2 things you need to know for direct marketing
OCTOBER 14, 2015
If you’re working on a direct marketing effort for major and/or planned gifts, there are just two things you need to know: 1.
70 Steps To Getting Your Direct Marketing Right
MARCH 4, 2015
It’s been awhile since we featured master direct marketer Denny Hatch. Called The Direct Marketer’s Checklist , it’s simply a list of 70 boxes that any direct marketer should tick before they communicate their pitch. Search him in The Agitator archives and you won’t be disappointed.
8 ‘Duh’ Principles Of Direct Marketing
APRIL 19, 2012
’ principles of direct marketing from copywriter Dean Rieck via DirectMarketingIQ. Marketing begins and ends with the product. 2. Make sure you’re doing direct marketing. We fundraisers all have our ‘Duh!’ Many Agitator readers responded ‘DUH!’ The comments here are my spin. 1.
How to use verbatims and digital body language to raise more money
JULY 27, 2016
That way it gets scored and sorted for future automated marketing using highly segmented, highly relevant, highly personalized messages.
What a terrific advertisement!
AUGUST 19, 2016
I really can’t say it any better than this ad thanks to LegacyVoice , a legacy administration and marketing firm based in the UK. Kudos!
16 Content Ideas Your Major and Planned Gift Donors Will Love
JUNE 20, 2016
Related Posts. >> 5 Content Marketing Ideas that Inspire Action (With Examples). >> The Best Way to Ensure That No One Reads Your Stuff. Infographics. Short, “self-contained” emails (with no hyperlinks) that include very brief updates. Short letters or online articles (2-3 paragraphs). Podcasts. Quizzes.
Why mistakes are awesome and what to do about them
AUGUST 7, 2015
Digital Marketing Direct Marketing Fundraising Lead Generation fundraising tips nonprofit marketingI know the feeling.
Stop shaming your supporters!
JUNE 1, 2016
So I’m out having lunch with one of my fellow CEO buddies. I do that a lot. “Does shame work as a fundraising tactic?” “Wow!”
Stop filling space!
MAY 13, 2016
Direct Marketing Fundraising strategy good advertising good vs. bad advertising Nonprofit nonprofit marketing philanthropy blog
The top 10 reasons why your donor outreach fails
AUGUST 8, 2016
It fails to provide a way for the donor to respond to someone directly. #2. It’s boring. #9. It’s impersonal. #8. etc.). Tweet this!
Direct Mail Yields Major Gift Donors
JULY 16, 2014
Here’s a bit of analysis from our friends at Analytical Ones that confirms a key payoff from direct mail acquisition programs.
7 things about email subject lines that will help you save the world
OCTOBER 24, 2016
Firstly, email subject lines are actually headlines. So, when you have written your headline, you have spent eighty cents out of your dollar.”
3 reasons to run an OPT-OUT campaign
AUGUST 31, 2015
Direct Marketing Fundraising Email Marketing nonprofit marketing tipssaid you should run an OPT-OUT campaign. It stinks!
Emotion vs Logic — The Economists Weigh In
JUNE 3, 2014
Late last month we stated what is obvious to any direct response fundraiser : emotion trumps logic. Most Agitator readers readily agreed.
Dangerous Myth #1: Too Much Solicitation Causes Poor Retention
OCTOBER 2, 2013
direct mail direct marketing donor retention DonorVoice fundraising loyalty marketing metrics research premium
INTERVIEW: Brock Warner, please tell me about the Canada
Wild Woman Fundraising
JUNE 6, 2012
Brock: For direct marketing fundraisers like myself, a big difference is the economies of scale that national US charities can tap into.
15 telephone call don’t’s for major and planned gift fundraisers
AUGUST 14, 2015
Two days ago I outlined my “ do’s “ Today, here are my “don’t’s” Both can be found here on this cheat-sheet.
Trillions and trillions of dollars.
OCTOBER 30, 2012
marketing Philosophy/motivation Planned Giving strategy Direct Marketing philosophy Planned Giving Marketing results
The Skinny on Direct Marketing 101 – The Basics: A Participant’s View
MARCH 28, 2016
This following article was originally published in March 2016 by the Direct Marketing Association of Washington and is reprinted with permission. Held at The City Club of Washington, it covered the fundamentals of direct marketing, examined big picture trends and gave attendees an opportunity to network.
Are you communicating with your supporters too frequently?
MAY 20, 2016
When it comes to volume of donor communications, it’s not a matter of how much or how little (especially when it comes to email). Tweet this!
Simple Segmentation For Smaller Organizations
APRIL 30, 2014
And so I was interested to see the results of a survey on ‘Communications Segmenting’ conducted by Bloomerang , the CRM company and Kivi Leroux Miller’s Nonprofit Marketing Guide. The Survey, database marketing direct mail direct marketing Don''t Miss these Posts fundraising premium
Thank you for being part of our growing ecosystem
DECEMBER 28, 2015
Rather, I am really just a marketer. This firm was originally an ad agency/marketing firm. MarketSmart grew substantially in 2015.
