Sat.Feb 11, 2012 - Fri.Feb 17, 2012

Trending Sources

Op Eds: Writing Leads that Grab Readers by the Lapels

Getting Attention

Guest bloggerMargot Friedman, principal of Dupont Circle Communications, conducts trainings on writing and placing opinion editorials.

Lead 83

How do you tell your nonprofit’s story in 8 easy steps?

Wild Woman Fundraising

What is TechSoup’s Digital Storytelling Challenge ? Why do it? There are fun production and technology prizes available for winning stories!

Feb 65

Empowering Your Team with a Marketing Bank

Kivi's Nonprofit Communications Blog

Earlier this afternoon, I hosted this month’s free webinar,  Helping Your Staff and Board Become Great Nonprofit Marketers.

Team 36

Is your organization bright, bold and visually salient?

Nonprofit Marketing Blog

Dan Ariely of Predictably Irrational fame had an interesting recent post on Tropicana’s marketing debacle. Remember that?

I Love You—Piggyback Your Content to Notable Days & Headlines (Part 2)

Getting Attention

Today’s a great opportunity for your organization to be relevant, by communicating the right message to your network at the right place and time.

NPR 50

More Trending

Seven Things You Can Do to Fight Childhood Slavery

Cause Related Marketing

In the March 2012 issue of Redbook magazine, writer Alison Storm lists seven things you can do to ‘Save a Child From Slavery.’ Perhaps 5.7

India 28

Occupy Love

Wild Woman Fundraising

“Life is pretty bleak at the top, too. Everyone wants to live a life of meaning. Today we live in a money economy. We buy everything. Give gifts.

Why Every Cause Marketer Should Buy Facebook Marketing for Dummies

Selfish Giving

I’m really proud of my buddy, John Haydon. have John. He and I have been friends since we met on Twitter in 2008. And all for sixteen bucks!

You are wonderful. Happy Generosity Day!

Nonprofit Marketing Blog

Please take a moment and check out today’s post. (If you can’t see the videos, please click through to the post online.) Thank you!

Video 17

Message QR Codes Better to Improve Market Penetration

Cause Related Marketing

A new study out suggests that people with smart phones and tablets would scan more QR codes, if only they knew that their mobile device could do it. QR codes help companies and cause span the physical and online. recommend to many of my cause clients that they use a QR code to help add urgency and emotion to their appeals. And why will they care?”

How Often To Ask?

The Agitator

This is one of the perennial questions of fundraising, particularly direct response fundraising. Anyone who has THE answer is welcome to guest author an Agitator post on the subject. But here is as close to a definitive answer as I think there is … courtesy of fundraiser Ken Burnett. That’s simply too mechanical. And the rest. think not.

It’s Generosity Day: Show the Love! #generosityday

Kivi's Nonprofit Communications Blog

Today is Valentine’s Day, but it’s also Generosity Day. Don’t see video? Click over to the blog. ). Happy V-Day and G-Day!

Valentine’s Day for fundraisers – showing yourself the love

Fundraising Coach

Thank you! As a fundraiser for a nonprofit cause, you are changing the world. Making it a better place. We need people like you! Loving the askers.

Radio 11

Activating Cause Marketing with PR

Cause Related Marketing

On Tuesday, Feb 14, 2012 in my post about activating cause marketing efforts, I wrote: “.basically Cool idea. and demonstrate the Jaws of Life in use.

PR 11

Take Back the Pink Lessons Learned

A. Fine Blog

Two weeks ago, the Associated Press reported that the Susan G. Unless you’ve been on a faraway island, you’re probably aware of this!

12 digital fundraising trends for 2012 #12 Digital Fundraising Staff Shortages

Giving in a Digital World

For the last in my 12 digital fundraising trends posts I’m going to leave the technology and theory behind and put the focus on the one crucial resource that will make the difference between your digital fundraising flying or not in 2012 – and that’s the people you have on your team who can actually make it all happen.

Do you have a video? Submit it for an award!

Nonprofit Marketing Blog

Forget the Oscars, I love the DoGooder awards. Now in its 6th year, the DoGooder Nonprofit video awards program is presented by See3 Communications and YouTube in association with Cisco and the Case Foundation. The awards are completely free to enter and open to any eligible nonprofit organization in the U.S., For more details, go here. Camera.

