| |  Case Study + Communications | 421 articles |
| Page 1 of 5 | Previous | Next | GETTING ATTENTION JULY 24, 2012  Build Your Nonprofit Story Bank (Case Study) storytelling anniversary campaign fundraising Nonprofit Communications nonprofit marketing Robert Wood Johnson Foundation story bank MORE >> | SOCIALBUTTERFLY DECEMBER 10, 2010  A Must-Read Case Study Which case study you ask? For those who prefer, a highlight video is below. www.youtube.com/watch?v=_cvpj2B-KnI. cvpj2B-KnI. On Nov. MORE >> | RECENT POSTS MAY 16, 2013 | GETTING ATTENTION
Make It Easy to Spread the Word (Case Study) MAY 14, 2013 | GETTING ATTENTION
Escape from Fairy-Tale Fundraising—Roger Craver, Part I MAY 2, 2013 | GETTING ATTENTION
Thanks—Make It Memorable & Meaningful (Case Study) APRIL 30, 2013 | GETTING ATTENTION
Match Your Messages & Your People (Case Study) APRIL 24, 2013 | GETTING ATTENTION
Get Your Nonprofit Content Read, Digested & Acted On—6 Steps APRIL 8, 2013 | THE AGITATOR
‘Great Fundraising’ | | | | |
| GETTING ATTENTION APRIL 30, 2013  Match Your Messages & Your People (Case Study) Kudos to these communications artists for a simple but effective message reframing that is a warm invitation “in” to all. MORE >> | GETTING ATTENTION MAY 2, 2013  Thanks—Make It Memorable & Meaningful (Case Study) P.S. Get in-depth case studies, templates and tools, and guidance for nonprofit marketing success in the twice-monthly Getting Attention e-update. MORE >> | GETTING ATTENTION DECEMBER 1, 2011  How to Create Enough Good Content (Case Study) Brett Meyer, NTEN Communications Director, co-authored this post. That was certainly true for NTEN a few years ago. Here’s how: THE CHORE. MORE >> | SPARE CHANGE SEPTEMBER 7, 2012 Lauralee's Depression: An Immersive Storytelling Case Study One of my characters, Lauralee Simcoe, is a corporate communications assistant working at AIC whose only functional role in the game is to have players hack into her online account at AIC for information. created a story arc for her that involved her experiencing clinical depression, getting treatment and recovering. MORE >> | | | | | | | |
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GETTING ATTENTION | TUESDAY, JANUARY 8, 2013 Persuasive Testimonials Can’t Be Beat (Case Study)
P.S. Get more in-depth case studies, templates and tools, and guidance to build relationships and action in my twice-monthly Getting Attention e-update. Branding and Messages message development messaging nonprofit branding Nonprofit Communications nonprofit marketing testimonialsBut you have to ask. Subscribe today. MORE >> -
GETTING ATTENTION | TUESDAY, AUGUST 9, 2011  3 Steps to Video Annual Report Success: VolunteerMatch Case Study
VolunteerMatch’s video version is both — and holds great value as a model for other nonprofits — so I rushed to interview Robert Rosenthal, Director of Communications on the why, how and how much of this production. As communications director I always shoot for two key goals with our annual report. MORE >> -
GETTING ATTENTION | MONDAY, FEBRUARY 7, 2011 How to Use Facebook for Audience Research & Crisis Communications (Case Study)
Planned Parenthood faced a communications crisis last week when a clinic manager was videotaped covertly by actors working for an anti-abortion group , while she giving advice on getting medical care for under-age prostitutes. Most importantly, Planned Parenthood didn’t leave it at traditional crisis communications. MORE >> -
GETTING ATTENTION | MONDAY, SEPTEMBER 24, 2012  Good Listening Grows Loyal Friends (Case Study)
