Trending Sources

Get Your Email Read

Getting Attention

Despite shifting online trends, such as growing social media platforms and the rapid growth of text messaging, email should still play a vital role in your communication strategy. Should you send newsletters or emails? How should you segment your list, and how often should you email? Link emails to what’s top of mind. 

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7 things about email subject lines that will help you save the world


Firstly, email subject lines are actually headlines. Here are some things I’ve learned that work well in email subject lines.

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3 Steps to Revive Your Email List

Getting Attention

The Union of Concerned Scientists (UCS),  where I’m Director of Engagement, faced a daunting challenge a couple of years ago: How to re-engage the many folks who were not reading or acting on our emails. It’s a common problem, for nonprofit organizations and beyond, and one that’s crucial to address.

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Improve Email Results: #16NTC Takeways

Getting Attention

I’m riding the tide of energized learning and conversations at the recent Nonprofit Technology Conference (#16ntc), and thrilled to share my takeways with you. Email is no longer the loudest voice, but one voice in a chorus – @DH_Cohen #16NTCemailtrends. Email remains the ultimate push notification. 16ntcemailtrends.

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Make Your Nonprofit Website an Email Capturing Machine

Getting Attention

Email is dead. No one reads their email anymore.”. Email is one of the most powerful tools available. In fact, every organization (including yours),  regardless of its size or mission, can do great things with an email list. Email is dead! love social media almost as much as I love email. Recruit volunteers.

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Proof Point #2: Email Subject Line Length Matters, SOMETIMES

Getting Attention

Email subject line length DOES MATTER,  as proven by  Mail Chimp’s research on open rates for 200 million emails. email reader].

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The Downside of Personalized Emails

Kivi's Nonprofit Communications Blog

You absolutely need to include contact information in your emails (and other forms of communication). You better find out! Know Your Default.

The 5 Questions Nonprofits Always Ask Me About Fundraising Emails

Kivi's Nonprofit Communications Blog

When I teach others how to write email appeals — through webinars, trainings and consulting work — I get peppered with questions. p/f73dPG.

The New Email Metric You Might Want to Try

Kivi's Nonprofit Communications Blog

Let’s talk about email engagement. The email service providers spoon feed us those numbers, so they are easy to track. In August!

The 6 Most Important Email Series for Nonprofit Marketing


An email series is a set of pre-written emails that are sent to a user after that user takes a specific action. You want to

Your Deal With Email Subscribers: Part 1

Getting Attention

Pay attention to this fresh approach to creating the most effective email campaigns possible. Please share your techniques and ideas here.

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Email Welcome Magic: Huge Opportunity, Here’s How

Getting Attention

Congratulations, you’ve got a new email subscriber who’s interested in your cause and impact. Email 2: The Engagement.

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3 Shocking Statistics from the 2015 Nonprofit Email Deliverability Study


email fundraising deliverability

Reactivate Your Email List (Case Study)

Getting Attention

Note from Nancy: I came upon Karla’s terrific guidance for re-engaging folks on the Progressive Exchange list serv, and got her permission to repost here. I’m Online Director at the Union of Concerned Scientists, and we were faced with a real challenge—how to re-engage the many folks who were not reading or acting on our emails.

Improve Your Nonprofit Email Open Rate by 2%: Go Mobile

Getting Attention

We write all those email messages for one reason: we want people to read them. Email Subject Lines: 6 Cardinal Sins to Avoid.

Should You Resend an Email to Non-Openers? 

Kivi's Nonprofit Communications Blog

So you had an email that tanked. Or an email fundraising campaign that’s limping along. Should you resend email to non-openers?

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5 Expert Opinions on the Future of Email Fundraising


Email isn’t dead. nonprofit email fundraising nonprofit technology guest post

14 Tips for Making Your Nonprofit Email More Effective

Fundraising 123

Dan Zarrella , a social media researcher and author, recently revealed in a Hubspot webinar a trove of statistical analysis on email marketing.

How Often Should We Email, Mail, Post.

Kivi's Nonprofit Communications Blog

We get questions all the time about the frequency with which nonprofits should be communicating. Email Appeals: Quarterly.

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How Often Should Your Nonprofit Send Email to Your List?

Kivi's Nonprofit Communications Blog

Newsletters Nonprofit Communications Online Marketing Trends We''ve Moved! Update your Reader Now. We''ve Moved! Update your Reader Now.

