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KIVI'S NONPROFIT COMMUNICATIONS BLOG FEBRUARY 1, 2012 The Accidental Rebranding of Komen for the Cure Yesterday afternoon, and continuing into today, I believe we are witnessing the accidental rebranding of what is surely one of America’s biggest and most well-known, and even well-loved, nonprofit brands. Komen for the Cure , it seems, is no longer a breast cancer charity, but a pro-life breast cancer charity. It won’t. No more. | | CAUSE RELATED MARKETING FEBRUARY 17, 2012 Message QR Codes Better to Improve Market Penetration A new study out suggests that people with smart phones and tablets would scan more QR codes, if only they knew that their mobile device could do it. QR codes help companies and cause span the physical and online. recommend to many of my cause clients that they use a QR code to help add urgency and emotion to their appeals. And why will they care?” | GETTING ATTENTION FEBRUARY 2, 2012 [Special Edition] Komen Crumbles: Busted Nonprofit Brand Susan G. Komen for the Cure (Komen) has done it again. Three strikes you’re out, Komen! Komen has acted imperiously and (much worse) carelessly against the best interests of its core stakeholders —women who benefit from its support of breast cancer screening and research—to please its major donors and nurture its political connections. Nothing. | | | | | | | |
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SOCIALBUTTERFLY | WEDNESDAY, FEBRUARY 8, 2012  What’s In A Campaign? That Which We Call Change
As the science behind social change evolves, how we approach our work must too. And sometimes, it is just symantics. But sometimes, it’s not. It’s a difference in mentality. Take the idea of a “campaign” for example. The word campaign itself brings with it assumed processes, methods and associations. We can do better. MORE >> -
GIVING IN A DIGITAL WORLD | MONDAY, FEBRUARY 20, 2012 12 Digital Fundraising Trends for 2012 – A Quick Round-up
Back at the start of January I set myself the target of publishing twelve posts on trends I think are going to prove important to digital fundraisers this year – both as a means of kick-starting my own thinking after the holiday season and to help inform your planning considerations at this key time in the year. Trend #6 – Ebooks. MORE >> -
 Top 5 Words to Avoid to Achieve Messaging Awesomeness
Erica Mills. Last week on the main Nonprofit Marketing Guide site (you are reading the blog now), I published an article called, “ Blah, Blah, Blah: What to Do When You Write Too Much. Guest Post by Erica Mills of Claxon Marketing. We all crave an awesomely compelling way to talk and write about our organizations. No people, no progress. MORE >> -
GET FULLY FUNDED | MONDAY, FEBRUARY 20, 2012  In nonprofit fundraising, marketing is key to success
Marketing is something that many people think they understand, yet few really do. In nonprofit fundraising, marketing is key to success. Fundraising marketing at its simplest is about finding the those people who are likely to care about your cause and giving them the chance to support you. It’s not necessarily about sales, although that’s one part. MORE >> -
CAUSE RELATED MARKETING | WEDNESDAY, FEBRUARY 8, 2012 Gamifying Cause Marketing
On the heels of my posts on games and cause marketing in this space and at MediaPost.com , people have been asking me about how so-called 'gamification' can be used in cause marketing. Part of the answer has already been provided by Joe Waters (and others) in their coverage of Foursquare, which can be easily utilized in cause marketing. MORE >>
- YOU Can Make These Dreams Come True (Nonprofit Blog Carnival) GETTING ATTENTION | WEDNESDAY, FEBRUARY 1, 2012
- What’s In A Campaign? That Which We Call Change SOCIALBUTTERFLY | WEDNESDAY, FEBRUARY 8, 2012
- Are you feeling stuck? WILD WOMAN FUNDRAISING | WEDNESDAY, FEBRUARY 29, 2012
- What Komen Should Do Next to Rebuild Trust KIVI'S NONPROFIT COMMUNICATIONS BLOG | TUESDAY, FEBRUARY 7, 2012
