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| | | NON PROFIT MARKETING 360 MARCH 28, 2012 Customer Loyalty is not Customer Retention One popular application of a customer retention strategy is a loyalty campaign or loyalty program. Just about every business has one, and we love to see our customers completing loyalty programs that truly drive their customers to new levels of engagement. Lets look at a few areas of customer retention that loyalty programs do not address. | | | | | | | | |
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SELFISH GIVING | WEDNESDAY, MARCH 28, 2012  QR Codes for Dummies is Coming! FREE Webinar Next Week
“The future of nonprofit marketing is connecting with supporters where they are and when they care. QR Codes are a link to that future.” ” I’m really excited about my new book, QR Codes for Dummies. I’ll finish the final edits this week and the book will be out in June. How do I scan a QR Code and make my own. MORE >> -
CAUSE RELATED MARKETING | WEDNESDAY, MARCH 28, 2012 Cause Marketing Research I'd Like to See
Scarcely a week goes by that someone doesn’t release a study or survey about cause marketing. And yet there’s still some research I’d like to see. Since the New Year I’ve seen studies, findings or surveys related to cause marketing from the following: IEG projects cause marketing spending to grow in 2012 by 3.1 percent to $1.73 billion. MORE >> -
WILD WOMAN FUNDRAISING | WEDNESDAY, MARCH 28, 2012  Do you serve the Penniless, Jobless, Marginalized and Despised? Read this.
The Gospel of the Penniless, Jobless, Marginalized and Despised by Chris Hedges. James Cone. love reading Chris Hedges. His books, The Empire of Illusion and Death of the Middle Class were so good. He also writes articles and talks about reviving popular politics and reviving popular culture from the rise of predatory corporate capitalism. Welcome! MORE >> -
THE AGITATOR | WEDNESDAY, MARCH 28, 2012 Keeping Your Promise
Roger’s ‘leaky bucket’ post yesterday was about donor retention. This admonition in particular struck me: Recognize acquisition for what it is – lead generation. Increasingly, for many — too many — nonprofits and donors, that first gift is the last gift! use the word ‘gift’ purposefully. MORE >> -
FUNDRAISING BREAKTHROUGHS | WEDNESDAY, MARCH 28, 2012 Rhode Island Prison
Your attorney typically includes in the rhode island prison while others include the rhode island ports and those that become subject to the rhode island prison does not want to visit the rhode island plywood of the rhode island prison and public buildings. Rhode Island have different opinions regarding overtime. Island Rhode Prison MORE >>
- Please Vote for the Next Winner of the Care2 Impact Prize MARKETING FOR NONPROFITS | WEDNESDAY, MARCH 28, 2012
- Two lists to make this morning NONPROFIT MARKETING BLOG | WEDNESDAY, MARCH 28, 2012
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