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Use Audience Personas to Connect & Convert (Case Study)

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Thanks to See3 for sharing this useful case study, originally published on the See3 blog. Thanks to See3 for sharing this case study.

Unforgettable! (Case Study)

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P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! You can do it too!

Live Your Nonprofit Brand (Case Study)

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P.S. Get more nonprofit marketing  case studies, tools , templates & tips delivered right to your in-box! Get to it!

Nonprofit Disaster Communications Done Right (Case Study)

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P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! Disaster Response.

Creative Brief Boosts Support & Participation (Case Study)

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My last Meals on Wheels communications case study touched on the advantages of communicating and fundraising for a smaller nonprofit. P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your inbox! Be Ready to Pounce When Opportunity Knocks. Try it.

Delight to Connect (Case Study: Relationship Building)

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Zig when they Zag to Spur Action (Case Study). P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! Zappos is known for its operations smarts and customer-friendly orientation. Zappos emails on returns, purchases and marketing millions (billions?) times daily.

Meet Them Where They Are (Case Study)

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More Relevance Rules Case Studies & How-Tos. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! Get this! Media recluse Bob Dylan recently gave his first interview in a few years…to the AARP magazine. “Bob…wanted to reach the AARP audience.

This ‘Who We Are’ Engages Big Time (MAMA Case Study)

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OMG Experiment to Connect & Activate (Dream Corps Case Study)

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P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your inbox! I was thrilled to see Van Jones’ introducing Dream Corps ‘ Day of Empathy via this video. Please join me on Day of Empathy’s Facebook group to follow its development, roll out, and results. P.P.S.

Drive Action: Bring Me Up to Date (Case Study)

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Reactivate Your Email List (Case Study)

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P.S. Get more nonprofit marketing tools, templates, case studies & tips delivered right to your in-box! Since 1996, Karla Capers has been working for advocacy organizations, figuring out ways to use the internet to raise visibility for progressive issues, engage people in campaigns, and try to make the world a better place.

Make It Easy to Spread the Word (Case Study)

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P.S. Get more in-depth case studies, templates and tools, and guidance for nonprofit marketing success in the twice-monthly Getting Attention e-update.

Make it Easy to Spread the Word: Press Kit+ (Case Study)

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Hope this case study pushes you into action. Get the Word Out (Case Study: Lights, Camera, Help). What to do? Your Turn.

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Thanks—Make It Memorable & Meaningful (Case Study)

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P.S. Get in-depth case studies, templates and tools, and guidance for nonprofit marketing success in the twice-monthly Getting Attention e-update.

Match Your Messages & Your People (Case Study)

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P.S. Get in-depth case studies, templates and tools, and guidance for nonprofit marketing success in the twice-monthly Getting Attention e-update.

Mysterious Power of a Fresh Approach (Case Study)

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thought it would be fun to go behind the scenes, so to speak, and tell a story from an insider’s point of view—in this case a program officer. I’m also fascinated with the ethics of philanthropy, so it was fun to create some ethical dilemmas and see how the characters moved through them. What inspired you to write it? Worth a try!

One of the Best Campaign Messages Ever (Case Study)

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P.S. Get more in-depth case studies, templates and tools, and guidance for nonprofit marketing success in the twice-monthly Getting Attention e-update.

What Would YOU Do? (Case Study: Nonprofit Communications)

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P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box!  What if.you and your colleagues labored for years to fund, design and (finally) open your highly-visible museum (or cause/issue-focused organization)? Or—really— because the museum’s focus is SO sensitive.

Build Ties at the Moment Of (Case Study)

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P.S. Get more in-depth case studies, templates and tools, and guidance for nonprofit marketing success in the twice-monthly Getting Attention e-update. Our daughter, Charlotte, is away at Camp Harlam for 3 1/2 long weeks this summer. We’re really getting to feel like part of the Camp Harlam family. It worked! P.P.S.

