Hating statistics and other cold hard facts, and loving stories instead, is very popular in our field right now. I’m mostly on that bandwagon too. But what if you could use a good statistic to help tell your story? The Toni Braxton ad is from 2009. ” script. In other words, this is really pretty common. MORE >>

Teva, the footwear company, started out making sandals for Colorado River Guides. And at its founding in 1984, Teva supported the nonprofit Save the Colorado, as it still does today. But as the company grew the footprint of its corporate philanthropy got ever-wider and more diffuse. million linear feet of water. MORE >>

I’ve been talking to a lot of people about the difference between  transactional cause marketing  and  transformative cause marketing. I’ve concluded that I’m not being very clear on the difference and need this post as much as the people who ask me to explain it to them. Added bonus. may frame them. Single platform programs. MORE >>

What shapes your world view? How does your world view influence your work to change the world for the better? Growing up, we’re told we shouldn’t talk about two things: politics and religion. Yet these two things often help set the foundation of one’s world view. It’s not realistic--Is it? www.youtube.com/watch?v=QXfD5SJgPqo. MORE >>

Tonia Zampieri. More and more of your supporters and program participants are using their smartphones to look at your website and to read the emails you send them. It’s time to make sure your content is mobile friendly. In her first guest post for us, Tonia Zampieri of The M Gen shares what you need to be doing now. Set it up, it’s easy! MORE >>