| |  Content + Social Media | 682 articles |
| Page 1 of 7 | Previous | Next | PUBLIC SECTOR MARKETING 2.0 MAY 28, 2011 A quick note on social media governance There are some general best practices and trends that I’m noticing are emerging in modern “social” organizations. Here are some governance recommendations based on these “best practices”: Social media strategy should fall under the portfolio of marketing , communications or equivalent. Nobody “owns” it. MORE >> | PUBLIC SECTOR MARKETING 2.0 MAY 2, 2012 Social Media Defined while back I wrote a post clarifying the meaning of the word “marketing ” and corresponding terms such as social marketing, social media marketing, and social media engagement. Social Media [noun] : Internet based applications that build on the ideological and technological foundations of web 2.0, MORE >> | RECENT POSTS MAY 13, 2013 | GETTING ATTENTION
Great Nonprofit Marketing Jobs: Movin’ Up Monday MAY 12, 2013 | DIVA MARKETING BLOG
What Is Your One Big Truth About Social Media? MAY 7, 2013 | GETTING ATTENTION
Your New Nonprofit Marketing Job: Movin’ Up Tuesdays! MAY 6, 2013 | FUNDRAISING COACH
21 Social Media Tips for Nonprofits from Top Experts MAY 6, 2013 | FUNDRAISING 123
Social Media Storytelling for Nonprofits APRIL 28, 2013 | PUBLIC SECTOR MARKETING 2.0
A reflection on the reporting of “breaking news” during the Boston Manhunt | | | | |
| PUBLIC SECTOR MARKETING 2.0 JUNE 7, 2012 Confusion Surrounding Social Media Monitoring Here are some verbatim responses I often get when asking public servants the following question: “Have you ever monitored social media while at work?” If you have allocated resources for social media monitoring, 20% of them should go to the tool and 80% on human analysis. Web Trends, etc…). MORE >> | PUBLIC SECTOR MARKETING 2.0 NOVEMBER 23, 2012 Writing a strategic social media engagement plan I often get asked how I structure my actual written strategic social media engagement plans when working with a public sector or non-profit organization. Now for those of you wanting me to cut to the chase and actually provide you with a recent outline of one of my Strategic Social Media Engagement Plans, I have done so below. MORE >> | GETTING ATTENTION MAY 22, 2012  Get Past Paralysis:101 Social Media Tactics for Nonprofits There are two major paralysis points that detour orgs from putting social media tools to work most productively. MORE >> | PUBLIC SECTOR MARKETING 2.0 NOVEMBER 17, 2011  Segmenting Audiences for Social Media Engagement Because they tend to: Make the social content consumed by others (write blogs, upload video, music or text). do the same rules apply? MORE >> | | | | | | | |
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SOCIAL MARKETING AND SOCIAL CHANGE | FRIDAY, FEBRUARY 11, 2011  5 Fictions About Social Media for Public Health and Healthcare
“We can reach and change the behavior of our target audience through social networking sites like Facebook and Twitter.” This sentence captures the prevailing sentiment I find whenever two or more public health people gather to discuss their interest in social media and using it to advance public health goals. Fiction #1. and B. MORE >> -
KIVI'S NONPROFIT COMMUNICATIONS BLOG | MONDAY, AUGUST 6, 2012  Content Strategies: Mapping and Merging
Mapping and Merging Your Content Strategy. As part of my new book, I’m working out several easy (I hope) systems that nonprofits can use to develop content strategies and manage their editorial calendars. Mapping Your Content Strategy. Merging the Unknown into Your Content Strategy. Social media conversations. MORE >> -
