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Getting Ahead at Your Nonprofit or Mission-Driven Company

Cause Related Marketing

In the past the way to get ahead was to be tall, have a strong handshake and a steady gaze, know the boss or the board well, and be in well-positioned in the company hierarchy. That means nonprofit causes, but also companies like Whole Foods, Patagonia, and the Body Shop. Cause-Related Marketing does a world of good.

Can Soda Companies Engage in Social Marketing?

Social Marketing and Social Change

Another perspective could be more cynical: are these companies trying to put a PR spin on what is already a losing cause for many of their products?

Teva’s BOGO Cause Marketing Returns Company's Philanthropy to its Watery Origins

Cause Related Marketing

Teva, the footwear company, started out making sandals for Colorado River Guides. Cause-Related Marketing does a world of good.

Companies that Rank High in CSR Also Known for Cause Marketing

Cause Related Marketing

What companies make up the the "six" of the top ten and "33" of the 50? Some of these firms may have done cause marketing that I’m unaware of. Likewise, this is a list of cause marketing. But that’s not cause marketing. If you feel like I’ve mislabeled any company herein, please let me know. The full list is here.

McDonald’s Lesson to Companies: Charity, Impact Better be on the Menu

Selfish Giving

Compare that to the one percent of pre-tax profits that generous companies donate to good causes. There are so many lessons here for companies.

Kaizen and Cause Marketing

Cause Related Marketing

Few companies or nonprofits… in Japan or anywhere else… are likely to survive if they don’t practice some version of kaizen. But this post isn’t about the kaizen of the Metro Food Bank it’s about the kaizen of Toyota’s marketing department after they had released the video. Cause-Related Marketing does a world of good.

Ep177: Tech Company Partners with Oxfam for 'See a Demo, Get a Goat'

Selfish Giving

Is this cause marketing program driving sales? What can other B2B companies learn from it? How the program works. The power of goats!

Cause Marketing for the Disrespected

Cause Related Marketing

And so I’m not surprised that an online timeshare sales service is trying cause marketing to dress up its reputation. Public cynicism about market sectors that have been broadly tarred isn’t just a problem for companies. Cause-Related Marketing does a world of good. typed that phrase in Google and got 444,000 results.

Yes! National Companies Do Partner with Local Nonprofits

Selfish Giving

It’s true: a lot of big, national companies won’t work with local nonprofits. Cause Practices cause marketing

The Five Habits of Great Cause Marketers

Cause Related Marketing

So what are five habits that you as a cause marketer should adopt? You should habitually stay abreast of cause marketing trends and changes. You should habitually think about ways to improve your cause marketing campaigns. You should habitually make all your cause marketing appeals open, transparent, and easy to understand.

Two New Surveys Show Consumers Expect and Support Cause Marketing

Cause Related Marketing

Two surveys out this week uncover new insights about the push and pull of cause marketing. In the first, the Cause Marketing Forum looks for million-dollar cause marketing campaigns at checkout and finds 63 of them generating a total of $358.4 Cause-Related Marketing does a world of good. million. That’s an average of $5.6

Can Cause Marketing Start a Cultural Meme?

Cause Related Marketing

fishing lodge on the Kenai Peninsula called Alaska Hooksetters thinks that might be partly a marketing problem, and so it just started promoting a catch and release approach to King Salmon called “ Spawn On ” that features its own logo and Facebook page. Cause-Related Marketing does a world of good. But it can’t often start the meme.

Another Benefit to Cause Marketing: Better Supplier Pricing

Cause Related Marketing

Two professors at the Ohio State University have a new take on the benefits of cause marketing; it helps keep supplier pricing in check. Such a cause marketing tie-in intrinsically undermines the per-unit profitability of each product by adding a new marginal cost of sales. Cause-Related Marketing does a world of good.

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Five Bad Habits of Cause Marketers

Cause Related Marketing

On Monday I posted about five good habits of great cause marketers. But cause marketers. Here, then, are five bad habits that too many cause marketers have. Immature people, like immature cause marketers, almost always struggle with what scientists call ‘confirmation bias.’ Cause-Related Marketing does a world of good.

Cause Marketing and Your Crowdfunding Project

Cause Related Marketing

In its April 2013 issue, Fast Company reviews the numbers at the alpha crowdfunding site Kickstarter and they’re crazy: 86 million unique visitors, 2.2 Fast Company says that in 2012, 82 percent of the projects used video to tell their story. One option is use cause marketing. Shehinx used Kickstarter to launch the company.

The Happy Healthy Nonprofit Marketer: Marketing Success from the Inside Out

Kivi's Nonprofit Communications Blog

the first women-owned, full-service Internet company; and Webgrrls International, the first Internet networking organization for women.

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Where is All the Cause Marketing with Faith-Based Nonprofits?

Cause Related Marketing

In Feb 2013, I got an email from a remarkable student at the University of North Carolina, Chapel Hill who had an intriguing question: why isn’t there more cause marketing between sponsors and faith-based nonprofits? This step also simplifies the inherent self-selection nature of cause-related marketing partnerships.

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What happens when companies offer choice in charity?

Nonprofit Marketing Blog

In the last of this week’s three-part series on research into consumer attitudes toward cause-related marketing, I want to focus on the increasing number of cause-related marketing campaigns that are designed to let consumers actively choose which charities a company supports. They paid an average of only $0.72

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Using BOGO Cause Marketing to Sell Razor's

Cause Related Marketing

A new e-tail website called Harrys.com launched last week with a BOGO cause marketing approach. Harrys.com isn’t the first direct-to-consumer shaving company. Dollar Shave Company with its profane-a** commercials was into the space well before Harry's. No wonder Dollar Shave Company goes blue with its branding and advertising.

