Trending Sources

Is Your Donor “Endangered”?

iMarketSmart

“Welcome customers [donors] as you would guests in your home.” “Questions are the sign of a fully engaged customer [donor].

Alert! Missing Middle Donors

Getting Attention

But Most Middle Donors Aren’t Cultivated…Enough. Read this report to learn “8 Habits of Highly Effective Mid-Level Donor Programs.”

Show some donor appreciation!

iMarketSmart

The post Show some donor appreciation! Fundraising Major Giving Planned Giving charity blog donor appreciation donor cultivation legacy gifts major gift marketing tips nonprofit marketing philanthropy blog planned gift marketingYou should know that lots of people try to tell me how to market MarketSmart. And the list goes on.

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Are face-to-face meetings with donors overrated?

iMarketSmart

But today, almost 30 years later, I think face-to-face meetings for most situations might be overrated. I don’t think you necessarily have to meet with every donor assigned to you. Instead, I think you need to determine first which donors and/or prospects do want and need to meet with you. What can you do for them ? Who knows?!

Donor Psychology: Do you know what really makes your supporters feel good?

iMarketSmart

Proving impact only assures donors that you’re doing good with their money. It reduces donor remorse and builds trust. Tweet this!

How fast do you respond to your major and planned gift donors’ needs?

iMarketSmart

Yet, in the nonprofit sector fundraisers don’t seem to care as much about generating leads or responding to them. I say this because very few nonprofits make it easy for donors to become leads. Recommendations. >> How to Stem the Tide of Departing Donors. >> Avoid a Big Mistake: Stop Asking for Bequest Gifts! The list goes on.

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6 big recommendations from Abila’s donor loyalty study about content.

iMarketSmart

Here are 6 big recommendations from Abila’s donor loyalty study: 1. Survey your donors: This is my favorite. Tweet this!

6 reasons why some donors prefer to stay anonymous

iMarketSmart

Recommendations. >> Fundraising Reading Round Up. >> Bring value to your donor meetings or you may never get another chance. >> Building Donor Loyalty.

Where are your donors going if not to you?

iMarketSmart

Oddly, for each organization, they are losing more donors than they are acquiring. So where do you think all the donors are going?

How to keep your donors in 2016

iMarketSmart

In the nonprofit world, it’s widely recognized that retaining donors can be quite challenging. Key donors hop away. LIKE THIS POST?

Writing a Donor-Centered Website [This Week]

Kivi's Nonprofit Communications Blog

Join us this week for Writing a Donor-Centered Website with Tom Ahern. What do potential donors want to see when they visit your website?

Too much talk about donor retention?

iMarketSmart

There’s a lot of talk about donor retention these days. Here’s what I mean: “More money can be raised by acquiring more donors.

The Neglected Gold Mine of Lapsed Donors

The Agitator

I’m glad Tom raised the issue of ‘lapsed’ donors in his post,   When To Give Up On A Donor.  Haven’t given in 14 months?

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4 Doable Steps to Donor Love—Via Mal Warwick

Getting Attention

Donor communications that connect—that appreciate, energize and activate your prospects and donors—are THE key to fundraising success.

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Make Event Donors Your Next Organizational Donors

Kivi's Nonprofit Communications Blog

Question: Who are the some of the best candidates to become your next organizational donors? Answer: Your fundraising event donors.

4 Ways to Use Social Media to Strengthen Donor Relationships

J Campbell Social Marketing

Donor retention (how many donors continue to give to your organization after their first gift) is at an all-time low. Rinse and repeat.

3 amazing quotes from major donors

iMarketSmart

The post 3 amazing quotes from major donors appeared first on MarketSmart. Fundraising Major Giving major donors major gift fundraising

4 Ways to Segment Your Donors for More Effective Marketing

Kivi's Nonprofit Communications Blog

Today, Sarah Tedesco, Executive Vice President at DonorSearch , shares some ways to segment your donor lists specifically. Sarah Tedesco.

6 Ways to Get More Online Monthly Donors

Kivi's Nonprofit Communications Blog

We all know why nonprofits want monthly donors — fantastic ROI, high retention rates and higher lifetime value. You must recruit donors.

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16 Content Ideas Your Major and Planned Gift Donors Will Love

iMarketSmart

The post 16 Content Ideas Your Major and Planned Gift Donors Will Love appeared first on MarketSmart | . Infographics. Short, “self-contained” emails (with no hyperlinks) that include very brief updates. Short letters or online articles (2-3 paragraphs). Highly relevant and targeted medium length YouTube videos. Podcasts. Quizzes.

