Sat.Jul 23, 2011 - Fri.Jul 29, 2011

Trending Sources

Cause Marketing With Sex Appeal

Cause Related Marketing

The hooded sweatshirt retails on the STU2C website for $46.99 and features versions of its logo on front and back. Why does it matter? But I hope not.

Send Me Your Kooky, Quirky, and Off-Beat Ideas

Kivi's Nonprofit Communications Blog

Edit Sober. It’s all about letting your creativity flow, and letting go of the “supposed to&# and worrying about what others might think.

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9 Ways that Charities Get Grey-Sky Thinking

Wild Woman Fundraising

Picture from Elsie Esq from Flickr Creative Commons. So Blue-Sky thinking is being overly optimistic. Grey sky thinking is rather less so.

Why Direct Mail Won’t Die

The Agitator

As Mark Phillips at Bluefrog notes, this is why direct mail fundraising won’t die! direct mail fun fundraising

Pioneers Needed.

Cause Related Marketing

Today my adopted state of Utah celebrates Pioneer Day. It’s a founder’s day that commemorates the day an initial band of 151 settlers from the east landed in the Valley of the Great Salt Lake. It’s a state holiday that we celebrate like a second ‘Fourth of July’ with pancake breakfasts, parades, BBQs, and fireworks after dark.

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More Trending

How to Adapt When Everything Around You is Changing- A Nonprofit Organization Survival Guide

Fundraising 123

When I was writing my book, Shift and Reset, I wanted to shake people up a little bit. didn't want to just encourage you or point you in the right direction when looking for solutions, but I wanted to make you feel uncomfortable and look at things in different ways than we're used to. Phones change everything. People are mobile now. People do.

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The Folk Dance of Nonprofit Organizational Development

Fundraising Coach

I am honored to be part of the 501 Mission Place team. 501 Mission Place provides nonprofit leaders a place to “let their hair down.&# by Marc A.

The Price is Right! Brought to you by Business Intelligence

JCA Insights

Today: a brief synopsis of airline flights, breakfast cereals, scalpers, non-profits, and how business intelligence is, of course, the answer. Pricing.  We are confronted with pricing all the time — making a series of value judgments on the relative worth of the item or service in question. This has begun to change for a variety of reasons. Interestingly,

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Cool Cause Marketing Campaign. But Where's the MacGuffin?

Cause Related Marketing

Right now Clif Bar invites you to give up your car for your daily commute and ride a bike instead in a promotion called the 2Mile Challenge.

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Why spend the money?

Get Fully Funded

If you are a nonprofit director, you know that the budget line item for training and development is often the first one to go when things get tight.  But this is SO short-sighted! Too often, visionless Boards start cutting things out instead of ramping up the fundraising (but that’s a topic for another day!).

A List of Soft Touches

A Small Change

My last post featured the importance of soft touches over the course of a year in building a relationship with your donors. Here are a few examples of the kinds of touch points that you can use as a great way to build relationships. Send a card on your donor’s birthday and have everyone in the development and executive office sign it.

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A call for the open-hearted: Join Generosity Day

Nonprofit Marketing Blog

Valentine’s Day has never lived up to its sentimental ideals for me. When I’ve been single, I found it sad. Tip outrageously. Smile.

Calling Out a Faux Cause Marketing Pinkwasher

Cause Related Marketing

One of the infuriating things about the pink ribbon, emblematic of the fight against breast cancer, is that no one owns it in the United States.

Roll out some testing to liven up those Summer months


We run a lot of multivariate tests on donation landing pages throughout the year. For most, the answer is simple. Testing and Analysis A/B test

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Get a REAL Marketing Plan – Early Bird Rate Ends Friday

Kivi's Nonprofit Communications Blog

“ I know most of you don’t have time for more than the quick-and-dirty approach. This is our last workshop together in 2011. Great!

Why a scale of one is best for your stories

Nonprofit Marketing Blog

Last week, I presented at the Social Media for Nonprofits conference on the lessons that fundraisers can glean from new brain research.

5 Facts: What Constituents Want From Your Nonprofit Website

Marketing for Nonprofits

Watch this video from Firespring and then download the report for FREE ! Cheers! jocelyn. websites Firespring

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Charmed Cause Marketing

Cause Related Marketing

Just as “the rich are different than us,” so too are teenagers. How so? In their hearts and souls they aspire to make the world a better place.

Have You Used Online Video Lately?