GETTING ATTENTION | THURSDAY, SEPTEMBER 1, 2011  Think Conversation, Not Megaphone, for Social Media Success (NTEN Case Study)
“Social media is not a megaphone, it’s a conversation.&# Although that’s the first lesson most of us learned about social media, it’s been the hardest to implement. The challenge is that there isn’t a single “social media.&# It’s a skill that has to be developed. MORE >> -
GETTING ATTENTION | WEDNESDAY, JUNE 29, 2011  7 Ways to Use Social Media for Social Good
Kim usually blogs on annual reports (one of her specialties) or effective writing for nonprofits, but steps outside the norm today to cover this very compelling webinar on social media. That’s why I was excited to learn about “Using Social Media for Social Good,&# a live discussion (a.k.a. Interact. MORE >> -
IMPACTMAX | THURSDAY, NOVEMBER 10, 2011 Top mobile social media apps for nonprofits
Reminder: If you don’t have a great website and email strategy, you probably shouldn’t be focusing on social media yet. Think about that in relation to your current website and social media strategy. These apps are essential content management tools when you’re away from your desktop. Facebook. MORE >>
- The Empty Package–Nonprofits, Social Media, and Content Strategy IMPACTMAX | WEDNESDAY, JULY 28, 2010
- How to Create Enough Good Content (Case Study) GETTING ATTENTION | THURSDAY, DECEMBER 1, 2011
- Six Ways Social Media Has Affected Nonprofit Newsletters KIVI'S NONPROFIT COMMUNICATIONS BLOG | THURSDAY, AUGUST 16, 2012
- Shape Content for Action SOCIALBUTTERFLY | MONDAY, OCTOBER 15, 2012
- Social Media Stats and Trends for Nonprofits KIVI'S NONPROFIT COMMUNICATIONS BLOG | WEDNESDAY, APRIL 18, 2012
- Social Media Planning: It’s All About Engagement A SMALL CHANGE | WEDNESDAY, SEPTEMBER 8, 2010
- Video Interview: How the Nature Conservancy Gathers Content KIVI'S NONPROFIT COMMUNICATIONS BLOG | WEDNESDAY, MARCH 28, 2012
- Social Media Experts, Gurus, Consultants & Strategists PUBLIC SECTOR MARKETING 2.0 | TUESDAY, MARCH 9, 2010
- Integrating Your Website, Email Newsletter and Social Media Sites KIVI'S NONPROFIT COMMUNICATIONS BLOG | TUESDAY, JANUARY 26, 2010
- There’s More to Nonprofit Marketing than Social Media GETTING ATTENTION | MONDAY, OCTOBER 11, 2010
- How Content Marketing Is Different – The Terminology KIVI'S NONPROFIT COMMUNICATIONS BLOG | THURSDAY, DECEMBER 6, 2012
- Key Findings on Nonprofit Social Media, Email and Online Fundraising FUNDRAISING 123 | THURSDAY, MARCH 28, 2013
- Setting Standards for Social Media Measurement SOCIAL MARKETING AND SOCIAL CHANGE | FRIDAY, SEPTEMBER 7, 2012
- BC Social Media Engagement Learning Centre PUBLIC SECTOR MARKETING 2.0 | TUESDAY, JUNE 14, 2011
- eBook - Social Media Marketing GPS: A New Media Roadmap For Creating A Social Media Strategy DIVA MARKETING BLOG | MONDAY, MAY 17, 2010
- 21 Social Media Tips for Nonprofits from Top Experts FUNDRAISING COACH | MONDAY, MAY 6, 2013
- Social Media Etiquette A SMALL CHANGE | WEDNESDAY, FEBRUARY 17, 2010
- Social Media Storytelling for Nonprofits FUNDRAISING 123 | MONDAY, MAY 6, 2013
- No (Social Media) Soup for You! MARKETING FOR NONPROFITS | FRIDAY, JULY 16, 2010
- What’s a Reasonable Amount of Content to Produce? KIVI'S NONPROFIT COMMUNICATIONS BLOG | THURSDAY, NOVEMBER 8, 2012
- 44 Social Media Books for 2009-2010 Plus One DIVA MARKETING BLOG | FRIDAY, MAY 8, 2009