Using Cause Marketing Money to Fund Your Charity’s Endowment

Cause Related Marketing

One criticism of cause marketing I often hear is that money raised that way is almost certain to be a pittance for most charities. Susan G.

What To Do With Non-Responders

The Agitator

I was reading this article from Email Insider about how to deal with email non-responders. The author works at Acxiom, a gigantic database marketing outfit. I was expecting better than I got. guess that’s tempting. Maybe marketers who don’t care about their brand can get away with it. You do source your email sign-ups, don’t you?!

There’s an App for That – Ticketing gets Social

JCA Insights

JCA, Inc. teamed with seven partner organizations and the Tessitura Network with the vision of building a social media ticketing app. The resulting app, TN Social Ticketing, allows for a seamless Tessitura-based purchase path and social ticketing experience from within Facebook. Legitimacy used to come with a website; now you need a fan page.

How should you think about mobile? Here are some answers.

Nonprofit Marketing Blog

As I mentioned recently, I’ve been working on free e-guide to mobile strategy in a partnership between Network for Good and Convio. Enjoy!

Using Earned, Owned and Bought Media to Activate Cause Marketing

Cause Related Marketing

Leading up to its Feb. 11, 2012 Romp to Stomp tour event in Utah, Tubbs Snowshoes bought local advertising. So how do they differ?

Spoiling It For Everyone

The Agitator

Reinier Spruit at the 101Fundraising blog wrote this post — Climate change needed for donor centric fundraising — in The Netherlands back on February 6. Donors are more and more suspicious of charities, because some of them spoil it for the rest. In a way the whole sector is being held accountable when one organization screws up.

Meet Donordigital: Matt Burghdoff, Senior Account Executive


Matt Burghdoff is Donordigital’s newest Senior Account Executive.  Prior to that he managed online fundraising activities at Operation Smile. 

Introducing CauseTalk Radio

Selfish Giving

CauseTalk Radio Episode #1: Facebook Cause Marketing Requires Horse Sense. I’m really excited to present the first episode of CauseTalk Radio.

Susan G, Komen Organization's Experience Is the Devil In the Details (for Us and Not Just Komen)

Seeking Grant Money Today

Politics aside, for the sake of our discussion about nonprofit best practices and the 'why' in 'why do nonprofits choose to practice them' is helpful, so we are taking a cursory look at the recent Susan G. Komen happenstance and where that now leaves the agency what they can do to fix their public image. If I were to go into Susan G. What Susan G.

2011 Online Giving Grows 13%, Except …

The Agitator

Blackbaud released its 2011 Online Giving Report yesterday, revealing some significant findings and adding new features that most readers should find quite helpful. The 2011 Report is packed with useful data that should help any organization – large, medium or small – uncover opportunities and improve performance. See page 8. You deserve a raise.

1000 Ways to Live

Mission Paradox Blog

Over the last five years I have had the honor of working with all types of folks. In theory, the goal was for me to teach them stuff.  In reality, I have learned as much from them as they have from me. One of the most valuable lessons I learned is this one: There are a ton of ways to have a life in the arts.  You can join a board.

Introducing CauseTalk Radio

Selfish Giving

CauseTalk Radio Episode #1: Facebook Cause Marketing Requires Horse Sense. I’m really excited to present the first episode of CauseTalk Radio.

Forum 12

Friday Futures – Nonprofit Marketing Jobs – February 17, 2012

Getting Attention

Please post your nonprofit marketing position here — FT or PT staff, consulting or internship opportunities. Communications and Media Intern.

18 Ways To Build Your Nonprofit Email List

The Agitator

Good practical advice from blogger Karen Zapp. Comes in two installments — front nine , back nine — with links to other pertinent resources and advice. Making a strong case for why they should sign up tops the list, as it should. Most of the rest is sound mechanics.

The Art is the Marketing

Mission Paradox Blog

Let's be very clear, the art you create is the marketing.    You can't separate the two. You can't make predictable, boring, art exciting. You can't use advertising to make art intended for a homogeneous audience, diverse. There is no use of social media can turn something safe into something risky.

#INTERVIEW: Sybil Stershic, Consultant, Blogger, & Author of Taking Care of the People Who Matter Most

Non Profit Marketing 360

The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVE blog. Ask them.

Happy Recurring Natal Day Anniversary

Social Media Bird Brain

Picture found at 3Or2-3 That means it's my birthday week and I'm working on having fun. See you next week

Work 2