Trending Sources

Alert! Missing Middle Donors

Getting Attention

But Most Middle Donors Aren’t Cultivated…Enough. Read this report to learn “8 Habits of Highly Effective Mid-Level Donor Programs.”

Donor Complaints: Why it’s a bad idea to get upset with donors when they complain


Here’s why: Donor complaints are opportunities in disguise. Are fundraisers less equipped to handle donor complaints? Possibly so.

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Is Your Donor “Endangered”?


“Welcome customers [donors] as you would guests in your home.” “Questions are the sign of a fully engaged customer [donor].

Show some donor appreciation!


The post Show some donor appreciation! Fundraising Major Giving Planned Giving charity blog donor appreciation donor cultivation legacy gifts major gift marketing tips nonprofit marketing philanthropy blog planned gift marketingYou should know that lots of people try to tell me how to market MarketSmart. And the list goes on.

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A Brilliant Stewardship Plan for Legacy Society Donors From Down Under


while back on my LinkedIn Group (Major and Planned Gift Marketers) ,  Sharon Wangman outlined a stewardship plan for Legacy Society donors/members.

Make Event Donors Your Next Organizational Donors

Kivi's Nonprofit Communications Blog

Question: Who are the some of the best candidates to become your next organizational donors? Answer: Your fundraising event donors.

4 Ways to Use Social Media to Strengthen Donor Relationships

J Campbell Social Marketing

Donor retention (how many donors continue to give to your organization after their first gift) is at an all-time low. Rinse and repeat.

Writing a Donor-Centered Website [This Week]

Kivi's Nonprofit Communications Blog

Join us this week for Writing a Donor-Centered Website with Tom Ahern. What do potential donors want to see when they visit your website?

4 Ways to Segment Your Donors for More Effective Marketing

Kivi's Nonprofit Communications Blog

Today, Sarah Tedesco, Executive Vice President at DonorSearch , shares some ways to segment your donor lists specifically. Sarah Tedesco.

6 Ways to Get More Online Monthly Donors

Kivi's Nonprofit Communications Blog

We all know why nonprofits want monthly donors — fantastic ROI, high retention rates and higher lifetime value. You must recruit donors.

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Donor Psychology: Do you know what really makes your supporters feel good?


Proving impact only assures donors that you’re doing good with their money. It reduces donor remorse and builds trust. Tweet this!

How to Turn Donors Into Raving Fans

J Campbell Social Marketing

things that this thank you note does right: 1) It’s personalized with the donor’s first name. What made it so special? .

Which Donor Database is Right for YOU?

Wild Woman Fundraising

And I tweeted about NTEN’s 2008 report on donor databases. Which Donor Database is Right for YOU? So hurrah!

Protecting Donor Privacy

The Agitator

Fundraising philosophy/profession Major donors Nonprofit management Transparency premiumEfforts by the F.B.I.

The Neglected Gold Mine of Lapsed Donors

The Agitator

I’m glad Tom raised the issue of ‘lapsed’ donors in his post,   When To Give Up On A Donor.  Haven’t given in 14 months?

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Are face-to-face meetings with donors overrated?


But today, almost 30 years later, I think face-to-face meetings for most situations might be overrated. I don’t think you necessarily have to meet with every donor assigned to you. Instead, I think you need to determine first which donors and/or prospects do want and need to meet with you. What can you do for them ? Who knows?!

6 reasons why some donors prefer to stay anonymous


Recommendations. >> Fundraising Reading Round Up. >> Bring value to your donor meetings or you may never get another chance. >> Building Donor Loyalty.

How fast do you respond to your major and planned gift donors’ needs?


Yet, in the nonprofit sector fundraisers don’t seem to care as much about generating leads or responding to them. I say this because very few nonprofits make it easy for donors to become leads. Recommendations. >> How to Stem the Tide of Departing Donors. >> Avoid a Big Mistake: Stop Asking for Bequest Gifts! The list goes on.

Best of 2016: More Gold For The Lapsed Donor Mine

The Agitator

Perhaps as the year closes, you’re regretting losing as many donors as you did. Donor retention / loyalty / commitment premium

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Where are your donors going if not to you?


