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Use Audience Personas to Connect & Convert (Case Study)

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Thanks to See3 for sharing this useful case study, originally published on the See3 blog. Thanks to See3 for sharing this case study.

Right Responses to Orlando Tragedy (Case Study)

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But there’s something we nonprofit communicators CAN DO — respond to crises like these with thought, respect, and relevance. wechooselove.

Nonprofit Disaster Communications Done Right (Case Study)

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Here’s the hot-off-the-presses story I just received from Leili Khalessi, Communications Manager at Red Rover. Disaster Response.

Nonprofit Crisis Communications: Passover Case Study

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This six-point approach is backbone of crisis communications. How have you communicated around a crisis? P.P.S.

Live Your Nonprofit Brand (Case Study)

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P.S. Get more nonprofit marketing  case studies, tools , templates & tips delivered right to your in-box! THIS is living your brand.

Communicate NOW on Govt. Shutdown Impact (Case Study)

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Make that connection, clearly and simply, and reach out today. “We are referencing the shutdown in all channels—social, website, email.

Show-Not-Tell Message Power (Case Study: Breast Cancer Action)

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It’s a strong model of that golden communications rule: Show, Don’t Tell. Breath this in deeply. See post in full size here.

Build Your Nonprofit Story Bank (Case Study)

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storytelling anniversary campaign fundraising Nonprofit Communications nonprofit marketing Robert Wood Johnson Foundation story bank

Delight to Connect (Case Study: Relationship Building)

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Here’s what I love about it: Transforms a transactional communication from mundane to meaningfu l, so Zappos is far more likely to be remembered and returned to for a future purchase. Zig when they Zag to Spur Action (Case Study). Zappos is known for its operations smarts and customer-friendly orientation. times daily.

Disconnect Is Damaging (Messaging Case Study: Part 1)

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In this case, the disconnect did more than stand in the way of the agency reaching its full potential of program participation, funding and hiring.

This ‘Who We Are’ Engages Big Time (MAMA Case Study)

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As a result, organizations like MAMA have a tougher time than most in communicating to drive action. or other first world causes.

OMG Experiment to Connect & Activate (Dream Corps Case Study)

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P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your inbox! Relevance Rules call to action Day of Empathy Dream Corps Nonprofit Communications nonprofit marketing relevance rules Van Jones virtual realitySo much to learn. So much inspiration. I’m so excited! P.P.S.

Drive Action: Bring Me Up to Date (Case Study)

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P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box!  Consider it?

Reactivate Your Email List (Case Study)

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P.S. Get more nonprofit marketing tools, templates, case studies & tips delivered right to your in-box! Email and E-Newsletters email list email newsletters Karla Capers Nonprofit Communications nonprofit marketing Here’s our three-part reactivation method: We Segmented Our Inactives. Then Sent Our Campaign. Initial email.

What Would YOU Do? (Case Study: Nonprofit Communications)

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Joe and his communications team were clearly prepared for this predictable (and understandable) response. P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box!  Or—really— because the museum’s focus is SO sensitive. What would you do? What would you do? Thank you.

Make It Easy to Spread the Word (Case Study)

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P.S. Get more in-depth case studies, templates and tools, and guidance for nonprofit marketing success in the twice-monthly Getting Attention e-update.

Make it Easy to Spread the Word: Press Kit+ (Case Study)

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Hope this case study pushes you into action. Get the Word Out (Case Study: Lights, Camera, Help). What to do? Your Turn.

Press 94

Thanks—Make It Memorable & Meaningful (Case Study)

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P.S. Get in-depth case studies, templates and tools, and guidance for nonprofit marketing success in the twice-monthly Getting Attention e-update.

Match Your Messages & Your People (Case Study)

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Kudos to these communications artists for a simple but effective message reframing that is a warm invitation “in” to all.

Mysterious Power of a Fresh Approach (Case Study)

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Betsey: For two decades, I’ve helped foundations tell their stories in ways that resonate, but also stick to the tenants of good institutional communications. P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! What inspired you to write it? Worth a try!

One of the Best Campaign Messages Ever (Case Study)

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P.S. Get more in-depth case studies, templates and tools, and guidance for nonprofit marketing success in the twice-monthly Getting Attention e-update.

Build Ties at the Moment Of (Case Study)

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P.S. Get more in-depth case studies, templates and tools, and guidance for nonprofit marketing success in the twice-monthly Getting Attention e-update. Relationship Building camp harlam messaging nonprofit branding Nonprofit Communications storytelling We’re really getting to feel like part of the Camp Harlam family.