Direct Mail Hanging In
JULY 25, 2012
Even so, direct mail pulls a better overall response than digital channels.
What Jobs Do Your Donors Want Done?
DECEMBER 3, 2013
It’s not much different in the nonprofit sector when it comes to direct response tests aimed at beating the control. Frequency. Monetary value.)
Infographics Produce Fundraising Results
MARCH 3, 2013
communications creativity direct marketing Don't Miss these Posts fundraising innovation Pushing the Creative Envelope
Your Donors Are Old! Celebrate!
AUGUST 11, 2013
quick glance at this pie chart taken from the Blackbaud study should make your budget priorities crystal clear. Baby Boomers — folks.
Donordigital Goes Secret Shopping
MARCH 6, 2014
They made an initial online contribution to the 16 groups, and then for six months tracked all interactions with these organizations through direct mail, online and telephone. There’s much to learn and benchmark your nonprofit against in this sobering report.
Fundraising Intermission #2: Mastering The Basics
JANUARY 22, 2013
Here are four links you’ll also want to bookmark, read and re-read: An ABC of direct response fundraising. The 29 foundations of fundraising.
Statistical Averages Versus Fundraising Reality
APRIL 2, 2014
direct marketing Don''t Miss these Posts marketing metrics online fundraising premium
‘F’ Grade For Online Giving
FEBRUARY 4, 2014
What I found interesting is that many of these so-called online fundraising failures are actually failures of Direct Marketing 101. That is, they would be considered failures as well in any direct mail fundraising programs, where the extant experience and institutional knowledge is probably.
Fundraising Agencies — Barriers To Growth, Part 5
JUNE 10, 2014
charities direct marketing Don''t Miss these Posts fundraising innovation nonprofit management nonprofits premium A lot of what I’m about to say here will seem offensive to fundraising agencies and insensitive to their problems. mean to be neither.
7 Principles Of Donor Loyalty
APRIL 6, 2014
communications direct marketing donor retention loyalty premium At last! Super communicator Tom Ahern has completed his review of loyalty guru Adrian Sargeant’s 7 principles of donor loyalty. But Tom has done a real service with his series of articles (cheat sheets?) Ensure your “customer service” is good. 2. Part 2.
What to Do When Someone Messes With Your Appeal letter
Wild Woman Fundraising
MARCH 5, 2012
Have you ever tried to write your appeal letter by committee? Did you ever regret that you let other people have input into your writing? Here’s what happens. You study your grand controls. You even go so far as to download new fonts to make sure your letter is more trusted because of these fonts. There’s no headline. AKA BORING.
Acquisition: Premiums, Crack Cocaine And Nonprofit Suicide
FEBRUARY 6, 2013
Almost every direct response fundraiser who can count eventually comes to the realization that reliance on premiums to boost short-term acquisition response rates is a long-term prescription for poor retention and lousy lifetime value. Acquisition charities direct marketing Don't Miss these Posts DonorVoice fundraising research
Focus On Fundraising Metrics That Really Matter
JULY 11, 2013
Acquisition direct marketing donor retention fundraising loyalty marketing metrics premium Yesterday I explored ‘vanity metrics’ and briefly explained why they’re not very helpful for serious decision-making. Or how, in the case of Benchmarking, they’re often ignored or mis-applied. question.
2 big reasons why email open rates are meaningless and 3 things you should track instead
NOVEMBER 20, 2015
Related Posts. >> 4 Email Metrics That Matter Most for Major and Legacy Gifts Marketing. >> 8 Great Ways to End Your Emails or Letters. Direct Marketing Fundraising Email Marketing email marketing metrics email open rates fundraising tips philanthropy blog postsThis drives me crazy. So what should you track? .
Declining Email Read Rates
MARCH 5, 2013
Some data points: Across all sectors, only 17% of email marketing messages were read. Brand familiarity does matter.
Discover Your Missing Middle
MARCH 24, 2014
direct marketing Don''t Miss these Posts fundraising mid-level donors nonprofit management research You Deserve a Raise premium ‘Mid-level giving’ is an essential element in any fundraising program. You can download the e-book free of charge by clicking here.
Petition Signer To Donor
MAY 13, 2014
Acquisition database marketing direct marketing Don''t Miss these Posts email marketing online advocacy online fundraising premium Demonstrating what should be a staple in your acquisition toolkit, here’s a brief ‘petition-to-donor’ case study from Care2, involving the African Wildlife Foundation (AWF).
Another idea to think about before you write your fundraising copy
APRIL 30, 2013
Carol Pollack from Planning and Endowment Consulting had a great idea to add to yesterday’s post.