Take charge of your nonprofit’s Facebook future, right now. If your organization uses Facebook to any degree beyond having a page with nothing on it, you have just 24 more days until your page is converted to the new timeline design. Here’s what you need to know and do to work these changes to your organization’s advantage: 1. MORE >>

Image by Sean MacEntee. On Monday, I shared some links to some national polling and survey data to help you learn more about your target audiences. But you’ll probably want to supplement that with a survey of the people on your list. What questions should you ask to find out what people want to read in your newsletter or on your blog? Great! MORE >>

You may have heard a guideline, “ask for three times what you’d like a donor to give.” ” This is a mantra that’s often used as a technique to get a stretch gift. That guideline is a very poor rule of thumb. good ask is one the donor feels they could stretch to make but does not feel like is out of their ability. MORE >>

In real life, strategy is actually very straightforward. You pick a general direction and implement like hell. Jack Welch . As BBF B.L. Ochman recently reminded me, social media has been around, and included in varying degrees (!), as a business initiative for the past ten years. Is social media a strategy or is social media a tactic? AmyJo. MORE >>

Yesterday was International Women’s Day (IWD), an occasion to celebrate the accomplishments of women worldwide. was thrilled (and, frankly, amazed) to see the creativity and diversity of nonprofit campaigns linked to IWD this year, from IRC’s Wake Up campaign to Doctors Without Borders’ four-part IWD video series. Smart! MORE >>