Trending Sources

5 Questions about Nonprofit CRM Tools You’re Too Embarrassed to Ask

EveryAction

strategy nonprofit technology CRM What''s more, folks are seizing the opportunity to get organized + do business better.

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How to Use CRM + Donor Management Software to Talk to Anyone

EveryAction

How CRM + donor management software can help your teams work better together. Many CRM providers structure their pricing by the number of users.

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At Last! A CRM System Designed For Retention

The Agitator

As far as I could tell from the demo, all of the essentials of an effective CRM are here. Last year new donor retention was only 27%! Roger.

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Should You Switch Your Nonprofit CRM? [Guest Post]

EveryAction

We asked Joe Fuld of The Campaign Workshop to take us through the process of determining whether a nonprofit organization should switch CRM tools.

5 Ways Technology Can Help Your Nonprofit Do More Good

EveryAction

software nonprofit technology CRMThe way people give is constantly changing. So what drives them?

CRM … Meet MRM

The Agitator

No sooner do direct marketing fundraisers get the message that success involves building relationships — customer relationship marketing (CRM) — when along comes MRM … mobile relationship marketing! Mobile payments are expected to quadruple to $630 billion by 2014 (Juniper Research).

CRM and Customer Retention

Non Profit Marketing 360

Choosing a CRM. The most popular and recommended way to do this is with a Customer Relationship Management software, or CRM. Your CRM should allow you to not only collect information on the demographics of your customers, but also on the historical behaviors of your customers. This is the driving factor in selecting a CRM.

Want to Fire Your Online Engagement System?

Getting Attention

Fundraising, advocacy, email marketing, events, eCommerce, and CRM are all standard components of most nonprofits’ online engagement software.

Ask an Expert: Online Engagement Tool Trends + Advice

EveryAction

CRM engagementRead on to check out our conversation with Maureen and hear more about Firefly Partners' recent report.

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

For a deeper look at messaging to different personas, check out their article on Using CRM and Donor Management Software to Talk Anyone.

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Listen in: Hot Technology Topics Nonprofits Are Talking About in 2012

JCA Insights

For example, as legacy CRM systems begin showing their age and the gap between the functionality of older and newer systems widens, we’re seeing more organizations undertake system selections, implementations and/or upgrades as well as integrations between systems.  Nonprofit CIOs in 2012 intend to better understand and act on their data.

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Should Small Nonprofits Use Facebook as a Total CRM Solution?

Marketing for Nonprofits

Should very small nonprofits, i.e. orgs with staffs of 1 -2 people and/or mostly volunteer-led use Facebook as their CRM? What do you think?

Out of the Shadows: The danger of shadow databases and the 3 keys to eliminating them

JCA Insights

Shadow systems can be a serious problem in any organization, because manually updating and synchronizing information between your CRM system or donor database (the primary system of record) and these extra lists is time-consuming and often overlooked. Uncategorized CRM donor systems Fundraising Systemshe says.

Cause-Related Marketing Advisory Boards

Cause Related Marketing

first blush you might think that all you need is Rolodex warriors willing to battle on your behalf.

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How MarketSmart Works With Partners

iMarketSmart

So, today I thought I’d explain how we work with consultants, consulting firms, direct marketing agencies, CRM software companies and others. So they tap into the consulting world, they subscribe to use CRM software, and they hire direct response agencies. And we are not a CRM company. Outsourced data warehouse (CRM).

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Reporter Seeks Sources on CRM for Medical/Health Charities

Cause Related Marketing

Hey everyone:Back again with another reporter source request. In this case the reporter is looking for products whose sale benefits a medical or health charity.

3 Ideas for Getting the Word Out to Your Donors About Online Fundraising Campaigns

J Campbell Social Marketing

Make sure you are getting the most out of your CRM. There’s a fluidity to using a CRM as your campaign central. Well, maybe. Never three.

How to Find a Charity Partner for a CRM Campaign

Cause Related Marketing

The 411 on Locating a Cause Right for Your Company Suppose you’re a community-minded company and you’re considering launching a cause-related marketing campaign, but in a world of causes, no cause is much more appealing than the next. Who do you partner with?This 505’s sauces are.

5 Steps to Consistent Communications (+ Instant Connection)

Getting Attention

For example, use your CRM or donor database to segment your lists in the way that’s most meaningful, then customize messages accordingly.

15 telephone call do’s for major and legacy gift fundraisers

iMarketSmart

Use technology to be more efficient (such as CRM, auto-dialing click widgets, etc). 15 Do’s. Be straightforward. Listen. Hopefully more.

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Nonprofit Marketing Team Roles and Tasks – Who Does What?