Work Your Small (Case Study: Meals on Wheels)

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P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! Guest blogger Guy Arceneaux is Director of Marketing and Communications for Meals on Wheels of Central Maryland. . That Was Then. The annual budget was nearly one billion dollars, with our $2.3 Sounds like a lot, right?

Pure Passion is Contagious (Case Study, Part 1: Stickley Museum)

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P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! Last summer, my husband and I finally visited The Stickley Museum at Craftsman Farms , which had been on our go-to list for a decade. These tales moved me, and I still remember today. More on that in Part 2!

Shape Messages that Spur Action (Case Study)

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P.S. Get more  nonprofit marketing tools , templates, case studies & tips delivered directly to your inbox. Freelance communications strategist Jeremy Porter shares his knowhow in his e-newsletter , his blog (where this article first appeared) and via Twitter. This guide shows the language that’s simple and uncontroversial.

How to Create Enough Good Content (Case Study)

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We continued experimenting with the e-news throughout 2010 to boost site traffic, redesigning the template and removing less-popular features.

3 Steps to Great Nonprofit Messages (Case Study)

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P.S. Get more in-depth case studies, templates and tools, and guidance for nonprofit messaging success in the twice-monthly Getting Attention e-update.

Name Change Spurs Conversation, Opens Doors (Case Study)

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More Nonprofit Name Change Case Studies. How a Nonprofit Name Change Generated Attention and Momentum (Case Study). Launch With a Splash, Not a Snore (Case Study). Organization’s Name Change Clarifies Mission and Generates Interest (Case Study). Why the YMCA Is Now the Y (Case Study).

7 Steps to Motivating the Actions You Need (Case Study)

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P.S. Get more in-depth case studies, templates and tools, and guidance for nonprofit marketing success in the twice-monthly Getting Attention e-update.

Name Creation/Change Guidance: Case Study—Part 2

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More Nonprofit Name Change Case Studies. How a Nonprofit Name Change Generated Attention and Momentum (Case Study).

Rebrand to Connect: Red Rover Tells All (Case Study-Part 1)

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P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box!  More Case Studies & Guidance: Nonprofit Branding and Renaming.  4 Steps to Creating a Strong Nonprofit Brand (Case Study). Here’s the full story-Part 1: Q: Tell me about Red Rover.

Newsjacking the Shutdown WWII Style: Part 2 (Case Study)

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P.S. Get more nonprofit marketing news plus case studies, templates and tools via the Getting Attention blog & e-news. Part One—Communicate Now on Govt. Shutdown Impact. This post by Dan Moyle was originally published on the Talons Out Honor flight blog. Thanks for sharing, Dan, and kudos for your great work here.

Part 2: Rebrand to Connect—Red Rover Tells All (Case Study)

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P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box!  Read Part One first.

Persuasive Testimonials Can’t Be Beat (Case Study)

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P.S. Get more in-depth case studies, templates and tools, and guidance to build relationships and action in my twice-monthly Getting Attention e-update. You tell me you’re always seeking more effective ways to build interest and action. Trustworthy referrals and exponential reach, at no cost, and little effort. .

Bring Your Experience to Your Community (Case Study: Curtis Institute)

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Get more in-depth case studies, templates and tools, and guidance for nonprofit marketing success in the twice-monthly Getting Attention e-update.

Blizzard Mania Sparks Right-Things, Right-Now Marketing (2 Case Studies)

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Here’s a great example… Friday was tough here in the Northeast. And if they get me, I’m more interested in what they have to say.”

Sizzling Nonprofit Marketing Jobs

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P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! Chapel Hill, NC).

Jobs 93

Learn to Tell 5-Star Stories: NYC-Area, Limited Seats

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Get more nonprofit marketing tools , templates, case studies & tips delivered directly to your inbox. But register right now.

Thrive thru Year End: Together!

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P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your inbox! But he soon gave up.

DON’T Tell ‘Em What to Do: Message Mastery

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Work Our Audience-Driven News Climate

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Get to Gripping Headlines via Vincent Musetto

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Storytelling Secret Sauce—Via Maya Angelou

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