Audience Research audience input Central Library Plan listening New York Public Library Nonprofit Communications nonprofit marketingThis plan was launched with enthusiasm and a loud call for community discussion : “We want to hear from you about what you want your library to look like. Read about our plan and join the discussion. MORE >> -
GETTING ATTENTION | THURSDAY, MAY 16, 2013  Make It Easy to Spread the Word (Case Study)
P.S. Get more in-depth case studies, templates and tools, and guidance for nonprofit marketing success in the twice-monthly Getting Attention e-update. nonprofit communications jobs nonprofit marketing spread the word Viral Marketing huge opportunity missed but one to be harnessed a.s.a.p., and we’re doing just that. MORE >>
- Know Your Target Audiences for Nonprofit Marketing Success (Case Study) GETTING ATTENTION | THURSDAY, JUNE 23, 2011
- 5 Nonprofit Marketing Innovations for Tough-Times Results (Case Study) GETTING ATTENTION | WEDNESDAY, OCTOBER 5, 2011
- The Procrastinator's Guide to Year-end Fundraising FUNDRAISING 123 | WEDNESDAY, DECEMBER 2, 2009
- Motrin: A Case Study In Social Media Marketing DIVA MARKETING BLOG | SUNDAY, NOVEMBER 16, 2008
- Connect Your Nonprofit to Major News for Marketing Wins – Case Study GETTING ATTENTION | MONDAY, JULY 26, 2010
- CASE: A Communications Campaign That Really, Really Worked DON AKCHIN BLOG | THURSDAY, APRIL 5, 2012
- NetSquared.org Web Site Re-design Process -- Strong Model for Your Org GETTING ATTENTION | WEDNESDAY, JULY 29, 2009
- Accountability is key in nonprofit fundraising GET FULLY FUNDED | SATURDAY, FEBRUARY 4, 2012
- Your Print Nonprofit Annual Report Can Work Wonders (Case Study via Tom Ahern) GETTING ATTENTION | THURSDAY, MARCH 15, 2012
- How to Help Your Colleagues and Base Become Effective Messengers (Case Study) GETTING ATTENTION | WEDNESDAY, JULY 28, 2010
- Bring Your Experience to Your Community (Case Study: Curtis Institute) GETTING ATTENTION | MONDAY, SEPTEMBER 10, 2012
- Launch Your New Name With a Splash, Not a Snore (Case Study) GETTING ATTENTION | TUESDAY, DECEMBER 4, 2012
- Conveying Data with Infographics: School Food FOCUS Case Study KIVI'S NONPROFIT COMMUNICATIONS BLOG | TUESDAY, JULY 19, 2011
- Turn Your Email Auto-Responder Into a Powerful Marketing Tool GETTING ATTENTION | WEDNESDAY, JUNE 8, 2011
- Case Study: The ACTS Empty Food Pantry Crisis FUNDRAISING 123 | TUESDAY, AUGUST 14, 2012
- The Power of Right Place, Right Time Fundraising (Girl Scout Case Study) GETTING ATTENTION | TUESDAY, SEPTEMBER 6, 2011
- How to Write a Letter to the Editor that Gets Published and Read (Case Study) GETTING ATTENTION | THURSDAY, JANUARY 6, 2011
- Pls Share Your Examples w/Kivi— & Your Peers In The Field GETTING ATTENTION | SATURDAY, FEBRUARY 9, 2013
- Blizzard Mania Sparks Right-Things, Right-Now Marketing (2 Case Studies) GETTING ATTENTION | MONDAY, FEBRUARY 11, 2013
- Kotex + Pinterest = An Innovative Campaign: A Case Study With Yael Linen-Zuchman DIVA MARKETING BLOG | FRIDAY, MARCH 30, 2012
- How to Increase Impact of Your Nonprofit’s Email GETTING ATTENTION | WEDNESDAY, JUNE 2, 2010
- How to Shape Messages that Persuade Leaders to Act (Worksheet) GETTING ATTENTION | MONDAY, SEPTEMBER 12, 2011
- Don’t Let Your Nonprofit Brand Get Too Personal GETTING ATTENTION | TUESDAY, SEPTEMBER 28, 2010
- 8 Quick Tips to Create Great Case Studies TREW MARKETING SPOTLIGHT | THURSDAY, FEBRUARY 9, 2012
- Big Bird Soars to Social Media Victory DON AKCHIN BLOG | SATURDAY, NOVEMBER 3, 2012
- How Nonprofits Can Work With Connected Citizens FUNDRAISING 123 | WEDNESDAY, APRIL 20, 2011
- 4-H Rebrands – Simply, Effectively & Memorably (Case Study) GETTING ATTENTION | MONDAY, MARCH 14, 2011