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Free Webinar: How to Get Your Nonprofit Emails Opened

Wild Woman Fundraising

Ever been frustrated by writing your nonprofit e-newsletter? Cheapest & most useful email clients. nonprofit writing nonprofit

8 ways to get people to read and answer your emails in your fundraising job

Wild Woman Fundraising

Are you sending emails and just feeling like you’re beating your head against the wall? So many of our fundraising emails go unanswered!

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Get Your Emails Read & Acted On—Gmail +

Getting Attention

In case you haven’t heard, Google is now automatically filtering Gmail users’ email messages to pre-defined content tabs. But far worse, members of your organization’s email list who use Gmail addresses are no longer seeing your emails in their Primary inboxes.  . Take a deep breath!

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Oops! 36 Subject Lines and Phrases to Help You Fix Email Mistakes 

Kivi's Nonprofit Communications Blog

These are just three of the frightening emotions that email marketers have experienced after sending a mass email with a mistake. Emails.

7 Tips for Building an Incredibly Useful Email Swipe File

Kivi's Nonprofit Communications Blog

A few weeks ago, the question of the week at Nonprofit Marketing Guide was “Where do you get your best writing ideas?” steal. You do.

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2016 Nonprofit Email Deliverability Study: Spam Still Costing Nonprofits Thousands


Why analyze email deliverability? billion emails last year alone. We really only send a lot of emails during our end-of-year campaign.".

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8 Commandments for Converting Direct Mail Fundraising Appeals to Email

Kivi's Nonprofit Communications Blog

Looking to repurpose your direct mail appeals into email? Thou Shalt Make Email SHORTER Than Direct Mail. Email is task-oriented.

Grow Your Email List With These 14 Paid Email Acquisition Sources

Kivi's Nonprofit Communications Blog

For every email list, there is churn, churn, churn. People leave your list and emails bounce. Chaperone or Sponsored Emails.

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Nonprofit Communications Confidential: Reply All Emails

Kivi's Nonprofit Communications Blog

You’re cc’d on an email that has nothing to do with you. In fact, why don’t I all-staff-email my internal dialogue, too?

5 Tips for Better Nonprofit Fundraising Emails


One of the best weapons in a nonprofit’s fundraising arsenal is email campaigning. We are sending and receiving more fundraising emails than ever before, all vying for the attention of supporters to act on behalf of our cause. nonprofit email fundraising

5 Tips for Your Next Email Newsletter

Fundraising 123

An email newsletter is a great way to do it! To help you get started, here are five tips to consider for your next email newsletter plus some great examples of other nonprofits that are already taking advantage of this powerful marketing tool and are seeing great results! 1. Provide value. Stay focused. Be consistent. Be social.

3 Essentials for Nonprofit Email Newsletters [Video]

Kivi's Nonprofit Communications Blog

In this video, I share the three essentials I am looking for when I review an email newsletter. ( Can’t see the video player?

Learning About Email at #15NTC

Kivi's Nonprofit Communications Blog

Email is always a hot topic for you, so I decided to focus on that one day and I learned some great stuff! The Science of Email Deliverability.

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ACTION! 61 Words & Phrases for Email Advocacy Campaigns

Kivi's Nonprofit Communications Blog

Sending a petition, pledge or other advocacy call to action to your email list? Advocacy Nonprofit CommunicationsGet Your Pass Now!

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7 Email Newsletter Mistakes Every Nonprofit Should Avoid

Fundraising 123

Check out these seven tips for transforming common email newsletter blunders into one dynamic, engaging message from your organization.

3 myths of email fundraising

Fundraising Coach

Here are some of the myths that I''m seeing: Email is free. Email is not free. This time costs the nonprofit money. Time to write.

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Email Marketing Stats and Trends for Nonprofits

Kivi's Nonprofit Communications Blog

On Wednesday, I shared how nonprofits are using social media according to reports released over the last few weeks. Today, we are going to take a look at email marketing and fundraising using data from these reports: Sage Nonprofit Solutions Email Marketing Report 2012 (Sage). Email Lists. Email Goals and Results.

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Are Your Emails Being Delievered? [New Report]

Kivi's Nonprofit Communications Blog

Email deliverability measures how successful an email is at making it into a recipient’s inbox. each year for nonprofits.

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My Favorite Post-Sandy Email

Kivi's Nonprofit Communications Blog

Here’s why I love this email: It’s very timely. Darcy told me that the email wasn’t planned. It includes visual proof.

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MIND YOUR MICROCONTENT: 8 Little Bits That Can Make a Big Difference In Your Next Email

Kivi's Nonprofit Communications Blog

Small groups of words that can be skimmed by a person to get a clear idea of the content of a web page or email. Your email is dead.