Protecting Donor Privacy

The Agitator

Fundraising philosophy/profession Major donors Nonprofit management Transparency premiumEfforts by the F.B.I.

How to Turn Donors Into Raving Fans

J Campbell Social Marketing

things that this thank you note does right: 1) It’s personalized with the donor’s first name. What made it so special? .

Is There A ‘Donor Journey’?

The Agitator

Donor acquisition Donor retention / loyalty / commitment Integrated fundraising and marketing Nonprofit branding Online fundraising and marketing premiumMarketers are great as using metaphors to conceptualize the process they think consumers go through as they approach making a purchase. My conclusion in moment.

35 amazing ways to engage and involve your donors and supporters

iMarketSmart

Recommendations: >> 13 Ways To Engage Major Donors. >> Find Ways To Engage With Your Donors. >> The Definitive List of Engagement Fundraising Channels. >> Five Resources to Help You With Donor Engagement. Here are 35 ideas from a stream of my consciousness. 1. Surveys. 2. Quizzes. 3. Games. 5.

Drive Donors to your Online Donation Page with These Six Marketing Strategies, Part 1

Kivi's Nonprofit Communications Blog

Here’s a sneak peek of what we’re going to discuss: Segment Your Donors. Segment Your Donors. Donors who have given a few times.

Make Your Donors Feel Awesome

The Agitator

Communications Copywriting / creative Donor retention / loyalty / commitment DonorTrends / DonorVoice Innovation Research premium

Are we sometimes asking donors the wrong questions?

iMarketSmart

In Abila’s new donor engagement report , the first question they asked donors was, “What matters most to you?” Or both.

Should your donors be given a chance to “tip” your organization?

iMarketSmart

Similar to how you tip a waiter, why not allow the donor the choice between several overhead support options? Are you confused by that headline?

3 Ideas for Getting the Word Out to Your Donors About Online Fundraising Campaigns

J Campbell Social Marketing

How can you expect donors to find your organization and contribute if you don’t make them aware of your campaigns? Guest post by Gretchen Barry.

Proof that high-dollar donors are more loyal than low-dollar supporters

iMarketSmart

You can see the first one below proving that high-dollar donors are actually more loyal (stickier) than low-dollar supporters. LIKE THIS POST?

Are you ready for the 24/7 donor?

iMarketSmart

And I think this applies to donors too! ” Change the word consumer to donor. . The 24/7 donor is here. ” I agree.

Get More from Your Donor Database

Getting Attention

The same holds for the Blackbaud CRM/donor management product successes you hear about. Welcome to guest blogger, James Porter.

Why Donors Drop Out

The Agitator

Carefully study Bloomerang’s “Donor Loyalty” chart below. We are so thrilled that you have been such a loyal donor. Shame on us. Joyaux.

Drive Donors to Your Online Donation Page with These Six Marketing Strategies, Part 2

Kivi's Nonprofit Communications Blog

Segment Your Donors. 2. Well, you can start by researching where your donors are interacting. Abby Jarvis. Kristina. Send Great Emails.

Understanding Donor Relationships

The Agitator

Here’s what I say about it in my book, Retention Fundraising: the art and science of keeping donors for life. There is a sizable body of.

How many ways can you say “thank you” to a donor?

iMarketSmart

But if you frame it with emphasis on how it can help the donor express their support or how it could aid your organization’s awareness-building efforts, then they’d feel much better about accepting it. Perhaps they’d like you to include them on a donor wall or some other prominent mention. Letters. letter from you.

See what happens when donors and board members switch a few words

iMarketSmart

For the donor, it’s about the relationship with the organization not necessarily the relationship with the person asking for the donation.

The #1 Way to Generate More New Major Donors Fast

iMarketSmart

Do it today and you’ll grow your major donor list fast. So what are you waiting for? Give ‘em a ring! Send ‘em an email!

Stop Bashing ‘Donor-Centricity’

The Agitator

What can be a more “real issue” than treating donors like ATM machines? Communications Donor retention / loyalty / commitment DonorTrends / DonorVoice Fundraising philosophy/profession Nonprofit management premium” My rant continued … “Whaddya mean ‘bogus’? And worse, our pal.

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Telling Stories that Move Donors to Give

Fundraising Coach

But how could I show that to our donors? And our donors responded. were out of work. Amadou was one of them. Here’s what I did instead.