Trending Sources

Craft a Positive “Page Not Found” Experience

Getting Attention

404 error page). Flip Frustration to Satisfaction. Hitting a dead end is frustrating and time consuming. ASPCA Professional ). 2) Speak like a Human.

How to Raise Your E-Newsletter Open Rate [Results from Our Experiment]

Kivi's Nonprofit Communications Blog

skimmable format.  At the same time, we started experimenting with shorter subject lines, often just two or three words. Then we cut the list.

Wow Experiences and Liquid Content

SocialButterfly

“ It is a wow experience. Prioritize the user-experience. Now there’s more: the  Coca-Cola Journey. Take notes. Go 70/20/10.

Experimenting With Your Small Nonprofit

Social Media Bird Brain

scientific method tools social media platforms Small nonprofit experimentIn the world of social media, very often what we hear about new tools or platforms is like a politician's version of science: here's the conclusion, what facts can we find to support it?

OMG Experiment to Connect & Activate (Dream Corps Case Study)

Getting Attention

This incredible experiment in using virtual reality to build empathy—the first step to engagement and action—could be groundbreaking. I am following closely, can’t wait to see how this evolves, and promise to report back along the way. And it’s meta—Van does a fantastic job of making the experiment relevant to us in this video.

McKinsey On Customer Experience

The Agitator

The Agitator , especially in the persona of Roger, has been hammering away at the importance of improving ‘customer service’ in the context of cultivating donor commitment and retention. Here , here and here are some examples. McKinsey observes: “…many companies don’t have.

Starting Over #6: Measuring Donor Experiences

The Agitator

A surprising number of fundraisers fail to understand a basic axiom of a successful organization/donor relationship: It is the actions an organization takes toward its donors (the so-called ‘donor experience’) that determines the attitude  — positive or negative — of the donor.

Participate in a Marketing/Fundraising Experiment

Kivi's Nonprofit Communications Blog

If you’ve been reading my blog for awhile, you’ll remember the “thank you&# note experiment I did in 2008 and 2009. Go for it!

Fixing The Donor Experience

The Agitator

I just noticed this — not unfamiliar — fundraiser’s lament from the trenches: “Our donors don’t appreciate us!”

Nonprofit Annual Reports – Advice for You Regardless of Your Experience

Kivi's Nonprofit Communications Blog

Whether this is your first time creating a nonprofit annual report or you’ve been putting out annual reports for years, we have you covered.

Hidden Donor Frustration Experiences On Your Website

The Agitator

In a post titled Is Your. Donor retention / loyalty / commitment Online fundraising and marketing premium

Spot 20

4 ways to give donors a better experience online

Nonprofit Marketing Blog

A new Donor Experience guide is out from Crown Philanthropic Solutions. Emotional: The giving experience should make donors feel closely connected to the cause. And they expect their experiences with philanthropy to help get them there.” Here are some of the recommendations. Online giving should be: 1. ” 2.

Nonprofits And The Customer Experience

The Agitator

In the commercial marketing arena, there’s heaps of chat about the ‘customer experience’ and how to improve it in the interest of retaining and up-selling customers. Chuck talks about these elements of the donor experience, which a nonprofit can deliver well or poorly … A personal sense of satisfaction.

Charity Newsletters – Extraordinary Experiences … for the Rest of Us

Kivi's Nonprofit Communications Blog

Simone Joyaux calls them “extraordinary experiences.” Donor newsletters: Extraordinary experiences … for the rest of us.

The importance of timing during a brand experience

Public Sector Marketing 2.0

At this point some basic classical conditioning occurs as they experience a negative feeling during this exposure to your brand. Insight Marketing Rant air canada brand experience marketing rant timing videoEven there however, you can’t control flight delays and cancellations, poor airport service, and jet lagged passenger moods.

A Visual Heartfelt Appeal Makes a Difference – A Reader’s Experiment

Kivi's Nonprofit Communications Blog

eagerly waited for direct mail or e-mail solicitations to come in and really put this experiment in action. Lisa Maher. Thanks Lisa!

Make Your Nonprofit Website a Positive Experience -- Even When Things Go Wrong

Fundraising 123

Are you making this experience one that helps visitors to your site feel good about your organization? Check out the video for yourself.).

5 Ways Your Nonprofit Can Raise Money Like charity:water

J Campbell Social Marketing

Inspire – Activate – Experience. This activation is followed up by a high-quality personalized experience with the nonprofit.

3 Tips for the Ultimate Donation Experience

Nonprofit Marketing Blog

Each year, our Digital Giving Index shows that the online donation experience matters.

Create a Thank You Experience for Your Donors

Ann Green

Thanking donors shouldn’t be a process: it should be an experience. Thanking your online donors is a three-part experience (not process). 