- Debate Highlights 9 Communications Lessons GETTING ATTENTION | THURSDAY, OCTOBER 4, 2012
- Accountability is key in nonprofit fundraising GET FULLY FUNDED | SATURDAY, FEBRUARY 4, 2012
- Is Cause Marketing Right for Your Nonprofit? GETTING ATTENTION | THURSDAY, OCTOBER 7, 2010
- Big Bird Soars to Social Media Victory NON PROFIT MARKETING 360 | SATURDAY, NOVEMBER 3, 2012
- Interview with Sarah Durham, Nonprofit Communications Strategist & Author of “Brandraising” NON PROFIT MARKETING 360 | WEDNESDAY, AUGUST 17, 2011
- 4 Steps to Moving Your Marketing and Fundraising Teams to a Productive Partnership (Case Study) GETTING ATTENTION | WEDNESDAY, JANUARY 19, 2011
- #SOCIALMEDIA: How Young Is Too Old To Have Communications Expertise? NON PROFIT MARKETING 360 | THURSDAY, AUGUST 2, 2012
- What Would You Say? Thoughts on Global Citizenship SOCIALBUTTERFLY | THURSDAY, JANUARY 6, 2011
- The Potency of Right Place, Right Time Nonprofit Marketing GETTING ATTENTION | WEDNESDAY, SEPTEMBER 22, 2010
- #Communications: ATT Fights Legal Battle Against Its (Business) Customers NON PROFIT MARKETING 360 | FRIDAY, AUGUST 26, 2011
- Weinergate’s 5 Communications Lessons for Nonprofits GETTING ATTENTION | WEDNESDAY, JUNE 8, 2011
- #Social Networking: Netflix Losing Control of Social-Network Goodwill NON PROFIT MARKETING 360 | WEDNESDAY, JULY 13, 2011
- #Communications: Hashtags Haunt McDonalds’ Foray Into Social Media NON PROFIT MARKETING 360 | MONDAY, JANUARY 30, 2012
- #SM4NP: ROI Via Social Media May Be Elusive, But It’s Not Ephemeral NON PROFIT MARKETING 360 | TUESDAY, MARCH 20, 2012
- Wow Experiences and Liquid Content SOCIALBUTTERFLY | TUESDAY, NOVEMBER 13, 2012
- A Living Case Study On Dealing With Disasters THE AGITATOR | TUESDAY, JANUARY 19, 2010
- Social Media Crisis Communications for Nonprofits KIVI'S NONPROFIT COMMUNICATIONS BLOG | MONDAY, SEPTEMBER 17, 2012
- #DESIGN: Is Your Nonprofit’s Logo Helping Your Cause? NON PROFIT MARKETING 360 | TUESDAY, SEPTEMBER 11, 2012
- #SocialMedia: Netflix Continues To Harass Loyal Customers-If Anyone Cares NON PROFIT MARKETING 360 | WEDNESDAY, AUGUST 3, 2011
- #HOWTO: Let Your iPhone Connect You To Volunteers & Deserving Projects NON PROFIT MARKETING 360 | THURSDAY, APRIL 4, 2013
- #Marketing: Netflix Blows Its Public Goodwill In Announcing Price Increases NON PROFIT MARKETING 360 | WEDNESDAY, JULY 20, 2011
- #PublicMedia: How Twitter Helped And Hurt The Spread Of Information In Two Recent Disasters NON PROFIT MARKETING 360 | MONDAY, AUGUST 29, 2011
- #Communications: ‘Tis The Season For Making Lists & Prepping For 2012 NON PROFIT MARKETING 360 | FRIDAY, DECEMBER 23, 2011
- How to Motivate Action with Your Nonprofit Tagline – Case Study GETTING ATTENTION | TUESDAY, JUNE 22, 2010
- Mixed Links for Nonprofit Communicators KIVI'S NONPROFIT COMMUNICATIONS BLOG | FRIDAY, JULY 22, 2011
- #TECH: Microsoft Surface To Shake Up Tablet Market & Challenge iPad…Someday. NON PROFIT MARKETING 360 | FRIDAY, JUNE 29, 2012
- #TECH: Look What We Did To Apple! Welcome Back To EPEAT. NON PROFIT MARKETING 360 | FRIDAY, JULY 13, 2012
- Fundraising: Impact Of Mobile Donations To Haiti Two Years On? NON PROFIT MARKETING 360 | TUESDAY, JANUARY 31, 2012
- #SocialNetworks: How Can Social Media Help You When Disaster Strikes? NON PROFIT MARKETING 360 | WEDNESDAY, SEPTEMBER 21, 2011
- #DESIGN: How To Follow The Branding Guidelines Of Facebook NON PROFIT MARKETING 360 | TUESDAY, AUGUST 14, 2012
- #SOCIALNETWORKS: StumbleUpon An Early & Still Independent Social Network Web Searcher NON PROFIT MARKETING 360 | THURSDAY, JUNE 7, 2012
- Mixed Links for Nonprofit Communicators KIVI'S NONPROFIT COMMUNICATIONS BLOG | FRIDAY, APRIL 15, 2011
