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| | | A SMALL CHANGE OCTOBER 18, 2010 Effective Use of LinkedIn While most non-profits realize the benefits of Facebook, YouTube and Twitter, far fewer organizations fully realize the inherent power of LinkedIn. Here’s how to effectively use the LinkedIn platform to increase your organization’s reach and profile: Establish a Presence. Jude Children’s Research Hospital. Start to Network. Market Your Page. | FUNDRAISING 123 JUNE 28, 2010 The Keys to Fundraising on Foursquare “If 2009 was the year of the "tweet", 2010 is the year of the "check-in", said Joe Waters, Director of Cause and Event Marketing at Boston Medical Center on this weeks Live Discussion over at the Chronicle of Philanthrop y. What was some of Rosenberg’s key tactics? It's a simple extension. Was it a success? Total flop? | | | | | | | |
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PUBLIC SECTOR MARKETING 2.0 | THURSDAY, NOVEMBER 25, 2010 Understanding Social Media
I have added a new first step to my strategic social media engagement process. It involves educating key senior stakeholders within your organization as to what social media actually consists of. Without this, I am convinced that your journey towards successful use of the digital space will be unnecessarily difficult. Get used to it. MORE >> -
IMPACTMAX | SUNDAY, FEBRUARY 21, 2010  Strategic Communications Planning for Nonprofits—Step Three: Audience research and messages
Flickr/3fold. Now that you know who your key audiences are and what you want them to do—it’s time to take a closer look at what kind of experiences and communications motivate them. Step three in the communications process—what do they need from you? In the not-to-distant past, most communicators thought of messages like packages. MORE >> -
DIVA MARKETING BLOG | MONDAY, MAY 17, 2010  eBook - Social Media Marketing GPS: A New Media Roadmap For Creating A Social Media Strategy
Sometimes you just have to color outside the lines. Sometimes you stumble. Sometimes you soar. Sometimes people wrapped in the status quo just don't get your ideas. Sometimes you find people who believe in your vision. My story. Last summer I invited social media marketing pros to explore with me a new book genre. My mom's birthday! MORE >> -
FUNDRAISER IDEAS | MONDAY, MARCH 8, 2010 Free Business Cards for Your Organization and Fundraising Events
This is not a fundraising idea , but it is likely that it will be useful to many individuals and organizations that actively fundraise. In addition to serving as a source of contact information, business cards (especially when free ), can serve as a promotional tool for your fundraising events. We recommend a town or county fair. MORE >> -
GET FULLY FUNDED | SUNDAY, JULY 25, 2010 Ideas for newsletter content that donors will love
Let’s face it: most nonprofit newsletters are boring. They’re full of jargon and insider news that leave donors feeling less than connected. To make your donors read your newsletter from start to finish, it must include info that donors find interesting. Put yourself in your donor’s shoes: what would they care about? MORE >>
- The Wild Woman’s Guide to Fundraising Book is Here! WILD WOMAN FUNDRAISING | THURSDAY, NOVEMBER 18, 2010
- Five Steps to Nonprofit Messaging Success GETTING ATTENTION | THURSDAY, OCTOBER 28, 2010
- Immersive Technology for Social Change SPARE CHANGE | MONDAY, NOVEMBER 1, 2010
- 7 Tips for Email Subject Lines KIVI'S NONPROFIT COMMUNICATIONS BLOG | WEDNESDAY, NOVEMBER 3, 2010
