Mon.Mar 05, 2012

Trending Sources

Audience Research: Where to Find Polls and Survey Data

Kivi's Nonprofit Communications Blog

You’ve accepted that “the general public” is not a target audience. Congratulations! Now’s the fun part:  learning more about the groups of people who really are most important to your success. But you can also learn a great deal from polls and surveys conducted by others. Cornell Universities List of Public Opinion Surveys.

What to Do When Someone Messes With Your Appeal letter

Wild Woman Fundraising

Have you ever tried to write your appeal letter by committee? Did you ever regret that you let other people have input into your writing? Here’s what happens. You study your grand controls. You even go so far as to download new fonts to make sure your letter is more trusted because of these fonts. There’s no headline. AKA BORING.

What Condoms Can Teach Causes About QR Code Marketing

Selfish Giving

You gotta love this QR code marketing program from Planned Parenthood of Greater Northwest. Your QR code landing page needs to be mobile friendly.

Plan 38

Cause Marketing From the Mouths of Kids

Cause Related Marketing

Last Friday I was a judge at my State’s DECA convention and a student suggested a way to track customer service that has real potential as a cause marketing overlay. The case study that was given to the students I judged had to do with a chain of electronics superstores. In it the staff product knowledge was very high. have two responses. Second.

The 3 kinds of inspiration: Pick one today

Nonprofit Marketing Blog

Over breakfast, a good friend recently asked me where I get new ideas for work. It was a great question. My answer was not “at the office.” He cites three kinds of inspiration, with the third being my personal favorite when it comes to special insights. If your creative well is running dry, this list may come in handy. Pick one today.

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A small future

Mission Paradox Blog

The future of the arts is small. Smaller organizations.  The days of a nonprofit arts organization going from one employee to 20-30 full time employees in a short period of time are gone.  The organization of the future, both nonprofit and for profit, is nimble and probably can't afford to be weighed down with high employee overhead.