Last week I provided guidelines for assessing the communications that you control. How does the coverage match with your strategic communication media goals? flickr/iirraa. But that’s only half of the story–especially in today’s conversational Web 2.0 environment. Media Analysis. For each story: Where did it appear?

If I had one piece of advice to give any foundation or nonprofit communicator in this new financial paradigm of thrift, it would be to develop a strategic communications plan. This week, I’m going to talk about the first step in the process— communications audits. That’s what communications audits do.

Many communicators consider Steve Jobs, Apple's co-founder and leader, to be the world's greatest corporate storyteller. One of Jobs' most ardent fans is communications coach Carmine Gallo, who decided to absorb thousands of Jobs' presentations to distill his magic formula. Watch Jobs here to see his presentation magic in motion.

Through this research it was learned that my client was violating virtually every leadership communication mistake. To simplify the project I categorized them into “The 7 Deadly Sins of Organizational Leadership Communication.”. Communication Sin #2: Lack of Focus on Desirable Behaviors. Communication Sin #3: Lack of Directness.

key objective of the Thought Leaders Round Table for Strategy Development in Social Media and Public Health Communications was to differentiate strategy from “tactics” or immediate decisions and actions that tend to drive the use of social media and public health communication in both traditional public health (e.g.,

The point of this experiment is to see what kind of communications response I get in return for unsolicited donations to national charities. This does not include the automated email receipt that I get from the payment processor; I’m looking for communication from the charity directly. Today is February 18. Defenders of Wildlife.

Tags: COMMUNICATIONS COOL TOOLS DESIGN MARKETING NEWSLETTERS STUDIO 501C SMART PICKS ads brochures certificates Chuck_Green Ideabook Jumpola lifehacker Microsoft_Word net2 npmarketing nptech report templates Word_templates

In the past two weeks I’ve taken you through the major steps in conducting a communications audit, but we’re not quite done. Do keep in mind—this entire audit is set against the backdrop of your current strategic communications plan to help you assess how effectively you’re reaching your goals.

Many of you are frustrated by "just doing it," and feeling that your nonprofit communications impact suffers as a result. If you don't, the impact of your organization's communications is as uncertain as a bingo game. Your template helps enormously. 34;Thanks so much for the Marketing Plan Template. Go to it!

Two of my favorite bloggers recently published posts that, together, provide a great overview of the importance and potential of web-based communications for 501c3s. Tags: BLOGGING BRANDING COMMUNICATIONS EMAIL FUNDRAISING MARKETING RSS WEB Be sure to click to read the whole article.). Technorati tags: net2. nptech. nonprofit_blogs.