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2 things you need to know for direct marketing

iMarketSmart

If you’re working on a direct marketing effort for major and/or planned gifts, there are just two things you need to know: 1.

70 Steps To Getting Your Direct Marketing Right

The Agitator

It’s been awhile since we featured master direct marketer Denny Hatch. Called The Direct Marketer’s Checklist , it’s simply a list of 70 boxes that any direct marketer should tick before they communicate their pitch. Search him in The Agitator archives and you won’t be disappointed.

8 ‘Duh’ Principles Of Direct Marketing

The Agitator

’ principles of direct marketing from copywriter Dean Rieck via DirectMarketingIQ. Marketing begins and ends with the product. 2. Make sure you’re doing direct marketing. We fundraisers all have our ‘Duh!’ Many Agitator readers responded ‘DUH!’ The comments here are my spin. 1.

How to use verbatims and digital body language to raise more money

iMarketSmart

That way it gets scored and sorted for future automated marketing using highly segmented, highly relevant, highly personalized messages.

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What a terrific advertisement!

iMarketSmart

I really can’t say it any better than this ad thanks to LegacyVoice , a legacy administration and marketing firm based in the UK. Kudos!

16 Content Ideas Your Major and Planned Gift Donors Will Love

iMarketSmart

Related Posts. >> 5 Content Marketing Ideas that Inspire Action (With Examples). >> The Best Way to Ensure That No One Reads Your Stuff. Infographics. Short, “self-contained” emails (with no hyperlinks) that include very brief updates. Short letters or online articles (2-3 paragraphs). Podcasts. Quizzes.

Why mistakes are awesome and what to do about them

iMarketSmart

Digital Marketing Direct Marketing Fundraising Lead Generation fundraising tips nonprofit marketingI know the feeling.

Stop shaming your supporters!

iMarketSmart

So I’m out having lunch with one of my fellow CEO buddies. I do that a lot. “Does shame work as a fundraising tactic?” “Wow!”

Stop filling space!

iMarketSmart

Direct Marketing Fundraising strategy good advertising good vs. bad advertising Nonprofit nonprofit marketing philanthropy blog

The top 10 reasons why your donor outreach fails

iMarketSmart

It fails to provide a way for the donor to respond to someone directly. #2. It’s boring. #9. It’s impersonal. #8. etc.). Tweet this!

Direct Mail Yields Major Gift Donors

The Agitator

Here’s a bit of analysis from our friends at Analytical Ones that confirms a key payoff from direct mail acquisition programs.

7 things about email subject lines that will help you save the world

iMarketSmart

Firstly, email subject lines are actually headlines. So, when you have written your headline, you have spent eighty cents out of your dollar.”

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3 reasons to run an OPT-OUT campaign

iMarketSmart

Direct Marketing Fundraising Email Marketing nonprofit marketing tipssaid you should run an OPT-OUT campaign. It stinks!

Emotion vs Logic — The Economists Weigh In

The Agitator

Late last month we stated what is obvious to any direct response fundraiser : emotion trumps logic. Most Agitator readers readily agreed.

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Dangerous Myth #1: Too Much Solicitation Causes Poor Retention

The Agitator

direct mail direct marketing donor retention DonorVoice fundraising loyalty marketing metrics research premium

INTERVIEW: Brock Warner, please tell me about the Canada

Wild Woman Fundraising

Brock: For direct marketing fundraisers like myself, a big difference is the economies of scale that national US charities can tap into.

15 telephone call don’t’s for major and planned gift fundraisers

iMarketSmart

Two days ago I outlined my “ do’s “ Today, here are my “don’t’s” Both can be found here on this cheat-sheet.

Trillions and trillions of dollars.

iMarketSmart

marketing Philosophy/motivation Planned Giving strategy Direct Marketing philosophy Planned Giving Marketing results

The Skinny on Direct Marketing 101 – The Basics: A Participant’s View

DonorDigital

This following article was originally published in March 2016 by the Direct Marketing Association of Washington  and is reprinted with permission. Held at The City Club of Washington, it covered the fundamentals of direct marketing, examined big picture trends and gave attendees an opportunity to network.

Are you communicating with your supporters too frequently?

iMarketSmart

When it comes to volume of donor communications, it’s not a matter of how much or how little (especially when it comes to email). Tweet this!

Simple Segmentation For Smaller Organizations

The Agitator

And so I was interested to see the results of a survey on ‘Communications Segmenting’ conducted by Bloomerang , the CRM company and Kivi Leroux Miller’s Nonprofit Marketing Guide. The Survey, database marketing direct mail direct marketing Don''t Miss these Posts fundraising premium

Thank you for being part of our growing ecosystem

iMarketSmart

Rather, I am really just a marketer. This firm was originally an ad agency/marketing firm. MarketSmart grew substantially in 2015.