- CauseTalk Radio Ep02: Pinterest for Nonprofit Marketing SELFISH GIVING | FRIDAY, FEBRUARY 24, 2012
- Seven Things You Can Do to Fight Childhood Slavery CAUSE RELATED MARKETING | MONDAY, FEBRUARY 13, 2012
- Op Eds: Writing Leads that Grab Readers by the Lapels GETTING ATTENTION | THURSDAY, FEBRUARY 16, 2012
- Social Media Networking: Gone Is The Luxury of Privacy DIVA MARKETING BLOG | TUESDAY, FEBRUARY 21, 2012
- Mobile Shopping for Charities THE AGITATOR | WEDNESDAY, FEBRUARY 1, 2012
- Logo Trends: How Does Yours Stack Up? KIVI'S NONPROFIT COMMUNICATIONS BLOG | THURSDAY, FEBRUARY 2, 2012
- Komen Sucks…But So Do You SELFISH GIVING | THURSDAY, FEBRUARY 2, 2012
- How Does A Nonprofit Implement A Sound Growth Strategy for Itself? SEEKING GRANT MONEY TODAY | SUNDAY, FEBRUARY 19, 2012
- Nonprofit Marketing Wisdom Guide 2012: Free, Just Published GETTING ATTENTION | TUESDAY, FEBRUARY 21, 2012
- Boardroom Musical Chairs NONPROFIT CONSULTANT BLOG | THURSDAY, FEBRUARY 9, 2012
- Does QR = Quick Response or Quite Ridiculous? GIVING IN A DIGITAL WORLD | MONDAY, FEBRUARY 27, 2012
- Making Progress on Thanking Donors KIVI'S NONPROFIT COMMUNICATIONS BLOG | WEDNESDAY, FEBRUARY 15, 2012
- You Deserve A Voice. Voting With Your Dollars is Not Enough WILD WOMAN FUNDRAISING | MONDAY, FEBRUARY 6, 2012
- Susan G, Komen Organization's Experience Is the Devil In the Details (for Us and Not Just Komen) SEEKING GRANT MONEY TODAY | SUNDAY, FEBRUARY 12, 2012
- Build a Compelling Tagline & Your Messaging Skills: Register Now—Starts March 6 GETTING ATTENTION | TUESDAY, FEBRUARY 28, 2012
- Will Your Nonprofit Pick QR Codes or NFC? SELFISH GIVING | MONDAY, FEBRUARY 20, 2012
- Accountability is key in nonprofit fundraising GET FULLY FUNDED | SATURDAY, FEBRUARY 4, 2012
- Empowering Your Team with a Marketing Bank KIVI'S NONPROFIT COMMUNICATIONS BLOG | THURSDAY, FEBRUARY 16, 2012
- All Hat, No Cattle in Social Media SOCIAL MEDIA BIRD BRAIN | TUESDAY, FEBRUARY 7, 2012
- Komen Kan Kiss My Mammogram A. FINE BLOG | THURSDAY, FEBRUARY 2, 2012
- [Update] Komen Crumbles: Busted Nonprofit Brand (Part 3) GETTING ATTENTION | THURSDAY, FEBRUARY 2, 2012
- ‘Employee Engagement’ is My New Cause Marketing Buzzword SELFISH GIVING | WEDNESDAY, FEBRUARY 1, 2012
- Charity Donors Say They’d Keep Giving If Tax Deduction Went Away, But They’re Not So Sure About You CAUSE RELATED MARKETING | WEDNESDAY, FEBRUARY 22, 2012
- Now That’s How It’s Done: An Awesome Thank You KIVI'S NONPROFIT COMMUNICATIONS BLOG | THURSDAY, FEBRUARY 23, 2012
- #PHILANTHROPY: What Might Inspire People To Give To Your Charity? NON PROFIT MARKETING 360 | MONDAY, FEBRUARY 6, 2012
- Take Back the Pink Lessons Learned A. FINE BLOG | MONDAY, FEBRUARY 13, 2012
- Visual Storytelling: Powerful Connections for Your Nonprofit GETTING ATTENTION | WEDNESDAY, FEBRUARY 29, 2012
- Is ‘Hovering’ the Future of Online Cause Marketing? SELFISH GIVING | WEDNESDAY, FEBRUARY 29, 2012
- Are you afraid and unquestioningly obedient? WILD WOMAN FUNDRAISING | THURSDAY, FEBRUARY 16, 2012
- In Direct Mail, All Responses, Even Complaints, Are Good KIVI'S NONPROFIT COMMUNICATIONS BLOG | MONDAY, FEBRUARY 6, 2012
- 12 digital fundraising trends for 2012 #11 Properly Joined-up Digital Planning GIVING IN A DIGITAL WORLD | MONDAY, FEBRUARY 6, 2012
- Saying Thanks In The Digital World DIVA MARKETING BLOG | WEDNESDAY, FEBRUARY 29, 2012
- 10 Cheap Fundraising Ideas for When Money is Tight FUNDRAISER IDEAS | TUESDAY, FEBRUARY 28, 2012
- Budlight Combines Superbowl Ad with Likes to Help Rescue Dogs SELFISH GIVING | SUNDAY, FEBRUARY 5, 2012
- Jokin’ ‘Bout Jargon: The Lighter Side of Nonprofit Marketing KIVI'S NONPROFIT COMMUNICATIONS BLOG | WEDNESDAY, FEBRUARY 29, 2012
- Cause Marketing Lessons From Lord Stanley's Cup CAUSE RELATED MARKETING | THURSDAY, FEBRUARY 23, 2012
- Stay current with news about nonprofit brands NONPROFIT BRAND INSTITUTE | TUESDAY, FEBRUARY 7, 2012
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