- #INTERVIEW: Chris Forbes, Co-Author of Guerilla Marketing for Nonprofits, Offers Great Advice to Groups NON PROFIT MARKETING 360 | THURSDAY, MAY 3, 2012
- #HowTo: Online Anonymity & Security Pivotal For Holiday Season NON PROFIT MARKETING 360 | FRIDAY, NOVEMBER 25, 2011
- #DEVELOPMENT: How Much Cash Is Required To Land A Donation? NON PROFIT MARKETING 360 | THURSDAY, MARCH 28, 2013
- #ADVOCACY: Make Sure Pitch Has Call To Action, Not Just High Concept NON PROFIT MARKETING 360 | MONDAY, MAY 14, 2012
- #Development: Make The Nonprofit Video – Don’t Sweat The ‘Viral’ NON PROFIT MARKETING 360 | THURSDAY, JANUARY 5, 2012
- #Public Media: Netflix Losing Control of Social-Network Goodwill NON PROFIT MARKETING 360 | WEDNESDAY, JULY 13, 2011
- #Advocacy: ‘This American Life’ Retracts Story Of Abuses At Foxconn NON PROFIT MARKETING 360 | MONDAY, MARCH 19, 2012
- 3-Step Communications to Re-engage Volunteers for Fall GETTING ATTENTION | THURSDAY, OCTOBER 14, 2010
- #INTERVIEW: Rob Wu of Causevox Tells Us About Developments In Online Fundraising NON PROFIT MARKETING 360 | FRIDAY, SEPTEMBER 28, 2012
- Mixed Links for Nonprofit Communicators KIVI'S NONPROFIT COMMUNICATIONS BLOG | FRIDAY, MARCH 11, 2011
- Dominos Pizza Case Study: Video and Content Best Practices TREW MARKETING SPOTLIGHT | TUESDAY, MAY 19, 2009
- Communications Is Everyone’s Job:Proof Point (Video) GETTING ATTENTION | MONDAY, JUNE 18, 2012
- #ADVOCACY: When A Clever Concept Just Misses, It Misses By A Lot NON PROFIT MARKETING 360 | MONDAY, MAY 21, 2012
- #SocialNetworks: Does Your Nonprofit Still Doubt There’s an ROI For Social Media? NON PROFIT MARKETING 360 | TUESDAY, DECEMBER 13, 2011
- #Aging: Touchscreen Ease Available For Those Who Don’t Want An iPad NON PROFIT MARKETING 360 | TUESDAY, OCTOBER 18, 2011
- #Development: Listening To Social Networks An Important Investment Too NON PROFIT MARKETING 360 | TUESDAY, JANUARY 24, 2012
- #SM4NP: Kony 2012 Will Get A Sequel & More Context Today NON PROFIT MARKETING 360 | TUESDAY, APRIL 3, 2012
- #HOWTO: Tumbler Can Be Social Media Hub, But Other Tools Are Available NON PROFIT MARKETING 360 | THURSDAY, MARCH 22, 2012
- #SM4NP: ‘Kony 2012? Still Stirs Engagement, Controversy, And Embarrassment NON PROFIT MARKETING 360 | MONDAY, MARCH 26, 2012
- Productive Partnering with Your Communications Firm (or Nonprofit Client) GETTING ATTENTION | TUESDAY, OCTOBER 4, 2011
- #DESIGN: How To Follow The Branding Guidelines Of Twitter NON PROFIT MARKETING 360 | TUESDAY, AUGUST 28, 2012
- #INTERVIEW: Chris Forbes, Co-Author of Guerilla Marketing for Nonprofits, Offers Great Advice to Groups NON PROFIT MARKETING 360 | WEDNESDAY, MAY 2, 2012
- #SocialNetworks: Prepped For A PR Disaster? You Better Be… NON PROFIT MARKETING 360 | MONDAY, NOVEMBER 14, 2011
- #Philanthropy: Could Text Messages Circumvent Apple’s Restrictions On Charity Apps? NON PROFIT MARKETING 360 | WEDNESDAY, SEPTEMBER 14, 2011
- Membership 2.0: A Socially Networked Museum Membership FUNDRAISING 123 | TUESDAY, MARCH 10, 2009
- Your Nonprofit Communications Audit Will Increase Clarity & Impact GETTING ATTENTION | MONDAY, JULY 18, 2011
- Essential Nonprofit Marketing Guidance: The Best of 2010 GETTING ATTENTION | THURSDAY, JANUARY 20, 2011
- Mixed Links for Nonprofit Communicators KIVI'S NONPROFIT COMMUNICATIONS BLOG | FRIDAY, SEPTEMBER 14, 2012
- #NONPROFIT: Some Models Of How Charities Use Tumblr NON PROFIT MARKETING 360 | MONDAY, AUGUST 6, 2012
- How Often Should You Email Supporters? KIVI'S NONPROFIT COMMUNICATIONS BLOG | THURSDAY, AUGUST 23, 2012
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