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Gamification: Silly fad or important trend for marketers?

Public Sector Marketing 2.0

Gamification Presentation Research behaviour change game design game theory gamification gaming marketing

Variable Donation Amounts in Cause Marketing, A Hypothetical

Cause Related Marketing

The tests are designed according to standard game theory. The ‘dictator game’ is frequently used to test altruism in people, for instance. Game Theory Variable Amount Cause Marketing Pinterest Soles4Souls Sole Dictator GamesToday’s post is a brief thought experiment or hypothetical. What do you think?

Interview with Alex Brown, Author: Great and Goodness Barbaro And His Legacy - Part 1

Diva Marketing Blog

I also read geeky books on game theory and stuff like that. One of my favorites is Alex Brown. . Recently Alex wrote a book.