Direct Mail Hanging In

The Agitator

Even so, direct mail pulls a better overall response than digital channels.

What Jobs Do Your Donors Want Done?

The Agitator

It’s not much different in the nonprofit sector when it comes to direct response tests aimed at beating the control. Frequency. Monetary value.)

Infographics Produce Fundraising Results

The Agitator

communications creativity direct marketing Don't Miss these Posts fundraising innovation Pushing the Creative Envelope

Your Donors Are Old! Celebrate!

The Agitator

quick glance at this pie chart taken from the Blackbaud study should make your budget priorities crystal clear. Baby Boomers — folks.

Donordigital Goes Secret Shopping

The Agitator

They made an initial online contribution to the 16 groups, and then for six months tracked all interactions with these organizations through direct mail, online and telephone. There’s much to learn and benchmark your nonprofit against in this sobering report.

Fundraising Intermission #2: Mastering The Basics

The Agitator

Here are four links you’ll also want to bookmark, read and re-read: An ABC of direct response fundraising. The 29 foundations of fundraising.

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Statistical Averages Versus Fundraising Reality

The Agitator

direct marketing Don''t Miss these Posts marketing metrics online fundraising premium

‘F’ Grade For Online Giving

The Agitator

What I found interesting is that many of these so-called online fundraising failures are actually failures of Direct Marketing 101. That is, they would be considered failures as well in any direct mail fundraising programs, where the extant experience and institutional knowledge is probably.

Fundraising Agencies — Barriers To Growth, Part 5

The Agitator

charities direct marketing Don''t Miss these Posts fundraising innovation nonprofit management nonprofits premium A lot of what I’m about to say here will seem offensive to fundraising agencies and insensitive to their problems. mean to be neither.

7 Principles Of Donor Loyalty

The Agitator

communications direct marketing donor retention loyalty premium At last! Super communicator Tom Ahern has completed his review of loyalty guru Adrian Sargeant’s 7 principles of donor loyalty. But Tom has done a real service with his series of articles (cheat sheets?) Ensure your “customer service” is good. 2. Part 2.

What to Do When Someone Messes With Your Appeal letter

Wild Woman Fundraising

Have you ever tried to write your appeal letter by committee? Did you ever regret that you let other people have input into your writing? Here’s what happens. You study your grand controls. You even go so far as to download new fonts to make sure your letter is more trusted because of these fonts. There’s no headline. AKA BORING.

Acquisition: Premiums, Crack Cocaine And Nonprofit Suicide

The Agitator

Almost every direct response fundraiser who can count eventually comes to the realization that reliance on premiums to boost short-term acquisition response rates is a long-term prescription for poor retention and lousy lifetime value. Acquisition charities direct marketing Don't Miss these Posts DonorVoice fundraising research

Focus On Fundraising Metrics That Really Matter

The Agitator

Acquisition direct marketing donor retention fundraising loyalty marketing metrics premium Yesterday I explored ‘vanity metrics’ and briefly explained why they’re not very helpful for serious decision-making. Or how, in the case of Benchmarking, they’re often ignored or mis-applied. question.

2 big reasons why email open rates are meaningless and 3 things you should track instead

iMarketSmart

Related Posts. >> 4 Email Metrics That Matter Most for Major and Legacy Gifts Marketing. >> 8 Great Ways to End Your Emails or Letters. Direct Marketing Fundraising Email Marketing email marketing metrics email open rates fundraising tips philanthropy blog postsThis drives me crazy. So what should you track? .

Declining Email Read Rates

The Agitator

Some data points: Across all sectors, only 17% of email marketing messages were read. Brand familiarity does matter.

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Discover Your Missing Middle

The Agitator

direct marketing Don''t Miss these Posts fundraising mid-level donors nonprofit management research You Deserve a Raise premium ‘Mid-level giving’ is an essential element in any fundraising program. You can download the e-book free of charge by clicking here.

Petition Signer To Donor

The Agitator

Acquisition database marketing direct marketing Don''t Miss these Posts email marketing online advocacy online fundraising premium Demonstrating what should be a staple in your acquisition toolkit, here’s a brief ‘petition-to-donor’ case study from Care2, involving the African Wildlife Foundation (AWF).

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Another idea to think about before you write your fundraising copy

iMarketSmart

Carol Pollack from Planning and Endowment Consulting had a great idea to add to yesterday’s post.