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14 Tips for Making Your Nonprofit Email More Effective

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Nonprofit Marketing Case Studies & White PapersZarrella parsed 9.5 Personal vs Business and Timing. 1. Surprise!

Case Study: The ACTS Empty Food Pantry Crisis

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Disaster Response Case Studies & White PapersImagine you are a multiservice agency serving the hungry and homeless in your local community. People depend on your services and rely on the meals you provide – often the only meals they get all day.  . Now imagine you are about to run out of food.

Customer Spotlight: How The Contributor Achieved Fundraising Success

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Fundraising Case Studies & White Papers InspirationThe Contributor is a newspaper about and for the homeless. With the assistance of a Network for Good’s Fundraising Basics strategy session, they increased their fundraising, raising over $19,000 since December 2011 to date. Here is a link to a vendor story: [link].

Why People Care More about Some Victims than Others- Reducing Social Distance to Boost Giving

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Nonprofit Marketing Case Studies & White PapersEver wonder what creates--and reduces--social distance for donors? In Deborah Small’s fascinating book, The Science of Giving , she investigates giving psychology. Small asks, ”Why do we care more about victims than others?” Stop with the statistics.

How Nonprofits Can Work With Connected Citizens

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Nonprofit Marketing Case Studies & White PapersHave you read the new report out from the Knight Foundation: Connected Citizens: The Power, Peril and Potential of Networks ? The report notes: It’s important to listen to and consult the crowd in our work. So how can nonprofits embrace these practices?  Lift them up. .

Deeper Dive into the Knight Foundation's Connected Citizens Report: Building Connections and Engaging Your Community

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Donor Databases Case Studies & White PapersThe intent of our report Connected Citizens: The Power, Peril and Potential of Networks , was to explore the role of networks in community life and how loose networks of individuals are affecting social change. . People are moving from passive consumers to active users.

Membership 2.0: A Socially Networked Museum Membership

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Tags: Case Studies & White Papers Fundraising Social Networking

Case Study: Mike Tikkanen and the Kids at Risk Action Group

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Tags: Case Studies & White Papers Fundraising

4 Steps to Making an Infographic for Your Nonprofit

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Case studies, fact sheets, client data —there are a wealth of places you can find data to visualize. Have a reason. Use good data.

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First 100 Days in Your New Nonprofit Marketing Job

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Tags: Case Studies & White Papers Nonprofit Marketing

How Do Your Email Statistics Stack Up?

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You can get a lot of useful facts from the 2010 eNonprofit Benchmarks Study from M+R Strategic Services and NTEN (PDF; registration required). Basic success numbers for email   Low High Open rate 10.32% 16.42% Click-through rate 0.29% 1.48% Response rate 0.04% 0.28% Unsubscribe rate 0.19% 0.38% Go get the full study.

Lower your membership amount? Think twice.

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Tags: Fundraising Case Studies & White Papers

Social Media for Social Causes Study: The Results

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Tags: Social Networking Case Studies & White Papers

Enterprise Community Partners Online Fundraising Plan and Presentation

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Tags: Fundraising Case Studies & White Papers

Enterprise Community Partners Online Fundraising Plan and Presentation

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Tags: Fundraising Case Studies & White Papers

The Keys to Fundraising on Foursquare

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Tags: Fundraising Social Networking Case Studies & White Papers Inspiration

Online Fundraising Strong Despite Economy

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The 2009 eNonprofit Benchmarks Study found that among 32 leading nonprofit organizations, online fundraising grew by 26% in 2008 over 2007, but that the average gift size has decreased by 21%. Some key findings of the 2009 study include: Online fundraising was up by 26%. This decline was most pronounced in the fourth quarter of 2008.

Online Fundraising Strong Despite Economy

Fundraising 123

The 2009 eNonprofit Benchmarks Study found that among 32 leading nonprofit organizations, online fundraising grew by 26% in 2008 over 2007, but that the average gift size has decreased by 21%. Some key findings of the 2009 study include: Online fundraising was up by 26%. This decline was most pronounced in the fourth quarter of 2008.

Are We There Yet? A Guide To Evaluating Nonprofit Communications

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Tags: Case Studies & White Papers Nonprofit Marketing

Reflections on America's Giving Challenge

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When the Case Foundation team launched our first online Giving Challenge in December of 2007, to test a new way of giving online, I’ll be the first to admit we didn’t know what to expect with our online “experiment.” It was late in the year. Tags: Social Networking Case Studies & White Papers

I Have a Bone to Pick About JWT's Trend Report Called 'Social Good'

Cause Related Marketing

‘ Social Good ,’ a white paper and research report from JWT , the marketing agency and division of WPP, has made a lot of appearances in my RSS reader since its release in September 2011 usually with some variation of a headline like ‘customers increasingly dubious about cause marketing.’ JWT calls it a trend report.

Wired Workforce, Networked CSR: Employee Involvement in the Age of Social Media

A. Fine Blog

The report has terrific case studies of efforts by Kaiser Permanente, Microsoft, Pfizer, Western Union and many others.

#Aging: A Good Read On Changing Retirement Opportunities For This Rainy Day

Non Profit Marketing 360

Butrica, and Corina Mommaerts of the Urban Institute of have recently published the white paper, “Work and Retirement Patterns for the G.I.