Oddly, for each organization, they are losing more donors than they are acquiring. So where do you think all the donors are going?

How to keep your donors in 2016


In the nonprofit world, it’s widely recognized that retaining donors can be quite challenging. Key donors hop away. LIKE THIS POST?

6 big recommendations from Abila’s donor loyalty study about content.


Here are 6 big recommendations from Abila’s donor loyalty study: 1. Survey your donors: This is my favorite. Tweet this!

3 Ideas for Getting the Word Out to Your Donors About Online Fundraising Campaigns

J Campbell Social Marketing

How can you expect donors to find your organization and contribute if you don’t make them aware of your campaigns? Guest post by Gretchen Barry.

Too much talk about donor retention?


There’s a lot of talk about donor retention these days. Here’s what I mean: “More money can be raised by acquiring more donors.

Drive Donors to your Online Donation Page with These Six Marketing Strategies, Part 1

Kivi's Nonprofit Communications Blog

Here’s a sneak peek of what we’re going to discuss: Segment Your Donors. Segment Your Donors. Donors who have given a few times.

Is There A ‘Donor Journey’?

The Agitator

Donor acquisition Donor retention / loyalty / commitment Integrated fundraising and marketing Nonprofit branding Online fundraising and marketing premiumMarketers are great as using metaphors to conceptualize the process they think consumers go through as they approach making a purchase. My conclusion in moment.

Make Your Donors Feel Awesome

The Agitator

Communications Copywriting / creative Donor retention / loyalty / commitment DonorTrends / DonorVoice Innovation Research premium

Losing Donors In The Sea of Sameness

The Agitator

When will some fundraisers wake up to the fact that the tragedy of donor flight is largely self-inflicted. Either post.

Get More from Your Donor Database

Getting Attention

The same holds for the Blackbaud CRM/donor management product successes you hear about. Welcome to guest blogger, James Porter.

Why Donors Drop Out

The Agitator

Carefully study Bloomerang’s “Donor Loyalty” chart below. We are so thrilled that you have been such a loyal donor. Shame on us. Joyaux.

Understanding Donor Relationships

The Agitator

Here’s what I say about it in my book, Retention Fundraising: the art and science of keeping donors for life. There is a sizable body of.

“Dear donor, you rock! Here’s why…” Jeff Brooks’ powerful donor outreach formula


If you want to know how to communicate with your donors, I strongly recommend you listen to whatever Jeff Brooks says. Here it is: Dear Donor, .

Educating donors is not fundraising

Fundraising Coach

As you finish the calendar year, review your communications with donors. It boils down to: "We need to do more education. He was passionate.

3 amazing quotes from major donors


The post 3 amazing quotes from major donors appeared first on MarketSmart. Fundraising Major Giving major donors major gift fundraising

3 Ways to Help Donors Recruit Donors

Nonprofit Marketing Blog

The button was intended to drive donations at a conference I attended, but I took this small piece of donor swag to the next level. Will You?”

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Drive Donors to Your Online Donation Page with These Six Marketing Strategies, Part 2

Kivi's Nonprofit Communications Blog

Segment Your Donors. 2. Well, you can start by researching where your donors are interacting. Abby Jarvis. Kristina. Send Great Emails.

A surprising tweak to increase donor retention

Fundraising Coach

I''ve worked alot on donor retention and often written about the importance of keeping the donors you already have. Then it hit me!

The 3 Worst Mistakes a Nonprofit Can Make When Trying to Acknowledge Online Donors

Kivi's Nonprofit Communications Blog

Below you’ll find some of the most common errors you make when thanking donors who gave online. Gretchen Barry. Kristina. Expediency.

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Losing Donors Because of Bad Thank You Letters?

Kivi's Nonprofit Communications Blog

Did you know that the quality of your thank you letters can determine whether your donor gives again? Eastern (10:00 a.m. Pacific).

Improve Donor Stewardship with These 5 Proven Strategies

Fundraising Coach

With a concrete donor stewardship plan in place, donors will feel more valued and invested in your nonprofit. Build a membership program.