- Text to Give Pricing & Costs A SMALL CHANGE | WEDNESDAY, AUGUST 11, 2010
- 3 Surefire Ways to Use Twitter To Promote Your Organization FUNDRAISING 123 | THURSDAY, JUNE 24, 2010
- Social Media and Public Sector Policy Dilemmas PUBLIC SECTOR MARKETING 2.0 | TUESDAY, AUGUST 31, 2010
- The Best & Worst Local Cause Marketing Programs of 2010 SELFISH GIVING | MONDAY, DECEMBER 20, 2010
- Study Shows That 35% of Online Giving Is Prompted by a Personal Ask BLUE SKY COLLABORATIVE | TUESDAY, NOVEMBER 16, 2010
- 12 New Year’s resolutions for nonprofit communicators IMPACTMAX | WEDNESDAY, DECEMBER 1, 2010
- 7 simple steps to online fundraising GET FULLY FUNDED | SUNDAY, AUGUST 8, 2010
- Customer Service Social Media Style: A Pulse of the Industry View Part 1 DIVA MARKETING BLOG | THURSDAY, OCTOBER 21, 2010
- 7 ways to thank a donor FUNDRAISING COACH | TUESDAY, DECEMBER 14, 2010
- Open Our Eyes: Seeing the Invisible People of Homelessness SPARE CHANGE | TUESDAY, NOVEMBER 9, 2010
- How to Get Retweeted KIVI'S NONPROFIT COMMUNICATIONS BLOG | MONDAY, JULY 19, 2010
- Linkage, Ability, Interest A SMALL CHANGE | MONDAY, JANUARY 25, 2010
- 5 Trends that Will Affect Online Fundraising in 2010 FUNDRAISING 123 | FRIDAY, JANUARY 8, 2010
- Playing by the (Wrong) Rules SEA CHANGE STRATEGIES | FRIDAY, JANUARY 8, 2010
- What Are Your Non-Negotiables? SOCIALBUTTERFLY | TUESDAY, NOVEMBER 2, 2010
- Top Twitter Tools & Applications PUBLIC SECTOR MARKETING 2.0 | WEDNESDAY, APRIL 7, 2010
- Nonprofits: Become a personal “content” shopper for your audiences IMPACTMAX | WEDNESDAY, AUGUST 25, 2010
- 7 simple steps to online fundraising GET FULLY FUNDED | SUNDAY, AUGUST 8, 2010
- 10 reasons you should be using RSS RIGHT NOW WILD WOMAN FUNDRAISING | TUESDAY, DECEMBER 7, 2010
- Komen’s Cause Marketing Program Isn’t “Finger-Lickin’ Good” SELFISH GIVING | TUESDAY, APRIL 20, 2010
- New Edition of 'Hands-On Social Marketing' is Here! SPARE CHANGE | MONDAY, NOVEMBER 22, 2010
- 10 Donations. 3 Thank-Yous. 7 Failures to Communicate. KIVI'S NONPROFIT COMMUNICATIONS BLOG | THURSDAY, FEBRUARY 18, 2010
- Has YWCA or YMCA Touched Your Life? A SMALL CHANGE | TUESDAY, JULY 13, 2010
- 6 Words for Nonprofits to Avoid FUNDRAISING 123 | WEDNESDAY, FEBRUARY 3, 2010
- One social media tool that really matters NONPROFIT PR - COMMUNICATIONS WITH A PURPOSE | SUNDAY, SEPTEMBER 19, 2010
- Low Cost, High Impact? The Growing Potential of QR Codes SOCIALBUTTERFLY | TUESDAY, OCTOBER 19, 2010
- Vancouver 2010 Mobile Olympics PUBLIC SECTOR MARKETING 2.0 | SATURDAY, FEBRUARY 20, 2010
- Council on the Environment of New York City NONPROFIT BRAND INSTITUTE | FRIDAY, OCTOBER 8, 2010
- 10 Things Your Online Donors Want GET FULLY FUNDED | WEDNESDAY, DECEMBER 15, 2010
- Thank you so much Beth Kanter! WILD WOMAN FUNDRAISING | WEDNESDAY, DECEMBER 29, 2010
- The Empty Package–Nonprofits, Social Media, and Content Strategy IMPACTMAX | WEDNESDAY, JULY 28, 2010
- Can You Tell Me a Story? SPARE CHANGE | TUESDAY, NOVEMBER 9, 2010
- Favorite Tools for Keeping Track of Everything KIVI'S NONPROFIT COMMUNICATIONS BLOG | TUESDAY, NOVEMBER 2, 2010
- Nonprofit Blog Carnival A SMALL CHANGE | WEDNESDAY, MARCH 31, 2010
- Exit Center Stage and Bring Your Suitcase with You: Switching Your Messengers and Making Your Outreach Portable FUNDRAISING 123 | THURSDAY, APRIL 29, 2010
- How to Knit a Social Media Sweater SOCIAL MEDIA BIRD BRAIN | MONDAY, NOVEMBER 8, 2010
- Scale Up: Why the Nonprofit Model (Still) Works for the Arts MISSION PARADOX BLOG | WEDNESDAY, FEBRUARY 3, 2010
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