Kivi's Nonprofit Communications Blog

Would have more expertise with the Client Relationship Management / Email Service Provider (CRM/ESP) software provider. list bait).

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Simple Segmentation For Smaller Organizations

The Agitator

And so I was interested to see the results of a survey on ‘Communications Segmenting’ conducted by Bloomerang , the CRM company and Kivi Leroux Miller’s Nonprofit Marketing Guide. Sadly, only a fraction of that time is generally spent assessing who among the organization’s donors should receive the offer and why.

Find Your Frequent Email Readers Using Excel

Kivi's Nonprofit Communications Blog

Back in September, I told you about our experiment to see who our most loyal newsletter readers were. OPTION #1:  Use the Excel Template Heidi Built.

Join Cause-Related Marketing, Get a CRM Tool You Can Use Now

Cause Related Marketing

Kind Readers:Joanna F. is the latest person to join the Cause-Related Marketing Googlegroup.You can join, too.

CO-OP FInancial Services and Children's Miracle Network Roll Out an Old-School CRM Campaign

Cause Related Marketing

An Old Campaigner Returns to the Dance FloorRight now in the United States ballroom dancing. of all things. is hot, hot, hot.It seems that everything old is new again.

The New Email Metric You Might Want to Try

Kivi's Nonprofit Communications Blog

Let’s talk about email engagement. The email service providers spoon feed us those numbers, so they are easy to track. 080316 – Opened.

Why call it moves management?

iMarketSmart

I don’t like the term “moves management”. Because it focuses on you and your organization.  It’s about  your  moves. Am I splitting hairs?

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Takeaways for Communicators: Nonprofit Technology Conference (#14NTC)

Getting Attention

Don’t be afraid of using tools not built for nonprofits, especially if they connect to your CRM. There were 24,505 tweets over the three days.

Why everyone talks about segmenting emails but hardly anyone ever does it

iMarketSmart

You have tons of data in your CRM. They’ll talk about it at conferences. You’ll read about it in the Chronicle of Philanthropy.

Why Projects Fail, Part 3

JCA Insights

have seen this scenario many times: “We need a new CRM system. You should hire me to implement you CRM software. Second: plan.

Fundraising Intermission #1: Retention (Again!)

The Agitator

Virtually immutable laws we ignore at our peril — and disastrous retention rates. See Agitator’s earlier review on Bloomerang here. Roger.

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Yes, Your Open Rates Are Wrong. But You Can Still Use Them.

Kivi's Nonprofit Communications Blog

So, I looked up her record in our CRM. They would be counted as opening that email, even if they never actually stopped to read it. Bye Felicia!”

The Role of the Free Agent and Fundraising

SocialButterfly

You don’t have to use a slick and fancy CRM system (tho they can help), but mainly, you need to be detailed, diligent and deliberate.

Get More from Your Donor Database

Getting Attention

The same holds for the Blackbaud CRM/donor management product successes you hear about. Welcome to guest blogger, James Porter.

Ten Changes to Make in 2012: Free Webinar Thursday

Kivi's Nonprofit Communications Blog

Happy New Year! What’s most important?” ” “I don’t know if I’m doing the right things. What would YOU do?”

Is Blackbaud Too Nice?

The Agitator

We neglect to our detriment strategic focus and concern about the important and fundamental ‘plumbing’ of contemporary fundraising – the database, CRM, eCRM platforms and other fundraising software applications. Fundraisers devote a lot of energy – probably too much – to social media, mobile and the next new thing. Blackbaud rules. Roger.

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Why donors stop their support

Nonprofit Marketing Blog

Just imagine what a solid communication plan built upon a top notch CRM/Database solution could do for each item above. By Jay Love. Go here. ).

Please Vote—Communications Sessions #14NTC (NTEN Conference)

Getting Attention

Including linking your CRM & CMS & email. Voting closes Wednesday, July 31 so vote now please! Marketing & Fundraising Meet & Greet. Get a sizzling start to your NTC by connecting with like-minded marketers & fundraisers. Goodie giveaway too! Hope to see you there. The revolution is content marketing. elps you raise funds.

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[Guest Post] Top 10 Tips for Growing Your Matching Gift Program

Fundraising Coach

I've been impressed with the number of nonprofits actively educating about matching gifts. This is relatively easy money that many are missing out on.

Introducing “ENGAGEMENT FUNDRAISING”— the future of marketing for nonprofits.

iMarketSmart

And, there are industries propagating these decaying philosophies that include printers, consultants, CRM software companies and others. My mission is simple:  I want to exponentially increase the revenues that nonprofits secure while dramatically reducing the cost of obtaining those revenues. Increase revenues. Drive down costs. Immersion.

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