- 7 Tips to Help You Focus in Age of Distraction: Are You Content Fried? — Beth Kanter Guest Post GETTING ATTENTION | MONDAY, OCTOBER 3, 2011
- Social Media: Winds of Change DIVA MARKETING BLOG | MONDAY, JANUARY 30, 2012
- Freebie: Social Media Cheatsheet KIVI'S NONPROFIT COMMUNICATIONS BLOG | THURSDAY, DECEMBER 27, 2012
- Getting Started with Social Media FUNDRAISING COACH | WEDNESDAY, SEPTEMBER 8, 2010
- Social Media Hybrid Marketing DIVA MARKETING BLOG | WEDNESDAY, JULY 22, 2009
- Why Don't They Care About Social Media? DIVA MARKETING BLOG | WEDNESDAY, JUNE 29, 2011
- No RT’s or Conversation? Look at Your Content SOCIAL MEDIA BIRD BRAIN | FRIDAY, OCTOBER 1, 2010
- Getting Started with Social Media Volunteers A SMALL CHANGE | TUESDAY, NOVEMBER 17, 2009
- 4 Ways Pictures Power SEO and Social Media TREW MARKETING SPOTLIGHT | TUESDAY, OCTOBER 23, 2012
- A 5-step quide to social media strategy for nonprofits IMPACTMAX | MONDAY, AUGUST 31, 2009
- We Lost Our Social Media Way DIVA MARKETING BLOG | TUESDAY, AUGUST 23, 2011
- Facebook Face Off: Military vs. Health SOCIALBUTTERFLY | SATURDAY, AUGUST 11, 2012
- Facebook Face Off: Military vs. Health SOCIALBUTTERFLY | SATURDAY, AUGUST 11, 2012
- Less Is More! – Uncommon Advice from a Nonprofit Social Media Enthusiast GETTING ATTENTION | MONDAY, JUNE 14, 2010
- GOOD Gobbles Jumo DON AKCHIN BLOG | SUNDAY, SEPTEMBER 4, 2011
- Want to learn fundraising or social media? Check Out These New November Webinars & Workshops! WILD WOMAN FUNDRAISING | TUESDAY, NOVEMBER 6, 2012
- Dress Up That Dog: Making the Boring Stuff Interesting KIVI'S NONPROFIT COMMUNICATIONS BLOG | WEDNESDAY, OCTOBER 31, 2012
- A New Online Fundraising Management Databse and Tool Offers Easy Fundraisng & Social Media Management, Too, But. SEEKING GRANT MONEY TODAY | SUNDAY, JULY 18, 2010
- Six lessons in successful social media use NONPROFIT MARKETING BLOG | MONDAY, JANUARY 30, 2012
- Boo! What Is Your Scariest Thought About Social Media? DIVA MARKETING BLOG | MONDAY, OCTOBER 31, 2011
- Managing Social Media at the Foundation Center KIVI'S NONPROFIT COMMUNICATIONS BLOG | TUESDAY, MAY 10, 2011
- Social Media Video Primer THE AGITATOR | THURSDAY, MARCH 17, 2011
- Blended Storytelling With Branded Content SOCIAL MEDIA BIRD BRAIN | WEDNESDAY, DECEMBER 12, 2012
- Your burning social media questions answered NONPROFIT MARKETING BLOG | SATURDAY, OCTOBER 29, 2011
- Evergreen Content – Why You Need It and Where It Goes KIVI'S NONPROFIT COMMUNICATIONS BLOG | THURSDAY, JULY 19, 2012
- Social Media Builds Brand Value DIVA MARKETING BLOG | THURSDAY, FEBRUARY 4, 2010
- Want to Preview The Wild Woman’s Guide to Social Media? WILD WOMAN FUNDRAISING | TUESDAY, NOVEMBER 20, 2012
- How nonprofits can succeed in the new sustainability paradigm: 6 big lessons from social media IMPACTMAX | SUNDAY, MARCH 15, 2009
- Social Media: What Does An Agency Owe A Client In Terms Of Content Transparency? DIVA MARKETING BLOG | WEDNESDAY, JANUARY 6, 2010
- Why internet users and social media users are now essentially the same thing PUBLIC SECTOR MARKETING 2.0 | TUESDAY, MAY 1, 2012
- What is the real value of social media for nonprofits? DONORDIGITAL | THURSDAY, AUGUST 18, 2011
- Wow Experiences and Liquid Content SOCIALBUTTERFLY | TUESDAY, NOVEMBER 13, 2012
- “Content Marketing” – Blech! Got a Better Term? KIVI'S NONPROFIT COMMUNICATIONS BLOG | TUESDAY, JUNE 12, 2012
- Free photo editing tools for nonprofits IMPACTMAX | TUESDAY, AUGUST 7, 2012
- Where Focusing on Social Media ROI Fails Us KIVI'S NONPROFIT COMMUNICATIONS BLOG | TUESDAY, JANUARY 18, 2011