The Agitator

According to a new report from Pew Internet Research, 71% of online adults use video-sharing sites … indeed, when asked, 28% said they had viewed such a site “yesterday&#. That number jumps to 47% in the age 18-29 cohort. That’s a heap of online video watching. hope you have online video in your workplan.

How to tell a story: A person, a door, a bed, and a home

Nonprofit Marketing Blog

I’m a big fan of the 100,000 homes campaign by Common Ground. Its advocacy on behalf of the homeless is wonderful work. Always show: 1. Why me?

Don’t Fall for Social Media Pickup Lines

Non Profit Marketing 360

Yes, there really are some people, and some agencies, who truly understand social media. There are an even larger number who don’t but pretend they do. “Social media is the only marketing strategy you need.&#. “We have an experienced social media team.&#. Don’t fall for grandiose promises. Pick your consultants with care.

From Planning A Nonprofit's Grant Writing Work, to How Each Step of the Grant Raising Process Is Conducted According to Professional Best Practices (and Why).

Seeking Grant Money Today

How To Plan Out This Year's Grant Seeking What Information Goes Into A Grant Proposal? Applying for Grants Through the Grant Donor's Online Grant Application Wizard or Program Received Press After You've Mailed A Few Grant Requests? Here's What to Do. grant writing goal how to

Smart Phones, Social Nets & E-readers

The Agitator

Pew Research has issued three reports this past  month on Americans’ use of new communications tools and platforms. Here’s an excellent chance to catch up with the kind of media choices your donors are making. Smartphone Adoption and Usage. 35% of all US adults have a smartphone. reader & Tablet Ownership. adults.

7 ways to adapt when everything around you is changing

Nonprofit Marketing Blog

Later today (at 1 pm ET), Network for Good has a free webinar by Brian Reich : How to Adapt When Everything Around You is Changing - A Nonprofit Organization Survival Guide. (If you’re busy today, have no fear - just register anyway and after the call you’ll get a link to the recording to view whenever you want!). Register here.

Improve Your Writing by Getting Some Perspective

Kivi's Nonprofit Communications Blog

I flew up and back to DC yesterday, and both times, like always, I requested a window seat. But it’s almost always some kind of breakthrough.

What does your board report look like?

Wild Woman Fundraising

Are you a one person development shop at a small nonprofit? What does your board report look like? Are you a consultant? Does your board report look like a CYA thing? Whether or not you have a good relationship with your boss, it’s good to know what people expect. And if they have no expectations? What do you give them then? Appeal progress.

What's Your Greatest Purpose?

Marketing for Nonprofits

What is your greatest purpose in life? What do you LOVE about your work, employees, employer, clients, donors and colleagues? What gets your juices flowing? What gets you up and excited every day? Conversely, which activities suck you dry? What makes you want to go home and sleep? What do you ALWAYS put LAST on your list? This is my Sunday sermon.

How to be your better self online: A primer of manners

Nonprofit Marketing Blog

I presented on online etiquette with Sarah Durham and Jocelyn Harmon this week at the Bridge Conference. So how do we do better? Bad manners. 2.

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“Resistance Is Futile”

The Agitator

So says Future Fundraising Now blogger Jeff Brooks, talking about Boomers in his post titled Help! My direct mail is turning into my father’s direct mail! I’m a Boomer and I love opening my snailmailbox. If you don’t have kids, and/or you’re under 30, you might not believe me. The same thing happens to women. Nice one Jeff.

Friday Futures – Nonprofit Marketing Jobs – July 29, 2011

Getting Attention

Please post your nonprofit marketing position here for FT or PT staff, consulting or internship opportunities. P.P.S.

Are We Seeing Pushback on Google+?

Non Profit Marketing 360

The launch of Google+ (G+) remains an ongoing, by invitation only, event. In recent days, a number of commentators say ‘No.’ and Wave).

You are a foreign correspondent

Nonprofit Marketing Blog

Photo from the Guardian Weekly. This is classic Phnom Penh. didn’t always succeed. In fact, I’m sure I often failed. And you are too. Let me explain.

NONPROFIT BRANDING: Brand Erosion From Sneaky Quality Deficits

NonProfit Branding

The last post asserted a nonprofit brand is a valuable but vulnerable asset. The brand of every nonprofit can be devalued by many things – one of which is an unsatisfactory promotional product carrying its logo.

Friday Futures – Nonprofit Marketing Jobs – July 29, 2011

Getting Attention

Please post your nonprofit marketing position here for FT or PT staff, consulting or internship opportunities. P.P.S.