Those early CPG promotions frequently went something like this: The sponsor would run an ad in a free-standing insert or FSI, which are those booklets of coupons that drop in local newspapers once a week or so. At left is their Twitter page. The donation was based on the number of coupons consumers redeemed. Sound familiar? MORE >>

Now Wavespot, a provider of Wi-Fi solutions for small business, is offering your nonprofit a free Wi-Fi hotspot, a $1200 value, just for signing up. To access the Wi-Fi, you have to like the provider’s Facebook page or Follow it on Twitter. The same rules apply nonprofits that offer free Wi-Fi via a Wavespot router. MORE >>

In my college class on internet marketing, students are required to use Twitter. just wrote instructions on how to set up a Twitter account since most of them don’t have one. If you’re already using Twitter, what would you add? How to set up a Twitter account for students in MK337 “Marketing on the Internet&#. MORE >>

That's punchier and more pathos-filled than anything I've ever read on Twitter, my own account included. My Twitter handle is @paulrjones). Ferschleiser and Smith published many more of these evocative and diminutive tales following a contest on Twitter. Drug-free families." Deepak Chopra “Brought it to a boil, often.” MORE >>

The last great debate he sparked occurred when he called out Chris Anderson (author of the Long Tail), essentially dismissing Anderson’s “free&# economy theory and views on the future role of journalism. donated 5$ to Haiti via SMS, which I saw my network doing through Twitter. Here’s the scoop. million members. MORE >>