- Four Requirements for Successful Social Communication SOCIAL MEDIA BIRD BRAIN | WEDNESDAY, APRIL 17, 2013
- Does Your Social Media Policy Let Staff Be Real? KIVI'S NONPROFIT COMMUNICATIONS BLOG | THURSDAY, APRIL 22, 2010
- Five Ways to Integrate Email Marketing and Facebook GETTING ATTENTION | TUESDAY, FEBRUARY 5, 2013
- Thoughts on working social media from April’s #SMBME FUNDRAISING COACH | THURSDAY, JUNE 2, 2011
- Pinterest Primer for Nonprofits IMPACTMAX | WEDNESDAY, APRIL 11, 2012
- Website Content for Homeless People? KIVI'S NONPROFIT COMMUNICATIONS BLOG | THURSDAY, NOVEMBER 15, 2012
- The see - say - feel - do way of measuring social media NONPROFIT MARKETING BLOG | FRIDAY, SEPTEMBER 23, 2011
- Three quick buy-in quotes for your next presentation to senior mgmt on social media PUBLIC SECTOR MARKETING 2.0 | FRIDAY, MARCH 16, 2012
- Social Media Cupcake Thoughts DIVA MARKETING BLOG | TUESDAY, APRIL 20, 2010
- Making Your 2013 Marketing Goals More Clear KIVI'S NONPROFIT COMMUNICATIONS BLOG | TUESDAY, DECEMBER 11, 2012
- Do You Use Content to Build Your Lists? KIVI'S NONPROFIT COMMUNICATIONS BLOG | TUESDAY, APRIL 24, 2012
- 7 Step Secret Sauce Recipe For Social Media Success DIVA MARKETING BLOG | WEDNESDAY, APRIL 3, 2013
- Social Media Vulnerable & Brave DIVA MARKETING BLOG | SUNDAY, MARCH 28, 2010
- Social Media Spins Into Specialization DIVA MARKETING BLOG | TUESDAY, NOVEMBER 24, 2009
- Beware! The Social Media Dog Strategy Mentality DIVA MARKETING BLOG | SUNDAY, AUGUST 15, 2010
- #Development: Establishing Goals To Ensure Integrating Social Media In Your Organization’s Growth Plans NON PROFIT MARKETING 360 | MONDAY, JULY 11, 2011
- Measuring Social Media Impact THE AGITATOR | WEDNESDAY, SEPTEMBER 16, 2009
- Piggyback On What’s Top Of Mind— 9 Valentine’s Victories GETTING ATTENTION | FRIDAY, FEBRUARY 22, 2013
- Social Media: Real-world Examples that Dispel the Myths TREW MARKETING SPOTLIGHT | THURSDAY, OCTOBER 27, 2011
- Nonprofits: Become a personal “content” shopper for your audiences IMPACTMAX | WEDNESDAY, AUGUST 25, 2010
- Social Media - Learning From Each Other DIVA MARKETING BLOG | TUESDAY, MARCH 2, 2010
- Social Media Strategy: Define, Action, Measure, Analyze, Improve. Repeat. TREW MARKETING SPOTLIGHT | TUESDAY, NOVEMBER 22, 2011
- 7 Ways to Repurpose Old Content into New KIVI'S NONPROFIT COMMUNICATIONS BLOG | TUESDAY, MAY 24, 2011
- Developing Strategies for Social Media SOCIAL MARKETING AND SOCIAL CHANGE | TUESDAY, JULY 14, 2009
- New Social Media Network Road Map DIVA MARKETING BLOG | TUESDAY, APRIL 3, 2012
- How I Found Out What Our Supporters Really Want to See on Our Facebook Page KIVI'S NONPROFIT COMMUNICATIONS BLOG | WEDNESDAY, NOVEMBER 16, 2011
- Social Media Bird Brain - Untitled Article SOCIAL MEDIA BIRD BRAIN | WEDNESDAY, MARCH 7, 2012
- #HOWTO: Use Crowdbooster To Marshall Your Social Media Conversations NON PROFIT MARKETING 360 | WEDNESDAY, NOVEMBER 21, 2012
- Content and SEO Fuel Inbound Marketing Results TREW MARKETING SPOTLIGHT | TUESDAY, OCTOBER 9, 2012
- Content and SEO Fuel Inbound Marketing Results TREW MARKETING SPOTLIGHT | TUESDAY, OCTOBER 9, 2012
- You should measure social media - and what you find might surprise you NONPROFIT MARKETING BLOG | WEDNESDAY, NOVEMBER 16, 2011
- Social Media Inspired By CREWTeens DIVA MARKETING BLOG | THURSDAY, JULY 8, 2010
- B2B & Social Media - A Match Made In Virtual Heaven DIVA MARKETING BLOG | WEDNESDAY, SEPTEMBER 15, 2010
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