Cards 22

Three Fundraising Lessons from a 365-Day Experiment

Kivi's Nonprofit Communications Blog

So I decided to do an experiment. The difference between these two communications experiences only became more notable once I got responses.

Nine ways you should double check your donors’ experience

Nonprofit Marketing Blog

great 10-minute exercise for today is to walk through the key experiences you provide to your online donors. The experience is often awful, especially after someone makes a digital gift. I’m a big fan of putting yourself in your donors’ shoes. You can uncover all kinds of areas for fundraising improvement. In my emails? 3.

Bring Your Experience to Your Community (Case Study: Curtis Institute)

Getting Attention

How can you bring the experience of your organization’s impact to your supporters? Check out one of my favorite performances here.

7 major principles for major gift fundraising (including planned gifts)

iMarketSmart

Before we get into these 7 major principles for major gift fundraising (including planned gifts), let’s review some neat stats first.

Plan 83

How “Wow!” Experiences Create Lifetime Donors

Fundraising 123

experiences by providing exemplary customer service. experiences to keep them coming back. . A WOW! experience starts with the "Thank you." You can listen to the full webinar recording of How WOW Experiences Create Lifetime Donors.  . It has built an entire culture around these WOW! Use their name. 4.  Gifts.

The out-of-body experience that all marketers need

Nonprofit Marketing Blog

That is akin to an out of body experience - unusual and enlightening. To be truly effective marketers, we need to see the world not through our own eyes but rather those of our audience. Today is Network for Good’s inaugural Be Your Donor Day , when we ask you to see the world through the eyes of your supporters. Less would be more.

How Improving the Experience Can Make Donors Want to Give

Fundraising 123

Do you know why they are there or what they want out of the experience? How can I give the user an experience that is satisfying to them -how can I get people who care a little to give a little?    . Remember, improving a donor’s experience starts with meeting their needs, not yours. Unfortunately it’s not that simple.

Discovery into the Online Health Experience of American Indian and Alaskan Natives

SocialButterfly

image courtesy of nattu. What is the main source of health information for Gen Y American Indian and Alaskan Natives?  In Search of Insight. Citation.

Nonprofits and Consultants: Best and Worst Experiences?

Kivi's Nonprofit Communications Blog

If you work for a nonprofit, what are your best and worst experiences working with consultants and freelancers? Inquiring minds want to know.

How to give donors a more personal experience on your site

Nonprofit Marketing Blog

How can you help people choose the experience they get with your organization Hat tip to Mark Phillips of Queer Ideas blog for this example.

Sites 23

Protected: Google’s new “Content Experiments” testing tool

DonorDigital

This post is password protected. To view it please enter your password below: Password: Testing and Analysis google website optimizer

View 14

The online giving experience matters - and the data proves it

Nonprofit Marketing Blog

And one thing is consistently true for donations made directly on nonprofit websites. You can grab our charts, share our data and discuss the results

How to create a “wow” experience and a lifetime donor

Nonprofit Marketing Blog

For a little preview, I interviewed Pam about “wow&# experiences. Register for the webinar here. Your bank? Your dry cleaners?

Lisa’s Direct Mail Watching Experiment, Part 3

Kivi's Nonprofit Communications Blog

And, I now have a calendar that will remind me of this fun and thought-provoking experiment. Lisa Maher. Guest Post by Lisa Maher.

Mobile Smack Down: Obama’s Responsive Design vs. Romney’s Mobile Site (and More)

SocialButterfly

In fact, one advisor says “experience first” is a better positioning of the “mobile first” mindset. ” Interesting.

I am ignorant, aka Failures of 2012

Wild Woman Fundraising

Experience things fully, vividly, selflessly. Learn from my failures! ” What’s that from? It’s from this blog post by Sivers.

Green 52

Are you being forced to measure something unmeasurable?

Wild Woman Fundraising

So, basically, funders are going to tell you how to solve the problem, with NO on the ground experience. Let’s say that you are writing a grant. But on the grant requirements page, you see that they want statistics on a whole range of things that you have no way of measuring. Why this is wrong. And what about the rest of the stream?

Hope is Rising

SocialButterfly

Perhaps you’ve had a similiar experience? Some people  work to tell the stories of those who share in the same experience.

June 34

What Is Your Vocabulary and How Does It Affect Your Donors?

Wild Woman Fundraising

” — Frank Herbert, ‘The Dosadi Experiment’ The theory of linguistic relativity has been torn down by a number of experts including Noam Chomsky, but lately there’s been a resurgence in interest around it, and people are coming to the conclusion that language can certainly influence thought, but not determine it.

[PICS]: Speaking at the University of Portland Executive MBA in Nonprofit Management Program

Wild Woman Fundraising

That was so fun! Thank you everyone for coming out! It was rad! Leadership Marketing Netraising social media Speaking Web 2.0