Work Your Small (Case Study: Meals on Wheels)

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Guest blogger Guy Arceneaux is Director of Marketing and Communications for Meals on Wheels of Central Maryland. . P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! That Was Then. The annual budget was nearly one billion dollars, with our $2.3 Sounds like a lot, right?

Powerfully Memorable, in 8 Words or Less (Case Study)

Kivi's Nonprofit Communications Blog

Messages and Tag Lines Nonprofit Communications nonprofit messagesAnd yes, that means  your organization. Delightfully immature. We’re in.

Shape Messages that Spur Action (Case Study)

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Freelance communications strategist Jeremy Porter shares his knowhow in his e-newsletter , his blog (where this article first appeared) and via Twitter. P.S. Get more  nonprofit marketing tools , templates, case studies & tips delivered directly to your inbox. This guide shows the language that’s simple and uncontroversial.

3 Steps to Video Annual Report Success: VolunteerMatch Case Study

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As communications director I always shoot for two key goals with our annual report. What kind of feedback are you getting?

An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls

Diva Marketing Blog

Christine Bon, Manager Digital Marketing & Communication.  .  .  . Breast cancer still impacts too many lives. About  Advocate Health Care. Advocate

How to Create Enough Good Content (Case Study)

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Brett Meyer, NTEN Communications Director, co-authored this post. That was certainly true for NTEN a few years ago. Here’s how: THE CHORE.

These 3 Stories Generated Results (Case Study)

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P.S. Get more right-now news plus case studies & tools in your inbox, via the   Getting Attention  blog & e-news. storytelling Julie Brown Nonprofit Communications nonprofit video visual storytelling Julie is intrigued by storytelling, and the opportunity it offers to inspire donors and volunteers to act. We’re thrilled.

CASE STUDY: How MomsRising Uses Hashtags to Help Meet Its Mission

Kivi's Nonprofit Communications Blog

Advocacy Nonprofit Communications Social Networking hashtags twitter Image credit: https://flic.kr/p/7HCgw9. p/7HCgw9. MomsRising Mission.

Name Change Spurs Conversation, Opens Doors (Case Study)

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Green Media Toolshed was launched in 2000 to strengthen communications impact within the environmental movement. More Nonprofit Name Change Case Studies. How a Nonprofit Name Change Generated Attention and Momentum (Case Study). Launch With a Splash, Not a Snore (Case Study). Well done! Thanks.

Your Print Nonprofit Annual Report Can Work Wonders (Case Study via Tom Ahern)

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Tom is a leading expert on making donor communications more successful. Welcome to our newest guest blogger, Tom Ahern. 1916). Right item.

Go There! Case Study: Center for American Progress

Kivi's Nonprofit Communications Blog

In fact, CAP allocates a full 50% of its operating budget to communications and outreach. More Relevance Rules Case Studies & How-Tos.

4-H Rebrands – Simply, Effectively & Memorably (Case Study)

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Branding and Messages 4-H nonprofit branding Nonprofit Communications nonprofit marketingFantastic marketing, 4-H! Thanks!

Name Creation/Change Guidance: Case Study—Part 2

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First, we hired Edge Research to do an objective situation analysis of the environment we’re communicating into. Any glitches?

Rebrand to Connect: Red Rover Tells All (Case Study-Part 1)

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As Marketing and Communications Manager with (what is now) Red Rover , Leili was right in the middle of that challenging project. But there was even more: As United Animal Nations, our splintered program brands created a confusing environment that got in the way of reaching our communications, outreach and fundraising.

Zig When They Zag to Spur Action (Nonprofit Case Study)

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Blizzard Mania Sparks Right-Things, Right-Now Marketing (2 Case Studies). Right-Things Right-Now Marketing message development Nonprofit Communications nonprofit marketing I awoke yesterday morning to a 6″ topper of new snow here in New Jersey, adding to the 24″ already there. alerting us to a two-hour school delay. 

[Guest Post] 5 Principles to crowdfunding success - a case study

Fundraising Coach

We had the communication and technical skills to deliver a good product. Renee and Damien live in Quebec. by Renee Tougas of [link]. Unless.

Newsjacking the Shutdown WWII Style: Part 2 (Case Study)

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Part One—Communicate Now on Govt. Part One—Communicate Now on Govt. Has your org communicated on how it’s been affected by the government shutdown, or newsjacked the shutdown?  P.S. Get more nonprofit marketing news plus case studies, templates and tools via the Getting Attention blog & e-news.

5 Nonprofit Marketing Innovations for Tough-Times Results (Case Study)

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Note: Full case study here ). Dig into the complete case study here to harvest ideas for innovating your marketing now.