Tubbs Reports the Results of its Romp to Stomp Cause Marketing Event

Cause Related Marketing

Tubbs, which makes snowshoes, recently announced the result of its 11th annual cause marketing event called Romp to Stomp, which benefits breast cancer charities in the United States and Canada. This post is part of an occasional series when I announce the results of cause marketing efforts that I have posted on in the past. million.

6 tips for pitching a company on a cause partnership

Nonprofit Marketing Blog

One of the classic mistakes we make when we try to interest companies in supporting our cause - or in joining forces in cause marketing - is to focus on what we want from the company. We forget we must make a case for what we can do for the company. Set some goals that get the company excited. Show your relevance.

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KFC Concept Restaurant Gives a Nod to Cause Marketing for Local Causes

Cause Related Marketing

KFC, a unit of Yum Brands, is testing a new quick-serve restaurant version of the fried chicken outlet and among the changes is that its cause marketing efforts will be much more local, according to Anne Fuller, senior director of development for KFC eleven. In the past KFC has done cause marketing with Komen, which the cognoscenti hated.

Cause Marketing… um… Magic

Cause Related Marketing

Tags: Parenting David Copperfield Clorox Bleach California Oak Foundation The Clorox Company Sudden Oak Death Safeway

Good Works! is a Great Book for Companies & Causes

Selfish Giving

There’s a great new book out for cause and corporate marketers:  Good Works! Cause Tools cause marketing cause marketing forum good work

4 Ways to Segment Your Donors for More Effective Marketing

Kivi's Nonprofit Communications Blog

Ideally, if a nonprofit had the staff, time, and money to fully individualize marketing, that nonprofit would. Sarah Tedesco. Kristina.

Be Glad It’s Called Cause Marketing and Not 'Marketing Related Philanthropy'

Cause Related Marketing

Back in the 1980s, at the behest of Jerry Welsh, American Express trademarked the term ‘Cause-Related Marketing.’Welsh,

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A Punch List for Charity Cause Marketers Looking for Sponsors

Cause Related Marketing

Since cause marketing has been shown to help companies preserve pricing power , and since women are more responsive to cause marketing than men, the research is a virtual punch list for charities looking for sponsors who need help. No car company loves that news. What company wouldn’t want a cause partner like that?

Facebook restart?

iMarketSmart

And, who am I to decide how they should engage with me and my company? I haven’t been much of a fan of Facebook for my business. simply prefer LinkedIn. But recently it occurred to me that some fundraisers really like it. So about a month ago we decided to start posting on our somewhat dormant MarketSmart Facebook page again.

Great Nonprofit Marketing Jobs: Monday Matters

Getting Attention

Post YOUR open nonprofit marketing and communications positions here. Assistant Editor & Senior Director, Business Development and Marketing Arabella Advisors, LLC (Washington, D.C./Flexible). Communications/Marketing Director Climate Change/Greenhouse Gas Organization (San Francisco, CA). Flexible). Portland, OR).

7 Free Tools to Improve Your Nonprofit Marketing

Kivi's Nonprofit Communications Blog

We know you guys love your nonprofit marketing tools – especially when they are free! Billy Attar. Kristina. Facebook Open Graph Search.

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Cause Talk Radio Ep52: #CMF13: Where Companies and Causes Meet for Good

Selfish Giving

On today’s show, Megan and I talk to David Hessekiel , Founder and President of Cause Marketing Forum. Walker Smith on industry trends.

Five Pieces of Unsolicited Cause Marketing Advice to Actor Hugh Jackman

Cause Related Marketing

Here’s five bits of entirely unsolicited cause marketing advice to Mr. Jackman from yours truly. 1. It is shameless exploitation.” Hotchner.

Cause Marketing in Nigeria

Cause Related Marketing

Yinka is the chief communication officer of Michael Sage Company in Lagos, and a trainer, speaker and fellow blogger.

Do Companies Have to Be Sinless Before They Can Practice Cause Marketing?

Cause Related Marketing

A post on the website Just Means from Akhila Vijayaraghavan is critical of cause marketing and it made me wonder, should the impious ever be permitted to pray? And, while we're on the topic, could any company ever be morally upright enough to make donations to a good cause via cause marketing? But Ms. But never mind that.

Viva Cause Marketing!

Cause Related Marketing

Jose has a half-dozen years experience in cause marketing in North America’s second largest country. Jose's Twitter handle is: @josemsanchez80.

KPIs for Cause Marketers

Cause Related Marketing

If you ask a regular marketer what his KPIs are he may have a handful. But ask a digital marketer what her key performance indicators and she may have 100 or more. Consequently, all marketing is becoming ever more analytical and more scientific since you can easily and quickly test hypotheses about what works and what doesn’t.

Continuing Education for Cause Marketers

Cause Related Marketing

What do you do, as a cause marketer, to keep learning? The same hard drive holds many thousands of examples of cause marketing campaigns.

Men and Cause Marketing

Cause Related Marketing

But men aren’t absent from the cause marketing equation. Cause marketing targeted to men is a topic of some interest to cause marketers.

Raise a Glass Cause Marketing

Cause Related Marketing

So toast someone with a Vietnamese beer at Shebeen and perhaps a kid in Vietnam learns a marketable skill. Griffiths is wonderfully ambitious.

The Best Cause Marketing of 2011

Cause Related Marketing

One of the things I love about cause marketing is also one of the things I love about my wife; it (like she) continues to surprise me.

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