Sat.Feb 04, 2012 - Fri.Feb 10, 2012

Trending Sources

You Deserve A Voice. Voting With Your Dollars is Not Enough

Wild Woman Fundraising

Consumed by Benjamin Barber. link]. And I’ve also written about if you’re a good nonprofiteer or a good consumer. link]. My friend R.

Advice to Komen Leadership: 8 Steps to Recovery

Getting Attention

Like many of year, I’m interested in seeing where Susan B. Komen for the Cure goes after last week’s controversy. Branding and Messages

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In Direct Mail, All Responses, Even Complaints, Are Good

Kivi's Nonprofit Communications Blog

Tom Ahern. Tom Ahern is my go-to guy for all things direct mail. Afraid your direct mail piece goes too far and will solicit a negative response?

What’s In A Campaign? That Which We Call Change


As the science behind social change evolves, how we approach our work must too. And sometimes, it is just semantics. But sometimes, it’s not.

Collective Joy = How to Harness the Power of #Occupy for Your Nonprofit Cause

Wild Woman Fundraising

Protest Puppet from Paris: Image copyright 0olong from Flickr. Really? What does your cause need next? Music! Face-painting! Big puppets! ” Ms.

More Trending

No words necessary

Donor Power Blog

I came across a picture the other night on Facebook that I promptly shared.  It had no explanation, no tag, no link, no credit, no nothing. 

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Crowdfunding and how can you succeed

Get Fully Funded

Many of my blog readers are on the lookout for something new and different in fundraising. What is crowdfunding and how can you succeed?

Augmented reality—Search moves from text to objects


Hold onto your hats! just read a Trendwatching report  about the not-too-distant future when Search transcends Google and spreads to everyday objects.

Venn Heaven: How to map your champions online

Nonprofit Marketing Blog

It’s important you understand how much overlap you have, so you know how to use social media effectively to build your brand.

Gamifying Cause Marketing

Cause Related Marketing

On the heels of my posts on games and cause marketing in this space and at , people have been asking me about how so-called 'gamification' can be used in cause marketing. Part of the answer has already been provided by Joe Waters (and others) in their coverage of Foursquare, which can be easily utilized in cause marketing.

Accountability is key in nonprofit fundraising

Get Fully Funded

Many of my colleagues and I have been preaching for years that accountability is KEY in fundraising.  And now there are several instances of accountability gone wrong in the news. Here are three and lessons every nonprofit can learn from them. The only problem is the damage is already done. Many Just be prepared for the aftermath. Think Really? How

Life Without Facebook ~ A View From Gen Y #3

Diva Marketing Blog

It's 2004. You're a college freshman. You and your friends sign up for a new internet platform called Facebook. It becomes an interactive scrapbook of your life.  Flash forward 7 years. You disengage from Facebook. and offers her insights into the question  Why ? Part #1   Part #2. It's been about 4 weeks without the Big F. But she never did.

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Two things it’s easy to forget with social media

Nonprofit Marketing Blog

In the reactive, fast-moving, turbulent world of social media, it’s easy to be swept up with a sense of false urgency. Yet two of the most valuable things you can do involve slowing down: 1. Pausing to think. little intentionality now saves oodles of lost time later. Stopping to listen. Really listen.

10 Safe and Fun Youth Fundraising Ideas

Fundraiser Ideas

Involving children in fundraising can help show them the importance of giving to others. However, youth fundraising raises significant safety concerns. The following are 10 safe and fun youth fundraising ideas your children can use to positively contribute to their favorite cause: Recycling. Car wash. Penny drive. Lemonade stand. Party for a cause.

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Walmart: Marketing Foods That Are Better For You

Social Marketing and Social Change

Corporations can do responsible marketing to improve people's nutrition behaviors (or call it social marketing ). Now you are primed.  .  .  .

Budlight Combines Superbowl Ad with Likes to Help Rescue Dogs

Selfish Giving

Nice Superbowl ad for rescue dogs. also think it was probably the best ad of the game, admitting that the other ads were pretty lackluster.

How to make a magnificent mini-impression

Nonprofit Marketing Blog

People decide very quickly whether something appeals to them - usually in a matter of seconds. If you work in communications, marketing or fundraising, it’s wise to remember to focus on that mini-impression formed in the first few instants of engagement. Did it: 1. Capture attention. Which part of that commercial stays with you? Differentiate.

