundraising emails fundraising email ideas fundraising emails best practices lead generation for major gifts major donor fundraising major gift fundraising blog marketing planned gifts nonprofit email marketing planned gift marketing ideasI failed to get into business school. Keep it simple.

How Should You Talk to Your Next Generation of Donors?

Mission Minded

Mission Minded has worked with several large, long-established nonprofit organizations worried that their aging donor base is disappearing —and that younger donors are less interested in the missions embraced by the older generation. But their major donors [.]. Nonprofit Fundraising Nonprofit communications

Baby boomers most generous – Gen Y most likely to increase donations

Fundraising Coach

Blackbaud just released it’s Next Generation of American Giving study (and a nifty interactive infographic ). Generational engagement.

How the Right Metaphor Generates an Immediate “Aha”

Getting Attention

What metaphors have you used that generated an “aha?&# And which ones have fallen flat, and why? Who belongs to the coalition?

Brand 11

Are face-to-face meetings with donors overrated?

iMarketSmart

When I first got into professional sales at Washingtonian Magazine I was taught that the only way to really sell anything was to get face-to-face with a prospect. That was back in 1988 and I’d agree that, back then, it was true. Instead, I think you need to determine first which donors and/or prospects do want and need to meet with you.

Why the only thing to fear is fear itself.

iMarketSmart

Fundraising Lead Generation fundraising tips Lead generation for planned giving major gift fundraisingMore genuine. Less formal.

Millenials aren’t really that different!

Fundraising Coach

p/nk9b1w Charities have gotten used to the WORLD WAR II GENERATION 's trust in big social programs. Millenials aren't really different. So what.

E-News that Gets Attention & Generates Action—NYC Workshop, Feb. 16

Getting Attention

Promote your e-newsletter to generate the greatest possible engagement and action! Invest three hours to learn how to use e-newsletters to grow and engage your organization’s base of donors, volunteers, program participants and more. Email remains the core communications tool, and one that’s going to be around for the long run.

You don’t own your donors

iMarketSmart

Fundraising Lead Generation Lead generation for planned giving legacy gift marketing major gift marketing Planned Giving

A harsh reality most fundraisers don’t want to face

iMarketSmart

What donors value is often their time without you and not their time with you. That’s right. said it. And I know it’s hard to take.

Are you hunting mice or antelopes? [Guest post from T.J. McGovern]

iMarketSmart

The following is a guest post thanks to my friend T.J. McGovern, Owner/Principal at McGovern Consulting Group  (McG). lioness cannot live on mice.

The 6 most read parts of any major gift solicitation letter

iMarketSmart

I’m always a bit baffled when I see fundraising letters that fail to take into consideration the following. LIKE THIS BLOG POST?

8 simple ideas to involve your donors and build deeper connections

iMarketSmart

Lead Generation Major Giving Planned Giving Fundraising Involvement major gift major gift marketing philosophy Planned Giving Marketing StrategyMontgomery was a famous author  in the early 1900’s. Her novels were internationally renowned. She once said,  “Tell me and I forget. Teach me and I remember. Involve me and I learn.”

How many LinkedIn contacts do you have?

iMarketSmart

How can that be possible? Maybe they haven’t connected with their supporters because their LinkedIn profile is not up-to-date. Well, think again!

7 Solid Reasons Why You Should Kill Your Printed Planned Giving Newsletter

iMarketSmart

They like to think about the meaning of their lives and how they can have a positive impact on future generations. Don’t get me wrong.

Plan 71

Why fundraisers should take some lessons from stockbrokers

iMarketSmart

Bad service. Poor communications. Also, it said “People die, move away, divorce. Major donors stop giving for those very same reasons.

Yes to Multichannel BUT Mix Depends on Audience

Getting Attention

recommend you read the entire report and share out your top-ten findings and implications for your org with colleagues and your leadership.

4 Ways to Use Social Media to Strengthen Donor Relationships

J Campbell Social Marketing

Right now nonprofits are communicating with 5 distinct generations of donors. It’s abysmal and worrisome. They wouldn’t be able to survive.

Are you a show up and throw up fundraiser?

iMarketSmart

I’m sure you’ve run into a bunch of “show up and throw up sales people” in your lifetime. They talk a lot and say very little.

Is your job really to raise money?

iMarketSmart

” His book, written in 1968, is about a poor camel boy who achieves a life of abundance. Tweet this. Tweet this. Tweet this. Tweet this.

Why failing to focus on major and planned gifts can be so dangerous

iMarketSmart

Why not increase investment in generating referrals from major donors instead? This pattern isn’t only found in philanthropy. Bequests too?

Donor Complaints: Why it’s a bad idea to get upset with donors when they complain

iMarketSmart

No one likes to hear complaints. . But when you work for a nonprofit or a private sector business, you need to welcome complaints. Possibly so. Harsh?

Forum 77

4 keys to fundraising success you might be overlooking

iMarketSmart

Humanity – Understanding human beings — really taking a deep, genuine interest in their wants, needs, desires, hopes, and dreams. Tweet this!

Pizza 93

How fast do you respond to your major and planned gift donors’ needs?

iMarketSmart

Yet, in the nonprofit sector fundraisers don’t seem to care as much about generating leads or responding to them. I say this because very few nonprofits make it easy for donors to become leads. The private sector knows all about responding to leads. The odds of calling to qualify a lead decrease by over 6 times in the 1st hour.

6 reasons why some donors prefer to stay anonymous

iMarketSmart

They have religious reasons for anonymity (this is the #2 reason according to the same survey study mentioned above). 3.

Fundraising vs. Facilitating

iMarketSmart

Fundraising  is focused on tactics that generate donations. Facilitation  is focused on tactics that make people feel good (even if they aren’t ready to donate) and that generate donations. Fundraising fundraising tips Lead generation for planned giving nonprofit tips solve problemsFacilitation  never offends anyone.

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