E-News that Gets Attention & Generates Action—NYC Workshop, Feb. 16

Getting Attention

Invest three hours to learn how to use e-newsletters to grow and engage your organization’s base of donors, volunteers, program participants and more. Email remains the core communications tool, and one that’s going to be around for the long run. But you have to use it right! Register right now ; seats are limited. Subscribe today.

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

It’s Friday, so it’s time for some Mixed Links! Trying to figure out what to do for Valentine’s Day? Get in on this great training!

Boardroom Musical Chairs

Nonprofit Consultant Blog

At lunch with a group of consultants a couple of months back, we were lamenting the tendency of certain local organizations to fill their empty board seats by simply bringing on the termed-out board members of closely-linked organizations. In this scenario, as positions open up, a director will typically say, "What about so-and-so?

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Please take this Valentine’s Day pledge

Nonprofit Marketing Blog

This February 14, let’s re-boot Valentine’s Day for good. It might mean tipping 100%. Or saying yes to that nonprofit canvasser on the sidewalk.

Get Sponsored By Following the Lead of OK-GO and Others

Cause Related Marketing

Komen Race for the Cure event and OK-GO all share something in common; they want to be or are being sponsored. And all of us respond.

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Crowdfunding and how can you succeed

Get Fully Funded

Many of my blog readers are on the lookout for something new and different in fundraising. What is crowdfunding and how can you succeed?

The 23 Greatest Fundraising Campaigns of All Time

Non Profit Marketing 360

SOFII (The Showcase of Fundraising Innovation and Inspiration) has compiled its list of the  best fundraising campaigns  of all time.  It’s an international list that includes such icons as the first UNICEF card and the British Red Cross appeal during World War II. Campaigns Fundraising Nonprofit

Video: My thoughts on the art of in-house persuasion

Nonprofit Marketing Blog

I recently had the privilege of speaking with Susan Herr and the Communications Network about the art of in-house persuasion.

Small Biz Cause Marketing

Cause Related Marketing

I saw a job description the other day for one of the chief marketers at Macy’s, the giant retailer. It couldn’t be more homey and local.

Listen in: Hot Technology Topics Nonprofits Are Talking About in 2012

JCA Insights

Now that we are one month into 2012, I wanted to take a moment to share the top technology trends and topics we are hearing about from the CFOs, CIOs and CEOs of leading nonprofit organizations. Additionally, many organizations have delayed major website overhauls for years and are now looking at major re-construction of websites.


All Hat, No Cattle in Social Media

Social Media Bird Brain

Buck Jones With Big Hat via Fine Art America I've got several articles whirling round in my head. One of them about how Social Media 1.0 is over, one about how being average will send you to the bottom of the pile, one about knowing your brand. Komen debacle played. Komen foundation average

12 digital fundraising trends for 2012 #11 Properly Joined-up Digital Planning

Giving in a Digital World

The chart above comes from the 2010 Blackbaud State of the Nonprofit Industry Survey (SONI) , and shows less than one third of Nonprofit organisations from any country surveyed that year saying that they had a ‘Written Online Strategy’ in place. don’t start by worrying about how you can fundraise with Twitter). – lucky you!).

Buy One, Give One Cause Marketing for Services

Cause Related Marketing

Now a video production company in Belgium is using BOGO to cause market their service. Back in the old days there were consumables when you shot video.

What Do You Think Of IP Targeting?

The Agitator

Here’s one for you online fundraisers. The capability exists to target email messages to specific consumers (donor prospects?) using their IP addresses, with that information cross-matched with a variety of demographic markers. ” Could represent a powerful targeting tool. Here’s how the process works, per ClickZ. And voila! Scary?

Sh!t They Say, and Ryan Gosling, Arts Administrator

Kivi's Nonprofit Communications Blog

I just sent our Monthly Nonprofit Writing Prompts for March to the 1,704 people who have requested to be on this special mailing list.

The Power of Stories in Social Change

A. Fine Blog

This month’s Social Good podcast is on the power of storytelling and it introduces a brand new format. blogged about the transition here. Basically, most organizations are struggling keeping up with the world – everything is changing so quickly, information is zooming all around the web, opinions are shifting quickly (hello, Komen !)

Must. Somehow. Work Super Bowl Advertising and Cause Marketing Into This Headline

Cause Related Marketing

In the moments and hours after the Super Bowl advertising executives appear like earthworms after a rainstorm to grade and critique the television ads. Never mind that very few of these experts have ever actually produced a Super Bowl ad, much less one that would pass muster with their equally critical peers! think it's worth considering.